US20090171808A1 - Networking system for referrals - Google Patents
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- US20090171808A1 US20090171808A1 US12/343,765 US34376508A US2009171808A1 US 20090171808 A1 US20090171808 A1 US 20090171808A1 US 34376508 A US34376508 A US 34376508A US 2009171808 A1 US2009171808 A1 US 2009171808A1
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- 230000006855 networking Effects 0.000 title claims abstract description 65
- 238000000034 method Methods 0.000 claims description 22
- 238000004590 computer program Methods 0.000 claims description 20
- 230000000717 retained effect Effects 0.000 claims description 4
- 238000013500 data storage Methods 0.000 claims description 2
- 238000012790 confirmation Methods 0.000 description 5
- 238000004891 communication Methods 0.000 description 3
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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Abstract
A networking system for referrals that connects businesses (vendor) with their customers (member) and potential customers (prospective member) across a network. Once a vendor has joined the network, the vendor may invite other members to join. A member can then refer a prospective member to the vendor. If the prospective member purchases goods or services from the vendor, the vendor will confirm the sale by paying a referral fee to the network. The network distributes said referral fee according to the connection relationship of the members of the network.
Description
- This invention relates in general to a networking system for referrals. More particularly, the invention deals with a networking system for word-of-mouth-like referrals that connects businesses with their customers and potential customers.
- Businesses typically have many advertising options when attempting to generate new customers. However, many customers come from word-of-mouth referrals from current satisfied customers. In this way, these satisfied customers could be a business's most valuable asset.
- Word-of-mouth referrals are advantageous over other types of advertising in several ways. First, word-of-mouth referrals require less time and money to convert to sales since these prospective customers already have a high level of trust in the business. Second, prospective customers from word-of-mouth sales have a higher chance of becoming actual customers when compared to other forms of advertising. Third, referred customers are more likely to become active referrers.
- Other advertising choices include phone book advertising, newspapers, television, and radio. Consumers have used the Yellow Pages and other local advertising for decades to locate vendors. Unfortunately, these options are typically high cost with low differentiation and do not leverage a business's greatest asset, satisfied customers. In addition, these media cannot portray the quality that contractors, professionals, and businesses provide. Higher value service providers have no means of adequately differentiating themselves from other advertisers who are not as reliable.
- The dozens of new Internet search engines have severely complicated local advertising options for most local businesses. Competitors are now buying services that continually place them ahead of trusted, established businesses at the top of search results. Many busy, established local business owners do not have the time or resources to stay on top of this growing trend.
- The history of rating businesses' quality goes back to the Better Business Bureau's founding in 1912. More recent efforts have conglomerated the rating and comments of consumer about local businesses through the Internet. This approach generated several problems including lawsuits and complaints by Vendors over unfounded remarks and poor ratings. In addition, some raters establish false web identities to unfairly weigh the ratings of their companies and their competitors.
- Thus, a business would benefit from increasing its word-of-mouth referrals in order to harness its most effective source of leads in developing new business.
- Other online-based networking systems exist for word-of-mouth referrals. Even though many of these systems allow consumers to view the comments of others, these systems also charge consumers to view these ratings about vendors. Thus, consumers pay for access to the data and then for the product or service itself. Other networking systems also require vendors to pay a fixed price or a price based on acquisitions of potential customers. However, these prices are not based on actual sales, as vendors would prefer.
- With the forgoing problems and concerns in mind, it is the general object of the present invention to provide a networking system for word-of-mouth-like referrals, which creates more effective advertising while incentivizing referrals.
- It is an object of the present invention to provide a networking system for word-of-mouth-like referrals.
- It is another object of the present invention to provide a networking system for word-of-mouth-like referrals that compensates people for making referrals.
- It is another object of the present invention to provide a networking system for word-of-mouth-like referrals that increases a person's confidence and trust in a vendor because the vendor was recommended.
- These and other objectives of the present invention, and their preferred embodiments, shall become clear by consideration of the specification, claims and drawings taken as a whole.
- According to a first aspect of the present invention, a method for executing a computer program on a processor operated by a host to provide a referrals networking system is provided. The method comprises the steps of providing the computer program with a plurality of members related to one another through a plurality of connections, wherein at least one member is a vendor who offers to sell a purchasing opportunity, and wherein the members designate the vendors as trusted. Generating, for each member, a member page that contains a referral listing of the vendors that the member has designated as trusted, wherein the member page of the vendor also contains the purchasing opportunity. Referring, by one of the members, a prospective member to the member page of the trusted vendor using the computer program. Paying, by the vendor, a referral fee to the computer program host to confirm that the prospective member accepted the purchasing opportunity contained on the member page of the vendor. And, distributing the referral fee to the computer program, the prospective member, and the members according to the connections between the members.
- According to a second aspect of the present invention, a method for executing a computer program on a processor to provide a referrals networking system is provided. The method includes the steps of configuring the computer program with a referral distribution scheme including a retained percentage, a rebate percentage and a referral percentage. Providing the computer program with a plurality of members, wherein at least one member is a vendor who offers to sell a purchasing opportunity, and wherein the members designate the vendors as trusted. Generating, for each member, a member page that contains a referral listing of the vendors that the member has designated as trusted, wherein the member page of the vendor also contains the purchasing opportunity. Searching, by a prospective member, the member page of the member to find the referral listing. Viewing, by the prospective member, the web page of the trusted vendor to see the purchasing opportunities by navigating the referral listing. Paying, by the vendor, a referral fee to the computer program to confirm that the prospective member accepted the purchasing opportunity. And distributing the referral fee to the computer program according to the retained percentage, to the prospective member according to the rebate percentage, and to the member according to the referral percentage.
- According to a third aspect of the present invention, a networking system is provided. The networking system includes a means for receiving data signals from a plurality of persons corresponding to each person's individual and business information including products and services offered thereby. Data storage means for storing signals received from said data input devices. A means for analyzing said stored signals and categorizing each person as either a vendor, member or prospective member. A means for generating solicitation signals from said stored vendor signals for presentation to said prospective members corresponding to an invitation to join the networking system. A means for generating, for those prospective members and members who accept said invitation, vendor connection signals indicative of a connection between said vender and said designated member or prospective member. A means for receiving signals from each of said vendors corresponding to a designated referral fee for each sale by said vendor to any of said members. A means for generating referral signals indicative of a chain of member to member referrals relative to a selected one of said vendors. And a means for assigning a portion of said referral fee to each of said members in said referred chain in dependence on a position of a respective one of said members in said referral chain.
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FIG. 1 is an exemplary flowchart summarizing a networking system for connecting a business to its community of referring clients and contacts, according to the present invention. -
FIG. 2 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a vendor is a member who, in addition, provides services or sells products locally. -
FIG. 3 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a vendor sets the amount of referral fee that the vendor will pay for each new customer or lead that results in a sale. -
FIG. 4 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a vendor can invite prospective members and members to join the network and establish a connection to the vendor. -
FIG. 5 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member can designate a vendor as trusted. -
FIG. 6 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member can be connected to many persons through the network including another member, a vendor or a charity (non-profit organization). -
FIG. 7 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member can invite prospective members to join the network and establish a connection to the vendor. -
FIG. 8 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member can both invite and establish a connection with another member. -
FIG. 9 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member, including a vendor, can query a report from the network to obtain information including the status of outstanding invitations, active leads, sales and inactive leads. -
FIG. 10 is a flowchart illustrating that, according to the networking system ofFIG. 1 , upon the payment of a referral fee by a vendor to the network in confirmation of a sale, a member may either receive the referral fee in a distribution or designate that the referral fee be donated to a charity on the member's behalf. -
FIG. 11 is a flowchart illustrating that, in addition to designating or setting the referral fee amount as shown inFIG. 3 , a vendor can designate a matching charitable contribution amount that the vendor is willing to pay to match a member's donation of the referral fee to a charity -
FIG. 12 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a charity or non-profit organization can invite members to join the network and establish a connection to the vendor. -
FIG. 13 is a flowchart illustrating that, according to the networking system ofFIG. 1 , in addition to accepting the charity's invitation as shown inFIG. 12 , the member may designate the charity to receive a portion of the member's referral fees. -
FIG. 14 is a flowchart illustrating that, in addition to the search capabilities of the networking system ofFIG. 13 , a member can search for vendors in the network using a variety of search criteria. -
FIG. 15 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member can search for vendors who are trusted by another member to whom the member is connected. -
FIG. 16 is a flowchart illustrating that, according to the networking system ofFIG. 1 , once a vendor is identified as shown inFIG. 15 , the member can either contact the vendor through the other member to whom the member is connected or initiate a lead with the vendor directly and give credit for the referral through the networking system. -
FIG. 17 is a flowchart illustrating that, according to the networking system ofFIG. 1 , a member can refer a vendor to a prospective member. -
FIG. 18 is a flowchart illustrating a networking system according to the present invention that maintains a database of relationships that tracks all invitations by members as well as the hierarchy of relationships formed. -
FIG. 19 is a flowchart illustrating that, according to the networking system ofFIG. 18 , the database also tracks all referrals and the status of the referrals. -
FIG. 20 is a flowchart illustrating that, according to the networking system ofFIG. 18 , the database also tracks the payment and distribution of the referral fee to members. -
FIG. 21 is flowchart illustrating that the networking system according to the present invention generates reports that can be provided to organizations like the Internal Revenue Service. -
FIG. 22 is a flowchart illustrating that the networking system according to the present invention is capable of providing second tier referral fees to members. -
FIG. 23 is a flowchart illustrating the networking system according to the present invention, its interconnections, and an example of a distribution of the referral fee. -
FIG. 24 is a flowchart illustrating that, according to the networking system of the present invention, during a distribution of the referral fee, a member's referral fee can be donated to a charity. -
FIG. 25 is a flowchart illustrating that, according to the networking system of the present invention, during a distribution of the referral fee, a member's second tier referral fee can be donated to charity. - The present invention provides a system for connecting a business to its community of referring clients, community, and contacts. The preferred embodiment shown in
FIG. 1 can be configured using well known computer hardware and software including web browser software allowing for internet communication between the individuals as discussed hereinafter. -
FIG. 1 illustrates anetworking system 10 for word-of-mouth-like referrals. In this embodiment, avendor 12 registers itself as a member of anetwork 14. Avendor 12 shares all of the attributes of amember 18, but, as illustrated inFIG. 2 , avendor 12 also sells products or services, which corresponds with a series of specific distinctions discussed hereinafter. As illustrated inFIG. 3 , thevendor 12, upon registering or as desired, sets (set referral fee step 32) the amount thevendor 12 will pay for each new customer or lead referred through thenetwork 14 that results in a sale. - Referring to
FIG. 4 , after registering, thevendor 12 may invite its current customers and contacts to join thenetwork 14 and/or connect to thevendor 12 through aninvitation step 16. In the preferred embodiment, theinvitation step 16 includes directing the vendor's customer or contact to vendor's 12 personal page. If the customer or contact accepts the invitation, then that person is invited to register with thenetwork 14 as amember 18. Now, thevendor 12 and themember 18 are connected. Once connected, themember 18 may designate thevendor 12 as trusted as illustrated inFIG. 5 . - Referring to
FIG. 1 , when a friend, customer, or contact of themember 18 asks about products or services offered by thevendor 12, themember 18 may refer the person tovendor 12 through a link from a cell phone, the member's network member page, email, or other known method (referral step 20). Upon clicking the link, the person associated with themember 18 becomes aprospective member 22. Theprospective member 22 is invited to register with thenetwork 14 and may request thevendor 12 to contact him or her (contact request step 24). - If the
vendor 12 does work for theprospective member 22, shown assale step 21, then thevendor 12 confirms the new customer (prospective member 22) and pays a referral fee to the network 14 (confirmation step 26). Thenetwork 14 retains a portion of the referral fee and distributes the remainder among the member 18 (referral fee distribution step 28) and the prospective member 22 (rebate distribution step 30) and other Members connected to the transaction according to an algorithm that the network maintains. - Referring to the
networking system 10 in more depth, each member 18 (e.g.,first member 18 a) is related and connected (connection step 36) to other members (e.g.,second member 18 a),vendors 12, and/orcharities 44 as illustrated inFIG. 6 . Referring toFIG. 7 ,member 18 is able to invite non-members or aprospective member 22 via email, text messaging, or verbally throughinvitation step 16. This process can be done simultaneously with thereferral step 20 or separately. When a non-member (or prospective member 22) is invited, the non-member may view the inviter's personal page that displaystrusted vendors 12 and any relationship with charities. In addition, if the inviter is avendor 12, the personal page may also include information about products and services that thevendor 12 offers, information about the amount thevendor 12 pays for referrals that result in sales, and links formembers 18 to use to enter a referral to buy products or services. The non-member may also click a link to register and be connected with themember 18. The same invitation process (invitation step 16) can also be done between current members, for example,first member 18 a andsecond member 18 b, to establish connected relationship (connection step 36) as illustrated inFIG. 8 . If thesecond member 18 b accepts the invitation fromfirst member 18 a, then thefirst member 18 a may view thesecond member 18 b's network of trusted vendors, connect to said vendors and buy products or services from said vendors. - Referring to
FIG. 9 ,members 18, includingvendors 12, are able to view the status of outstanding invitations to members and non-members, active leads, sales, and inactive leads, for example, by querying (query step 38) areport 40 with the desired information. Referring toFIG. 10 , themember 18 may designate the referral fees thatvendor 12 pays to network 14 in confirmation of a sale (confirm step 26), which are then distributed to themember 18 bydistribution step 28, are paid to themember 18 via check or electronic means, or the member may designate throughdonate payment step 42 that the amount, either in part or in full, be paid to acharity 44 in the member's name. This donation may render themember 18 eligible for a tax credit or deduction. Moreover, as illustrated inFIG. 11 , just as thevendor 12 can designate (set referral fee amount step 32) the amount ofreferral fee 26 that thevendor 12 is willing to pay upon a successful sale, thevendor 12 can designate (designate matching charitable contribution step 48) a matching charitable contribution percentage that will be paid to thecharity 44 designated by themember 18 upon a payment of a referral fee to the member's 18charity 44 resulting from the sale. - Charities are typically 501(c)(3) not-for-profit organizations. Charities may register with the
network 14 as either a member or a vendor, and will share all of the common attributes of said group. For example, as illustrated inFIG. 12 ,charities 44 can also invite their supporters to join the networking system like any other member, and perform any other network-related operation provided herein. Accordingly, the processes described herein are the same for charities as for members and vendors. The charity would have a page on the network that displays information about the organization, a link to register, and links for members to enter a referral to buy products or services. Referring toFIG. 13 , if the charity's supporters join, thecharity 44 can invite its supportingmembers 18 to designate (donate payment step 42) thecharity 44 to receive the referral fees that themember 18 receives. - Referring to
FIG. 14 , when connecting with avendor 12, themember 18 may search (search step 50) for avendor 12 in thenetwork 10 using various criteria such as location, service radius, industry code, referral fee amount, and matching charitable donation amounts. Referring toFIG. 15 , the member (e.g.,first member 18 a) may also identify (search step 50) thevendors 12 who are trusted (trust step 34) by other members (e.g.,second member 18 b) connected (connection step 36) to themember 18 a. Referring toFIG. 16 , once themember 18 a identifies a vendor 12 (e.g., throughsecond member 18 b),member 18 a may initiate a lead (initiate lead step 52) with saidvendors 12 by performinginvitation step 16. Alternatively, themember 18 a may purchase goods or services fromvendor 12 and then give credit (give credit step 54) to theother member 18 b for the referral. If the connection betweenmember 18 a andvendor 12 is formed, theother member 18 b will be credited for the referral. Referring toFIG. 17 , as an alternative,member 18 may initiate a “lead” with thevendor 12 to form a connection, for example, by referring (via e-mail, text messaging or verbally) (referring step 20) aprospective member 22 to contactvendors 12. If the referredprospective member 22 then accepts the referral by purchasing goods or services from thevendor 12 and, thus, connects to thevendor 12, thenmember 18 receives credit for the “lead.” - Referring to
FIG. 18 , thenetwork 14 maintains a database of relationships that tracks (track transaction step 56) all invitations (invitation step 16) bymembers 18 andvendors 12 as well as the hierarchy of relationships, i.e., whichmembers 18 andvendors 12 were invited or recruited by whichmembers 18 orvendors 12, including the status of the invitation (e.g., whether themember 18 has accepted the invitation through connection step 36). Moreover, referring toFIG. 19 , the database tracks (track transactional data step 56) all referrals bymembers 18, including the status of referrals and completed sales (e.g., whether thereferral 20 has matured into a sale via sale step 21). The database also tracks (track transactional data step 56) all payments byvendors 12 tomembers 18, including record of referral payments tomembers 18 as well as charitable donations given on the behalf of referringmembers 18. As illustrated inFIG. 20 , the database record includes all fund transfers to the purchasing member (prospective member 22), which are called “rebates” (rebate step 30), and transfers to the primary referring member(s) (first member 18 a), which are called “referral fees” (referral fee step 28). The database record also includes transactions to the secondary referring member(s), for instance, transactions to the member who invited referring member or the prospective member to the network. - In addition, referring to
FIG. 21 , the network generates (generate report step 64) tracking reports 40 based on the database record. These tracking reports can then be provided to organizations such as theInternal Revenue Service 66. This report can be used for tax purposes to properly deduct the charitable donations and include the referral payments, which are considered income other than wages, salaries, and tips that should be included on Tax Form 1099 - Turning now to
FIG. 22 , thenetworking system 10 is also capable of providing second tier referral fees tomembers 18 or charities that invited aprospective member 22 or themember 18 a that makes a referral to theprospective member 22 that results in a sale. In this embodiment, thesecond member 18 b invites thefirst member 18 a through theinvitation step 16. Thefirst member 18 a accepts the invitation and decides to become connected with thevendor 12 that thesecond member 18 b trusts through aconnection step 36. Also, thethird member 18 c invites theprospective member 22 to join the network throughinvitation step 16 andprospective member 22 accepts. - Still referring to
FIG. 22 , thefirst member 18 a then refers theprospective member 22 to thevendor 12 through thereferral step 20. If the referral results in a sale, then thevendor 12 confirms the sale and pays a referral fee to the network through theconfirmation step 26. Some of this referral fee is distributed to thefirst member 18 a as a referral fee through the referralfee distribution step 28. Some of this referral fee is also distributed to theprospective member 22 as a rebate through the rebatefee distribution step 30. Finally, a portion of the referral fee is distributed to themember 18 as a second tier referral through a second tierreferral distribution step 58. The second tier referral is given to the second andthird members third member 18 c invitedprospective member 22 and thesecond member 18 b invitedfirst member 18 a, who gave a referral to theprospective member 22 that resulted in a sale. The status ofconnections 36,referrals 20, andvendor payments 26 are all tracked inreports 40 on the database of network. -
FIG. 23 illustrates the full connection possibilities of thenetworking system 10. Thefifth member 18 e invites thethird member 18 c through aninvitation step 16. In turn,third member 18 c invites aprospective member 22 through aninvitation step 16. Another member,fourth member 18 d, invites thesecond member 18 b through aninvitation step 16. In turn,second member 18 b invites afirst member 18 a through aninvitation step 16.First member 18 a connects with avendor 12 that themember 18 a trusts through theconnection step 36.Member 18 a also refersmember 22 tovendor 12 through thereferral step 20. This referral results in a sale betweenmember 22 and vendor 12 (sale step 21). - As a result of the sale, the
vendor 12 pays a referral fee to thenetwork 14. For this example and as shown inFIG. 23 , thevendor 12 has designated a $100 referral fee per referred sale. In this example, thenetwork 14 retains $20 of the $100 (retain fee step 62). The remainder is distributed through thenetworking system 10 according to connections between members. In this case,member 18 a receives a referral fee of $32 for referring member 22 b to vendor 12 (referral fee distribution step 28). Likewise,member 22 receives a rebate of $32 for conducting a sale with vendor 12 (rebate distribution step 30).Member 18 b receives a second tier referral fee of $6 for inviting member 22 d (second tier referral fee distribution step 58), andmember 18 d receives a third tier referral fee of $2 for invitingmember 18 b (third tier referral fee distribution step 60). Similarly,member 18 c receives a second tier referral of $6 for inviting member 22 b, andmember 18 e receives a third tier referral of $2 for invitingmember 18 c. These tiers of referral fees and rebates can be continued indefinitely or within a limit set by thenetworking system 10. - As will be appreciated, any of the referrals or rebates, either in part or in full, may be designated to a charity on behalf of the member. For example, as shown in
FIG. 24 ,member 18 has designated referral payments for leads resulting in a sale are to be paid, e.g., in full, by thenetwork 14 to a charity to whommember 18 is connected (connecting step 36).Member 18 is connected tovendor 12 whomember 18 has designated as a trusted vendor. In this example,member 18 refersprospective member 22 to trustedvendor 12, andprospective member 22 accepts the referral by purchasing goods or services fromvendor 12. As a result of thesale 21,vendor 12 makes a referral fee payment (confirmation step 26) to thenetwork 14. Thenetwork 14 then distributes the referral fee.Member 22 receives a rebate for conducting a sale with vendor 12 (rebate distribution step 30).Member 18, however, does not receive a referral fee. Instead, becausemember 18 designatedcharity 44 to receive all ofmember 18's referral fees,network 14 transfers the referral fee tocharity 44 directly via donatingstep 46. - As will be appreciated, the example shown in
FIG. 24 is equally applicable where asecond member 18 b, rather than a direct referringmember 18 a, has designated acharity 44 to receive payment of leads and referral fees. Referring toFIG. 25 ,second member 18 b has designated referral payments for leads resulting in a sale are to be paid, e.g., in full, by thenetwork 14 to acharity 44 throughdonation step 46.Second member 18 b invitesmember 18 to join the network viainvitation step 16.Member 18 identifies and connects tovendor 12 whomember 18 designates as atrusted vendor 12. In this example,member 18 refersprospective member 22 tovendor 12, andprospective member 22 accepts the referral by purchasing goods or services fromvendor 12. As a result of thesale 21,vendor 12 makes a referral payment to thenetwork 14. As was the case in the scenario ofFIG. 24 ,member 22 receives a rebate for conducting a sale with vendor 12 (rebate distribution step 30).Member 18 receives a referral fee payment via referralfee distribution step 28. And, in this example,member 18 b does not receive a referral fee. Instead, becausemember 18 b designated charity to receive all ofmember 18 b's referral fees, thenetwork 14 transfers the secondary referral fee to charity 44 (donation step 46). - As will be appreciated by consideration of the embodiments illustrated in the Figures, the present invention provides a networking system for word-of-mouth-like referrals. This system provides more effective advertising by using existing clients and contacts while incentivizing referrals. Unlike other networking systems, members do not pay to view other recommendations. Rather, members are paid in referral fees or rebates for any sales made, which encourages members to refer others and make connections. Also, unlike other networking systems, vendors pay only when a sale is made rather than paying a fixed price or a price based on an acquisition of a potential customer. Thus, the present invention provides a networking system for word-of-mouth-like referrals that is heretofore unknown in the art.
- While the invention has been described with reference to the preferred embodiments, it will be understood by those skilled in the art that various obvious changes may be made, and equivalents may be substituted for elements thereof, without departing from the essential scope of the present invention. Therefore, it is intended that the invention not be limited to the particular embodiments disclosed, but that the invention includes all equivalent embodiments. For example, in addition to the computer hardware and software detailed herein above, those skilled in the art will note that the present system can be implemented on conventional wireless communication devices such as “Blackberry” or “IPhone” brand devices interfacing with known, communication systems wireless and across a local area network.
Claims (16)
1. A method for executing a computer program on a processor operated by a host to provide a referrals networking system comprising the steps of:
providing the computer program with a plurality of members related to one another through a plurality of connections, wherein at least one member is a vendor who offers to sell a purchasing opportunity, and wherein the members designate the vendors as trusted;
generating, for each member, a member page that contains a referral listing of the vendors that the member has designated as trusted, wherein the member page of the vendor also contains the purchasing opportunity;
referring, by one of the members, a prospective member to the member page of the trusted vendor using the computer program;
paying, by the vendor, a referral fee to the computer program host to confirm that the prospective member accepted the purchasing opportunity contained on the member page of the vendor; and
distributing the referral fee to the computer program, the prospective member, and the members according to the connections between the members.
2. The method for referrals according to claim 1 :
wherein the providing step further includes: wherein at least one of the members is a charity;
the method further comprising the step of:
designating, by one of the members, the charity to receive a percentage of each referral fee transferred to the member;
transferring the percentage of the referral fee to the charity on the behalf of the member.
3. The method for referrals according to claim 2 , further comprising the steps of:
designating, by the vendor, a matching charitable contribution amount;
providing the member page of the vendor with the matching charitable contribution amount;
paying, by the vendor, the lesser of the matching charitable contribution amount or the amount the prospective member designates to the charity, in addition to the referral fee; and
transferring to the charity the lesser of the matching charitable contribution amount or the amount the prospective member designates to the charity.
4. The method for referrals according to claim 1 further comprising the steps of:
inviting, by a prior member, the member to join the networking system;
accepting, by the member, the prior member's invitation which forms a connection between the member and the prior member; and
distributing the referral fee to the member according to a first tier referral percentage and to the prior member according to a second tier referral percentage.
5. The method for referrals according to claim 4 , further comprising:
inviting by a second prior member, the prospective member to join the networking system;
distributing the referral fee to the second prior member according to the second tier referral percentage.
6. The method for referrals according to claim 1 , further comprising the step of:
specifying, by the vendor, the referral fee.
7. The method for referrals according to claim 1 , further comprising the step of:
recording to a storage unit of the networking system information pertaining to a transaction, the transaction including: the member joining the networking system, the member connecting to another member, the member qualifying as a vendor, the member designating the vendor as trusted, the member referring the vendor, the member designating a percentage of the referral fee be received by the charity on behalf of the member, the vendor specifying the purchasing opportunities, the vendor specifying the referral fee for the purchasing opportunities, the vendor specifying the matching charitable contribution amount, the prospective member viewing the purchasing opportunity, the prospective member accepting the purchasing opportunity, the prospective member connecting to the member, the vendor confirming the accepted purchasing opportunity by paying the referral fee to the networking system, and the networking system transferring the referral fee to the members and the prospective member.
8. The method for referrals according to claim 7 , further comprising the step of:
searching the storage unit for information pertaining to the transactions.
9. The method for referrals according to claim 7 , further comprising the step of:
producing reports from the transactions recorded in the storage unit.
10. The method for referrals according to claim 9 , further comprising the step of:
producing reports that are tax or accounting related documents.
11. A method for executing a computer program on a processor to provide a referrals networking system comprising the steps of:
configuring the computer program with a referral distribution scheme including a retained percentage, a rebate percentage and a referral percentage;
providing the computer program with a plurality of members, wherein at least one member is a vendor who offers to sell a purchasing opportunity, and wherein the members designate the vendors as trusted;
generating, for each member, a member page that contains a referral listing of the vendors that the member has designated as trusted, wherein the member page of the vendor also contains the purchasing opportunity;
searching, by a prospective member, the member page of the member to find the referral listing;
viewing, by the prospective member, the web page of the trusted vendor to see the purchasing opportunities by navigating the referral listing;
paying, by the vendor, a referral fee to the computer program to confirm that the prospective member accepted the purchasing opportunity; and
distributing the referral fee to the computer program according to the retained percentage, to the prospective member according to the rebate percentage, and to the member according to the referral percentage.
12. The method for referrals according to claim 11 , wherein:
indicating, by the vendors, a plurality of vendor data including: an industry code, a location, a service radius, a referral fee amount, a matching charitable contribution amount, and a connection with a member in the networking system; and
searching, by the prospective member, for the purchasing opportunities according to the vendor-specific data.
13. The method for referrals according to claim 11 :
wherein the prospective member is a member connected to a plurality of members including the member who invited the prospective member to the networking system; and
searching, by the prospective member, for the purchasing opportunities according to the posted referral listings of all members to whom the prospective member is connected for purchasing opportunities.
14. A networking system comprising:
means for receiving data signals from a plurality of persons corresponding to each person's individual and business information including products and services offered thereby;
data storage means for storing signals received from said data input devices;
means for analyzing said stored signals and categorizing each person as either a vendor, member or prospective member;
means for generating solicitation signals from said stored vendor signals for presentation to said prospective members corresponding to an invitation to join the networking system;
means for generating, for those prospective members and members who accept said invitation, vendor connection signals indicative of a connection between said vender and said designated member or prospective member;
means for receiving signals from each of said vendors corresponding to a designated referral fee for each sale by said vendor to any of said members;
means for generating referral signals indicative of a chain of member to member referrals relative to a selected one of said vendors; and
means for assigning a portion of said referral fee to each of said members in said referred chain in dependence on a position of a respective one of said members in said referral chain.
15. The networking system according to claim 14 further comprising:
means for receiving signals from each person corresponding to a designation of a charity and of a portion of any referral fees assigned to the person to be donated to the charity on the person's behalf;
means for analyzing said stored signals and categorizing each person as a charity; and
means for assigning a portion of said referral fee to said charity on behalf of each of said members in said referred chain.
16. The networking system according to claim 14 further comprising:
means for generating connection signals from said member to said vendor for presentation to said members corresponding to an indication of trust that said prospective members can utilize in contemplating a sale with said vendors.
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