CN101651550A - Method and system for advertisement generation and display and advertisement production and display client - Google Patents
Method and system for advertisement generation and display and advertisement production and display client Download PDFInfo
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- CN101651550A CN101651550A CN200810134691A CN200810134691A CN101651550A CN 101651550 A CN101651550 A CN 101651550A CN 200810134691 A CN200810134691 A CN 200810134691A CN 200810134691 A CN200810134691 A CN 200810134691A CN 101651550 A CN101651550 A CN 101651550A
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Abstract
The invention discloses a method and a system for advertisement real-time generation and display and an advertisement production and display client. The method comprises the following steps: receivingan advertisement production request of a user, acquiring an advertisement template and advertisement elements, and providing user selection; capturing the advertisement template and the advertisementelements selected by the user, and setting attribute information of the advertisement elements according to user instruction; generating an advertisement setting file based on a text, generating start information at least containing storage address information of the setting file, and embedding the start information into an advertisement distribution page; and resolving the start information, acquiring the storage address information of the setting file, acquiring the setting file from a corresponding address of a network side server and resolving the setting file, acquiring the advertisementtemplate and the advertisement elements from a stuff library according to the storage position information of the resolved advertisement template and the advertisement elements, and generating an advertisement to be displayed according to the attribute information of the resolved advertisement elements and displaying the advertisement. The method can conveniently and quickly implement advertisement design, and meet the design and display requirements of different users.
Description
Technical field
The present invention relates to Internet technical field, refer to a kind of advertisement real-time generation and display packing and system, ad production and display client that is used for the network promotion especially.
Background technology
At present, it is a lot of to be the people who promotes network on the internet, but does the network promotion, just need do the web advertisement; Realize that network advertisement method generally is to signpost in portal website, click that magnanimity visit just realizes ad revenue by the user.For example: the user is browsing the Sohu.com
Www.sohu.comPerhaps Sina website
Www.sina.comThe time, can see the advertisement area window of a plurality of automatic ejections, pass on advertiser's (businessman) wish purpose by the web advertisement, its product, service item, corporate image etc. are propagated, and planned network " advertisement " is the thing that makes a lot of advertisers (businessman) headache.
Website promotion person or designer are very clear, do an advertisement and need the expensive time, the advertisement transaction platform as mother Ali (www.alimama.com.cn) for example, advertisement is concluded the business on the internet as commodity, the design of advertisement directly has influence on the conclusion of the business quantity of commodity, buys the advertizer and also wishes to design as early as possible satisfied advertisement and show the commodity of oneself.
Present advertisement design pattern, each user's advertisement all need independent design, the time ratio of cost is more when design; The ad elements of each advertisement is stored respectively, and the ununified material that is used for is stored material database, and when advertisement design and demonstration, collecting material element (button, background, other effect labels etc.) also needs a lot of times.Because the advertisement of each commodity needs design separately, safeguards separately; Therefore maintenance cost is than higher.And need to drop into the audit of a large amount of contact staff, wasting manpower and material resources's financial resources to advertisement.
Summary of the invention
The embodiment of the invention provides a kind of advertisement generation method, system and ad production client, can conveniently realize advertisement design, satisfies the designing requirement of different user.
The embodiment of the invention provides a kind of advertisement display method, system and display client, is used to the advertisement that shows that above-mentioned ad production client is made.
A kind of advertisement generation method comprises:
Receive user's ad production request, obtain advertisement formwork and ad elements and provide the user to select;
Catch advertisement formwork and ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction;
The advertisement of generation text based is provided with file and stores in the network side server, and described the setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in the material database of described network side server; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least;
Described log-on message is embedded in the ad distribution page.
According to said method of the present invention, described advertisement formwork and the ad elements obtained comprises:
From the material database of network side server, obtain advertisement formwork; And
From the material database of network side server and/or in the subscriber's local memory, obtain ad elements.
According to said method of the present invention, describedly from the material database of network side server, obtain advertisement formwork, comprising:
Obtain the shared advertisement formwork of storing in the described material database; And/or
Obtain the described user's who stores in the described material database privately owned advertisement formwork.
Said method of the present invention also comprises:
The ad elements that to obtain from the subscriber's local memory is saved in the described material database.
According to said method of the present invention, the described attribute information that described ad elements is set comprises one of following setting or combination:
The display position of described ad elements in advertisement formwork is set;
The size of the shared viewing area of described ad elements is set;
The display color of described ad elements is set;
The animation effect that described ad elements shows is set;
The transparency that described ad elements shows is set;
Described ad elements is set starts time, demonstration duration and the display frequency of playing.
A kind of ad production client comprises: receiver module, module, generation module and release module are set;
Described receiver module is used to receive user's ad production request, obtains advertisement formwork and ad elements and provide the user to select from the material database of network side server;
The described module that is provided with is used to catch advertisement formwork and the ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction;
Described generation module is used for generating the text based advertisement and file is set and stores described network side server into, and described the setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in described material database; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least;
Described release module, the log-on message that is used for described generation module is generated embeds the ad distribution page.
A kind of advertisement display method comprises:
Resolve the log-on message of the display ads that embeds in the ad distribution page, obtain the text based advertisement storage address information of file in network side server is set;
Obtain described advertisement from the corresponding address of described network side server file is set, resolve the described file that is provided with, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements;
From the material database of described network side server, obtain described advertisement formwork and ad elements according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses; And
Show the described advertisement that generates.
According to said method of the present invention, if also comprise player plug-in information in the described log-on message, the log-on message of the display ads that embeds in the described parsing ad distribution page also comprises:
Parse described player plug-in information, generate the HTML HTML code that starts player plug-in, carry out described HTML code and start the player plug-in that embeds in the described ad distribution page;
The described advertisement of described parsing is provided with file, specifically comprises: use the described player plug-in that starts to resolve described advertisement file is set.
According to said method of the present invention, the described advertisement that described demonstration generates specifically comprises: use the described player plug-in that starts to show the described advertisement that generates.
According to said method of the present invention, also comprise advertisement link information in the described log-on message, the log-on message of the display ads that embeds in the described parsing ad distribution page also comprises:
Parse described advertisement link information, generate advertisement link;
The described advertisement that described demonstration generates comprises: capture and show the described advertisement that generates when the user clicks described advertisement link.
According to said method of the present invention, after the described generation advertisement to be shown, also comprise before showing the described advertisement that generates:
Catch the advertisement display size that the user selects, the display size of selecting as the user when inequality, is adjusted the display size that described advertisement to be shown is of a size of user's selection with the size of described advertisement to be shown.
A kind of advertisement display client comprises: Executive Module, parsing module, acquisition module and display module;
Described Executive Module is used for resolving the log-on message of the display ads that the ad distribution page embeds, and obtains the text based advertisement storage address information of file in network side server is set;
Described parsing module, be used for the described storage address information obtained according to described Executive Module, obtain described advertisement from the corresponding address of described network side server file is set, resolve the described file that is provided with, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements;
Described acquisition module, be used for obtaining described advertisement formwork and ad elements from the material database of described network side server according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses;
Described display module is used to show the described advertisement of generation.
According to above-mentioned advertisement display client of the present invention, if also comprise advertisement link information in the described log-on message, described Executive Module also is used for: parsing described advertisement link information generation advertisement link provides the user to click;
Described display module also is used to capture and shows the described advertisement that generates when the user clicks described advertisement link.
According to above-mentioned advertisement display client of the present invention, if comprise player plug-in information in the described log-on message, described Executive Module also is used for:
Parse described player plug-in information and generate the HTML HTML code that starts player plug-in, carry out described HTML code and start the player plug-in that embeds in the described ad distribution page;
Described parsing module also is used to control described player plug-in and resolves described advertisement file is set; And
Described display module also is used to control described player plug-in and shows the described advertisement that generates.
Above-mentioned advertisement display client of the present invention also comprises:
Size adjustment module is used to catch the advertisement display size that the user selects, and the display size of selecting as the user when inequality, is then adjusted the display size that described advertisement to be shown is of a size of user's selection with the size of described advertisement to be shown.
A kind of advertisement generation and display system comprise: network side server, ad production client and advertisement display client;
Described network side server is used in local material database stores advertisements template and ad elements; Storage is provided with file by the text based advertisement that described ad production client generates; And file is set for described advertisement display client provides the text based advertisement of its request;
Described ad production client is used to receive user's ad production request, obtains the advertisement formwork and the ad elements of storage and provide the user to select from the material database of described network side server; Catch advertisement formwork and ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction; The advertisement of generation text based is provided with file and stores in the described network side server, and described the setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in described material database; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least; Described log-on message is embedded in the ad distribution page;
Described advertisement display client, be used for resolving the log-on message of the display ads that the ad distribution page embeds, obtain the text based advertisement storage address information of file in network side server is set, obtain described advertisement from described network side server corresponding address file is set, resolve described advertisement file is set, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements; From the material database of described network side server, obtain described advertisement formwork and ad elements according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses; And the described advertisement that shows generation.
According to said system of the present invention, described advertisement display client also is used for:
Catch the advertisement display size that the user selects, the display size of selecting as the user when inequality, is then adjusted the display size that described advertisement to be shown is of a size of user's selection with the size of described advertisement to be shown.
Advertisement generation that the embodiment of the invention provides and display packing and system, ad production and display client receive user's ad production request, obtain advertisement formwork and ad elements and provide the user to select; Catch advertisement formwork and ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction; The advertisement of generation text based is provided with file and stores in the described network side server, and described the setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in described material database; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least; Described log-on message is embedded in the ad distribution page.Resolve the log-on message of the display ads that embeds in the ad distribution page, obtain the text based advertisement storage address information of file in network side server is set; Obtain described advertisement from the corresponding address of described network side server file is set, resolve the described file that is provided with, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements; From the material database of described network side server, obtain described advertisement formwork and ad elements according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses; And the described advertisement that shows generation.By using the advertisement masterplate can conveniently realize advertisement design, satisfy the design and the display requirement of different user, improved make efficiency; By ad elements combination and attribute the formation advertisement is set, editor again and modification after being convenient to advertisement design and finishing.
Description of drawings
Fig. 1 is the flow chart of advertisement generation method in the embodiment of the invention;
Fig. 2 is the schematic diagram of an advertisement formwork in the embodiment of the invention;
Fig. 3 is the flow chart of advertisement display method in the embodiment of the invention;
Fig. 4 is the structural representation of advertisement generation and display system in the embodiment of the invention;
Fig. 5 is the structural representation of embodiment of the invention ad production client;
Fig. 6 is the structural representation of embodiment of the invention advertisement display client.
Embodiment
The advertisement generation method that the embodiment of the invention provides, its flow process as shown in Figure 1, its execution in step is as follows:
Step S101: receive user's ad production request.
Can receive user's ad production request by web browser (being the WEB page), receive the ad production request after, carry out pre-treatment step.According to the source difference that user advertising is made request, the ad distribution page difference that relates to, pre-treatment step also has difference.
If user's ad production request derives from native system (for example mother's Ali advertisement transaction system), be that the user buys advertisement by native system, the ad distribution page that relates to is the WEB page of native system, then because the ad production size of native system is known, when therefore receiving the ad production request, carried the dimension information of advertisement, directly obtained this dimension information and get final product.
If user's ad production request is not to derive from native system, the advertisement that make this moment is not issued on the WEB of the native system page yet, and then the ad production size is unknown, needs to select/set the dimension information of advertisement.
Wherein advertisement comprises: the various forms of web advertisements such as picture, greeting card, individualized signature, video ads, special-shaped advertisement.
Step S102: obtain advertisement formwork and ad elements and provide the user to select.Specifically comprise:
From the material database of network side server, obtain advertisement formwork; And from the material database of network side server and/or in the subscriber's local memory, obtain ad elements.
Obtaining advertisement formwork comprises: obtain the shared advertisement formwork of storing in the described material database; And/or obtain this user's who stores in the described material database privately owned advertisement formwork, can comprise the advertisement formwork that this user design/collected.
Advertisement formwork is actually pre-configured ad elements arranging scheme, and the user can select the advertisement formwork of design before advertisement formwork that system provides, the user or the advertisement formwork of user's collection for use by the WEB browser.The advertisement formwork of user oneself design or collection also can be shared after the preservation to other users and use.
The advertisement formwork that system provides is convenient to the user and is searched the advertisement formwork of oneself liking by storages of classifying such as industry, theme, colors.
If system is when providing advertisement formwork to select to the user, the user does not choose satisfied advertisement formwork, and then system can inquire whether the user selects user's privately owned advertisement formwork or selective system template and making amendment not for use.
Advertisement is made up of ad elements, and ad elements is stored in respectively in the material database of network side server according to classification.The user also can select the ad elements of storing in the own local storage for use.
Ad elements comprises: basic ad elements and addible ad elements.
Basic ad elements comprises:
Ad content (for example: title, main contents, subtitle, product introduction etc.);
Background (picture format is arranged, as: gif, jpg, png etc.; Animated format, as: gif, swf etc.; Video format);
Button (picture format is arranged, as: gif, jpg, png etc.; Animated format, as: gif, swf etc.);
Other label effects (for example: flicker starlight, bubble, lightning, animation effect such as rain, snow).
Addible ad elements comprises: picture, video, music, literal etc.;
Addible ad elements, can also comprise: underground setting, screenshot capture (picture that can like oneself, literal, video etc. intercept use by the mode of screenshotss), video camera, picture/video insert (to be uploaded the picture/video file on the local machine and is inserted in the advertisement, picture format is supported jpg, gif, png, swf etc.) senior function such as is to obtain advertisement display effect better.
The stack design theory is adopted in advertisement, with convenient management, edit and modification etc. again.Each advertisement is made up of a plurality of ad elements, and each ad elements can define different qualities.Different classes of ad elements can be separately positioned on the different figure layers, adopts the stacked mode of ad elements, can make things convenient for the management of ad elements.
Can promptly add the ad elements that the user selects on the advertisement formwork of selecting by the design of the convenient realization advertisement of ad production client, Fig. 2 is a concrete example of the advertisement formwork designed.Wherein ad title, ad content, website links, button and background etc. are arranged on respectively on the different figure layers.After this template is selected, can on the position of setting, add content corresponding.As: fill in title in the ad title position, go out to add the particular content of advertisement etc. at ad content.Can also add addible ad elements such as picture, video, music, literal.
Especially, after obtaining ad elements according to user instruction from the subscriber's local memory, the ad elements that needs to obtain from the subscriber's local memory is saved in the described material database.
Step S103: catch advertisement formwork and ad elements that the user selects.
Catch the advertisement formwork that the user selects, and catch the ad elements of storing in the ad elements of storing in the material database of the network side server that the user selects and/or the local storage, add in the advertisement formwork that the user selects.
Step S104: the attribute information that ad elements is set according to user instruction.
The attribute information that ad elements is set comprises one of following setting or combination:
The display position of ad elements in advertisement formwork is set;
The size of the shared viewing area of ad elements is set;
The display color of ad elements is set;
The animation effect that ad elements shows is set;
The transparency that ad elements shows is set;
Ad elements is set starts time (set when the user browses this advertisement, when this ad elements occurs), demonstration duration and the display frequency of playing etc.
Step S105: whether the inquiry user finishes design, if not, returns execution in step S 103; If, execution in step S106.
After one/a little ad elements interpolations, setting were finished, whether the inquiry user continued to add ad elements, if then design is not finished; If not, then design is finished.
Step S106: request user preview, and inquire that whether the preview effect is satisfied with, and if not, then returns execution in step S104; If, execution in step S107 then.
Step S107: generate the text based advertisement file is set, and be saved in the network side server.
After advertisement design is finished, the ad production client is compiled the ad elements of adding and (is comprised ad title, copy, advertisement size, the material source, material size or the like), generate the text based advertisement file be set, for example: can be extendible SGML (eXtensible Markup Language, XML) file.
The text based advertisement is provided with and includes advertisement formwork and the stored position information of ad elements in described material database in the file, indicates each ad elements, for example: literal, picture, video, music etc., the memory location in the material database of network side server; The attribute information that also includes ad elements, for example: position, size, variable color, distortion, bleach, dynamic demonstration etc.
Especially, after the text based advertisement is provided with the file generation, before preserving, can also comprises and submit the former audit of background work people to, preserve in the qualified back of audit.
Especially, if the source of the ad production application among the step S101 is not a native system, then can not generate independent text based advertisement file is set, directly be loaded in the log-on message that step S108 will generate and the text based advertisement is provided with content that file comprises.
Step S108: generate the log-on message of display ads, embed in the ad distribution page.
If the ad production request among the step S101 derives from native system, then the log-on message that generates is embedded in the WEB page of native system, if not derive from the WEB page of native system, then be embedded in the corresponding WEB page.
The log-on message that generates is a kind of computer description language code, for example: JavaScript (JavaScript, JS) code, wherein comprise at least: the text based advertisement is provided with the storage address information of file in network side server, can also comprise: player plug-in information and advertisement link information etc.
The method flow that shows the above-mentioned advertisement that generates as shown in Figure 3, execution in step is as follows:
Step S201: the log-on message of resolving the display ads that embeds in the ad distribution page.
When the user browses the Webpage (being the ad distribution page) that comprises log-on message (for example JS ad code), resolve the log-on message that wherein comprises, obtain the address information that the text based advertisement is provided with file.
Especially, when comprising player plug-in information in the log-on message, parse the player plug-in information that comprises in the log-on message, generate the HTML (Hypertext MarkupLanguage, HTML) code that start player plug-in.
Wherein, player plug-in can be: the player plug-in such as Flash that embed in the ad distribution page.
When comprising advertisement link information in the log-on message, parse the advertisement link information that comprises in the log-on message, generate advertisement link.
Step S202: obtain the text based advertisement file is set.Specifically comprise:
The text based advertisement that obtains according to step S201 is provided with the storage address information of file in network side server, and the corresponding address from network side server is obtained corresponding text based advertisement file is set.
Especially, the content that the text based advertisement has been provided with file when online design generates log-on message has been embedded in the log-on message, and then this step need not be carried out the process that the text based advertisement is provided with file of obtaining.
Especially,, then carry out HTML code, start the player plug-in that embeds in the ad distribution page, the text based advertisement of obtaining is provided with file sends player plug-in to if generated the HTML code that starts player plug-in among the step S201.
Step S203: resolve the text based advertisement file is set.
Resolve the text based advertisement file is set, obtain the advertisement formwork that wherein comprises and the stored position information of ad elements, and the attribute information of ad elements etc.
Especially, if started player plug-in among the step S202, then the controls playing plug-in unit is resolved the text based advertisement file is set.
Step S204: from the material database of network side server, obtain advertisement formwork and ad elements.
According to the stored position information of advertisement formwork that parses and ad elements, from the material database of network side server, obtain the advertisement formwork and the ad elements of appointment.
Step S205: the attribute information according to the advertisement formwork that obtains, ad elements and the ad elements that parses generates advertisement to be shown.
According to the attribute information of ad elements the ad elements of obtaining is loaded into assigned address in the advertisement formwork, and carry out corresponding attribute adjustment (comprising the corresponding change of size, color, transparency etc.), carry out the text based advertisement then dynamic effect of the element of describing in the file etc. is set, generate advertisement to be shown.
Especially, generate after the advertisement to be shown, can also ask the user to select the display size of advertisement, catch the advertisement display size that the user selects then, the display size of selecting as the user when inequality, is then adjusted the display size that advertisement to be shown is of a size of user's selection with the size (design size that can be called advertisement) of advertisement to be shown.Wherein, the advertisement display size also can be provided with in the file in the text based advertisement and carry.Be specially:
Advertisement display size and design size according to user's selection, calculate the length ratio and the width ratio of display size and design size respectively, the length and the width of design size are carried out convergent-divergent by length ratio that calculates and width ratio respectively, obtain meeting the advertisement of display size requirement.
Step S206: show the advertisement to be shown of generation to the user.
Especially, if generated advertisement link among the step S201, then, show the advertisement to be shown of generation again to the user when capturing the user when clicking described advertisement link.
If started player plug-in among the step S202, then use the player plug-in that starts to show the advertisement to be shown that generates
Step S207: return the advertisement displayed record to network side server.
According to said method of the present invention, can make up a kind of advertisement generation and display system, as shown in Figure 4, comprising: network side server 10, ad production client 20 and advertisement display client 30.
Executive Module 301 is used for resolving the log-on message of the display ads that the ad distribution page embeds, and obtains the text based advertisement storage address information of file in network side server is set.
Parsing module 302 is used for obtaining advertisement from the corresponding address of described network side server file is set, and resolves this advertisement file is set, and obtains the stored position information of advertisement formwork and ad elements, and the attribute information of ad elements.
Acquisition module 303, be used for the stored position information that parses according to parsing module 302 and obtain correspondent advertisement template and ad elements from the material database of network side server 10, and described advertisement formwork, the ad elements obtained according to parsing module 302 and the attribute information that parses, generate advertisement to be shown.
Display module 304 is used to the advertisement to be shown that shows that acquisition module 303 generates.
Especially, when comprising advertisement link information in the log-on message, Executive Module 301 also is used to parse advertisement link information, and generating advertisement link provides the user to click.Display module 304 when also being used to capture the user and clicking the advertisement link that Executive Module 301 generates, shows the advertisement to be shown that generates.
When comprising player plug-in information in the log-on message, Executive Module 301, also be used to parse player plug-in information, generate the HTML HTML code that starts player plug-in, carry out this HTML code and start the player plug-in 305 that embeds in the described ad distribution page.
Parsing module 302 also is used for the 305 parsing advertisements of controls playing plug-in unit file is set; And
Display module 304 also is used for controls playing plug-in unit 305 and shows the advertisement that generates.
Especially, above-mentioned ad production client 20 can be embedded into advertisement display client 30 and realizes online making and display ads in the web browser.
Above-mentioned advertisement generation of the present invention and display packing and system, ad production and display client receive user's ad production request, obtain advertisement formwork and ad elements and provide the user to select from the material database of network side server; Catch advertisement formwork and ad elements that the user selects, and the attribute information of ad elements is set, generate the text based advertisement file is set according to user instruction; And generation comprises the described log-on message that the display ads of file storage address information is set at least; Log-on message is embedded in the ad distribution page.The log-on message of the display ads that embeds in resolving in the ad distribution page; Obtain the text based advertisement storage address information of file in network side server is set, obtain advertisement from corresponding address file and parsing are set, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of ad elements; From the material database of described network side server, obtain advertisement formwork and ad elements according to stored position information, and, generate advertisement to be shown and demonstration according to attribute information.It has following beneficial effect:
By the use advertisement formwork, and introduce material database stores advertisements element and can conveniently realize advertisement design, satisfy the design and the display requirement of different user.The user is according to the template of selecting oneself to like, and finishes the creation of advertisement immediately by the ad production client, conveniently prepares advertising, and improved make efficiency.
Have the instant preview function, can compatible video, the mp3 music, multiple advertisement forms such as picture format (gif, jpg, png, swf), animation promote the display effect of advertisement.
Have advertisement size and adjust function, the advertisement of a size of design, complexity goes out the advertisement of a plurality of different sizes simultaneously, without a plurality of size advertisements of an intention of design iterations.
Advertisement is pieced together the back by ad elements stack and is formed, and different classes of ad elements can be arranged on the different figure layers, editor again and modification after being convenient to advertisement design and finishing.
The above; only be the preferable embodiment of the present invention; but protection scope of the present invention is not limited thereto; anyly be familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily, replace or be applied to other similar devices, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claims.
Claims (17)
1, a kind of advertisement generation method is characterized in that, comprising:
Receive user's ad production request, obtain advertisement formwork and ad elements and provide the user to select;
Catch advertisement formwork and ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction;
The advertisement of generation text based is provided with file and stores in the network side server, and described the setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in the material database of described network side server; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least;
Described log-on message is embedded in the ad distribution page.
2, the method for claim 1 is characterized in that, described advertisement formwork and the ad elements obtained comprises:
From the material database of network side server, obtain advertisement formwork; And
From the material database of network side server and/or in the subscriber's local memory, obtain ad elements.
3, method as claimed in claim 2 is characterized in that, describedly obtains advertisement formwork from the material database of network side server, comprising:
Obtain the shared advertisement formwork of storing in the described material database; And/or
Obtain the described user's who stores in the described material database privately owned advertisement formwork.
4, method as claimed in claim 2 is characterized in that, also comprises:
The ad elements that to obtain from the subscriber's local memory is saved in the described material database.
5, the method for claim 1 is characterized in that, the described attribute information that described ad elements is set comprises one of following setting or combination:
The display position of described ad elements in advertisement formwork is set;
The size of the shared viewing area of described ad elements is set;
The display color of described ad elements is set;
The animation effect that described ad elements shows is set;
The transparency that described ad elements shows is set;
Described ad elements is set starts time, demonstration duration and the display frequency of playing.
6, a kind of ad production client is characterized in that, comprising: receiver module, module, generation module and release module are set;
Described receiver module is used to receive user's ad production request, obtains advertisement formwork and ad elements and provides the user to select;
The described module that is provided with is used to catch advertisement formwork and the ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction;
Described generation module, being used for generating the text based advertisement is provided with file and stores network side server into, the described setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in the material database of described network side server; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least;
Described release module, the log-on message that is used for described generation module is generated embeds the ad distribution page.
7, a kind of advertisement display method is characterized in that, comprising:
Resolve the log-on message of the display ads that embeds in the ad distribution page, obtain the text based advertisement storage address information of file in network side server is set;
Obtain described advertisement from the corresponding address of described network side server file is set, resolve the described file that is provided with, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements;
From the material database of described network side server, obtain described advertisement formwork and ad elements according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses; And
Show the described advertisement that generates.
8, method as claimed in claim 7 is characterized in that, if also comprise player plug-in information in the described log-on message, the log-on message of the display ads that embeds in the described parsing ad distribution page also comprises:
Parse described player plug-in information, generate the HTML HTML code that starts player plug-in, carry out described HTML code and start the player plug-in that embeds in the described ad distribution page;
The described advertisement of described parsing is provided with file, specifically comprises: use the described player plug-in that starts to resolve described advertisement file is set.
9, method as claimed in claim 8 is characterized in that, the described advertisement that described demonstration generates specifically comprises: use the described player plug-in that starts to show the described advertisement that generates.
10, as the arbitrary described method of claim 7-9, it is characterized in that, also comprise advertisement link information in the described log-on message, the log-on message of the display ads that embeds in the described parsing ad distribution page also comprises:
Parse described advertisement link information, generate advertisement link;
The described advertisement that described demonstration generates comprises: capture and show the described advertisement that generates when the user clicks described advertisement link.
11, method as claimed in claim 10 is characterized in that, after the described generation advertisement to be shown, also comprises before showing the described advertisement that generates:
Catch the advertisement display size that the user selects, the display size of selecting as the user when inequality, is adjusted the display size that described advertisement to be shown is of a size of user's selection with the size of described advertisement to be shown.
12, a kind of advertisement display client is characterized in that, comprising: Executive Module, parsing module, acquisition module and display module;
Described Executive Module is used for resolving the log-on message of the display ads that the ad distribution page embeds, and obtains the text based advertisement storage address information of file in network side server is set;
Described parsing module, be used for the described storage address information obtained according to described Executive Module, obtain described advertisement from the corresponding address of described network side server file is set, resolve the described file that is provided with, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements;
Described acquisition module, be used for obtaining described advertisement formwork and ad elements from the material database of described network side server according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses;
Described display module is used to show the described advertisement of generation.
13, advertisement display client as claimed in claim 12 is characterized in that, if also comprise advertisement link information in the described log-on message, described Executive Module also is used for: parsing described advertisement link information generation advertisement link provides the user to click;
Described display module also is used to capture and shows the described advertisement that generates when the user clicks described advertisement link.
14, advertisement display client as claimed in claim 13 is characterized in that, if comprise player plug-in information in the described log-on message, described Executive Module also is used for:
Parse described player plug-in information and generate the HTML HTML code that starts player plug-in, carry out described HTML code and start the player plug-in that embeds in the described ad distribution page;
Described parsing module also is used to control described player plug-in and resolves described advertisement file is set; And
Described display module also is used to control described player plug-in and shows the described advertisement that generates.
15, as claim 13 or 14 described advertisement display clients, it is characterized in that, also comprise:
Size adjustment module is used to catch the advertisement display size that the user selects, and the display size of selecting as the user when inequality, is then adjusted the display size that described advertisement to be shown is of a size of user's selection with the size of described advertisement to be shown.
16, a kind of advertisement generation and display system is characterized in that, comprising: network side server, ad production client and advertisement display client;
Described network side server is used in local material database stores advertisements template and ad elements; Storage is provided with file by the text based advertisement that described ad production client generates; And file is set for described advertisement display client provides the text based advertisement of its request;
Described ad production client is used to receive user's ad production request, obtains the advertisement formwork and the ad elements of storage and provides the user to select; Catch advertisement formwork and ad elements that the user selects, and the attribute information of described ad elements is set according to user instruction; The advertisement of generation text based is provided with file and stores in the network side server, and described the setting comprises described attribute information in the file, and described advertisement formwork and the stored position information of ad elements in the material database of described network side server; And generating the log-on message that shows described advertisement, described log-on message comprises the described file storage address information that is provided with at least; Described log-on message is embedded in the ad distribution page;
Described advertisement display client, be used for resolving the log-on message of the display ads that the ad distribution page embeds, obtain the text based advertisement storage address information of file in network side server is set, obtain described advertisement from described network side server corresponding address file is set, resolve described advertisement file is set, obtain the stored position information of advertisement formwork and ad elements, and the attribute information of described ad elements; From the material database of described network side server, obtain described advertisement formwork and ad elements according to described stored position information, and, generate advertisement to be shown according to described advertisement formwork, the ad elements obtained and the described attribute information that parses; And the described advertisement that shows generation.
17, system as claimed in claim 16 is characterized in that, described advertisement display client also is used for:
Catch the advertisement display size that the user selects, the display size of selecting as the user when inequality, is then adjusted the display size that described advertisement to be shown is of a size of user's selection with the size of described advertisement to be shown.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810134691A CN101651550A (en) | 2008-08-15 | 2008-08-15 | Method and system for advertisement generation and display and advertisement production and display client |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810134691A CN101651550A (en) | 2008-08-15 | 2008-08-15 | Method and system for advertisement generation and display and advertisement production and display client |
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| Publication Number | Publication Date |
|---|---|
| CN101651550A true CN101651550A (en) | 2010-02-17 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200810134691A Pending CN101651550A (en) | 2008-08-15 | 2008-08-15 | Method and system for advertisement generation and display and advertisement production and display client |
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