CA2475723A1 - Management of television advertising - Google Patents
Management of television advertising Download PDFInfo
- Publication number
- CA2475723A1 CA2475723A1 CA002475723A CA2475723A CA2475723A1 CA 2475723 A1 CA2475723 A1 CA 2475723A1 CA 002475723 A CA002475723 A CA 002475723A CA 2475723 A CA2475723 A CA 2475723A CA 2475723 A1 CA2475723 A1 CA 2475723A1
- Authority
- CA
- Canada
- Prior art keywords
- advertisement
- dhct
- user
- providing
- communication terminal
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4335—Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.
Claims (21)
1. A method for providing television advertising, comprising:
receiving user input for selecting an advertising parameter; and providing a user with an advertisement corresponding to the advertising parameter.
receiving user input for selecting an advertising parameter; and providing a user with an advertisement corresponding to the advertising parameter.
2. The method of claim 1, wherein a television broadcast presentation is interrupted for providing the advertisement.
The method of claim 1, wherein the user input is received significantly in advance of the advertisement being provided to the user.
4. The method of claim 1, further comprising:
providing the user with a plurality of advertisements corresponding to the advertising parameter.
providing the user with a plurality of advertisements corresponding to the advertising parameter.
5. The method of claim 4, wherein a plurality of television broadcast presentations are interrupted for providing the plurality of advertisements.
6. The method of claim 1, wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.
7. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT.
The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a value associated with the advertisement.
9. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a duration of the advertisement.
10. The method of claim 1, wherein the advertisement is stored in a digital home communication terminal (DHCT).
11. The method of claim 10, wherein the advertisement is deleted from the DHCT
after it is presented by the DHCT a predetermined number of times.
after it is presented by the DHCT a predetermined number of times.
12. The method of claim 10, wherein the advertisement is deleted from the DHCT
after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement.
after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement.
13. The method of claim 10, wherein the advertisement is deleted from the DHCT
after a predetermined time period.
after a predetermined time period.
14. The method of claim 1, wherein the advertisement is presented via a digital home communication terminal (DHCT) at least a predetermined number of times.
15. The method of claim 1, wherein the advertisement is only presented during a predetermined span of time.
16. The method of claim 1, wherein user input is received immediately prior to the advertisement being provided to the user.
17. The method of claim 1, further comprising:
receiving user input selecting another advertisement parameter; and providing a user with an advertisement corresponding to the other advertisement parameter.
receiving user input selecting another advertisement parameter; and providing a user with an advertisement corresponding to the other advertisement parameter.
18. The method of claim 1, wherein the advertisement is only provided to the user during an enabled viewing period.
19. The method of claim 1, wherein a type of the advertisement is responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.
20. The method of claim 1, wherein a type of the advertisement is not responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.
21
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/073,842 US7334251B2 (en) | 2002-02-11 | 2002-02-11 | Management of television advertising |
US10/073,842 | 2002-02-11 | ||
PCT/US2003/003391 WO2003069898A1 (en) | 2002-02-11 | 2003-02-05 | Management of television advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
CA2475723A1 true CA2475723A1 (en) | 2003-08-21 |
CA2475723C CA2475723C (en) | 2011-01-25 |
Family
ID=27659773
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA2475723A Expired - Fee Related CA2475723C (en) | 2002-02-11 | 2003-02-05 | Management of television advertising |
Country Status (4)
Country | Link |
---|---|
US (14) | US7334251B2 (en) |
EP (1) | EP1486062A4 (en) |
CA (1) | CA2475723C (en) |
WO (1) | WO2003069898A1 (en) |
Families Citing this family (217)
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-
2003
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- 2003-02-05 WO PCT/US2003/003391 patent/WO2003069898A1/en not_active Application Discontinuation
- 2003-02-05 CA CA2475723A patent/CA2475723C/en not_active Expired - Fee Related
-
2004
- 2004-09-03 US US10/934,253 patent/US8745656B2/en not_active Expired - Fee Related
-
2007
- 2007-12-24 US US11/963,945 patent/US20080098422A1/en not_active Abandoned
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-
2009
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- 2009-02-20 US US12/389,777 patent/US20090158334A1/en not_active Abandoned
- 2009-02-20 US US12/389,774 patent/US20090158333A1/en not_active Abandoned
- 2009-02-21 US US12/390,418 patent/US20090158355A1/en not_active Abandoned
- 2009-02-21 US US12/390,422 patent/US20090158335A1/en not_active Abandoned
- 2009-02-21 US US12/390,420 patent/US20090158363A1/en not_active Abandoned
- 2009-02-21 US US12/390,419 patent/US20090158356A1/en not_active Abandoned
- 2009-02-21 US US12/390,421 patent/US20090158319A1/en not_active Abandoned
-
2014
- 2014-06-03 US US14/294,624 patent/US20140282701A1/en not_active Abandoned
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US20030154475A1 (en) | 2003-08-14 |
US20140282701A1 (en) | 2014-09-18 |
EP1486062A1 (en) | 2004-12-15 |
US20090158333A1 (en) | 2009-06-18 |
US20090158310A1 (en) | 2009-06-18 |
US20080104637A1 (en) | 2008-05-01 |
US8745656B2 (en) | 2014-06-03 |
US20090158334A1 (en) | 2009-06-18 |
EP1486062A4 (en) | 2005-08-17 |
WO2003069898A1 (en) | 2003-08-21 |
US7334251B2 (en) | 2008-02-19 |
US20090158319A1 (en) | 2009-06-18 |
CA2475723C (en) | 2011-01-25 |
US20090158355A1 (en) | 2009-06-18 |
US20090158356A1 (en) | 2009-06-18 |
US20080098422A1 (en) | 2008-04-24 |
US20090158363A1 (en) | 2009-06-18 |
US20090158335A1 (en) | 2009-06-18 |
US20050028190A1 (en) | 2005-02-03 |
US20080098421A1 (en) | 2008-04-24 |
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