CN1231750A - Proofing system utilizing dynamic PDP technology for the interface for templated printing - Google Patents

Proofing system utilizing dynamic PDP technology for the interface for templated printing Download PDF

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Publication number
CN1231750A
CN1231750A CN97198240A CN97198240A CN1231750A CN 1231750 A CN1231750 A CN 1231750A CN 97198240 A CN97198240 A CN 97198240A CN 97198240 A CN97198240 A CN 97198240A CN 1231750 A CN1231750 A CN 1231750A
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CN
China
Prior art keywords
mentioned
user
information
customization material
printing
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Granted
Application number
CN97198240A
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Chinese (zh)
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CN1102274C (en
Inventor
亚历山大·多尔夫曼
金·K·韦勒
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Moore Business Forms Inc
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Moore Business Forms Inc
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Publication of CN1231750A publication Critical patent/CN1231750A/en
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Publication of CN1102274C publication Critical patent/CN1102274C/en
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Expired - Fee Related legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/10Text processing
    • G06F40/166Editing, e.g. inserting or deleting

Abstract

A technique for easily creating and proofing customized printed material before printing on a production printing system. A user may connect with an internet web site provided by a commercial printing service and select from a plurality of available templates for the printed material. The user can then select additional stored information to be included in the customized printed material, or can input variable information through a keyboard or the like. A portable document format (PDF) builder generates a dynamic PDF file from the selected template and the selected or variable data from the user. The dynamic file can then be displayed at the front end to provide an accurate view of how the printed material would look. Additionally, a hard copy proofing version of the printed material may be printed at the front end. Once the layout of the printed material is confirmed, a production printing system is used to print multiple copies of the customized printed material.

Description

The check system that is used for the employing dynamic PDP technology of model printing interface
The cross reference of related application
The application requires U.S. Provisional Patent Application No.60/024,179 interests (being filed on August 20th, 1996), and it quotes in full at this for your guidance.Background of the present invention
The present invention relates to generate the technology of customization document or other printed materials.More particularly, the present invention relates to utilize the reference information of model form, storage and the technology that user input data generates the customization printed material.
People are desirably in the modern print system, permit a user to specific demand customization printed material at an easy rate.For example, user can select the image stored and they and the input text of user's appointment and the reference content of storage are combined to produce a point of sale (POS) demonstration or other similar materials.This class " on-demand " system has increased the dirigibility of producing and has simplified design process.Growing along with Internet importance and availability realizes that the possibility of this class " on-demand " system increases very soon.
For example, the retail chain of country often will use a large amount of point of sales to show in their shop.These point of sales show to be printed to order goods and be distributed to different shops by commercial print service typically uses.Commercial or the tissue of the other types that frequent use point of sale shows comprises to distributor's network, cell phone service provider, commercial guild and other allied organizations provides the Sofe drink bottle manufacturer of publicity materials or main beer manufacturer.
Certainly, the demand of customization printed material has exceeded the point of sale demonstration.For example, directly the direct marketing by mail personnel use commercial leaflet and the complimentary ticket that sends to the client of hope by mail continually.The schemer of incident and promoter may need printed material to initiate concert, sport event, live theatrical performances and other incidents.Similarly, different tissues often utilize client's printed material to announce symposial, annual meeting and other similar meetings.In other words, may using of customization printed material is actually unlimited.
Client's publicity materials change often weekly (even more frequent).Normally the user needs these materials or knows desired variation in the urgent moment in the short period scope in addition.Therefore, expectation provides a system that generates the customization document, has the optimum dirigibility in the design, and initiates effectively by the printed material that allows user's generation easily in a session, verification and editor client.
The customization printed material especially when ordering in a large number, may expend mint of money.Product guarantees that the design of customization printed material is gratifying before particularly importantly will and paying in a large amount of print job operations.If this design was not verified before printing, produce extra cost possibly and redesign and print order, perhaps the user will be forced to the product that reception is not last optimization.Like this, expect that a kind of accurate and simple technology came the printed material of verification customization before confirming the print job order.
Utilize the different print capacities of existing XLC printing technique can be used to prove the application of on-demand.The user can be connected on the Web website of an Internet and by providing some variablees or selectable data (with generating a form based on the layout instruction) to ask a publication in such system.Final document is used for the printing of back by collecting.Possible option can be produced from the database of the special data that comprises reference content, some other objects and low resolution and high-resolution image (image if desired).
After these data were provided, such system can then construct dynamic HTML (Hypertext Markup Language) page to be observed and verification by internet browser.These pages can be configured on the reference content that the user selects from main html page.Can be used to construct the dynamic HTML page by the image of the low resolution of reference.Yet it is difficult attempting to imitate the true layout that finally is printed document because the HTML standard the page that makes html page and up-to-date printing outside epiphase coupling be conditional.And the difference of appearance often depends on equipment, and changes with user's difference.
Be identified if select, but be provided in the XLC system by the option record that the variable data (name, address etc.) that the reference content and the user of alternative in the database (comprising image) provides is formed, carry out final printing with the high-resolution picture that uses model information, this record reference with from the variable data of these records.
A problem of this system be the page that prints not always with the user based on viewed the same on the html page.Its product is the different of the final product and the imagination, and the client need redesign the material that is printed--expend time in, money and effort.Correspondingly, the option that they can accurately be shown before order is sent out printing is that what kind of check system is very superior when printing.
Summary of the invention
According to one aspect of the present invention, before user data was transfused to, a visable representation that is used for the template of customization printed material was provided for the user, made the user can understand better and check data are how to be placed on the final document.These templates can be made into image and appear at portable document format (PDF) on the Internet Web page of HTML.The user can see template on html page.Yet the user still needs an instrument behind the typing customer data document to be shown.
According to another aspect of the present invention, the variable data that dynamic PDF solution provides Template Information, user immediately generates a dynamic PDP file and generates a low resolution image based on the reference content of selecting.This pdf document provides a verification version of customization material, and is produced (being put into the tram by plug-in package and with them) by the application program of direct read pdf document.PDF is a received Internet standard, is supported well by main internet browser.PDF be with equipment mutually independently, and the man-to-man expression when providing document to be printed.Use the plug-in of conventional PDF reader, pdf document may be displayed on user's the internet browser.Pdf document can be observed when terminal check or be printed on the low resolution printer an of this locality.Change if desired, the user is moved back into main html page and revises option and/or variable data.Then, the new dynamic PDP file that reflects this variation is produced.This process continues till the satisfied the document of user always.After this, the same reference content that is used to construct the dynamic PDP file is sent out, and prints to use known XLC printing technique.Perhaps, when replacing the low resolution image by OPI (open preprinted interface) process with high-resolution picture, the same pdf document that produces is sent out uses conventional printing technique to print before printing.
Although be the exploitation of Internet front end, this technology can be used by the front end except internet browser equally.
The description of accompanying drawing
With reference to accompanying drawing, from following detailed description to embodiment, various characteristics of the present invention, feature and advantage will become apparent for the skilled personnel in this area, wherein:
Fig. 1 is the system chart of explanation according to check system one example of the present invention;
Figure 1A is the process flow diagram that explanation may be carried out about the system among Fig. 1, so that the client designs printed material;
Fig. 2 is the example according to the ground floor screen display of the preferred embodiment of the present invention;
Fig. 3 is the example according to the second layer screen display of the preferred embodiment of the present invention;
Fig. 4 is another example according to the second layer screen display of the preferred embodiment of the present invention;
Fig. 5 is the example according to the final screen display of the preferred embodiment of the present invention; And
Fig. 6 is the example according to the issuable point of sale of the present invention display card.
The detailed description of embodiment
Following detailed has proposed according to a preferred embodiment of the present invention.Yet, should be noted that those people with the common technical ability of the industry can recognize the modifications and variations of being done under the prerequisite of aim of the present invention.For example, although present embodiment adopts Internet from accessing model information far away and import the context instance system of user specific information and be described the user, other scheme also is possible.
With reference now to Fig. 1,, the check system example of building according to the present invention comprises that one preferably can set up the long-range front end of getting in touch 2 with Internet Web website.Reference content storehouse, low resolution image, high-resolution picture and other data can be stored in distant the storer 4.Front end 2 typically is positioned at deviser's office, so that the customization printed material is prepared, and the visual author's who is employed by advertisement agency or direct mail selling personnel office for example.Front end 2 generally includes a personal computer that has display screen, keyboard and mouse and suitable internet browser software at least.Storer 4, PDF constructor 6 and high-resolution color product print system 10 are positioned at far, for example commercial print service equipment place, and may be the part of computerize printing device and print drive system.
Front end 2 can use internet browser or other similar tool to connect by Internet or other suitable communication technologys come to establish a communications link with remote site.For example, a business printer can be set up a typical Web website based on HTML at Internet, so that the client can visit the service and the product of business printer in the mode of password protection.Seek to design client's printed material the addressable business printer of client the Web page and the zone that keeps for this service and product that provides by this printer is provided.In the service of the Web page and the option of product area can be the customization design of printed material, when finishing at last, can be printed on a high speed, the high-quality printing device by business printer, and send to the customers' place subsequently.Certainly, other schemes also are feasible.
In the operation of such instance system, be operated in the visual author at front end terminal 2 places or the Internet Web page that other similar personnel visit business printer, and enter the customization design section that is used for printed material.In distant, PDF (portable document format) constructor 6 can be realized in the mode of routine as the part of computer system.This computer system also can be used as the server work of the Internet Web page.PDF constructor 6 is used for based on the reference data image or comes from other data of storer 4 and the user at front end 2 places input generates the document image that is printed.Also can provide local printer 8 to be used for producing the low resolution verification original text (if the user wishes) of hard copy, final document at front end 2.In case the user is satisfied to this design, it is that high-quality printing can be produced by a high-resolution color printing system 10 that a dozen lettering lists are identified in.
The example operation of check system illustrated in fig. 1 is illustrated in Figure 1A.More specifically, in 100 steps, the internet browser of utilizing a routine the deviser of front station 2 work be connected the Web page that visits business printer, and enter the zone that client wherein can design themselves client's printed information.Typically, this zone of the visit Web page is password protection, is restricted to the client who sets up account number at this printer place.
Be described more specifically to Fig. 5 in conjunction with Fig. 2 as following, this user is prompted to select an available model form (functional block 102) and provides selecteed or information available (functional block 104) to think that PDF constructor 6 is finished the verification of customization printed material used.To this user can with specific model form can be special customization.For example, the supermarket chain can have a plurality of available models, and they may be not suitable for beer manufacturer and direct direct marketing by mail personnel, and vice versa.Correspondingly, it is predetermined that these available models can be specific client, and the start information that provides when visiting the Web page according to the user represents to the user.This model is preferably graphic form, and is that the user shows with the PDF form on the Web of the HTML page.These models can be observed on html page before the customization.
About functional block 104, the user can select from a plurality of preset selective items.For example, the user may be prompted to select a particular type will be apparent in bag on client's printed material.(for example see Fig. 3 the 2nd).In addition, the user can be given a right to choose from a plurality of predetermined options, if or do not have predetermined option suitable, user's oneself variable information is provided.(for example see Fig. 3 in the 3rd and 4).Variable user profile can be for example be transfused to from the keyboard of front end 2.
Next, the selecteed or variable data that provides based on selecteed model information, user and based on the low resolution image of the reference content of selecting, PDF constructor 6 immediately generates a dynamic PDP file.Corresponding to this dynamic PDP file of client's printed material by reading the PDF boilerplate, insert suitable image area and being placed into them on the tram and the dynamic PDP file that writes a customization produces.Next this dynamic PDP file is shown on the front end terminal 2, with the person's of being designed verification used (functional block 106).
In case the dynamic PDP file of this customization is shown on the front end 2, the deviser can selective printing should image to thinks further on the local printer 8 of low resolution relatively and watches (functional block 108).Such scheme has special advantage, for example, if the material that is printed is a multipage or can not be viewed on a screen display.Simultaneously, this printing edition can be passed to other people that need see to go through.
Then, deviser or can confirm this order perhaps turns back to main html page and revises option and/or variable data.Like this, if the outward appearance of the dissatisfied printed material of deviser, he has an opportunity to select once more available model etc.If the deviser is satisfied, business printer can desired quantity be printed this material (functional block 114) and then on demand they be distributed (functional block 116).For example, this printed material can be consigned to a Distribution Center and is used for retail chain, or business printer is sent by post this material to the user in the mailing lists (offering them by the user) by mail.
If this business printer utilizes known XLC printing technique, the same reference content that is used to construct the dynamic PDP file is sent out thinks that the XLC system print is used.Perhaps, at the business printer place that uses conventional printing technique, this dynamic PDP file that is produced the usefulness that is used for verification is sent to print system, and the low resolution of using in generating dynamic PDP file image is replaced with high-resolution image before printing by open preprinted interface (OPI).
Illustrated among Figure 1A that when the deviser is dissatisfied when being printed the outward appearance of material, control turns back to functional block 102, does not need to reselect or re-enter the information that does not change in advance usually although it should be noted that.In addition, the order that it will be appreciated that the per step that illustrates among Figure 1A can changed under the principle of spirit of the present invention.For example, before the screen that is shown to front end 2, even replace being shown on the front end 2, but the copy of the verification version of client's printed material of user's selective printing one low resolution.
Fig. 2 has illustrated the example that may appear at the ground floor screen display on the front end 2 after the user begins to visit this check system.In brief, the user is provided to, for example, and a plurality of available models such as common grid display card (Shelf Talker Generic 1), vertical flag (Vertical banner) or a passage display card (ELM Chill Aisle).It will be appreciated that these models only are in order to illustrate that other models certainly rely on the specific demand of user and expectation provides.The user can select a model by clicking suitable option with mouse 2A.
In case model is selected, second layer screen display appears on the front end 2.Fig. 3 has illustrated the second layer on-screen display menus that adapts with the selection of grid display card.The PDF version of model is displayed on the top of screen and thinks user's reference.This model is preferably in advance by imaging and be stored in the storer 4.The user is prompted to select to be included in the bag image of one in this model bag zone.In addition, the user is prompted: (a) select the description of a storage or the difference description that the input user selects; (b) select the price of a storage or import a different price; (c) select needed number of copies from the product print system; (d) identify them.User's sign can be used to keep accounts and/or the distribution purpose according to the previous customer information of determining.
In case all data that need are transfused to, the user can click a button and come finishing of designation data input.Although before described the single screen display page of input data, what a plurality of screens can be same is used.
Fig. 4 has illustrated another example that the second layer shows.Particularly, the screen display of Fig. 4 can be used together with passage display card (ELM Chill Aisle).With the example among Fig. 3, this model is shown to the top of HTML screen as the PDF image.As shown in the figure, passage display card model allows the price of a plurality of different products to be shown.Such model is particularly useful to for example supermarket chain or other similar applications.Owing to be printed to the difference of the information on the customization printed material, different among Fig. 4 among the user prompt of data and Fig. 3.Moreover what data were imported finishes by indicating with mouse 2A button click.
Turn to Fig. 5 now, after the data input is finished, can on front end 2, show a message.This message screen was watched the final document of customization for the user provides a chance before firm order.This final document also can be printed on the local low resolution printer 8 (Fig. 1).If the user is unsatisfied with the document, generating the step that document adopted can repeating by expectation like that.
Turn to Fig. 6 now, provided the example of a final document printing, it shows that based on grid model produces by the product print system.The image of selected bag is shown to the left-hand part that grid shows.Right hand portion comprises user's input description and price.After being printed by business printer, final document printing is typically consigned to the Distribution Center of retail shop or other are similarly local, thinks the usefulness of each shop demonstration of back.
Though invention has been described in conjunction with the most realistic and most preferred embodiment of current consideration, be not limited to the disclosed embodiments but should understand the present invention, but be intended to cover multiple modification within the spirit and scope in the subsidiary claim and suitable scheme.

Claims (17)

1. the method for the generation customization material that is used to print may further comprise the steps:
Select a model;
Acquisition is used for being attached to the information that the user of above-mentioned customization material determines;
The information of determining based on selected model and above-mentioned user generates dynamic portable document format (PDF) file;
Show that above-mentioned dynamic PDP file is to provide a verification version of above-mentioned customization material; With
If in the verification version of above-mentioned customization material, wish to change, revise the information that selecteed model or above-mentioned user select.
2. as the method in the claim 1, wherein obtain above-mentioned steps that the user determines information and comprise and from a plurality of preset selective items, receive a selection.
3. as the method in the claim 1, the wherein above-mentioned user of providing determines that the above-mentioned steps of information comprises the directly information of input of user that receives.
4. as the method in the claim 1, also comprise step: after customization material verification version goes through, print the one or more of above-mentioned customization material and copy on the product printer.
5. as the method in the claim 4, also comprise step: carrying out before one or more copies with above-mentioned customization material print to the said goods printer, the verification version of printing above-mentioned customization material is so that watch.
6. as the method in the claim 1, comprise preliminary step: set up an Internet with the long-distance user and be connected, and a plurality of models are shown to above-mentioned long-distance user so that its selection with portable document format.
7. as the method in the claim 6, wherein the above-mentioned steps that generates dynamic portable document format file based on selected model and information that above-mentioned user determines comprises: read on the corresponding corresponding tram that is inserted into selected model assembly pdf document of the information of determining with the stored accordingly pdf document of selected model, with above-mentioned user, to generate the verification version of above-mentioned customization material.
8. as the method in the claim 7, also comprise step: after customization material verification version goes through, print the one or more of above-mentioned customization material and copy on the product printer.
9. as the method in the claim 8, also comprise step: carrying out before one or more copies with above-mentioned customization material print to the said goods printer, the verification version of printing above-mentioned customization material is so that watch.
10. device that is used to generate the customization material that will print comprises:
Interface with front end of a display screen and a user input device;
The storer of storage of reference information and image; With
One portable document format (PDF) constructor, response is from above-mentioned the interface user profile that receives and the selected reference information and the image that come from above-mentioned storer, produce the dynamic PDP file of the verification version of the above-mentioned customization material of a representative, be used for printing and showing by above-mentioned front-end interface.
11. as the device in the claim 10, the Web page that wherein above-mentioned interface is an Internet connects.
12., comprise that further one prints the product printer of above-mentioned customization material after the user ratifies as the device in the claim 11.
13. as the device in the claim 12, wherein the said goods printer utilizes the XLC technology, and same user profile and the selected information and the image that come from above-mentioned storer are operated to produce above-mentioned dynamic PDP file.
14. as the device in the claim 12, wherein the said goods printer utilizes conventional printing technique, and above-mentioned dynamic PDP file is operated, so that produce the low resolution image that uses in the dynamic PDP file with the high-resolution picture replacement.
15. as the device in the claim 13, wherein the low resolution image is replaced to high-resolution picture by an open preprinted interface before printing.
16. as the device in the claim 11, comprise that further one contains the front end of display screen and user input device, user input device communicates by above-mentioned interface and above-mentioned PDF constructor.
17. as the device in the claim 16, wherein above-mentioned front end further comprises a printer, is used to provide the hard copy of customization material verification version.
CN97198240A 1996-08-20 1997-08-15 Proofing system utilizing dynamic PDP technology for the interface for templated printing Expired - Fee Related CN1102274C (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US2417996P 1996-08-20 1996-08-20
US60/024,179 1996-08-20
US90907597A 1997-08-14 1997-08-14
US08/909,075 1998-07-14

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CN1231750A true CN1231750A (en) 1999-10-13
CN1102274C CN1102274C (en) 2003-02-26

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EP (1) EP0920667A1 (en)
JP (1) JP2002501635A (en)
CN (1) CN1102274C (en)
AU (1) AU722766B2 (en)
CA (1) CA2264638A1 (en)
NZ (1) NZ334700A (en)
WO (1) WO1998008176A1 (en)

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