CA2145565C - Sending of and billing for interactive shows based upon advertising activity - Google Patents

Sending of and billing for interactive shows based upon advertising activity Download PDF

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Publication number
CA2145565C
CA2145565C CA002145565A CA2145565A CA2145565C CA 2145565 C CA2145565 C CA 2145565C CA 002145565 A CA002145565 A CA 002145565A CA 2145565 A CA2145565 A CA 2145565A CA 2145565 C CA2145565 C CA 2145565C
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CA
Canada
Prior art keywords
advertisements
vod
interactive
viewers
time
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
CA002145565A
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French (fr)
Other versions
CA2145565A1 (en
Inventor
Donald Edgar Blahut
William Martin Schell
Guy Ashley Story
Edward Stanley Szurkowski
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
AT&T Corp
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AT&T Corp
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Filing date
Publication date
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Publication of CA2145565A1 publication Critical patent/CA2145565A1/en
Application granted granted Critical
Publication of CA2145565C publication Critical patent/CA2145565C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Described is a technique for an interactive television ("ITV") system wherein viewers are allowed to select a desired level of advertisements with which they are provided. The technique comprises transmitting to a interactive services subscriber location a program and a set of advertisements (collectively referred to as a "show"). The set of advertisements is selected based upon an input from a userassociated with the interactive services subscriber location. The input comprises an indicator of an amount of advertisements in the set of advertisements. Another feature of the ITV system described is that it allows for adjusting an amount of a bill of a subscriber to interactive television services based upon the amount of advertisements viewed in a show.

Description

SENDING OF AND BILLING FOR INTERACTIVE
SHOWS BASED UPON ADVERTISING ACTIVITY
Field of the Invention The invention relates to interactive television. More particularly, the invention relates to the sending of and billing for interactive shows.
Background of the Invention Today's world of television ("TV") comprises "broadcast" TV and conventional "cable" TV. Broadcast TV is typically called "free" TV since it is broadcast through the air and any antenna may be able to pick up broadcast signals.
Conventional cable TV is a service that uses a cable as the transmission medium for signals.
A common thread between broadcast TV and conventional cable TV is that signals travel in one direction. For example, in broadcast TV the viewer cannot send a signal through the air back to the transnutter. Also, in conventional cable TV, the viewer cannot send a signal through the cable wire back to the cable TV
company.
In broadcast TV and conventional cable TV, most TV shows provide advertisements to the viewing audience. A fevv exceptions may be, for example, premium channels on a conventional cable TV system and public TV (e.g., channel 13). However, even these "exceptions" have "advertisements" in the sense that they promote other premium channels available through the conventional cable TV system and ask viewers to make a donation to "support" the station, respectively.
Some viewers are of the opinion that advertisements provide important information about products and services. These viewers typically want to see advertisements.
Some viewers are of the opinion that advertisements are a waste of time.
These viewers typically do not want to see any advertisements. Many of these viewers will tape a show on their video cassette recorder (VCR) and watch it later in about two thirds the normal viewing time by simply "fast-forwarding" through all of the advertisements.
Some viewers are willing to tolerate a few advertisements. Typically, these viewers are more interested in advertisennents than some but less interested in advertisements than others.
Summary of the Invention In accordance with one aspect of the present invention there is provided a method of sending a set of signals to an interactive service subscriber location, the method comprising: (a) prompting a user at the interactive service subscriber location to enter a desired level of advertising activity; (b) vraiting a predetermined amount of time for a response from the user; and (c) after the predetermined amount of time has elapsed, assigning a default entry to the desired level of advertising activity; (d) based upon the desired level of advertising activity, selecting a set of advertisements; and (e) sending to the interactive service subscriber location, the set of signals representing a program and the set of advertisements.
More specifically, we have invented a technique for an interactive television ("ITV") system wherein viewers are allowed to select a desired level of advertisements with which they are provided. IT'V systems are similar to conventional cable TV systems in that the transmission medium is a cable rather than the air.
However, in contrast to both broadcast TV and conventional cable TV wherein signals travel only in one direction, ITV systems are characterized by the capability of having signals travel in two directions (both from the IT'V system to an interactive services subscriber location and from the interactive services subscriber location to the ITV
system). The technique comprises transmitting to an interactive services subscriber location a program and a set of advertisements (collectively referred to as a "show").
There are a number of ways in which this may b~e accomplished, some of which will be mentioned in the "Detailed Description" section. The set of advertisements is selected based upon an input from a user associated with the interactive services subscriber location. For example, if the amount of advertisements is expressed as a number, such as three, the ITV system will select a set of three advertisements. Likewise, if the amount of advertisements is expressed in terms of time, such as five minutes of advertisements, the ITV system will select a set of advertisements that take approximately five minutes to display. The input comprises an indicator of an amount of advertisements in the set of advertisements. Advantageously, the ITV system allows viewers that desire to view many advertisements to so specify and thus, to view munerous advertisements. Also advantageously, the ITV system allows viewers that desire to view no advertisements to so specify and thus, view a show containing no advertisements (e.g., the "set"
of -2a-advertisements is the null set). Also advantageously, the ITV system allows viewers that desire to view a few advertisements to so specify and thus, view a show with a moderate amount of advertisements.
Also advantageously, the ITV system allows for adjusting an amount of a bill of a subscriber to interactive television services based upon the amount of advertisements viewed in a show. Typically, the more advertisements that are viewed, the less the subscriber's bill will be for that show. Typically, subscribers are billed on a monthly basis.
Also advantageously, the ITV system allows for adjusting an amount of a bill of a subscriber to interactive television services based upon the level of advertisements sent to the interactive services subscriber location on a regular basis.

_ _214~~6~
Other advantages of the present invention will be apparent from the drawings and the remainder of the specification.
Brief Description of the Drawings Figure 1 shows a broadcast TV system.
Figure 2 shows a conventional cable TV system.
Figure 3 shows an example of an fTV system that is capable of implementing the present invention.
Figure 4 shows an example of shows for a number of users assembled by the present invention.
Figure 5 shows a simplified version of a flow chart that gives an example of how the amount of advertisements is determined.
Detailed Description ITV systems represent a great departure from previous broadcast TV
systems and conventional cable TV systems. lHowever, prior to discussing the present invention in its ITV environment, it wall be useful to provide a brief description of the broadcast TV and conventional cable TV systems shown in figures 1 and 2, respectively.
Figure 1 shows a broadcast TV system 100 comprised of a broadcast system 102, an antenna 104, and a television 106. Although there are many broadcast systems in a broadcast TV system 100 (at least one for each broadcast channel), only broadcast system 102 is shown for the sake of simplicity. Suppose one wishes to watch a presidential address from the White House 108 carried on broadcast TV.
First, a broadcast TV station would place a camera 110 at the White House 108 to film the president. The camera 110 is connected to a transmitter 112. The transmitter 112 broadcasts signals 114. Locations in the '7Vashington D.C. area may be able to pick up the signals 114 with the antenna 104. However, other locations, for example, in New York, would pick up the signals 114 after they have been transmitted to a satellite 116, then to a local receiver 118 in, for example, New York, then broadcast by another transmitter 120, and finally picked up by another antenna 122. Antennae 104 and 122 are connected to l:elevisions 106 and 124, respectively.
This allows a person in New York to watch the same show as a person in Washington, D.C.
Figure 2 shows a conventional calble TV system 140 comprised of a receiver 150, a transmitter 152, a plurality of local receivers 154, 156, 158, and a plurality of cables 160, 162, and 164, connecting local receiver 154 to a plurality of homes 166, 168, and 170. Local receivers l5fi and 158 are also connected, via 21 455 g5 cables (not shown), to other homes (not shown). The receiver 150 receives signals from a plurality of broadcast systems, each similar to broadcast system 102. A
combined signal 172 is formed and is transmitted by transmitter 152 to the plurality of local receivers 154, 156, and 158. The cables 160, 16:?, and 164 carry the combined signal 172 into homes 166, 168, and 170, respectively, where signals may be displayed and, if necessary, decoded (as is necessary with many "premium" channels such as HBO).
Figure 3 shows an ITV system 200 comprised of headend equipment, or headend 202, an ITV server 204, broadcast receivers 206, satellite receivers 208, local sources 210, a programming center 212, a program library 214 and a distribution network 216, all interconnected as shown. The distribution network 216 is comprised of feeders 218, branches 220 and interactive subscriber locations 222. U.S.
Patent No. 5,418,559 issued May 23, 1995 and assigned to the assignee of the present invention, describes the ITV system 200 of Figure 3 more fully with reference to its Figure 1. The following patents are also related to the present :invention: U.S. Patent No.
5,463,728 issued October 31, 1995; U.S. Patent No. 5,446,490 issued August 29, 1995;
U.S. Patent No. 5,373,288 entitled "Initializing Terminals In A Signal Distribution System" issued December 13, 1994; U.S. Patent No. 5,442,389 entitled "Program Server For Interactive Television System" issued August 15, 1995; U.S. Patent No. 5,539,449 entitled "Integrated Television Services System" issued July 23, 1996; U.S. Patent No.
5,570,126 entitled "System For Composing Multimedia Signals For Interactive Television Services"
issued October 29, 1996; and U.S. Patent No. 5,504,896 issued April 2, 1996, all of which are assigned to the assignee of the presemt invention.
The invention will now be described with respect to a video-on-demand ("VOD") application.
Figure 4 depicts a show being assembled for each of a plurality of interactive services subscriber locations 222a, 22,2b, and 222c. This concept is described in above referenced U.S. Patent No. 5,446,490 with reference to its Figure 4.
At each interactive subscriber location 222a, 222b, and 222c, a converter is present.
The converter is described in above referenced U.S. Patent No. 5,418,559. Each converter can be enabled to receive more than one virtual channel at any given time. The circled numbers in Figure 4 relate to virtual channel nwmbers.

~~2145565 -s-The concept of a virtual channel v~~ill now be briefly explained. However, more detailed discussions of virtual channels are in the above references such as U.S.
Patent No. s,s70,126. In one embodiment, there are two different types of packets, data packets and control packets. Each packet transmitted through the network is s comprised of header information and control information. The header information defines a "virtual channel" in which the packet is deemed to be transmitted. Thus, although one may be sequentially displaying packets from a plurality of different virtual channels, the virtual channels are transparent to the viewer because the viewer is under the impression that only one channel is being viewed.
Still referring to Figure 4, assume a number of interactive services subscriber locations 222a, 222b, and 222c desire engage in VOD. Assume further that viewers at interactive services subscriber locations 222a, 222b, and 222c desire to view the same video beginning at time to and desire no commercials, ten minutes of commercials, and twenty minutes of commercial:,, respectively. Assume further that the is beginning of the desired video is available on virtual channel 1. Viewers at interactive services subscriber location 222a will receive virtual channel 1, virtual channel 2, virtual channel 3, and virtual channel 4 during times to to taasa tadsl to tads tads t~ t0+9o~ ~d t0+9o t0 tends respectively, wherein the time to show the desired video is represented by the difference between to and terra and Wherein the VOD is assumed to be 120 minutes in length (due to the location of to+9o). Viewers at interactive services subscriber location 222b will receive virtual channel 1, virtual channel 2, virtual channel s, virtual channel 6, and virtual channel 7 during times to to time taasl~ tadsl to taas~
tads t0 tads+,o~ tads+lo to t~a52, and t~asz to tea+lo, respectively. Viewers at interactive services subscriber location 222c will receive virtual channel l, virtual channel 8, virtual channel 9, virtual channel 6, 2s virtual channel 10, and virtual channel 11 during times to to taas,, taa51 to taasl+10~ taasl+lo to tans+10~ tads+10 t0 tads2~ tads2 t0 tads2+10~ ~d tads2+10 t0 tend+20~
respectively. Thus, VleWerS
at location 222a may complete viewing the VOD 10 minutes before those at location 222b and twenty minutes before those at location 222c.
The timing schemes used in order to provide locations 222a, 222b, and 222c with their respective desired amount of advertisements will now be described.
Assume the VOD, without any advertisements, is 120 minutes in duration. Assume further that locations 222a, 222b, and 222c all requested that the VOD begin at an identical time, to. Assume further that time ta,ds2+~o is 110 minutes past time to, or t o+ i io ~ In this case, viewers at location 222a will view the 111 th minute of the VOD
from time tads2+io to time tads2+n. Viewers at location 222b will view the 101St minute of the VOD from time tads2+lo to time; tads2+n ~ This is because viewers at location 222b have viewed ten minutes of advertisements (from time t ads to time tads+io) within the first 110 minutes and thus, have only viewed 100 minutes of the VOD. Viewers at location 222c will view the '91 St minute of the VOD from time tads2+10 to time tads2+11 . This is because viewers at location 222c have viewed twenty minutes of advertisements (from time t ads i to time t ads ~ + 1 o and from time tads2 to time tads2+10) within the first 110 minutes and thus, have only viewed ninety minutes of the VOD.
Initially, the timing scheme described above appears to present difficulty due to creating staggered playing times for a single VOD. Staggered playing times refers to instances wherein viewers at more than one location, e.g., 222a -222c, starts a VOD at the same time (unlike staggered starting times) but do not finish at the same time due to some factor (e.g., differing amounts of advertising desired at different locations). However, those skilled in the art will realize that the concept of staggered starting times, as described in U.S. Patent Application Serial No. 07/965493 entitled "Interactive Television Multicasting" filed October 23, with particular reference to Figures 5 and 6, nnay be applied to staggered playing times within a VOD as in the above example. For example, if the VOD was shown every ten minutes, viewers at location 222b could be transferred to receive the same signals as viewers at a different location, e.g.., 222d, that requested no advertisements and also requested to begin the VOD at time to+io~ This is because at time to+no~
viewers at location 222d will begin to view the 101 St minute of the VOD just like viewers at location 222b (because viewers at location 222d will have seen 100 minutes total [ to+no minus to+lo~ without any advertisements).
The VOD application of the present invention described above is only by way of example. Those skilled in the art will realize that the VOD
application may be modified from the above example in a number of ways including, but not _214~~6~
limited to, involving more or fewer viewers for the same video, involving more or fewer viewers for different videos, involving different length advertising segments (e.g., four five minute segments instead of two ten minute segments for location 222c), and/or providing the VOD to non-viewers (e.g., a VCR) if legally permissible.
The VOD application of the present invention may also utilize a feature wherein the viewer is notified that an upcoming set of advertisements is about to be shown in, e.g., two minutes. The viewer may also be supplied with the length of time needed to view the upcoming set of advertisements (e.g., five minutes). The viewer may then be prompted for a response as to whether the viewer desires to "cancel"
that set of advertisements. The ITV system 200 would then react according to the response.
The VOD application of the present invention may also be used to identify a set of shows transmitted on behalf of a subscriber to interactive television services during a billing period. Typically, the billing period would be monthly.
Each VOD could be charged to an account of the interactive services subscriber locations, e.g., 222a - 222d, based upon the amount of advertising viewed with each VOD. Typically, the more advertising presented, the lower the charge for the VOD.
Thus, in the above example, the accounts corresponding to locations 222a through 222d may be billed $5.00, $4.00, $3.00, and $5.00, respectively, for the requested VOD service provided.
Further, the present invention is not limited to VOD applications and may, in fact, be utilized by a subscriber that does not use request a VOD. For example, a provider of interactive services may have three basic monthly rates. A
first rate would be charged to those accounts indicating a desire for no advertisements, regardless of whether they arc: requesting a sporting event, a re-run of a situation comedy, the news, etc. . . . . A second rate would be charged to those accounts indicating a desire to view a minimal amount of advertisements. A
third rate would be charged to those accounts indicating a desire to watch a more than minimal amount of advertisements. In this si~.uation, the first rate would be the highest monthly rate and the third rate would be the lowest monthly rate. The rate could be adjusted up or down if a viewer at th.e interactive services subscriber location indicates that for a particular show or time frame, an amount of advertisements different than the "default" monthly amount is desired. The charge to the account could, for example, be adjusted on a pro-rata basis between, e.g., the first rate and the second rate. Thus, a requested show need not be limited to a VOD
but may include simply turning on one's ITV to a sporting event, a re-run of a situation _214~~6~
_g_ comedy, the news, etc. . . . .
Regardless of whether the present invention is used in a VOD
application or otherwise, figure 5 shows a simplified version of a flow chart that gives an example of how the amount of adver~:isements is determined. In fact, it also shows an example of how a subscriber's bill may be adjusted based upon shows viewed. Box 224 indicates that a viewer has turned on an ITV. Box 226 indicates that the viewer has selected a channel. Decision box 228 determines whether the viewer has selected a VOD channel. If so, the; viewer is prompted for a desired level of commercial activity as shown in box 230. If not, decision box 232 determines if the viewer has indicated a desire for a level of advertising other than the default level for that figure 5 shows a simplified version of a flow chart that gives an example of how a subscriber's bill amount is determined. This may be done in a number of ways. One example would be to prompt the viewer for any desired changes.
Another example would be to only change the; default level if the viewer enters a command without being prompted. If the default level is applicable, box 234 assigns this level. Otherwise, box 236 assigns the level of advertising activity based upon the viewer reply. If the VOD channel is selecaed, decision box 238 determines whether the viewer has adequately responded to the prompt from decision box 230.
If the viewer does not adequately respond within a predetermined amount of time (e.g., thirty seconds), decision box 240 and box 242 assign a default level of advertising to be viewed with the requested slhow. However, if the viewer makes an adequate response, box 236 assigns the level of advertising activity based upon the viewer reply. Next, boxes 244 and 246 determine the content of the show and transmit it to the interactive television servicea subscriber location, e.g., 222a. Next, billing for a VOD is determined by boxes 248 and 250. However, if the VOD
channel was not selected, billing is determined by boxes 252, 254, and 256.
Finally, boxes 258 and 260 are shown to account for ohe viewer selecting another channel (or keeping tuned to the same channel for the next show) or turning off the ITV, respectively. Those skilled in the art will realize that many modifications may be made to the above description.
Although the invention has been described with respect to an ITV
environment running a VOD application, those skilled in the art will realize that the show may be anything that is requested. This includes, but is not limited to, such things as audio-visual shows, interactive shows, audio shows, shopping services, transactional shows, etc. . .

Claims

Claims:
1. A method of sending a set of signals to an interactive service subscriber location, the method comprising:
(a) prompting a user at the interactive service subscriber location to enter a desired level of advertising activity;
(b) waiting a predetermined amount of time for a response from the user;
and (c) after the predetermined amount of time has elapsed, assigning a default entry to the desired level of advertising activity;
(d) based upon the desired level of advertising activity, selecting a set of advertisements; and (e) sending to the interactive service subscriber location, the set of signals representing a program and the set of advertisements.
CA002145565A 1994-04-29 1995-03-27 Sending of and billing for interactive shows based upon advertising activity Expired - Lifetime CA2145565C (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US08/236,286 US5532735A (en) 1994-04-29 1994-04-29 Method of advertisement selection for interactive service
US236,286 1994-04-29

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Publication Number Publication Date
CA2145565A1 CA2145565A1 (en) 1995-10-30
CA2145565C true CA2145565C (en) 2000-03-28

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EP (1) EP0680214A3 (en)
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