Background technology
In each present market, the supermarket, sell place such as shop greatly, can often see the propaganda sales promotion picture of relevant each commodity miscellaneous, the relevant informations such as photo in kind, trade name, the place of production, original cost, discounted price of these commodity are arranged on the picture.The printing that these have the propaganda sales promotion picture of underlying commodity is also referred to as POP and prints (POP, Point of Perchase advertising, attraction advertisement) in the present technique field, such picture is also referred to as POP figure.The method for making of existing P OP figure is that each commodity is made into a POP figure, printout then.When commodity are a lot, just need carry out repeatedly graphic making or modification, make many POP figure.There are the how many kinds of commodity will carry out the making or the modification of the figure of how many times, this is very inconvenient for will producing the same or analogous POP figure of a collection of style or page structure, because for style or the same or analogous POP figure of page structure, have only local difference but will make respectively or revise at each figure between the picture, the work of repetition post be many and workload is big and efficient is very low.
United States Patent (USP) (publication number: US 20050160362A1) disclose a kind of system and method that variable data is printed of carrying out, as print ad.This system and method is divided into design part, rule part and variable data part with the making of advertisement, each several part can be by different professional's independent design, when printing, be merged into a file, thereby can realize designing the purpose of different advertisements at different clients.Though this system and method makes that the making of advertisement is more flexible, when printing, the corresponding print file of advertisement are printed and once can only be printed an advertisement, and many advertisements need be printed repeatedly, and therefore the efficient of printing is lower.
Summary of the invention
At the defective that exists in the prior art, the purpose of this invention is to provide a kind of method of the POP of realization figure continuous batch printing.Adopt this method, only need to make a POP template, just can print many POP figure continuously, realize the bulk print of POP figure.
For reaching above purpose, the technical solution used in the present invention is: a kind of method that realizes POP figure continuous batch printing may further comprise the steps:
(1) sets up the data source of storing commodity data;
(2) make the POP template, all regard each resource in the template as an independent element (for example a pictures, passage), simultaneously, set the type of element, the resource that class I goods is shared is added can not substitution indicia, is defined as and can not flows into the pre-service element; The data message of class I goods self is added replaceable sign, be defined as and flow into the pre-service element, and make these elements corresponding with the respective field in the data source;
(3) set up the corresponding linking relationship that flows into pretreated element in information of goods information data source field information and the POP template;
(4) utilize the good linking relationship of foundation to import data, generate print file to the POP template; Described print file are one and print tabulation, preservation be template original shape and a series of linking relationship, described linking relationship is the annexation that can flow into pretreated element in the data message of each commodity self correspondence in the data source and the template;
(5) according to the print file that generate, each commodity are substituted into relevant position in the template, generation POP figure printout with the data message of self correspondence in the data source; Select the merchandise news that to print during printing as required, according to the print file that generate in the step (4), with the disposable continuous printing of all merchandise newss of choosing.
Further, have better invention effect for making the present invention, the commodity data source can be the information of goods information data library file of arbitrary type in the step (1), merchandise news excel form document or have the text of the specified structure of all merchandise newss.
Further, has better invention effect, with can not flow into pretreated element and can merge into an element set in the step (2) for making the present invention.
Effect of the present invention is: adopt method of the present invention, when the POP figure that carries out commodity sales promotion prints, only need to make a template and just can finish bulk print, realized only making a POP template, just can print the function of many figures continuously.Improved the efficient of work greatly.
Embodiment
The invention will be further described below in conjunction with drawings and the specific embodiments:
Embodiment 1:
Present embodiment is to be that example describes by two POP placards of POP template construct, and the specifying information of these two placards is as follows:
Placard 1: Haier's board washing machine, this commodity original cost is 2000 yuan, and existing promotion price is 1800 yuan, and the picture of commodity is as shown in Figure 3;
Placard 2: Haier's board refrigerator, this commodity original cost is 5000 yuan, and existing promotion price is 4666 yuan, and the picture of commodity is as shown in Figure 4.
In the present embodiment, a kind of method that realizes POP figure continuous batch printing, general flow chart may further comprise the steps as shown in Figure 1:
(1) sets up the data source of storing commodity data, as shown in Figure 2.Data source can be the commodity information management database file of arbitrary type, commodity information management excel form document or have the text of the specified structure of dependent merchandise information.In the present embodiment with two data instances of two commodity, employing be the excel form document.In actual application, can set up content more rich data storehouse or tables of data as required.
(2) make the POP template, each resource in template all is an independent element (picture for example, passage), the resource that class I goods is shared is (as Background, framed structure etc.) be made into and flow into the pre-service element, for its interpolation can not substitution indicia, all add finish after, with all have can not substitution indicia element merge into an element set.The data message of class I goods self being made into can flowing into pretreated element, is that it adds an interchangeable sign, and these elements can be corresponding with the respective field in the data source.Above-mentioned can not flow into pretreated element, just fixing, and not replaceable element describedly flows into pretreated element, is interchangeable element.
Present embodiment is two simple commodity placards of bulk print, its POP template figure as shown in Figure 5, S wherein
0, S
1, S
2, S
3, S
4, S
5Be in the whole POP template can not substitution indicia, S
0Be the Background of whole POP template, S
1, S
2, S
3, S
4, S
5It is respectively the positions of elements mark.M wherein
1, M
2, M
3, M
4, M
5It is replaceable sign.S
1, S
2, S
3, S
4, S
5Correspond respectively to M
1, M
2, M
3, M
4, M
5The position in the POP template.
(3) set up the corresponding linking relationship that flows into the pre-service element in information of goods information data source field information and the POP template, as shown in Figure 6, M
1Corresponding to the trade name in the data source, M
2Corresponding to the brand in the data source, M
3Corresponding to the original cost in the data source (unit), M
4Corresponding to the present price in the data source (unit), M
5Corresponding to the commodity picture in the data source, wherein M
1And M
2Be text element, M
3And M
4Be digital element, M
5Be picture element.
(4) utilize the good Link Rule of foundation to POP stencil marking data, from commodity data source data table, import data with the template of making, just utilize the Link Rule of being set up, replace in the template with the data in the data source and can flow into pretreated element, generate print file.Print file are one and print tabulation that what it was preserved is template original shape and a series of linking relationship.This linking relationship is the linking relationship that can flow into pretreated element in data source and the template, according to the linking relationship of preserving in the print file, each commodity are substituted into relevant position in the template with the data message of self correspondence in the data source when printing.Replace effect as shown in Figure 7 and Figure 8.
(5) print the POP figure that generates.Can select the commodity that will print during printing as required, it is intact then the POP that chooses to be schemed disposable continuous printing.
Adopt method of the present invention, when carrying out the POP printing, can only need to make the effect that a template just can be finished bulk print, realized only making a POP template, just can print the function of many figures continuously.Improved the efficient of work greatly.
Embodiment 2:
Method step is similar to Example 1, it is that POP figure has 100 that difference need in the present embodiment to be the picture of the commodity sales promotion printed, and organizing the relevant information of these 100 commodity sales promotion in the mode of commodity information management database in the step (1) is data source; In the POP template of making in the step (2), the left side of picture in kind in template of commodity, other information the right in template; Be the POP figure that prints 100 different commodity sales promotion continuously when printing the POP figure that generates in the step (5), the number of copies of each commodity POP figure can be set when printing as required.
By above embodiment, as can be seen.Adopt method of the present invention, changed the traditional POP production method of existing each sales field, the mode of can only individual POP making and printing that not only will be original replaces with continuous batch printing, and standard POP making flow process.With the formulation of promotion plan, the management of commodity sales promotion, the change of commodity sales promotion price and the making of POP, organically unified management is got up.By the data sharing in commodity information management database and Management System Data storehouse, sales field, make the information of commodity sales promotion can directly apply to the POP manufacturing system, improved the effectiveness of information transmission and management.On the other hand, adopt method of the present invention, greatly reduce the cost of manufacture of POP, shortened fabrication cycle.3-5 people once, 2-3 days workload is used a people now, less than half a day, makes POP exquisite and that can not produce any content false and just can be arranged in the sales field.Adopt plain paper to print simultaneously, the placard of common A2 specification, paper, consumption just complete cost are adjusted less than 1 yuan, are 1/2 to 1/5 of conventional P OP costs of manufacture.
Method of the present invention is not limited to the POP embodiment described in the embodiment, and those skilled in the art's technical scheme according to the present invention draws other embodiment, belongs to technological innovation scope of the present invention equally.