US2579889A - Advertising display device - Google Patents

Description

Dec. 25, 1951 A. wElNBERG ADVERTISING DISPLAY DEVICE Filed June l2, 1946 4 No am) Patented Dec. 25, a1951 VUNITED STATES PATENT OFFICE ADVERTISING DISPLAY DEVICE Alvin Weinberg, University City, Mo. Y

Application June 12, 1946, Serial No. 676,138

This invention relates to improvements in advertising display devices.

An object of the invention is to provide a discplay device which comprises a replica of a commercial glass bottle container of very light weight, simulating a container for a particular product with the commercial labels attached. and which device may be attached to a display rack or shelf, without damage thereto, in a selected place to attract the attention of customers to the particular product.

Another object of the invention is to provide such a device formed of a light plastic material, with convenient means for attaching the same at selected display points, so that it will not inertfere with or mar the store fixtures.

Additional advantages of the invention will be apparent from the following detailed description taken in connection with the accompanying drawing, in which:

Fig. l is a side elevation of the advertising device in simulation of a bottle, supported on supports attached to the side faces of a vertical wall of a store fixture;

Fig. 2 is a cross-sectional view taken substantially on the line 2-2 of Fig. 1, with a portion of the support members being shown in dotted lines; and

Fig. 3 is an enlarged sectional view taken substantially on the line 3--3 of Fig. l.

It is known to store operators, such as liquor stores, drug stores, and certain other retail stores, that the best manner of attracting attention of customers is to place Within the view of the major number of customers entering the store, a replica of the package in which a particular product is sold.

Particularly, with bottled products, which are usually displayed only in display fixtures such as racks or shelves, the large number of the bottles massed together do not attract particular customer attention. It is also known that in retail stores, there are certain places in the store, which are seen by the major number when making purchases, such, for example, as near a cash 2 Claims. (Cl. 40-126) damage to the fixtures at selected places by the store operator, particularly where it is desired to feature a certain selected product.

It is necessary, in a well operated store, to avoid defacing the fixtures or displaying products so that they will interfere either with the customers or with the store operators.

It is to the satisfaction of these objectives that the structure of the present invention lends itself.

The improvement includes the provision of a replica of a bottle I, which is preferably made of a very light plastic material so that it may be easily and conveniently supported by readily attachable supports, and which may be conveniently moved from display points in the store.

The contour of the bottle, as well as the cornmercial dress thereof, is an exact simulation of the usual glass commercial package so that, when viewed from the front, it will impress an observer as being a complete commercial package.

The body of the bottle has a cutout portion 2 in its rear wall, the cutout portion being limited in width so that it will not be observed from any of the ordinary angles in front of the device at which it would be viewed by customers in the store.

The cutout portion provides for the internal attachment of a support which, as illustrated, comprises an integral web 3 formed at each of the sides of the interior of the body portion, said web being preferably formed integral or securely attached to the interior wall of the body of the bottle, as best illustrated in Fig. 2.

At the forward end of each web, a flexible strap 4 is pivotally secured. The connections between the straps 4 and the webs 3 comprise pivot bolts 5, which pass through the forward end of the webs 3 and through the forward end of the straps 4.

In Fig. 2 in dotted lines, the normal position of the straps before attachment is shown, but, since these straps are flexible, they constitute convenient means for attachment to the two faces of a vertical wall 6 of a store fixture which usually are provided with a finish transverse strip l, such as is illustrated in Figs. ll and 2 of the drawing.

Each of the iiexible straps 4 is provided with spaced openings 8 for the reception of screws 9, preferably a pair of such attaching screws being provided for each of the straps 4. Since the straps extend backwardly from the facing strip 1 of the store fixture, the fastening screws may be placed in the surface of the vertical walls of the fixture 3 in such a place that they will be masked by the transverse nish strip 1. Likewise, the straps 4 may be moved longitudinally ofthe vertical support Yso that, regardless of the thickness of the finish strip, the straps may be attached to the vertical fixture walls, thereby supporting the replica of the bottle at desired spaced relationship tothe front face of the vertical wall section of display. xtures,

The construction, therefore, provides convenient means for the mounting of the display device at desired point-of-sale locations in retail stores and, since the Weight of the entire device is small, there will be no substantial strainL on the supporting straps.

From the foregoing, it will be understood that the invention accomplishes the objectsf sought therefor in a convenient, eicient, and economical way.

Itshould be, understood that the invention is not limited to specific details;

What'is claimed is:

l. A device of the` class described, comprising a, replica of a commercial bottle adapted to receive the commercial'dress; of the container that it simulates, said bottle replica having av cutout portion in onewall thereof, webs oppositely disposed and secured to the interior side wall of said bottle'replica, a pairof exible straps pivoted to said webs and extending rearwardly through the cutout portion in the body of said bottle, and releasable means for connecting said straps to opposite faces of a vertical support. Y

2. A device ofthe class described, comprisinga replica of a commercial bottle adapted to receive the commercial dress of the container that it simulates, said bottle replica having a cutout portion in one wall4 thereof,` v/ ebs oppositely dis- 4 Y ca, and'creleasable means for connecting said straps. to Opposite faces of a vertical support.

ALVIN WEINBERG.

REFERENCES CITED The, following references are of record inthe le of this patent:

UNITED STATES PA'I'EN'ISv

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