CA2592741A1 - Associating features with entities, such as categories or web page documents, and/or weighting such features - Google Patents
Associating features with entities, such as categories or web page documents, and/or weighting such features Download PDFInfo
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- CA2592741A1 CA2592741A1 CA002592741A CA2592741A CA2592741A1 CA 2592741 A1 CA2592741 A1 CA 2592741A1 CA 002592741 A CA002592741 A CA 002592741A CA 2592741 A CA2592741 A CA 2592741A CA 2592741 A1 CA2592741 A1 CA 2592741A1
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9536—Search customisation based on social or collaborative filtering
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document o concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc.
Claims (35)
1. A computer-implemented method comprising:
a) obtaining serving information related to a document;
b) determining features using the obtained serving information ; and c) associating the features determined with the document.
a) obtaining serving information related to a document;
b) determining features using the obtained serving information ; and c) associating the features determined with the document.
2. The computer-implemented method of claim 1 further comprising:
d) determining whether or not to serve an ad with the document using the features associated with the document.
d) determining whether or not to serve an ad with the document using the features associated with the document.
3. The computer-implemented method of claim 1 wherein the serving information related to the document includes information from at least one past query that caused the rendering of information of the document on a search results list.
4. The computer-implemented method of claim 3 wherein the serving information related to the document includes whether or not the rendered information of the document was selected.
5. The computer-implemented method of claim 3 wherein the serving information related to the document includes a time that the user dwelled on the document after selecting the rendered information of the document.
6. The computer-implemented method of claim 3 wherein the document is a Web page.
7. The computer-implemented method of claim 6 wherein the serving information related to the document includes information from at least one past query that caused the rendering of information of the document on a search results list.
8. The computer-implemented method of claim 6 wherein the serving information related to the document includes whether or not the rendered information of the document was selected.
9. The computer-implemented-method of claim 6 wherein the serving information related to the document includes a time that the user dwelled on the document after selecting the rendered information of the document.
10. The computer-implemented method of claim 1 further comprising:
e) obtaining user action information related to the document using the document identifier;
f) determining scores using the user action information; and g) assigning weights to the features using the scores determined.
e) obtaining user action information related to the document using the document identifier;
f) determining scores using the user action information; and g) assigning weights to the features using the scores determined.
11. The computer-implemented method of claim 10 wherein each of the weights is a monotonic function of an associated one of the scores.
12. The computer-implemented method of claim 11 wherein the user action is a dwell time after a selection, and wherein the score is higher for a longer dwell time than for a shorter dwell time.
13. The computer-implemented method of claim 11 wherein the user action is selection, and wherein the score is higher for a selection than for a non-selection.
14. The computer-implemented method of claim 11 wherein the user action is conversion, and wherein the score is higher for a conversion than for a non-conversion.
15. The computer-implemented method of claim 1 further comprising:
e) determining scores using the serving information ; and f) assigning weights to the features using the scores determined.
e) determining scores using the serving information ; and f) assigning weights to the features using the scores determined.
16. The computer-implemented method of claim 15 wherein the score for a feature is determined using a frequency of the feature in the serving information .
17. The computer-implemented method of claim 15 wherein the score for a feature is determined using an inverse frequency of the feature in serving information for a collection of documents.
18. The computer-implemented method of claim 1 further comprising:
e) obtaining user action information related to the document using the document identifier;
f) determining scores using both the serving information and the user action information; and g) assigning weights to the features using the scores determined.
e) obtaining user action information related to the document using the document identifier;
f) determining scores using both the serving information and the user action information; and g) assigning weights to the features using the scores determined.
19. The computer-implemented method of claim 18 wherein each of the weights is a monotonic function of an associated one of the scores.
20. The computer-implemented method of claim 1 further comprising:
e) determining scores using at least one of (A) the serving information and (B) user action information related to the document; and f) filtering the features using the scores determined.
e) determining scores using at least one of (A) the serving information and (B) user action information related to the document; and f) filtering the features using the scores determined.
21. The computer-implemented method of claim 20 further comprising:
g) assigning weights to the features using the scores determined.
g) assigning weights to the features using the scores determined.
22. The computer-implemented method of claim 1 wherein at least one of the features is an n-gram.
23. The computer-implemented method of claim 1 wherein at least one of the features is a keyword.
24. The computer-implemented method of claim 1 wherein at least one of the features is a concept.
25. The computer-implemented method of claim 1 wherein the serving information related to the document is obtained using an accepted document identifier.
26. The computer-implemented method of claim 25 wherein the document identifier is a universal resource locator.
27. A computer-implemented method comprising:
a) accepting a feature-to-entity association;
b) using the feature-to-entity association to generate one or more results for presentation to a user;
c) tracking user behavior with respect to the results; and d) updating a score associated with the feature-to-entity association using the tracked user behavior.
a) accepting a feature-to-entity association;
b) using the feature-to-entity association to generate one or more results for presentation to a user;
c) tracking user behavior with respect to the results; and d) updating a score associated with the feature-to-entity association using the tracked user behavior.
28. The computer-implemented method of claim 27 wherein the feature-to-entity association is a keyword-to-category association.
29. The computer-implemented method of claim 28 wherein the one or more results generated include one or more category listings provided on a document.
30. The computer-implemented method of claim 27 wherein the feature-to-entity association is a category-to-ad association.
31. The computer-implemented method of claim 30 wherein the one or more results generated include one or more category targeted ads provided on a document.
32. The computer-implemented method of claim 27 wherein the user behavior includes whether or not a user selects a result.
33. The computer-implemented method of claim 27 wherein the user behavior includes whether or not a user converts on a result.
34. Apparatus comprising:
a) means for obtaining serving information related to a document;
b) means for determining features using the obtained serving information; and c) means for associating the features determined with the document.
a) means for obtaining serving information related to a document;
b) means for determining features using the obtained serving information; and c) means for associating the features determined with the document.
35. Apparatus comprising:
a) means for accepting a feature-to-entity association;
b) means for using the feature-to-entity association to generate one or more results for presentation to a user;
c) means for tracking user behavior with respect to the results; and d) means for updating a score associated with the feature-to-entity association using the tracked user behavior.
a) means for accepting a feature-to-entity association;
b) means for using the feature-to-entity association to generate one or more results for presentation to a user;
c) means for tracking user behavior with respect to the results; and d) means for updating a score associated with the feature-to-entity association using the tracked user behavior.
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
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US11/026,497 US20060149710A1 (en) | 2004-12-30 | 2004-12-30 | Associating features with entities, such as categories of web page documents, and/or weighting such features |
US11/026,497 | 2004-12-30 | ||
PCT/US2005/046194 WO2006073810A2 (en) | 2004-12-30 | 2005-12-21 | Associating features with entities, such as categories or web page documents, and/or weighting such features |
Publications (2)
Publication Number | Publication Date |
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CA2592741A1 true CA2592741A1 (en) | 2006-07-13 |
CA2592741C CA2592741C (en) | 2012-04-10 |
Family
ID=36641892
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA2592741A Expired - Fee Related CA2592741C (en) | 2004-12-30 | 2005-12-21 | Associating features with entities, such as categories or web page documents, and/or weighting such features |
Country Status (5)
Country | Link |
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US (2) | US20060149710A1 (en) |
EP (1) | EP1839203A4 (en) |
AU (1) | AU2005323159B2 (en) |
CA (1) | CA2592741C (en) |
WO (1) | WO2006073810A2 (en) |
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2005
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CA2592741C (en) | 2012-04-10 |
US9852225B2 (en) | 2017-12-26 |
WO2006073810A3 (en) | 2007-02-22 |
AU2005323159B2 (en) | 2010-08-05 |
US20060149710A1 (en) | 2006-07-06 |
US20150317679A1 (en) | 2015-11-05 |
EP1839203A4 (en) | 2009-12-16 |
WO2006073810A2 (en) | 2006-07-13 |
AU2005323159A1 (en) | 2006-07-13 |
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