Ofertas de empleo

Product Marketing Manager, Business Marketing - Madrid

This position is based in Madrid, Spain.

The area: Product Marketing

The Google marketing team is responsible for marketing the company's exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our users as Google itself. We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The role: Product Marketing Manager, Business Marketing

Product Marketing Managers are flexible, hardworking, experienced senior marketeers and are passionate about Google. You will coordinate, plan and execute major B2B initiatives for the Spanish market. You will be in charge of positioning, packaging, and promoting Google's B2B products and achieve measurable objectives. Your key responsibilities will be to educate and recruit small and medium advertisers through efficient ROI based strategies and campaigns as well as be in charge of securing a rapid adoption of B2B products and analyzing the results of the different marketing programs to optimize investments for major impact. You will also work with Sales and PR to facilitate the acquisition of new advertisers and reduce barriers of existing ones, contribute to the positioning of Google Spain in the business market, and the definition of a corporate and vertical B2B communication strategy.

Responsibilities:

• Driving the B2B acquisition strategy to educate and recruit SME advertisers.
• Budgeting, managing and executing ROI efficient acquisition programs.
• Planning and running awareness initiatives and developing creative assets and tools, manage agencies.
• Track and analyze marketing programs to optimize overall results and efficiency and building promotion calendar and campaign and channel mix planning.
• Launching and driving rapid adoption of B2B products and supporting the key account sales team to deliver major new advertiser deals and unlocking barriers. Supporting research and sales team to deliver insights and communicating them.

Requirements:

• BA/BS degree preferred with a strong academic record (MBA a plus), fluency in Spanish and English.
• Extensive experience in product marketing, direct marketing, marketing program management and call centers. Experience in consulting or fast consumer goods is valuable.
• Experience to work with Sales team and deliver trade marketing programs including events.
• Passion for analyzing products, customers and market dynamics.
• Outstanding written and oral communication skills and strong organizational skills. Strong analytical skills required and proven track records in managing ROI campaigns and measurements.
• Strong aptitude for determining the optimal way to position products in the market.
• Understanding of the search, online advertising, or web publishing market.

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