US2735203A - Advertisi - Google Patents

Description

Feb. 21, 1956 Filed July 26, 1951 ADVERTISING J. BERGER ET AL DISPLAY DEVICES AND METHOD FOR FORMING AND ASSEMBLING THE SAME 2 Sheets-Sheet l INVENTORS 50L J. BERGER OSCAR W. JACOBSON BY Q QZ Qn. Km

ATTORNEY Feb. 21, 1956 r 5. J. BERGER AL 2,735,203

TISIN DEVI N METHOD ADVER ISPLAY FOR FORMI 1 AND ASSEMBLING SAME 2 Sheets-Sheet 2 Filed July '26 1951 I I, I K

INVENTORS SOL J. BERGER 05 CA R W. JACOBSON ATTORNEY United States Patent ADVERTISING DISPLAY DEVICES AND METHOD FOR FORMING AND ASSEMBLIN G THE SAME Sol J. Berger and Oscar W. Jacobson, Chicago, 111., assignors to Berger-Amour, Chicago, [1]., a partnership Application July 26, 1951, Serial No. 238,753 2 Claims. (Cl. 4il128)- Our invention relates to advertising display devicesand a method for forming. and assembling the same.

One of the objects of our'invention is the provision of a novel advertising display device formed ofi a -plur'ality of variously shaped elements suspended one from another so that each element is independently movable by air currents in a space, thereby attracting attention thereto and being highly effective for the purpose intended.

Another object of our invention is the provision of an improved method for forming and assembling the said display device.

Other objects and advantages of our invention will become apparent from the following description when considered in connection with the accompanying drawings in which:

Fig. l is an elevational view of an advertising display device in accordance with our invention.

Fig. 2 is a plan view of a panel or sheet illustrating the first step in carrying out the method of our invention.

Fig. 3 is a similar view on an enlarged scale showing the second step in our method.

Fig. 4 is a cross-sectional view taken on line 4-4 of Fig. 3 and illustrating the third step in our method.

Fig. 5 is a plan view looking in the direction of the arrows 5-5 of Fig. 4 illustrating the fourth step in our method.

Referring particularly to Fig. 1 the advertising display device of our invention comprises a plurality of elements indicated by the letters a, b, c, d and e, each intended to bear on one or both faces thereof advertising or any other indicia. The said elements may be formed in various shapes preferably from sheet material having substantial rigidity, such as cardboard, plastic, wood, fiber or metal. The said elements are suspended one from another, as will be more fully explained hereinafter, and each is so shaped that it may revolve about its axis of suspension without interference with any adjacent element. It is to be understood that the invention is not to be limited to the specific shapes shown since the elements may be formed in any suitable shapes so long as they do not, when suspended from each other, interfere with each other in rotation about their axis of suspension.

The elements are suspended from each other in depending relation by a suitable thread or filament permanenily secured at points of balance so that the respective elements when suspended assume desired positions. For example, element a is suspended from a thread or filament 100 which depends from a ceiling or a bracket mounted on a wall and elements b, c, d and e are suspended from element a by thread 10b, the fulcrums or points of connection of thread 10a to element a and of thread 101) to elements a and I: being such that element a is balanced in a desired position or state of equilibrium. correspondingly, the fulcrums or points of connection of the depending elements in the series are similarly selected so that each element is balanced to assume a state of equilibrium. The said elements however may be caused to rotate by air currents relative to each other about their respective axes of suspension. Thus, elements b, c, d and e may rotate simultaneously as a unit about the axis of threadlltlb while element a'rotates about axis of thread 10a and element 0 rotates about the axis of thread 10c. Similarly, while elements 0, d. and .6 may rotate simultaneously aboutaxis' 10c, element d'may rotate about axis 10a" and element e may rotate about'axis 10a.

In carrying out the method of ou'r invention a panel or sheet 15 of any suitable material, as'hereinabov'e noted, is provided; The-said panel may have indiciaor other matter printed directly thereon or a lithographed or printed sheet may beadhesively secured thereto. Referring to Fig. 2, the elements comprising the-display device are indicatedby the letters a'-e inclusive, the'said elements being illustrated by the broken lines which merely indicate the forms and relative positionsof the said elements as they willbe ultimately die-cut and severed-from the panel 15.

ln thezfirst st'eppa's illustrated: in Fig. 2, substantially rectangular or square openings, indicated by numerals 1114, are punched out together with apertures 1624. The locations of the apertures 1624 may be determined by experiments on actual models of the device. As will be apparent, the openings 1114 are arranged between adjacent elements and each has two apertures alined therewith, one in each of adjacent elements. Also in the first operation, two slits 26 and 27 are cut in from the edge of the panel.

In the second step of the method, a thread or suitable filament 10 is anchored in the slit 26, as illustrated in Fig. 3, and is passed under the panel 15 up through the aperture 17 across the cut out 11, down through the aperture 18, under the panel, up through the aperture 20 across the cut out 12, down through the aperture 19, under the panel, up through the aperture 21, across the cut out 13, down through the aperture 22, under the panel, up through the aperture 24, across the cut out 14 down through the aperture 23 under the panel and is finally engaged in the slit 27, the thread or filament being stretched tightly so that it is relatively taut.

In the next step of the method small eyelets, such as indicated by the numeral 29, are placed through each of the apertures 17 through 24 and each of the eyelets is flared open as illustrated in Fig. 4 by the use of a cooperating punch and anvil 31 and 32 illustrated by the broken lines. As will be apparent, in this operation the thread 10 is securely anchored in each of the apertures by the respective eyelet 29.

In the next step of the method the panel 15 is turned on its reverse side as illustrated in Fig. 5 and the thread or filament portions between certain of the eyelets is severed manually as with a knife. For example, all of the thread portions shown in the broken lines in Fig. 3. Thus, the only connecting thread portions remaining are those connecting eyelets 17 and 18, 19 and 20, 21 and 22, and 23 and 24. These are indicated respectively by 10b, 10c, 10d and 10e.

The panel 15 is then subjected to a final die cut operation with the die cutting knives being arranged so that they terminate at the openings 11, 12, 13 and 14. Thus, there is no liability of the thread portions ltlb, c, d and e which cross over the respective openings from being severed. Accordingly, as will be readily apparent when the elements a through 2 are severed from the panel 15 they are all connected in proper balanced relation in the manner illustrated in Fig. 1 and are in condition for immediate use.

While the thread has been shown and described as being secured with eyelets, it is to be understood that it is with in the contemplation of our invention to secure the thread as with other means, such as staples or strips of adhesive tape positioned adjacent the openings.

We claim:

1. The method of producing a display device which consists in the steps of providing a panel of relatively stiff sheet material bearing a series of elements on one surface thereof, said elements being arranged in relatively closely adjacent relation, cutting out relatively small sections of material from between adjacent elements, providing two spaced apertures in each element with each aperture being in close proximity to a respective cutout section, threading a single string through all of said apertures so that portions of said string cross over said cutout sections all on one side of said panel, securing said string in each of said apertures, severing all of the string portions between apertures on the opposite side of said panel, and finally die-cutting said elements from said panel so that said elements when severed from the panel are connected in series by the portions of said strings crossing over each of said cutout sections.

2. The method of producing a display device which consists in the steps of providing a panel of relatively stifi' sheet material bearing a series of elements on one surface thereof arranged in relatively closely adjacent relation, punching out a void between adjacent elements, arranging 4 a single string so that portions thereof cross over said voids all on one side of said panel, securing said string to said elements at points adjacent opposite sides of said voids, severing string portions between points of securement so that said elements when severed from the panel are connected in series by portions of said string crossing over each of said voids.

References Cited in the file of this patent UNITED STATES PATENTS 208,974 Gulden Oct. 15, 1878 442,629 Lipscomb Dec. 16, 1890 654,514 Carraine July 24, 1900 1,785,449 Kahn Dec. 16, 1930 1,838,230 Marsh Dec. 29, 1931 1,901,707 Dunn Mar. 14, 1933 1,966,895 Kuhns July 17, 1934 2,264,583 Porter Dec. 2, 1941 20 2,503,142 Tullgren et al. Apr. 4, 1950 FOREIGN PATENTS 232,673 Great Britain Apr. 22, 1925

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