It’s now easier than ever for people to connect with you or your business—right on Google. People can find popular and engaging Google+ profiles and pages on the right hand side of results when relevant to their search. For specific searches, such as the name of a popular band, we might show the band's Google+ page.
Be sure to verify your page or profile and fill out the “About” section to let people know who you are, how to find you or your business, the URL to your website and other information relevant to people that might want to follow your profile or page.
Grow your audience so more people can join in the discussion around the content you post and make your profile or page stand out.
Tell your story and post content regularly (within the last 72 hours) to make sure that when people search for you, you have fresh posts to engage with them. The more your followers engage with the content you post, the stronger your following will be.
If you run a website with authored content, you can add markup that links your content to your Google+ profile. Learn more about adding authorship markup by visiting plus.google.com/authorship or by visiting our Help Center.
To improve the likelihood of your Google+ content appearing whenever it’s relevant, you should link your Google+ Page to your website by installing a small snippet of code. This code lets Google know that your website is associated with an official Google+ Page.