Generate revenue from your non-guaranteed and unsold inventory
DoubleClick Ad Exchange's yield management platform enables publishers to manage multiple networks and capture the highest value from every impression.
Maximize the value of every impression
With DoubleClick Ad Exchange, every potential buyer gains access to your non-guaranteed ad space, and competes in real time for each impression. Google research has demonstrated that publishers using Ad Exchange see an average eCPM increase of 130% across their entire unsold inventory pool compared to direct-booked deals with ad networks.
Define which Google product is right for your business needs
Make your inventory available anonymously or on a branded basis, determine which ad formats can run, and choose to allow or prevent buyers from collecting behavioral and other data. You have complete controls to block ads, advertisers, and categories of ads, and you can choose which buyers you wish to work with, and when you want to work with them.
Implement Dynamic Allocation within your ad server to find the highest-qualified offers
Ad Exchange’s Dynamic Allocation enables you to get the highest value for for each impression. With Dynamic Allocation, increased competition will capture additional margin from your non-guaranteed sales via the highest bid within a DFP real-time auction environment.
Full details on how DoubleClick Ad Exchange is helping publishers take control of their yield management strategy. Download (PDF)
Internet Brands doesn't have to choose between revenue and control with DoubleClick Ad Exchange. Download (PDF)
When publishers make inventory available in the Ad Exchange, and the Exchange wins the auction, they generate, on average, 188% more revenue compared with upfront sales of non-guaranteed ad space to networks and other third-party buyers. Download (PDF)