US 1947165 A
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Feb. 13, 1934. D. L. NELKE 1,947,165
DISPLAY FIXTURE Filed Oct. 5, 1932 2 Sheets-Sheet 2 Eg. e5 INVENTOR ATTORNEY Patented Feb. 13, 1934 UNITED STATES PATENT OFFICE This invention relates to display fixtures and particularly to that type of such fixtures which are intended for the display of merchandise in specially constructed containers or boxes.
It is an object of this invention to provide a display fixture which may be suspended on a wall or any other vertical plane surface and which is adapted to firmly hold a plurality of metal boxes containing shoe polish or other articles in vertical alinement, separated from each other.
It is an object of this invention to provide a display fixture in which the boxes displayed thereon are locked against accidental removal therefrom.
It is another object of this invention to provide a display fixture which exposes all sides and almost the whole surface of the boxes displayed thereon to View.
It is a further object of this invention to provide a display fixture of the type described which may consist of a single piece of metal, is extremely simple in construction, light in weight and yet strong enough for the purpose specified.
With these and other objects in view, the invention will become clearer from the description thereof to follow, taken in connection with the accompanying drawings in which- Figure 1 is a front elevation of the improved display fixture having one article, (a box of shoe" polish), which is to be displayed thereon, inserted therein.
Figure 2 is a side elevation of Figure 1.
Figure 3 is a sectional plan view on line 3-3 of Figure 1.
Figure 4 is a front elevation of a modified form of my improved display fixture.
Figure 5 is a side elevation of the form shown in Figure 4.
Figure 6 is a sectional plan view on line 6-6 of Figure 4.
Referring to Figure 1 of the drawings, 10 represents a thin elongated sheet metal plate which forms the back plate or web of the display fixture. Integral with plate 10 are two vertical narrow parallel side plates 11 of practically the same length as web 10 and perpendicular thereto. Each side plate 11 has integral therewith a narrow flange 12 arranged parallel to web 10 oppositely directed to and spaced from plate 10 by the width of side plate 11. Each flange 12 is provided with a plurality of rectangular notches 13 arranged in horizontal alinement opposite to each other and vertically spaced equal distances from each other. A
short distance above each notch 13, a shelf 14 projects horizontally forward from back plate 10 perdendicular thereto between the edges of the two flanges 12. These shelves 14 are preferably cut from the metal of plate 10 and bent out- 50 ward therefrom to be perpendicular thereto thereby forming windows 17 in said plate. To add stiffness to these shelves 14, their horizontal edges are bent downward to provide ribs 140.
thereon. Above the upper end of fianges l2 and 5 16 near the upper end of fianges 12 is provided 7 for hanging the fixtures on a wall by means of a nail or the like.
The modified construction of this display fixture which is shown in Figures 4, 5 and 6 consists of a web plate 30 Which forms the front side of the fixture. Integral with plate 30 are two narrow side plates 31 which have their rear edges 32 doubled upon themselves. Web 30 is provided' with a plurality of T shaped openings consisting of a horizontal portion 33 and a vertical portion 37. The metal of the vertical portion is bent forward to extend horizontally from web 30 forming shelves 34. The horizontal edges of shelves 34 are bent downward to provide ribs 34a thereon and to add thereby to their stiffness. Above the upper end of the channel shaped section of the fixture the web 30 is bent backward at 30a and a circular plate 35 extends upward therefrom in alinement with the rear edges of side plate 31. The upper ends 38 of these side plates are bent horizontally inward to lie upon the narrow horizontal portion 30a of web 30 to resist tension by the gravity of the fixture and the merchandise displayed thereon.
The articles which are to be displayed by this fixture consist of small tin boxes 20 as are commonly used for holding shoe polish or the like. Such boxes are generally provided with a rotatable key 21 attached thereto for lifting the lid 20a and provided at opposite ends with small tabs 22. When lids 20a are closed on box 20 the key 21 and tabs 22 thereon stand horizontal. The length of keys 21 is greater than the distance between the two flanges 12, or the width of the opening 37 (Fig. 4) and smaller than the distance between side plate 11 or 31. To place a box 20 on one of the shelves 14 of the display fixture, or shelves 34 of the modified fixture,
the key 21 thereon is inserted through two hor- 110 izontally opposite notches 13 or slot 33 into the channel shaped interior of the fixture and lowered until the bottom of box 20 comes to rest on the next lower shelf 14 or 34; the ends of the key 21 with tabs 22 leaning against the interior face of flanges 12 or the inside of web 30 and are held thereby against forward movement as shown in Fig. 3 and Fig. 6.
To remove a box the procedure is reversed, the box 20 to be removed is lifted until key 21 comes opposite of two notches 13 or 33, when the box is pulled forward and is then free of the fixture.
In this manner a verysimple, useful and attractive display fixture for boxes of the type described, is produced which exposes almost'the entire box to full view. It may be manufactured at an extremely cheap price and will hold the articles thereon securely and yet easily removable.
While I have shown a preferred and a modifled form of this improved display fixture it shall be understood that other modifications may be made in the design and arrangement of parts or in the construction of details which come within the scope and spirit of the invention claimed.
l. A display fixture including a body portion, integral flanges formed on the side edges of said body portion and extending outwardly and across said body portion, the edges of said flanges being spaced apart, said flanges having notches cut in the portion extending across the body portion for the reception of a protuberance on a box of shoe polish or the like, and a shelf formed integrally with said body portion and extending outwardly therefrom between the edges of said flanges for supporting said box or the like.
2. A display fixture including a body portion, having a rear plate and side plates, inwardly extending flanges formed on said side walls, the inner edges of said flanges being spaced apart whereby a slot is provided between said inner edges and whereby space is provided between the flanges and the rear plate, said flanges having spaced notches cut therein for the reception of a protuberance on a box of shoe polish or the like, and spaced shelves formed fixedly and integrally with said back plate and extending outwardly of the body portion for supporting said box or the like, the space between the rear plate and flanges guiding the movement of said box, and said flanges being adapted to engage the protuberance of said box and prevent said box from falling ed the shelf.
'3. A display fixture comprising a frame having parallel vertical side plates, connecting pieces joining said side plates, oppositely directed flanges on the front edges of said side plates having their free edges parallel and spaced from each other providing a slot therebetween, notches out in said flanges spaced from each other and shelves formed integrally with said connecting pieces and protruding horizontally outward from said flanges for supporting a box having a hooked protuberance, the notches in said flanges being wider than the protuberance on said box,
the slot between said flanges being narrower than said protuberance and said shelves being disposed at a point remote from the notches whereby said boxes may seat on said shelves and their protuberances be partly positioned behind said fianges to prevent horizontal removal of the boxes.
DAVID L. NELKE.