EP1462034A1 - Packaging for sales presentation of merchandise and pusher to be used in such a packaging - Google Patents

Abstract

A small container serves both to transport products and retail sales presentation. The rectangular container has a cut-out (9) section for self-service access. The container further incorporates a spring-loaded double fan-fold push-partition, which is fully folded prior to packing. On removal of a product through the cut-out, the spring-loaded panel advances the remaining products towards the cut-out.

Description

The invention relates to a packaging for sales-friendly presentation of Goods, having an interior intended for receiving goods, which is a Support surface and a support surface of the opposite stop surface and with a slider arranged in the interior of the package. The invention further relates to a slider for use in such Packaging.

The goods concerned here are piece goods or packaged bulk goods, whose Primary packaging has a certain dimensional stability. Examples are u. a. Bag products, cartons, bars, plates, CDs, etc. These become common from the packaging company into so-called outer packaging or secondary packaging packed in the retail trade at the same time as merchandise presentation on the shelf - or in a second placement in displays - can be used. The goods are one behind the other in one or more rows in the package arranged. The goods contained in the packaging remain in the opened packaging from which the customers take the goods directly can.

State of the art

Such packages are generally known in the art. If those for display purposes on shelves of a retailer and customers have already taken a certain number of goods out of their packaging have the problem that the ones remaining in the package Goods no longer have contact surface and therefore fall over and / or in depth of the shelf are no longer recognizable. This results in the manufacturer and traders have a number of negative consequences for sales equity or shelf productivity. On the one hand, product recognition is essential difficult. The customer can not recognize at first glance which goods are contained in the packaging. Furthermore, the product removal significantly worsened in the depth of the packaging space for the customer. This is especially true when multiple packages are on the shelf stacked on top of each other. In this case, easy removal is after first Sales only possible from the topmost location. Furthermore, there is a danger that goods that have fallen over in the back of the packaging are not processed by the customer not be recognized, so the customer assumes that the respective product sold out. For the refilling of the shelves it is for the sales staff not easy to judge the level of the packaging, Empty packaging is not easily recognized.

From DE 299 08 078 U1 a package with a slider is known. The Packaging has in the front lower area an opening through which a horizontal pull tab of the slider is passed. The slider has Furthermore, a vertical contact surface on which initially the rearmost product is applied. If goods are removed from the packaging, arise Gaps between the goods, making them undesirably at least partially overturn. By pulling on the pull tab, the contact surface of the Slider be moved forward so that the goods moved along and the gaps between them are closed. If the customer or the staff However, not a regular shelf maintenance and performs the pull tab operated, continue to be the aforementioned problems.

Object of the invention

The invention has for its object to provide a package, which the requirements for the optimal presentation of goods and sales fairness met in the trade, a dropping arranged in the packaging Goods effectively prevented and at the same time the safe transport of the goods for Trade guaranteed.

solution

The object is erfindungsgmäß by a package with the features of claim 1 and by a slider for use in such Packaging solved with the features of claim 19.

Further state of the art

DE 35 39 169 A1, DE 200 18 680 U1 and DE 202 02 793 U1 are goods display devices for the presentation of goods on shelves known. The goods presentation devices have spring elements in the shape of metallic spiral or leaf springs. These known goods presentation devices have a relatively complex structure and are in the Usually firmly installed at the respective retailer on the shelf or it is separate Devices which have to be filled with the products. These goods presentation devices have the disadvantage of increased handling in the Trade for shelf filling. Furthermore, if necessary packaging structures adapted to the respective shelving system. There is the problem that these systems are not uniformly applied and the packaging company possibly constructive adaptation to the packaging for different Shelf systems or commercial enterprises. such Goods presentation devices continue to require in the bottom of the packaging a recess in the sliding direction for receiving and guiding the displacement device. This, in turn, can lead to negative consequences Lead packaging stability and product protection. From the point of view of the packaging The company is therefore usually the disadvantage that the known Warenpräsentationsvorrichtungen often not with existing packaging designs or packaging systems are compatible and thus change effort and investments in machine technology.

Description of the invention

In the case of the packaging according to the invention, the slider is in the interior of the packaging arranged. The slider is against a spring force towards the Support surface of the interior of the packaging formed compressible, so that the spring force, which acts as a restoring force, by pushing apart the slider located in the interior of the packaging goods away from the support surface and towards the stop surface of the package suppressed.

The packaging according to the invention or the packaging system according to the invention serves the transport and the sales-oriented presentation of the in it contained goods. The slider can already be used by the packaging company or retail. The goods remain after transport for trading in the context of shelf filling or secondary placement in the packaging. The goods may in particular be packaged goods or packaged Bulk goods whose primary packaging has a certain dimensional stability having. Examples of this are u.a. Products in bags, cartons, foil, Wrapping papers or blister or skin packaging. Concrete examples are Ready-to-serve soups, instant sauces, chewing gum, CDs, DVDs, sausages, pizza, pet food, Spices, cigar boxes, chocolate bars, jam jars and Pudding cups.

With the inventive package with slider can the shelf productivity This can be significantly increased by a slightly staggered stacking of several packages one above the other is possible. It is guaranteed that from all situations Products can be taken from the respective packaging, since the products are always within reach thanks to the sliding action of the slider Removal area of the packaging. Thus, for example, one Assortment possible one above the other. In the various sales levels can z. B. presented various flavors of a product become. Consequently, the existing shelf space is much better utilized, or more products can be presented on the same area. This principle is also applicable to other forms of presentation, such. B. Pallet displays applicable.

The slide according to the invention is arranged inside the packaging, so that the packaging itself - with the exception of the slide - no special Design requires. The slider is preferably a separate part, the is already introduced into the packaging at the packaging company, so that the packaging at the retailer with little handling effort in the Rule is to make. The slider is suitably designed so that he in completely compressed state, as little space in the interior as possible the packaging claimed and by the spring force after removal from products to the part of the interior space bounded by the supporting surface, So close to the support surface, extends to even the last products to press in the area of the support surface.

Alternatively, the slider may also be first by the retailer or others Users of the packaging are introduced into the packaging. At a Use of the slide commercially in the context of shelf filling or shelf maintenance the slider can be used as a reusable system, i. used several times become. It is also possible, the slider integral with the packaging train. In this case, the slider is made of the same material like the rest of the blank, preferably corrugated cardboard or solid board. Also may depend on the width, height and length of the packaging a plurality of sliders are used, these next to each other, can be arranged one behind the other and / or one above the other.

The spring force is preferably applied by a spring element, which in particularly simple manner in recesses of the slider, such as notches, punched out or holes, can be kept.

The slide according to the invention can in comparison to the prior art a have a particularly simple structure. Preferably, it has at least two elongated slide parts on at least two bearing points with each other keep in touch. Among the bearing points are the contact points between to understand the slide parts where they interlock. It However, more slide parts can be provided so that the number the bearings increased accordingly. The slide parts can be identical be and each a flat Abstützstück, then at least a first connector, then at least a second Connecting piece and then have a flat contact piece. In this way, the slider is in the area of the connecting pieces and between the bearing points parallellogrammartig formed. So that the slider inside the packaging or the tray can be completely compressed, Accordingly, the connecting pieces may each have a maximum length, the the width of the interior of the packaging corresponds. The same applies to a packaging with other dimensions, such as a packaging with quadratic or inverse aspect ratios Length and width. It is understood that the slider is designed so that it received in its folded position within the package can be. The same applies to the dimensioning of the support pieces and the Contact pieces of the two slide parts. However, the slider parts can also have a more complex shape and other connectors, support pieces and have contact pieces. So also several parallelograms can be provided behind one another or next to each other.

The spring element can in the transition region between the first connecting pieces and the second connecting pieces be arranged such that the Spring force to move toward each other of the connectors in a first Direction and a moving apart of the support pieces relative to the contact pieces effected in a second direction perpendicular to the first direction. The However spring element may additionally or alternatively between the support piece the first slide part and the support piece of the second slide part and / or the contact piece of the first slide part and the contact piece of the be arranged second slide part. This ensures that the spring force a Aufeinanderzubewegen the support piece and / or the contact piece in a first direction and a resulting dislocation of the Abstützstücks and the contact piece in a second direction perpendicular to the first direction causes. It can therefore be a plurality of distributed spring elements be provided.

In the transition area between the connecting surfaces are joints - for example in the form of fold lines or scratches - present, which is a pivoting allow the connecting surfaces to each other. Overall, can the slider having a plurality of bearings, joints and spring elements.

The slider may consist of two or more blanks made of packaging materials, such as paper, Cardboard, cardboard, corrugated cardboard or similar fibrous or sheet-like materials or made of wood or metal materials. The slider parts However, they can also be made of another suitable material. such suitable materials must have the stiffness properties required for power transmission have. The forces can be through the constructive or material-related Design of the slide can be varied. For example, you can as identical plastic parts, in particular hollow chamber profiles, be formed. However, the slider is preferably made of solid board, in particular with a Wall thickness of between 1 and 3 mm, preferably about 2 mm. The blanks have different sections and are at least two bearings connected together so that forces can be transmitted. The at least one spring element causes a spring force, which ultimately to Pressing the pieces of goods in the direction of the stop surface of the packaging leads. Thus, it is always ensured that the frontmost piece of goods clearly visible and easily arranged for the customer.

The packaging and the slider can be made of the same material be. The use of paper-based materials has the advantage that it is in the combination of packaging and slide a total of one so-called single-material packaging, for which far more favorable disposal costs incurred, as is the case with so-called multi-material packaging is. The packaging and the slider can be disposed of together. There Secondary or outer packaging in the trade usually made of corrugated cardboard, solid board or cardboard, the aforementioned training is available for this case the slider also from the aforementioned packaging materials.

In particular, the packaging should be in the area of its bottom surface under the constructive design or the material properties a smooth, even Have surface. This will reduce the friction between the goods and the Packaging is reduced, so that the goods always safely towards the removal opening be pressed.

In the simplest case, the spring element is designed as a conventional rubber band. This results in low production costs, low weight and the possibility of forming the entire packaging as single-substance packaging. to optimal dimensioning of the spring action, the formation of rubber bands, especially with regard to their elasticity properties.

Depending on the dimensions of the at least one spring element of the slider The goods can preferably horizontal, but with a large spring force also vertically, are offered. In the latter case, it is understood that the Slider is located at the bottom of the packaging and the goods after pushes upwards in the direction of the removal opening.

Brief description of the figures

Fig. 1

zeigt eine perspektivische Ansicht einer erfindungsgemäßen Verpakkung mit einem Schieber in seiner langgestreckten Position in einem ersten Ausführungsbeispiel,

Fig. 2

zeigt eine perspektivische Ansicht der Verpackung gem. Fig. 1 mit dem Schieber in seiner teilweise zusammengedrückten Position,

Fig. 3

zeigt eine Draufsicht auf den demontierten Schieber mit zwei langgestreckten Schieberteilen,

Fig. 4

zeigt die Verpackung in der demontierten Stellung und eine zweite Ausführungsform des Schiebers,

Fig. 5

zeigt eine perspektivische Detailansicht des Schiebers in der ersten Ausführungsform,

Fig. 6

zeigt eine perspektivische Detailansicht des Schiebers in einer dritten Ausführungsform,

Fig. 7

zeigt eine perspektivische Detailansicht des Schiebers in der zweiten Ausführungsform

Fig. 8

zeigt eine perspektivische Detailansicht des Schiebers in einer vierten Ausführungsform,

Fig. 9

zeigt die Ansicht gem. Fig. 1, jedoch mit in der Verpackung enthaltenen Waren.

In the following the invention will be further explained and described with reference to preferred embodiments shown in the figures.

Fig. 1

shows a perspective view of a package according to the invention with a slider in its elongated position in a first embodiment,

Fig. 2

shows a perspective view of the package acc. 1 with the slider in its partially compressed position,

Fig. 3

shows a plan view of the disassembled slide with two elongate slide parts,

Fig. 4

shows the packaging in the disassembled position and a second embodiment of the slider,

Fig. 5

shows a perspective detail view of the slider in the first embodiment,

Fig. 6

shows a perspective detail view of the slider in a third embodiment,

Fig. 7

shows a perspective detail view of the slider in the second embodiment

Fig. 8

shows a perspective detail view of the slider in a fourth embodiment,

Fig. 9

shows the view acc. Fig. 1, but with goods contained in the package.

figure description

1 is a perspective view of a package 1 according to the invention for the transport and presentation of goods. The packaging 1 is in this Example designed as Warentray and has a rear end face 2, Side surfaces 3, 4 with side flaps 5, 6, 7, 8, a bottom surface 9 and a front end face 10 on. The end face 2 is connected to the side flaps 5, 6 and the end face 10 with the side flaps 7, 8 fixedly connected by means of joining. The end face 2 and the sides fold 5, 6 thus form a total of a closed rear support surface 11, while the end face 10 together with the side flaps 7, 8 forms a front stop surface 12, in the a viewing port 13 is present. The packaging 1 is made as a blank Solid cardboard trained. The packaging 1 can, however, also from another suitable material, eg. B. corrugated board, a combination of solid board and Corrugated, wood or plastic. The packaging 1 may as well be designed as Stulpzuschnitt, hinged lid box, folding box, etc.

In the package 1, a slider 14 is used, which is for pressing in the packaging 1 contained goods in the direction of the stop surface 12 is used. The slider 14 has two elongate slide parts 15, 16, which over two bearings 17, 18 communicate with each other. The bearings 17, 18 are formed by punching or grooves 19 (Fig. 3) The slider parts 15, 16 are identical and each have a flat Abstützstück 20, then a flat first connector 21, Subsequently, a flat second connector 22 and turn followed by a flat contact piece 23. Between the connecting pieces 21, 22 is a fold line or a scribe is provided, which pivoting the connecting pieces 21, 22 allows each other. Between Bearings 17, 18 - d. H. in the region of the connecting pieces 21, 22 - is the Slider 14 formed parallelogram-like.

Furthermore, the slider 14 has at least one spring element 24 for application a spring force. In the illustrated embodiment of FIG. 1 is the Spring element 24 formed as a rubber band 25, which in the transition region between the first connecting pieces 21 and the second connecting pieces 22 is arranged. The rubber band 25 engages in the notches 26 of both slide parts 15, 16 (Fig. 3) such that it securely retains its position. The spring force of the spring element 24 causes a compression of the flat connectors 21, 22 in the transverse direction of the package 1, so the axial length of the slider 14 - d. H. in the longitudinal direction of the packaging 1 - enlarged. In other words, the first two are opposite each other Angle in the parallelogram of the slider 14 is increased to the extent that in which the second two opposing angles in the parallelogram of the slider 14 are reduced. This means that in the area the contact pieces 23 arranged pieces of goods 28 (see Fig. 9) by means of on the supporting surface 11 supporting slide 14 in the direction of the stop surface 12 are pressed. This ensures that after removal of the frontmost piece of product 28 located in the region of the viewing opening 13 the subsequent piece of goods 28 until contact with the stop surface 12 after pressed forward, so that this piece of goods 28 clearly visible in the viewing port 13 is arranged and can be removed. The Nachschieben the Pieces 28 may be favored in that the bottom surface 9 of the Packaging 1 has a smooth surface. For this purpose, the packaging 1 preferably be made of corrugated or solid board and a surface with a have low coefficient of friction.

In Fig. 2, the slider 14 is in its partially compressed position shown. The position shown - if not the fully compressed Position is - already indicates that the interior of the Packaging 1 can be almost completely filled with pieces of goods. Of the Slider 14 in the fully compressed position has only a small Thickness, which is about a multiple - in the illustrated exemplary embodiment about four times - corresponds to the wall thickness of the slider 14, so that the usable volume of the package 1 against a Warentray without slider is only slightly reduced.

Fig. 3 shows the components of the slider 14. Preferably, the slider 14th formed from two identical blanks, either with a closed Rubber band 25 (right part of Fig. 3) or alternatively with an elongated Spring element 24 is provided. Figures 5 to 8 show in particular different possibilities of training and arrangement of the spring element 24th

Fig. 4 shows the package 1 in its unfolded position and a second Embodiment of the slider 14. In this case, the spring element 24 in Area of contact pieces 23 is arranged. Other spring elements 24 can additionally or alternatively in the area of the support pieces 20 or, as in FIG. 1, be arranged in the central region of the slider 14.

FIG. 5 shows a detailed view of the slider 14 according to FIG. 1. This is in particular the central arrangement of the spring element 24 and its engagement in the Notches 26 clearly visible.

Fig. 6 shows another embodiment of the slider 14, wherein in this If the spring element 24 is designed as a non-closed rubber band 25, which engages in punched holes or bores of the slide parts 15, 16 and this connects inside. It is understood that the spring element 24 - z. B. by means end-side sleeves - is firmly connected to the slide parts 15, 16, that the desired power transmission can take place.

Fig. 7 shows the embodiment of the slider 14, as already described with respect to Fig. 4 explained.

Fig. 8 shows a similar embodiment as Fig. 7, being similar in this case Fig. 6 is selected a slightly different force attack. The spring element 24 wraps around not the two slide parts 15, 16 outside, but is not closed trained and approximately at mid-height of the slide members 15, 16 between arranged and passed through this.

Fig. 9 shows the packaging 1 according to Fig. 1, in which case some pieces of goods 28 are contained in the package 1. It can be seen that the pieces of goods 28 by means of the slider 14 so in the front region of the packaging 1 are pressed, that the foremost piece of goods 28 on the stop surface 12 rests and the other items 28 under mutual contact be postponed. The slider can thus far into the area extend the stop surface 12, that the last pieces of goods 28 in the area of the stop surface 12 and the viewing opening 13 of the package. 1 be pushed.

Claims (20)

Packaging for the sale-oriented presentation of goods (28), having an interior intended for receiving goods (28), having a support surface (11) and a support surface (11) opposite abutment surface (12), and with a in the interior of the package ( 1) arranged slider (14), characterized in that the slide (14) against a spring force in the direction of the support surface (11) is formed compressible. Packaging according to claim 1, characterized in that the slide (14) is designed as a separate part. Packaging according to claim 1 or 2, characterized in that the slide (14) has at least one spring element (24) for applying the spring force. Packaging according to claim 3, characterized in that the spring element (24) in recesses (26) of the slider (14) is held. Packaging according to one of claims 1 to 4, characterized in that the slide (14) comprises two elongated flat slide members (15, 16) which are pivotally connected to each other via at least one bearing point (17, 18). Packaging according to claim 5, characterized in that the slide parts (15, 16) via at least two bearing points (17, 18) are interconnected. Packaging according to claim 6, characterized in that the slide parts (15, 16) between two bearing points (17, 18) each have a fold. Packaging according to one of claims 5 to 7, characterized in that the slide (14) in the fully compressed state has a thickness which results from a multiple of the wall thickness of the slide parts (15, 16). Packaging according to claim 8, characterized in that the slider (14) in the fully compressed state has a thickness which is about four times the wall thickness of the slide parts (15, 16). Packaging according to one of claims 1 to 9, characterized in that the slide (14) in the fully compressed state has a length which corresponds at most to the width of the interior of the package (1). Packaging according to one of claims 5 to 10, characterized in that the slide parts (15, 16) are identical and in each case a support piece (20) thereafter at least a first connecting piece (21), then at least one second connecting piece (22) and then have a contact piece (23). Packaging according to claim 11, characterized in that the spring element (24) in the transition region between the first connecting piece (21) and the second connecting piece (22) is arranged such that the spring force to move toward each other of the flat connecting pieces (21, 22) in a first Direction and a moving apart of the support pieces (20) relative to the contact pieces (23) in a second direction perpendicular to the first direction causes. Packaging according to claim 11, characterized in that the spring element (24) between the support piece (20) of the first slide part (15) and the support piece (20) of the second slide part (16) and / or the contact piece (23) of the first slide part ( 15) and the contact piece (23) of the second slide part (16) is arranged such that the spring force to a Aufeinanderzubewegen the support pieces (20) and / or the contact pieces (23) in a first direction and a resulting disengagement of the support pieces (20) and causing the contact pieces (23) in a second direction perpendicular to the first direction. Packaging according to one of claims 5 to 13, characterized in that , the slide parts (15, 16) are formed as identical blanks. Packaging according to claim 14, characterized in that the blanks of cardboard, in particular solid board and / or corrugated board, consist. Packaging according to one of claims 5 to 13, characterized in that the slide parts (15, 16) as identical plastic parts, in particular hollow chamber profiles are formed. Packaging according to one of claims 1 to 16, characterized in that the packaging (1) and the slide parts (15, 16) are made of the same material. Packaging according to one of claims 1 to 17, characterized in that the spring element (24) is designed as a rubber band (25). A slider for use in a packaging for the presentation of merchandise (28) for sale according to claim 2, characterized in that it is designed to be compressible in one direction against a spring force. A slider according to claim 19, having at least one additional feature according to the characterizing parts of one of claims 3 to 18.

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