CA2475723A1 - Management of television advertising - Google Patents

Management of television advertising Download PDF

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Publication number
CA2475723A1
CA2475723A1 CA002475723A CA2475723A CA2475723A1 CA 2475723 A1 CA2475723 A1 CA 2475723A1 CA 002475723 A CA002475723 A CA 002475723A CA 2475723 A CA2475723 A CA 2475723A CA 2475723 A1 CA2475723 A1 CA 2475723A1
Authority
CA
Canada
Prior art keywords
advertisement
dhct
user
providing
communication terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002475723A
Other languages
French (fr)
Other versions
CA2475723C (en
Inventor
Arturo A. Rodriguez
John Eric West
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Scientific Atlanta LLC
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Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2475723A1 publication Critical patent/CA2475723A1/en
Application granted granted Critical
Publication of CA2475723C publication Critical patent/CA2475723C/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331Caching operations, e.g. of an advertisement for later insertion during playback
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4335Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.

Claims (21)

What is claimed is:
1. A method for providing television advertising, comprising:
receiving user input for selecting an advertising parameter; and providing a user with an advertisement corresponding to the advertising parameter.
2. The method of claim 1, wherein a television broadcast presentation is interrupted for providing the advertisement.
The method of claim 1, wherein the user input is received significantly in advance of the advertisement being provided to the user.
4. The method of claim 1, further comprising:
providing the user with a plurality of advertisements corresponding to the advertising parameter.
5. The method of claim 4, wherein a plurality of television broadcast presentations are interrupted for providing the plurality of advertisements.
6. The method of claim 1, wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.
7. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT.
The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a value associated with the advertisement.
9. The method of claim 1, wherein a number of times that the advertisement is presented via a digital home communication terminal (DHCT) depends at least in part on a duration of the advertisement.
10. The method of claim 1, wherein the advertisement is stored in a digital home communication terminal (DHCT).
11. The method of claim 10, wherein the advertisement is deleted from the DHCT
after it is presented by the DHCT a predetermined number of times.
12. The method of claim 10, wherein the advertisement is deleted from the DHCT
after the DHCT receives at least a predetermined number of user inputs for confirming viewing of the advertisement.
13. The method of claim 10, wherein the advertisement is deleted from the DHCT
after a predetermined time period.
14. The method of claim 1, wherein the advertisement is presented via a digital home communication terminal (DHCT) at least a predetermined number of times.
15. The method of claim 1, wherein the advertisement is only presented during a predetermined span of time.
16. The method of claim 1, wherein user input is received immediately prior to the advertisement being provided to the user.
17. The method of claim 1, further comprising:
receiving user input selecting another advertisement parameter; and providing a user with an advertisement corresponding to the other advertisement parameter.
18. The method of claim 1, wherein the advertisement is only provided to the user during an enabled viewing period.
19. The method of claim 1, wherein a type of the advertisement is responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.
20. The method of claim 1, wherein a type of the advertisement is not responsive to a type of a television program being provided to the user immediately prior to the provision of the advertisement.
21
CA2475723A 2002-02-11 2003-02-05 Management of television advertising Expired - Fee Related CA2475723C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US10/073,842 US7334251B2 (en) 2002-02-11 2002-02-11 Management of television advertising
US10/073,842 2002-02-11
PCT/US2003/003391 WO2003069898A1 (en) 2002-02-11 2003-02-05 Management of television advertising

Publications (2)

Publication Number Publication Date
CA2475723A1 true CA2475723A1 (en) 2003-08-21
CA2475723C CA2475723C (en) 2011-01-25

Family

ID=27659773

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2475723A Expired - Fee Related CA2475723C (en) 2002-02-11 2003-02-05 Management of television advertising

Country Status (4)

Country Link
US (14) US7334251B2 (en)
EP (1) EP1486062A4 (en)
CA (1) CA2475723C (en)
WO (1) WO2003069898A1 (en)

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