US20110139656A1 - Package With Indicative Windows - Google Patents
Package With Indicative Windows Download PDFInfo
- Publication number
- US20110139656A1 US20110139656A1 US12/637,865 US63786509A US2011139656A1 US 20110139656 A1 US20110139656 A1 US 20110139656A1 US 63786509 A US63786509 A US 63786509A US 2011139656 A1 US2011139656 A1 US 2011139656A1
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- United States
- Prior art keywords
- product
- package
- window
- silhouette
- perimeter shape
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/4204—Inspection openings or windows
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
- B65D25/54—Inspection openings or windows
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D75/00—Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
- B65D75/52—Details
- B65D75/522—Inspection openings or windows
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
- B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D2203/00—Decoration means, markings, information elements, contents indicators
Definitions
- the present invention addresses these needs by providing packages having windows that are indicative of the product form located within the package.
- the present invention provides a package having an outer structure that defines an internal space and includes a window having a window perimeter shape.
- the package also includes a product located in the internal space.
- the product defines a product silhouette and the window perimeter shape is indicative of the product silhouette.
- the product may be a digital tampon, an applicator tampon, or a feminine pad.
- the outer structure may be made of card stock.
- the window may be a physical opening wherein the contents of the package, located in the internal space, can be touched from an external space.
- the window may be cut through the outer structure and may be at least partially covered by a transparent material.
- the products may be individually wrapped and at least two individually wrapped products may be visible through the window.
- a first product may be individually wrapped in a first wrapper having a first color and a second product may be individually wrapped in a second wrapper having a second color different than the first color.
- the first wrapper and the second wrapper may be visible through the window.
- the outer structure may be made of a flexible poly film and the flexible poly film may be printed to define the window.
- the present invention provides an array of packages.
- the array includes a first package having a first outer structure that defines a first internal space and includes a first window having a first window perimeter shape.
- the first package also includes a first product located in the first internal space wherein the first product defines a first product silhouette and wherein the first window perimeter shape is indicative of the first product silhouette.
- the array also includes a second package having a second outer structure that defines a second internal space and includes a second window having a second window perimeter shape.
- the second package also includes a second product located in the second internal space wherein the second product defines a second product silhouette and wherein the second window perimeter shape is indicative of the second product silhouette.
- the first product silhouette is different than the second product silhouette.
- the first product may be a feminine pad without wings and the second product may be a feminine pad with wings.
- the first product may be an applicator tampon and the second product may be a feminine pad.
- the first outer structure may be made of paper board and the second outer structure may be made of poly film.
- the array includes a third package having a third outer structure that defines a third internal space and includes a third window having a third window perimeter shape.
- the third package also includes a third product located in the third internal space wherein the third product defines a third product silhouette and wherein the third window perimeter shape is indicative of the third product silhouette.
- the first product silhouette, the second product silhouette, and the third product silhouette are all different.
- the first product may be an applicator tampon
- the second product may be a feminine pad without wings
- the third product may be a feminine pad with wings.
- the first package may have a design theme, a predominant color, and a brand name and the second package may have the same design theme, the same predominant color, and the same brand name.
- the first package may include a product image and the product image and the window perimeter shape may coordinate to create a composite image.
- the present invention provides a package having an outer structure that defines an internal space and includes a simulated window having a simulated window perimeter shape.
- the package also includes a product located in the internal space wherein the product has a product silhouette and wherein the simulated window perimeter shape is indicative of the product silhouette.
- the product may be a digital tampon, an applicator tampon, or a feminine pad.
- the outer structure may be made of card stock.
- FIG. 1 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 1A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 1 .
- FIG. 1B representatively illustrates an exemplary method for determining a product silhouette.
- FIG. 2 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 2A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 2 .
- FIG. 3 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 3A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 3 .
- FIG. 4 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 4A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 4 .
- FIG. 5 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 5A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 5 .
- FIG. 6 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 6A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 6 .
- FIG. 7 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 7A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 7 .
- FIG. 8 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 8A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 8 .
- FIG. 9 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 9A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 9 .
- FIG. 10 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 10A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 10 .
- FIG. 11 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 11A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 11 .
- FIG. 12 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 12A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 12 .
- FIG. 13 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 14 representatively illustrates a front perspective view of an exemplary package of the present invention.
- FIG. 14A representatively illustrates a front perspective view of a display that includes multiple packages of FIG. 14 .
- FIG. 15 representatively illustrates exemplary arrays of packages of the present invention.
- FIG. 16 representatively illustrates a front perspective view of an exemplary package of the present invention having a simulated window.
- FIG. 16A representatively illustrates a top plan view of an exemplary product located within the package of FIG. 16 .
- the present invention provides a package having windows that are indicative of the product located in the package.
- FIG. 1 an exemplary package 10 is illustrated.
- the package 10 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the package 10 also includes at least one window 18 having a window perimeter shape 20 .
- the package 10 also includes at least one product 22 located in the internal space 14 .
- a top perspective view of the product 22 of FIG. 1 is representatively illustrated.
- the product 22 defines a product silhouette 24 and the window perimeter shape 20 is indicative of the product silhouette 24 .
- the product silhouette 24 is a “dog-bone” shape
- the window perimeter shape 20 is a “dog-bone” shape.
- the window perimeter shape 20 readily identifies the package 10 as containing products 22 having a dog-bone shape. This is believed to be beneficial for a consumer trying to locate a particular product form amidst many other product forms on a retail shelf or other setting.
- the product 22 may include any suitable components within the product silhouette 24 .
- the product 22 may include a liquid pervious topsheet 26 and a liquid impervious backsheet 28 .
- the product 22 may also include one or more absorbent layers located between the topsheet 26 and the backsheet 28 .
- the product 22 may include a first absorbent layer 30 overlying a second absorbent layer 32 .
- the entire topsheet 26 defines a body side surface 34 that is generally positioned next to the body of the wearer in use.
- the entire backsheet 28 defines a garment side surface 36 that is generally positioned next to the clothing of the wearer in use.
- the term “window” refers to a portion of a package wherein the contents of the package, located in the internal space, are viewable through said portion from the external space.
- the term “window” includes physical openings wherein the contents of the package, located in the internal space, can be touched from the external space.
- the term “window” also includes physical openings that are partially or completely covered by one or more transparent materials such that the contents of the package, located in the internal space, are viewable through the transparent materials from the external space.
- the term “window” also includes a portion of a transparent printed package that is unobscured by the printing and thus remains transparent such that the contents of the package, located in the internal space, are viewable through said unobscured and transparent portion from the external space.
- the windows depicted herein are illustrated as being located completely on one side of the package. However, it will be readily appreciated that in various embodiments, the windows may span across more than one side of the package. In some embodiments, a portion of a window may be located on a front face of the package and a portion of the window may extend around an edge of the package to one or more adjacent sides.
- window perimeter refers to the outer boundary of the total area defined by the window.
- the term “product silhouette” refers to the outline 50 of the shadow 52 cast on a surface 54 from a product 56 and a light source 58 wherein the product 56 is removed from a package, removed from a wrapper (if applicable) unfolded (if applicable), fully extended, wings extended (if applicable), and suspended above the surface 54 and wherein the light source 58 is positioned at a 90 degree angle to a major surface 60 of the product 56 which in turn is positioned at a 90 degree angle to the surface 54 as illustrated in FIG. 1B .
- the light source 58 is positioned a sufficient distance 62 from the major surface 60 to cast the shadow 52 on the surface 54 .
- major surface refers to either the body side surface or the garment side surface of a pad, liner, diaper, or the like.
- the term “major surface” refers to a plane parallel to the longitudinal centerline of an applicator tampon or a digital tampon.
- the term “major surface” refers to the front portion of a pull-on garment such as a training pant or brief.
- the term “indicative” refers to a first complex shape that is representative, suggestive, illustrative, substantially similar to, substantially the same, the same as, or the same as a second complex shape. In most cases, if a first complex shape is indicative of a second complex shape, the first shape and the second shape will have a similar number of sides, arcs, and straight edges. Also, in most cases, the first shape and the second shape will have similar angles and proportions. The term “indicative” does not necessarily mean that the first shape is the same size as the second shape. The term “indicative” does not refer to simple shapes such as circles, ovals, rectangles, squares, or the like.
- the outer structures 12 may be made of any suitable materials.
- the outer structures 12 may be made of card board, card stock, paper, paper board, plastic, polymer film, woven material, non-woven material, metal, or the like, and combinations thereof.
- the windows 18 may be formed in the outer structure 12 by any suitable means.
- the windows 18 may be die cut, laser cut, stamp cut, water cut, or the like, or combinations thereof.
- the outer structures 12 may be made of paper board and the windows 18 may be formed in the outer structure 12 by die cutting.
- the outer structure 12 may define any suitable shape or size.
- the outer structure 12 may include any suitable number of sides.
- the outer structure 12 may be a six-sided structure wherein the sides are generally joined together to form a hexahedron.
- the outer structure 12 may also include handles, gussets, opening features, flaps, folds, lids, lines of weakness, and the like, and combinations thereof.
- the windows 18 may be created from essentially transparent material used as the outer structure 12 .
- a first portion of the transparent material may be made non-transparent by printing, painting, dying, or other suitable means and a second portion of the transparent material may be left un-altered (i.e., essentially transparent).
- the un-altered portion may be sufficiently surrounded by the non-transparent portion to define a window 18 in the outer structure 12 .
- the outer structure 12 may be made of an essentially transparent polyethylene or polypropylene film and the outer structure 12 may be printed with any suitable ink via flexographic, gravure, inkjet, or other suitable means, or combinations thereof to define windows 18 that remain transparent.
- the products 22 located within the packages 10 may be any suitable type of product.
- the products 22 may be diapers, training pants, adult incontinent articles, feminine hygiene products, and the like.
- the products 22 may be feminine hygiene products such as digital tampons, applicator tampons, panty liners, pads, pessaries, and the like.
- Exemplary products are disclosed in detail in U.S. Pat. Nos. 7,427,277 and 4,921,474 and U.S. Patent Applications 2005/0059942; 2009/0054864; and 2009/0204090 which are incorporated herein by reference in their entireties to the extent consistent herewith.
- FIGS. 2 and 2A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 2 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 2 is illustrated in a top plan view in FIG. 2A .
- the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
- the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
- the product 22 also includes wings 38 extending from longitudinal side edges 40 . When the product 22 is fully extended and the wings 38 are fully extended, the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 is indicative of the product 22 located within the package 10 .
- FIGS. 3 and 3A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 3 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 3 is illustrated in a partially cut-away top plan view in FIG. 3A .
- the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
- the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
- the product 22 also includes side-panels or wings 38 that are unitarily formed with the topsheet 26 and the back sheet 28 .
- the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 3 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 3A .
- FIGS. 4 and 4A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 4 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 4 is illustrated in a partially cut-away top plan view in FIG. 4A .
- the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
- the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
- the product 22 also includes side-panels or wings 38 that extend from longitudinal side edges 40 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 4 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 4A .
- FIGS. 5 and 5A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 5 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 5 is illustrated in a partially cut-away top plan view in FIG. 5A .
- the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
- the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
- the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 5 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 5A .
- FIGS. 6 and 6A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 6 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 6 is illustrated in a partially cut-away top plan view in FIG. 6A .
- the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
- the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
- the product 22 also includes side-panels or wings 38 that extend from longitudinal side edges 40 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 6 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 6A .
- FIGS. 7 and 7A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 7 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 7 is illustrated in a top plan view in FIG. 7A .
- the product 22 includes a shell 42 and an absorbent structure 44 .
- the shell 42 defines a body-facing surface 46 and a garment-facing surface 48 .
- the product 22 may include body adhesive 49 on at least a portion of the body-facing surface 46 for attachment to the body of the wearer.
- the product 22 When the product 22 is unfolded and fully extended, the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 7 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 7A .
- FIGS. 8 and 8A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 8 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 8 is illustrated in a top plan view in FIG. 8A .
- the product 22 includes an absorbent structure 44 and a shell 42 .
- the absorbent structure 44 is configured for disposition adjacent a female wearer's vaginal region.
- the shell 42 is configured for supporting the absorbent structure 44 at the vaginal region.
- the shell has a body-facing surface 46 and a garment-facing surface 48 .
- the body-facing surface 46 has an adhesive 49 thereon for adhering the shell 42 directly to the wearer.
- the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 8 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 8A .
- FIGS. 9 and 9A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 9 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 9 is illustrated in a top plan view in FIG. 9A .
- the product 22 includes an absorbent structure 44 and a shell 42 .
- the absorbent structure 44 is configured for disposition adjacent a female wearer's vaginal region.
- the shell 42 is configured for supporting the absorbent structure 44 at the vaginal region.
- the shell has a body-facing surface 46 and a garment-facing surface 48 .
- the body-facing surface 46 has an adhesive 49 thereon for adhering the shell 42 directly to the wearer.
- the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 9 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 9A .
- FIGS. 10 and 10A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 10 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 10 is illustrated in a partially cut-away sectional view in FIG. 10A .
- the product 22 is generally an applicator tampon 64 .
- the applicator tampon 64 has a longitudinal centerline 66 .
- the applicator tampon 64 of FIG. 10A is illustrated in a partially cut-away section view taken along the longitudinal centerline 66 to illustrate internal components.
- the applicator tampon 64 generally includes a barrel 68 , a telescoping section 70 , a plunger 72 , and a pledget 74 .
- the barrel 68 generally includes the pledget 74 located therein.
- the barrel 68 also includes one or more petals 78 to facilitate expulsion of the pledget 74 .
- the plunger 72 may be positioned within the telescoping section 70 to provide a “compact” design. The plunger 72 may then be extended and rigidly engaged with the telescoping section 70 such that force applied to the plunger 72 is translated to the telescoping section 70 to expel the pledget 74 from the barrel 68 .
- the pledget 74 may also include a string 76 to facilitate removal of the pledget 74 after use.
- the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is representative of the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 10 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 10A .
- FIGS. 11 and 11A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 11 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 11 is illustrated in a side view in FIG. 11A .
- the product 22 is a digital tampon 80 .
- the digital tampon 80 has a longitudinal centerline 66 .
- the digital tampon 80 of FIG. 11A generally includes a pledget 74 and a string 76 to facilitate removal of the pledget 74 after use.
- the product 22 defines a product silhouette 24 .
- the window perimeter shape 20 of the package 10 is suggestive of the product silhouette 24 .
- the window perimeter shape 20 of the window 18 of the package 10 of FIG. 11 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in FIG. 11A .
- FIGS. 12 and 12A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 184 of the product 22 located therein is illustrated.
- the package 10 of FIG. 12 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 12 is illustrated in a perspective view in FIG. 12A .
- the product 22 is generally a brief 160 having a waist opening 162 and a pair of leg openings 164 .
- the brief 160 includes a front portion 166 and a back portion 168 .
- the front portion 166 and the back portion 168 are joined together at the sides 170 and at the crotch 172 .
- the brief 160 may include an absorbent 176 and/or a waist band 174 in various embodiments.
- the brief 160 may include a top sheet 178 and a back sheet 180 in facing relation.
- the absorbent layer 176 may be located between the topsheet 178 and the back sheet 180 .
- the fully extended front portion 166 defines a product silhouette 184 .
- the window perimeter shape 20 of the package 10 is suggestive of the product silhouette 184 .
- the window perimeter shape 20 of the window 18 is indicative of the product 22 located within the package 10 .
- FIG. 13 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 13 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 13 is illustrated in a top plan view in FIG. 2A .
- the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
- the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
- the product 22 also includes wings 38 extending from longitudinal side edges 40 . When the product 22 is fully extended and the wings 38 are fully extended, the product 22 defines a product silhouette 24 .
- majority of the window perimeter shape 20 of the package 10 is substantially the same as a majority of the product silhouette 24 .
- the window perimeter shape 20 of the window 18 is indicative of the product 22 located within the package 10 .
- FIGS. 14 and 14A another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
- the package 10 of FIG. 14 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the outer structure 12 includes a window 18 .
- the window 18 defines a window perimeter shape 20 .
- the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
- the product 22 of FIG. 14 is illustrated in a top plan view in FIG. 2A .
- the product 22 defines a longitudinal centerline 66 which in turn defines a first half 188 and a second half 190 .
- the package 10 of FIG. 14 also includes a product image 186 .
- the term “product image” refers to a depiction of at least a portion of a product.
- the product image 186 is a depiction of the second half 190 of the product 22 located within the package 10 .
- the product image 186 may be created using any suitable means.
- the product image 186 may be printed on the outer structure 12 of the package 10 using ink jet printing, flexographic printing, gravure roll printing, and the like, and combinations thereof.
- the product image 186 may be provided on a separate material and joined to the outer structure 12 via any suitable means.
- the product image 186 may be printed on a substrate that is in turn adhered to the outer structure 12 like a sticker.
- a product image 186 and a window perimeter shape 20 may combine to create a composite image.
- composite image refers to a construction that includes a product image coordinated with a window perimeter shape to create a unitary image.
- FIG. 14A multiple packages 10 of FIG. 14 are illustrated in a display condition such as may be arranged on a retail shelf.
- the multiple packages 10 each include a product image 186 and a window 18 having a window perimeter shape 20 .
- the multiple packages 10 each include products 22 having a product silhouette 24 as illustrated in FIG. 2A .
- the window perimeter shape 20 of a first package 92 in combination with a product image 186 of a second package 94 creates a composite image 191 .
- the window perimeter shape 20 of the second package 94 in combination with the product image 186 of a third package 96 creates a composite image 191 .
- the window perimeter shape 20 of the third package 96 in combination with the product image 186 of a fourth package 98 creates a composite image 191 .
- the composite images 191 are indicative of the products 22 located within the various packages 92 , 94 , 96 , and 98 .
- the products 22 may be individually wrapped in any suitable wrapping material such as polymer films, woven materials, non-woven materials, or the like, or combinations thereof.
- the products 22 may be individually wrapped in wrappers 82 wherein at least two individually wrapped products 22 are visible through the window 18 . For example, as illustrated in FIG. 1 , six products 22 are individually wrapped in six wrappers 82 and are visible through the window 18 .
- the individually wrapped products 22 may be wrapped in wrappers 82 having more than one color per wrapper 82 .
- some individually wrapped products 22 may be wrapped in a wrapper 82 having a first color and some individually wrapped products 22 may be wrapped in a wrapper 82 having a second color different than the first color and being located within the same package 10 .
- six products 22 are individually wrapped in six wrappers 82 .
- At least one of the wrappers 82 has a first color 84 , at least one of the wrappers 82 has a second color 86 , at least one of the wrappers 82 has a third color 88 , and at least one of the wrappers 82 has a fourth color 90 wherein all the colors 84 , 86 , 88 , and 90 are different.
- the present invention also provides an array of packages having windows that are indicative of the products located within the respective packages.
- FIG. 15 an exemplary array of packages 102 is illustrated.
- the array of packages 102 includes a first package 104 and a second package 106 .
- the various packages described herein may be suitable for use as the first package 104 and/or the second package 106 .
- the first package 104 has a first outer structure 108 that defines a first internal space 110 and a first external space 112 .
- the first package 104 also includes a first window 114 having a first window perimeter shape 116 .
- the first package 104 also includes a first product 118 located in the first internal space 110 .
- an exemplary first product 118 from the first package 104 is shown in a fully extended top view next to the first package 104 .
- the first product 118 defines a first product silhouette 120 and the first window perimeter shape 116 is indicative of the first product silhouette 120 .
- the second package 106 in the array of packages 102 has a second outer structure 122 that defines a second internal space 124 and a second external space 126 .
- the second package 106 includes a second window 128 having a second window perimeter shape 130 in the second outer structure 122 .
- the second package 106 also includes a second product 132 located in the second internal space 124 .
- an exemplary second product 132 from the second package 106 is shown in a fully extended top view next to the second package 106 .
- the second product 132 defines a second product silhouette 134 and the second window perimeter shape 130 is indicative of the second product silhouette 134 .
- the first product silhouette 120 is different than the second product silhouette 134 and thus the first window perimeter shape 116 is different than the second window perimeter shape 130 .
- the array of packages 136 includes a first package 104 , a second package 106 , and a third package 138 .
- the various packages described herein may be suitable for use as the first package 104 and/or the second package 106 and/or the third package 138 .
- the first package 104 has a first outer structure 108 that defines a first internal space 110 and a first external space 112 .
- the first package 104 also includes a first window 114 having a first window perimeter shape 116 .
- the first package 104 also includes a first product 118 located in the first internal space 110 .
- an exemplary first product 118 from the first package 104 is shown in a fully extended top view next to the first package 104 .
- the first product 118 defines a first product silhouette 120 and the first window perimeter shape 116 is indicative of the first product silhouette 120 .
- the second package 106 in the array of packages 102 has a second outer structure 122 that defines a second internal space 124 and a second external space 126 .
- the second package 106 includes a second window 128 having a second window perimeter shape 130 in the second outer structure 122 .
- the second package 106 also includes a second product 132 located in the second internal space 124 .
- an exemplary second product 132 from the second package 106 is shown in a fully extended top view next to the second package 106 .
- the second product 132 defines a second product silhouette 134 and the second window perimeter shape 130 is indicative of the second product silhouette 134 .
- the first product silhouette 120 is different than the second product silhouette 134 and thus the first window perimeter shape 116 is different than the second window perimeter shape 130 .
- the third package 138 in the array of packages 136 has a third outer structure 140 that defines a third internal space 142 and a third external space 144 .
- the third package 138 includes a third window 146 having a third window perimeter shape 148 in the third outer structure 140 .
- the third package 138 also includes a third product 150 located in the third internal space 142 .
- an exemplary third product 150 from the third package 138 is shown in a fully extended top view next to the third package 138 .
- the third product 150 defines a third product silhouette 152 and the third window perimeter shape 148 is indicative of the third product silhouette 152 .
- the first product silhouette 120 , the second product silhouette 134 , and the third product silhouette 152 are all different and thus the first window perimeter shape 116 , the second window perimeter shape 130 , and the third window perimeter shape 148 are all different.
- herein packages may also include any suitable colors, themes, brand names, or the like.
- the various packages in the various arrays may include common design themes, colors, graphics, brand names, and the like, and combinations thereof.
- the various packages in the various arrays may all have the same predominate color and may all have the same brand name. Thus, even though the packages will have similarity and unity on the retail shelves, a consumer will readily be able to navigate said shelf to find the desired product form via the indicative windows.
- the present invention may provide a package having simulated windows that are indicative of the product located in the package.
- FIG. 16 an exemplary package 10 is illustrated.
- the package 10 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
- the package 10 also includes at least one simulated window 154 having a simulated window perimeter shape 156 .
- the package 10 also includes at least one product 22 located in the internal space 14 .
- FIG. 16A a top perspective view of the product 22 of FIG. 16 is representatively illustrated.
- the product 22 defines a product silhouette 24 and the simulated window perimeter shape 156 is indicative of the product silhouette 24 .
- the product silhouette 24 is a “dog-bone” shape and the simulated window perimeter shape 156 is a “dog-bone” shape.
- the simulated window perimeter shape 156 readily identifies the package 10 as containing products 22 having a dog-bone shape.
- simulated window refers to a graphic positioned on a portion of a package that creates the illusion of viewing the contents of the package, located in the internal space, through a window.
- simulated window perimeter refers to the outer boundary of the total area defined by the simulated window.
- simulated window does not refer to a depiction of the product contained within the package.
- the simulated window 154 includes simulated products 158 to create the illusion that the actual products 22 are being viewed through an actual window.
- a simulated window 154 may be created by printing directly on the outer structure 12 of the package 10 or the simulated window 154 may be created by printing on a secondary substrate and attaching said substrate to the outer structure 12 of the package 10 .
- a simulated window 154 may be printed on an adhesive sticker and adhered to the outer structure 12 .
Landscapes
- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Absorbent Articles And Supports Therefor (AREA)
- Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
Abstract
A package includes an outer structure that defines an internal space. The package includes a window in the outer structure having a window perimeter shape. The package includes a product located in the internal space. The product defines a product silhouette and the window perimeter shape is indicative of the product silhouette.
Description
- Many consumers today are overwhelmed at the retail shelf trying to locate a particular product form from among many different product forms. This problem is complicated by a large variety of packages having similar colors, designs, and/or graphics. As such, consumers are unable to quickly navigate the retail shelf to locate the desired product. Thus, there exists a need for packages that clearly and quickly communicate the product form located within the various packaging.
- The present invention addresses these needs by providing packages having windows that are indicative of the product form located within the package. In one aspect, the present invention provides a package having an outer structure that defines an internal space and includes a window having a window perimeter shape. The package also includes a product located in the internal space. The product defines a product silhouette and the window perimeter shape is indicative of the product silhouette.
- In various embodiments, the product may be a digital tampon, an applicator tampon, or a feminine pad. In various embodiments, the outer structure may be made of card stock.
- In some embodiments, the window may be a physical opening wherein the contents of the package, located in the internal space, can be touched from an external space. In some embodiments, the window may be cut through the outer structure and may be at least partially covered by a transparent material.
- In some embodiments, the products may be individually wrapped and at least two individually wrapped products may be visible through the window.
- In some embodiments, a first product may be individually wrapped in a first wrapper having a first color and a second product may be individually wrapped in a second wrapper having a second color different than the first color. The first wrapper and the second wrapper may be visible through the window.
- In some embodiments, the outer structure may be made of a flexible poly film and the flexible poly film may be printed to define the window.
- In another aspect, the present invention provides an array of packages. The array includes a first package having a first outer structure that defines a first internal space and includes a first window having a first window perimeter shape. The first package also includes a first product located in the first internal space wherein the first product defines a first product silhouette and wherein the first window perimeter shape is indicative of the first product silhouette. The array also includes a second package having a second outer structure that defines a second internal space and includes a second window having a second window perimeter shape. The second package also includes a second product located in the second internal space wherein the second product defines a second product silhouette and wherein the second window perimeter shape is indicative of the second product silhouette. In the array, the first product silhouette is different than the second product silhouette.
- In various embodiments of this aspect, the first product may be a feminine pad without wings and the second product may be a feminine pad with wings.
- In some embodiments of this aspect, the first product may be an applicator tampon and the second product may be a feminine pad.
- In some embodiments, the first outer structure may be made of paper board and the second outer structure may be made of poly film.
- In some embodiments of this aspect, the array includes a third package having a third outer structure that defines a third internal space and includes a third window having a third window perimeter shape. The third package also includes a third product located in the third internal space wherein the third product defines a third product silhouette and wherein the third window perimeter shape is indicative of the third product silhouette. In the array, the first product silhouette, the second product silhouette, and the third product silhouette are all different.
- In some embodiments, the first product may be an applicator tampon, the second product may be a feminine pad without wings, and the third product may be a feminine pad with wings.
- In some embodiments, the first package may have a design theme, a predominant color, and a brand name and the second package may have the same design theme, the same predominant color, and the same brand name.
- In some embodiments, the first package may include a product image and the product image and the window perimeter shape may coordinate to create a composite image.
- In another aspect, the present invention provides a package having an outer structure that defines an internal space and includes a simulated window having a simulated window perimeter shape. The package also includes a product located in the internal space wherein the product has a product silhouette and wherein the simulated window perimeter shape is indicative of the product silhouette.
- In some embodiments of this aspect, the product may be a digital tampon, an applicator tampon, or a feminine pad.
- In some embodiments of this aspect, the outer structure may be made of card stock.
-
FIG. 1 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 1A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 1 . -
FIG. 1B representatively illustrates an exemplary method for determining a product silhouette. -
FIG. 2 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 2A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 2 . -
FIG. 3 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 3A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 3 . -
FIG. 4 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 4A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 4 . -
FIG. 5 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 5A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 5 . -
FIG. 6 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 6A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 6 . -
FIG. 7 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 7A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 7 . -
FIG. 8 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 8A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 8 . -
FIG. 9 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 9A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 9 . -
FIG. 10 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 10A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 10 . -
FIG. 11 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 11A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 11 . -
FIG. 12 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 12A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 12 . -
FIG. 13 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 14 representatively illustrates a front perspective view of an exemplary package of the present invention. -
FIG. 14A representatively illustrates a front perspective view of a display that includes multiple packages ofFIG. 14 . -
FIG. 15 representatively illustrates exemplary arrays of packages of the present invention. -
FIG. 16 representatively illustrates a front perspective view of an exemplary package of the present invention having a simulated window. -
FIG. 16A representatively illustrates a top plan view of an exemplary product located within the package ofFIG. 16 . - The present invention provides a package having windows that are indicative of the product located in the package. Referring now to
FIG. 1 , anexemplary package 10 is illustrated. Thepackage 10 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Thepackage 10 also includes at least onewindow 18 having awindow perimeter shape 20. - The
package 10 also includes at least oneproduct 22 located in theinternal space 14. Referring now toFIG. 1A , a top perspective view of theproduct 22 ofFIG. 1 is representatively illustrated. Theproduct 22 defines aproduct silhouette 24 and thewindow perimeter shape 20 is indicative of theproduct silhouette 24. Specifically, in this embodiment, theproduct silhouette 24 is a “dog-bone” shape and thewindow perimeter shape 20 is a “dog-bone” shape. Thus, thewindow perimeter shape 20 readily identifies thepackage 10 as containingproducts 22 having a dog-bone shape. This is believed to be beneficial for a consumer trying to locate a particular product form amidst many other product forms on a retail shelf or other setting. - The
product 22 may include any suitable components within theproduct silhouette 24. For example, theproduct 22 may include a liquidpervious topsheet 26 and a liquidimpervious backsheet 28. Theproduct 22 may also include one or more absorbent layers located between thetopsheet 26 and thebacksheet 28. For example, theproduct 22 may include a firstabsorbent layer 30 overlying a secondabsorbent layer 32. Theentire topsheet 26 defines abody side surface 34 that is generally positioned next to the body of the wearer in use. Likewise, theentire backsheet 28 defines agarment side surface 36 that is generally positioned next to the clothing of the wearer in use. - As used herein, the term “window” refers to a portion of a package wherein the contents of the package, located in the internal space, are viewable through said portion from the external space. The term “window” includes physical openings wherein the contents of the package, located in the internal space, can be touched from the external space. The term “window” also includes physical openings that are partially or completely covered by one or more transparent materials such that the contents of the package, located in the internal space, are viewable through the transparent materials from the external space. The term “window” also includes a portion of a transparent printed package that is unobscured by the printing and thus remains transparent such that the contents of the package, located in the internal space, are viewable through said unobscured and transparent portion from the external space. The windows depicted herein are illustrated as being located completely on one side of the package. However, it will be readily appreciated that in various embodiments, the windows may span across more than one side of the package. In some embodiments, a portion of a window may be located on a front face of the package and a portion of the window may extend around an edge of the package to one or more adjacent sides.
- As used herein, the term “window perimeter” refers to the outer boundary of the total area defined by the window.
- As used herein, the term “product silhouette” refers to the
outline 50 of theshadow 52 cast on asurface 54 from aproduct 56 and alight source 58 wherein theproduct 56 is removed from a package, removed from a wrapper (if applicable) unfolded (if applicable), fully extended, wings extended (if applicable), and suspended above thesurface 54 and wherein thelight source 58 is positioned at a 90 degree angle to amajor surface 60 of theproduct 56 which in turn is positioned at a 90 degree angle to thesurface 54 as illustrated inFIG. 1B . Thelight source 58 is positioned asufficient distance 62 from themajor surface 60 to cast theshadow 52 on thesurface 54. As used herein, the term “major surface” refers to either the body side surface or the garment side surface of a pad, liner, diaper, or the like. The term “major surface” refers to a plane parallel to the longitudinal centerline of an applicator tampon or a digital tampon. The term “major surface” refers to the front portion of a pull-on garment such as a training pant or brief. - As used herein, the term “indicative” refers to a first complex shape that is representative, suggestive, illustrative, substantially similar to, substantially the same, the same as, or the same as a second complex shape. In most cases, if a first complex shape is indicative of a second complex shape, the first shape and the second shape will have a similar number of sides, arcs, and straight edges. Also, in most cases, the first shape and the second shape will have similar angles and proportions. The term “indicative” does not necessarily mean that the first shape is the same size as the second shape. The term “indicative” does not refer to simple shapes such as circles, ovals, rectangles, squares, or the like.
- The
outer structures 12, described herein, may be made of any suitable materials. For example, theouter structures 12 may be made of card board, card stock, paper, paper board, plastic, polymer film, woven material, non-woven material, metal, or the like, and combinations thereof. Thewindows 18 may be formed in theouter structure 12 by any suitable means. For example, thewindows 18 may be die cut, laser cut, stamp cut, water cut, or the like, or combinations thereof. In some embodiments, theouter structures 12 may be made of paper board and thewindows 18 may be formed in theouter structure 12 by die cutting. - The
outer structure 12 may define any suitable shape or size. Theouter structure 12 may include any suitable number of sides. For example, as illustrated inFIG. 1 , theouter structure 12 may be a six-sided structure wherein the sides are generally joined together to form a hexahedron. In some embodiments, theouter structure 12 may also include handles, gussets, opening features, flaps, folds, lids, lines of weakness, and the like, and combinations thereof. - In some embodiments, the
windows 18 may be created from essentially transparent material used as theouter structure 12. In these embodiments, a first portion of the transparent material may be made non-transparent by printing, painting, dying, or other suitable means and a second portion of the transparent material may be left un-altered (i.e., essentially transparent). The un-altered portion may be sufficiently surrounded by the non-transparent portion to define awindow 18 in theouter structure 12. For example, theouter structure 12 may be made of an essentially transparent polyethylene or polypropylene film and theouter structure 12 may be printed with any suitable ink via flexographic, gravure, inkjet, or other suitable means, or combinations thereof to definewindows 18 that remain transparent. - The
products 22 located within thepackages 10 may be any suitable type of product. For example, theproducts 22 may be diapers, training pants, adult incontinent articles, feminine hygiene products, and the like. In some embodiments, theproducts 22 may be feminine hygiene products such as digital tampons, applicator tampons, panty liners, pads, pessaries, and the like. Exemplary products are disclosed in detail in U.S. Pat. Nos. 7,427,277 and 4,921,474 and U.S. Patent Applications 2005/0059942; 2009/0054864; and 2009/0204090 which are incorporated herein by reference in their entireties to the extent consistent herewith. - Referring now to
FIGS. 2 and 2A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 2 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 2 is illustrated in a top plan view inFIG. 2A . As can be seen inFIG. 2A , theproduct 22 includes atopsheet 26 and aback sheet 28 in facing relation. Theproduct 22 also includes a firstabsorbent layer 30 and a secondabsorbent layer 32 located between thetopsheet 26 and theback sheet 28. Theproduct 22 also includeswings 38 extending from longitudinal side edges 40. When theproduct 22 is fully extended and thewings 38 are fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 is indicative of theproduct 22 located within thepackage 10. - Referring now to
FIGS. 3 and 3A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 3 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 3 is illustrated in a partially cut-away top plan view inFIG. 3A . As can be seen inFIG. 3A , theproduct 22 includes atopsheet 26 and aback sheet 28 in facing relation. Theproduct 22 also includes a firstabsorbent layer 30 and a secondabsorbent layer 32 located between thetopsheet 26 and theback sheet 28. Theproduct 22 also includes side-panels orwings 38 that are unitarily formed with thetopsheet 26 and theback sheet 28. When theproduct 22 is unfolded and fully extended and thewings 38 are fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 3 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 3A . - Referring now to
FIGS. 4 and 4A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 4 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 4 is illustrated in a partially cut-away top plan view inFIG. 4A . As can be seen inFIG. 4A , theproduct 22 includes atopsheet 26 and aback sheet 28 in facing relation. Theproduct 22 also includes a firstabsorbent layer 30 and a secondabsorbent layer 32 located between thetopsheet 26 and theback sheet 28. Theproduct 22 also includes side-panels orwings 38 that extend from longitudinal side edges 40. When theproduct 22 is unfolded and fully extended and thewings 38 are fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 4 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 4A . - Referring now to
FIGS. 5 and 5A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 5 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 5 is illustrated in a partially cut-away top plan view inFIG. 5A . As can be seen inFIG. 5A , theproduct 22 includes atopsheet 26 and aback sheet 28 in facing relation. Theproduct 22 also includes a firstabsorbent layer 30 and a secondabsorbent layer 32 located between thetopsheet 26 and theback sheet 28. When theproduct 22 is unfolded and fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 5 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 5A . - Referring now to
FIGS. 6 and 6A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 6 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 6 is illustrated in a partially cut-away top plan view inFIG. 6A . As can be seen inFIG. 6A , theproduct 22 includes atopsheet 26 and aback sheet 28 in facing relation. Theproduct 22 also includes a firstabsorbent layer 30 and a secondabsorbent layer 32 located between thetopsheet 26 and theback sheet 28. Theproduct 22 also includes side-panels orwings 38 that extend from longitudinal side edges 40. When theproduct 22 is unfolded and fully extended and thewings 38 are fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 6 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 6A . - Referring now to
FIGS. 7 and 7A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 7 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 7 is illustrated in a top plan view inFIG. 7A . As can be seen inFIG. 7A , theproduct 22 includes ashell 42 and anabsorbent structure 44. Theshell 42 defines a body-facingsurface 46 and a garment-facingsurface 48. Theproduct 22 may include body adhesive 49 on at least a portion of the body-facingsurface 46 for attachment to the body of the wearer. When theproduct 22 is unfolded and fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 7 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 7A . - Referring now to
FIGS. 8 and 8A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 8 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 8 is illustrated in a top plan view inFIG. 8A . As can be seen inFIG. 8A , theproduct 22 includes anabsorbent structure 44 and ashell 42. Theabsorbent structure 44 is configured for disposition adjacent a female wearer's vaginal region. Theshell 42 is configured for supporting theabsorbent structure 44 at the vaginal region. The shell has a body-facingsurface 46 and a garment-facingsurface 48. The body-facingsurface 46 has an adhesive 49 thereon for adhering theshell 42 directly to the wearer. When theproduct 22 is unfolded and fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 8 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 8A . - Referring now to
FIGS. 9 and 9A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 9 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 9 is illustrated in a top plan view inFIG. 9A . As can be seen inFIG. 9A , theproduct 22 includes anabsorbent structure 44 and ashell 42. Theabsorbent structure 44 is configured for disposition adjacent a female wearer's vaginal region. Theshell 42 is configured for supporting theabsorbent structure 44 at the vaginal region. The shell has a body-facingsurface 46 and a garment-facingsurface 48. The body-facingsurface 46 has an adhesive 49 thereon for adhering theshell 42 directly to the wearer. When theproduct 22 is unfolded and fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is substantially the same as theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 9 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 9A . - Referring now to
FIGS. 10 and 10A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 10 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 10 is illustrated in a partially cut-away sectional view inFIG. 10A . As can be seen inFIG. 10A , theproduct 22 is generally anapplicator tampon 64. Theapplicator tampon 64 has alongitudinal centerline 66. Theapplicator tampon 64 ofFIG. 10A is illustrated in a partially cut-away section view taken along thelongitudinal centerline 66 to illustrate internal components. Theapplicator tampon 64 generally includes abarrel 68, atelescoping section 70, aplunger 72, and apledget 74. Thebarrel 68 generally includes thepledget 74 located therein. Thebarrel 68 also includes one ormore petals 78 to facilitate expulsion of thepledget 74. Prior to use, theplunger 72 may be positioned within thetelescoping section 70 to provide a “compact” design. Theplunger 72 may then be extended and rigidly engaged with thetelescoping section 70 such that force applied to theplunger 72 is translated to thetelescoping section 70 to expel thepledget 74 from thebarrel 68. Thepledget 74 may also include astring 76 to facilitate removal of thepledget 74 after use. When theproduct 22 is fully extended, theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is representative of theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 10 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 10A . - Referring now to
FIGS. 11 and 11A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 11 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 11 is illustrated in a side view inFIG. 11A . As can be seen inFIG. 11A , theproduct 22 is adigital tampon 80. Thedigital tampon 80 has alongitudinal centerline 66. Thedigital tampon 80 ofFIG. 11A generally includes apledget 74 and astring 76 to facilitate removal of thepledget 74 after use. Theproduct 22 defines aproduct silhouette 24. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is suggestive of theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 of thepackage 10 ofFIG. 11 is indicative of the product silhouette of theproduct 22 located within thepackage 10 and illustrated inFIG. 11A . - Referring now to
FIGS. 12 and 12A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 184 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 12 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 12 is illustrated in a perspective view inFIG. 12A . As can be seen inFIG. 12A , theproduct 22 is generally a brief 160 having awaist opening 162 and a pair ofleg openings 164. The brief 160 includes afront portion 166 and aback portion 168. Thefront portion 166 and theback portion 168 are joined together at thesides 170 and at thecrotch 172. The brief 160 may include an absorbent 176 and/or awaist band 174 in various embodiments. In various embodiments, the brief 160 may include atop sheet 178 and aback sheet 180 in facing relation. In various embodiments, theabsorbent layer 176 may be located between thetopsheet 178 and theback sheet 180. When thefront portion 166 of the brief 160 is separated from theback portion 168 along the plane defined byelement 182, the fullyextended front portion 166 defines aproduct silhouette 184. In this embodiment, thewindow perimeter shape 20 of thepackage 10 is suggestive of theproduct silhouette 184. Thus, thewindow perimeter shape 20 of thewindow 18 is indicative of theproduct 22 located within thepackage 10. - Referring now to
FIG. 13 , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 13 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 13 is illustrated in a top plan view inFIG. 2A . As can be seen inFIG. 2A , theproduct 22 includes atopsheet 26 and aback sheet 28 in facing relation. Theproduct 22 also includes a firstabsorbent layer 30 and a secondabsorbent layer 32 located between thetopsheet 26 and theback sheet 28. Theproduct 22 also includeswings 38 extending from longitudinal side edges 40. When theproduct 22 is fully extended and thewings 38 are fully extended, theproduct 22 defines aproduct silhouette 24. - In this embodiment, majority of the
window perimeter shape 20 of thepackage 10 is substantially the same as a majority of theproduct silhouette 24. Thus, thewindow perimeter shape 20 of thewindow 18 is indicative of theproduct 22 located within thepackage 10. - Referring now to
FIGS. 14 and 14A , anotherexemplary package 10 having awindow perimeter shape 20 that is indicative of theproduct silhouette 24 of theproduct 22 located therein is illustrated. Thepackage 10 ofFIG. 14 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Theouter structure 12 includes awindow 18. Thewindow 18 defines awindow perimeter shape 20. Thepackage 10 also includesproducts 22 located within theinternal space 14. Theproducts 22 are visible from theexternal space 16 via thewindow 18. - The
product 22 ofFIG. 14 is illustrated in a top plan view inFIG. 2A . As can be seen inFIG. 2A , theproduct 22 defines alongitudinal centerline 66 which in turn defines afirst half 188 and asecond half 190. Thepackage 10 ofFIG. 14 also includes aproduct image 186. As used herein, the term “product image” refers to a depiction of at least a portion of a product. For example, inFIG. 14 , theproduct image 186 is a depiction of thesecond half 190 of theproduct 22 located within thepackage 10. Theproduct image 186 may be created using any suitable means. For example, theproduct image 186 may be printed on theouter structure 12 of thepackage 10 using ink jet printing, flexographic printing, gravure roll printing, and the like, and combinations thereof. In some embodiments, theproduct image 186 may be provided on a separate material and joined to theouter structure 12 via any suitable means. For example, theproduct image 186 may be printed on a substrate that is in turn adhered to theouter structure 12 like a sticker. - In various embodiments, a
product image 186 and awindow perimeter shape 20 may combine to create a composite image. As used herein, the term “composite image” refers to a construction that includes a product image coordinated with a window perimeter shape to create a unitary image. For example, referring toFIG. 14A ,multiple packages 10 ofFIG. 14 are illustrated in a display condition such as may be arranged on a retail shelf. Themultiple packages 10 each include aproduct image 186 and awindow 18 having awindow perimeter shape 20. Themultiple packages 10 each includeproducts 22 having aproduct silhouette 24 as illustrated inFIG. 2A . Thewindow perimeter shape 20 of afirst package 92 in combination with aproduct image 186 of asecond package 94 creates acomposite image 191. Likewise, thewindow perimeter shape 20 of thesecond package 94 in combination with theproduct image 186 of athird package 96 creates acomposite image 191. Finally, thewindow perimeter shape 20 of thethird package 96 in combination with theproduct image 186 of afourth package 98 creates acomposite image 191. Thecomposite images 191 are indicative of theproducts 22 located within thevarious packages - In various embodiments, the
products 22 may be individually wrapped in any suitable wrapping material such as polymer films, woven materials, non-woven materials, or the like, or combinations thereof. In various embodiments, theproducts 22 may be individually wrapped inwrappers 82 wherein at least two individually wrappedproducts 22 are visible through thewindow 18. For example, as illustrated inFIG. 1 , sixproducts 22 are individually wrapped in sixwrappers 82 and are visible through thewindow 18. - In various embodiments, the individually wrapped
products 22 may be wrapped inwrappers 82 having more than one color perwrapper 82. In some embodiments, some individually wrappedproducts 22 may be wrapped in awrapper 82 having a first color and some individually wrappedproducts 22 may be wrapped in awrapper 82 having a second color different than the first color and being located within thesame package 10. For example, as illustrated inFIG. 2 , sixproducts 22 are individually wrapped in sixwrappers 82. At least one of thewrappers 82 has afirst color 84, at least one of thewrappers 82 has asecond color 86, at least one of thewrappers 82 has a third color 88, and at least one of thewrappers 82 has a fourth color 90 wherein all thecolors - In some aspects, the present invention also provides an array of packages having windows that are indicative of the products located within the respective packages. Referring now to
FIG. 15 , an exemplary array ofpackages 102 is illustrated. The array ofpackages 102 includes afirst package 104 and asecond package 106. In some embodiments, the various packages described herein may be suitable for use as thefirst package 104 and/or thesecond package 106. Thefirst package 104 has a firstouter structure 108 that defines a firstinternal space 110 and a firstexternal space 112. Thefirst package 104 also includes afirst window 114 having a firstwindow perimeter shape 116. Thefirst package 104 also includes afirst product 118 located in the firstinternal space 110. For illustration, an exemplaryfirst product 118 from thefirst package 104 is shown in a fully extended top view next to thefirst package 104. Thefirst product 118 defines afirst product silhouette 120 and the firstwindow perimeter shape 116 is indicative of thefirst product silhouette 120. - The
second package 106 in the array ofpackages 102 has a secondouter structure 122 that defines a secondinternal space 124 and a secondexternal space 126. Thesecond package 106 includes asecond window 128 having a secondwindow perimeter shape 130 in the secondouter structure 122. Thesecond package 106 also includes asecond product 132 located in the secondinternal space 124. For illustration, an exemplarysecond product 132 from thesecond package 106 is shown in a fully extended top view next to thesecond package 106. Thesecond product 132 defines asecond product silhouette 134 and the secondwindow perimeter shape 130 is indicative of thesecond product silhouette 134. In the array ofpackages 102, thefirst product silhouette 120 is different than thesecond product silhouette 134 and thus the firstwindow perimeter shape 116 is different than the secondwindow perimeter shape 130. - Referring again to
FIG. 15 , a second exemplary array ofpackages 136 is illustrated. The array ofpackages 136 includes afirst package 104, asecond package 106, and athird package 138. In some embodiments, the various packages described herein may be suitable for use as thefirst package 104 and/or thesecond package 106 and/or thethird package 138. Thefirst package 104 has a firstouter structure 108 that defines a firstinternal space 110 and a firstexternal space 112. Thefirst package 104 also includes afirst window 114 having a firstwindow perimeter shape 116. Thefirst package 104 also includes afirst product 118 located in the firstinternal space 110. For illustration, an exemplaryfirst product 118 from thefirst package 104 is shown in a fully extended top view next to thefirst package 104. Thefirst product 118 defines afirst product silhouette 120 and the firstwindow perimeter shape 116 is indicative of thefirst product silhouette 120. - The
second package 106 in the array ofpackages 102 has a secondouter structure 122 that defines a secondinternal space 124 and a secondexternal space 126. Thesecond package 106 includes asecond window 128 having a secondwindow perimeter shape 130 in the secondouter structure 122. Thesecond package 106 also includes asecond product 132 located in the secondinternal space 124. For illustration, an exemplarysecond product 132 from thesecond package 106 is shown in a fully extended top view next to thesecond package 106. Thesecond product 132 defines asecond product silhouette 134 and the secondwindow perimeter shape 130 is indicative of thesecond product silhouette 134. In the array ofpackages 102, thefirst product silhouette 120 is different than thesecond product silhouette 134 and thus the firstwindow perimeter shape 116 is different than the secondwindow perimeter shape 130. - The
third package 138 in the array ofpackages 136 has a thirdouter structure 140 that defines a thirdinternal space 142 and a thirdexternal space 144. Thethird package 138 includes athird window 146 having a thirdwindow perimeter shape 148 in the thirdouter structure 140. Thethird package 138 also includes athird product 150 located in the thirdinternal space 142. For illustration, an exemplarythird product 150 from thethird package 138 is shown in a fully extended top view next to thethird package 138. Thethird product 150 defines athird product silhouette 152 and the thirdwindow perimeter shape 148 is indicative of thethird product silhouette 152. In the second array ofpackages 136, thefirst product silhouette 120, thesecond product silhouette 134, and thethird product silhouette 152 are all different and thus the firstwindow perimeter shape 116, the secondwindow perimeter shape 130, and the thirdwindow perimeter shape 148 are all different. - In various embodiments, herein packages may also include any suitable colors, themes, brand names, or the like. In some embodiments, the various packages in the various arrays may include common design themes, colors, graphics, brand names, and the like, and combinations thereof. For example, the various packages in the various arrays may all have the same predominate color and may all have the same brand name. Thus, even though the packages will have similarity and unity on the retail shelves, a consumer will readily be able to navigate said shelf to find the desired product form via the indicative windows.
- In some embodiments, the present invention may provide a package having simulated windows that are indicative of the product located in the package. Referring now to
FIG. 16 , anexemplary package 10 is illustrated. Thepackage 10 includes anouter structure 12 that defines aninternal space 14 and anexternal space 16. Thepackage 10 also includes at least onesimulated window 154 having a simulatedwindow perimeter shape 156. - The
package 10 also includes at least oneproduct 22 located in theinternal space 14. Referring now toFIG. 16A , a top perspective view of theproduct 22 ofFIG. 16 is representatively illustrated. Theproduct 22 defines aproduct silhouette 24 and the simulatedwindow perimeter shape 156 is indicative of theproduct silhouette 24. Specifically, in this embodiment, theproduct silhouette 24 is a “dog-bone” shape and the simulatedwindow perimeter shape 156 is a “dog-bone” shape. Thus, the simulatedwindow perimeter shape 156 readily identifies thepackage 10 as containingproducts 22 having a dog-bone shape. - As used herein, the term “simulated window” refers to a graphic positioned on a portion of a package that creates the illusion of viewing the contents of the package, located in the internal space, through a window. As used herein, the term “simulated window perimeter” refers to the outer boundary of the total area defined by the simulated window. The term “simulated window” does not refer to a depiction of the product contained within the package. For example, in
FIG. 16 , thesimulated window 154 includessimulated products 158 to create the illusion that theactual products 22 are being viewed through an actual window. Asimulated window 154 may be created by printing directly on theouter structure 12 of thepackage 10 or thesimulated window 154 may be created by printing on a secondary substrate and attaching said substrate to theouter structure 12 of thepackage 10. For example, asimulated window 154 may be printed on an adhesive sticker and adhered to theouter structure 12. - While the invention has been described in detail with respect to specific embodiments thereof, it will be appreciated that those skilled in the art, upon attaining understanding of the foregoing will readily appreciate alterations to, variations of, and equivalents to these embodiments. Accordingly, the scope of the present invention should be assessed as that of the appended claims and any equivalents thereto. Additionally, all combinations and/or sub-combinations of the disclosed embodiments, ranges, examples, and alternatives are also contemplated.
Claims (20)
1. A package comprising
an outer structure that defines an internal space and includes a window having a window perimeter shape and
a product located in the internal space wherein the product defines a product silhouette and wherein the window perimeter shape is indicative of the product silhouette.
2. The package of claim 1 wherein the product is a digital tampon, an applicator tampon, or a feminine pad.
3. The package of claim 1 wherein the outer structure comprises card stock.
4. The package of claim 3 wherein the window is a physical opening and wherein the contents of the package, located in the internal space, can be touched from an external space.
5. The package of claim 3 wherein the window is a cut through the outer structure and is at least partially covered by a transparent material.
6. The package of claim 3 wherein the products are individually wrapped and wherein at least two individually wrapped products are visible through the window.
7. The package of claim 3 wherein a first product is individually wrapped in a first wrapper having a first color and a second product is individually wrapped in a second wrapper having a second color different than the first color and wherein the first wrapper and the second wrapper are visible through the window.
8. The package of claim 1 wherein the outer structure comprises a flexible poly film and wherein the flexible poly film is printed to define the window.
9. The package of claim 8 wherein the products are individually wrapped and wherein at least two individually wrapped products are visible through the window.
10. An array of packages comprising
a first package having a first outer structure that defines a first internal space and includes a first window having a first window perimeter shape and a first product located in the first internal space wherein the first product defines a first product silhouette and wherein the first window perimeter shape is indicative of the first product silhouette and
a second package having a second outer structure that defines a second internal space and includes a second window having a second window perimeter shape and a second product located in the second internal space wherein the second product defines a second product silhouette and wherein the second window perimeter shape is indicative of the second product silhouette and wherein the first product silhouette is different than the second product silhouette.
11. The array of claim 10 wherein the first product is a feminine pad without wings and the second product is a feminine pad with wings.
12. The array of claim 10 wherein the first product is an applicator tampon and the second product is a feminine pad.
13. The array of claim 10 wherein the first outer structure comprises paper board and the second outer structure comprises poly film.
14. The array of claim 10 further comprising a third package having a third outer structure that defines a third internal space and includes a third window having a third window perimeter shape and a third product located in the third internal space wherein the third product defines a third product silhouette and wherein the third window perimeter shape is indicative of the third product silhouette and wherein the first product silhouette, the second product silhouette, and the third product silhouette are all different.
15. The array of claim 14 wherein the first product is an applicator tampon, the second product is a feminine pad without wings, and the third product is a feminine pad with wings.
16. The array of claim 10 wherein the first package has a design theme, a predominant color, and a brand name and wherein the second package has the same design theme, the same predominant color, and the same brand name.
17. The array of claim 10 wherein the first package includes a product image and wherein the product image and the window perimeter shape coordinate to create a composite image.
18. A package comprising
an outer structure that defines an internal space and includes a simulated window having a simulated window perimeter shape and a product located in the internal space wherein the product has a product silhouette and wherein the simulated window perimeter shape is indicative of the product silhouette.
19. The package of claim 18 wherein the product is a digital tampon, an applicator tampon, or a feminine pad.
20. The package of claim 19 wherein the outer structure comprises card stock.
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BR112012013124A BR112012013124A2 (en) | 2009-12-15 | 2010-11-09 | '' Infrared moisture detection system for an absorbent article '' |
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US13/402,614 US20120152784A1 (en) | 2009-12-15 | 2012-02-22 | Array of Packages with Indicative Windows |
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- 2010-11-09 MX MX2012006847A patent/MX337451B/en active IP Right Grant
- 2010-11-09 KR KR1020127015353A patent/KR101823166B1/en active IP Right Grant
- 2010-11-09 CN CN201080056180.5A patent/CN102652096B/en active Active
- 2010-11-09 BR BR112012013124A patent/BR112012013124A2/en active Search and Examination
- 2010-11-09 WO PCT/IB2010/055097 patent/WO2011073808A2/en active Application Filing
- 2010-11-09 AU AU2010332412A patent/AU2010332412B2/en active Active
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US20150114866A1 (en) * | 2013-10-29 | 2015-04-30 | The Procter & Gamble Company | Package comprising a plurality of individually wrapped articles |
US9994376B2 (en) * | 2013-10-29 | 2018-06-12 | The Procter & Gamble Company | Package comprising a plurality of individually wrapped articles |
US20160101897A1 (en) * | 2014-10-08 | 2016-04-14 | Wax Stacks, Llc | Collapsible storage container |
USD749942S1 (en) | 2014-11-24 | 2016-02-23 | Kimberly-Clark Worldwide, Inc. | Set of package windows |
US20170158373A1 (en) * | 2014-12-09 | 2017-06-08 | Edgewell Personal Care Brands, Llc | Packaging Scheme for a Plurality of Consumer Goods |
US10053258B2 (en) * | 2014-12-09 | 2018-08-21 | Edgewell Personal Care Brands, Llc. | Packaging scheme for a plurality of consumer goods |
US20180334281A1 (en) * | 2014-12-09 | 2018-11-22 | Edgewell Personal Care Brands, Llc | Packaging Scheme for a Plurality of Consumer Goods |
US10940973B2 (en) | 2014-12-09 | 2021-03-09 | Edgewell Personal Care Brands, Llc | Packaging scheme for a plurality of consumer goods |
WO2017151320A1 (en) * | 2016-02-29 | 2017-09-08 | Kimberly-Clark Worldwide, Inc. | Bundled packaged goods having quality indicia window |
Also Published As
Publication number | Publication date |
---|---|
WO2011073808A3 (en) | 2011-11-24 |
EP2512943A2 (en) | 2012-10-24 |
MX337451B (en) | 2016-03-07 |
KR20120114266A (en) | 2012-10-16 |
AU2010332412B2 (en) | 2015-08-13 |
US20120152784A1 (en) | 2012-06-21 |
EP2512943A4 (en) | 2014-05-28 |
BR112012013124A2 (en) | 2017-03-14 |
AU2010332412A1 (en) | 2012-06-07 |
KR101823166B1 (en) | 2018-01-29 |
WO2011073808A2 (en) | 2011-06-23 |
CN102652096B (en) | 2016-08-03 |
EP2512943B1 (en) | 2016-01-27 |
MX2012006847A (en) | 2012-07-17 |
CN102652096A (en) | 2012-08-29 |
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Owner name: KIMBERLY-CLARK WORLDWIDE, INC., WISCONSIN Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:NUKUTO, GEORGE IKUYA;CLOUGH, JANE LOUISE;WYDEVEN, DEAN MARTIN;AND OTHERS;SIGNING DATES FROM 20091214 TO 20091215;REEL/FRAME:023711/0436 |
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