WO2000033287A1

WO2000033287A1 - Advertising medium with an observer-oriented visible surface

Info

Publication number: WO2000033287A1
Application number: PCT/DE1999/003544
Authority: WO
Inventors: Norbert Mehl; Gernold Mühling
Original assignee: Norbert Mehl; Muehling Gernold
Priority date: 1998-11-26
Filing date: 1999-11-03
Publication date: 2000-06-08
Also published as: DE19854527A1; AU1963000A

Abstract

The advertising medium consists of a visible surface that is oriented towards an observer. The rear side of said advertising medium is oriented in an opposite direction to the visible surface towards the rear surface of a seat. The rear side of the advertising medium is removably secured to the rear surface of said seat. The advertising medium can be installed in the region of a passenger seat, especially in an airplane.

Description

Advertising medium with a viewing surface facing the observer

Description:

The invention relates to an advertising medium with a viewing surface facing the observer.

Such advertising media are in the form of printed paper or Manufactured plastic sheets, but also in the form of spatially designed objects, for example as sample objects of a courted product, in which at least one visible surface facing an observer is provided with an advertising message. Such advertising media are used in particular in places that are of high representation value. Poster surfaces, large house fronts and facilities for the presentation of billboard advertising measures have proven to be particularly suitable. The success of all advertising measures depends on the interest of a solicitor being aroused and maintained at least until the advertising message has been perceived by the solicitor and has at least been incorporated into his subconscious. In a fast-paced world, the problem is precisely how to maintain the interest of the person being sought until he has grasped the entire scope of the advertising message. Since modern people have at least several areas of interest and are unwilling to mentally pursue another area of interest during a particular job, the secret of successful advertising lies in the effort to convey the advertising message to the person being sought if he or she is responsible for receiving the Advertising message has the necessary calm and leisure.

Object of the present invention is therefore to make the Werbeträ _¬ ger of the initially mentioned type such that the advertising message contained in it reaches the potential recruits the time of high Aufnahmebereitεchaft.

SPARE BLADE (RULE 26) This object is achieved in that the

Advertising medium with its rear side facing away from the visible surface faces a rear surface of a seat.

This arrangement of the advertising medium ensures that, on the one hand, a relatively large area can be used for advertising purposes, which previously presented itself as monotonous and without entertainment value. On the other hand, people who stand around the seat often look more or less unconsciously on the back of a seat. The people sitting or standing around take the advertising message associated with the back of the seat more or less unconsciously. By frequently looking at it, the advertising message then comes to the foreground consciousness of the person looking at the rear surface of the seat.

According to a preferred embodiment of the invention, the back is attached to the back surface. In this way it is ensured that the advertising medium is firmly connected to the back surface, so that it presents itself to the viewer in an optimal manner. According to a further preferred embodiment of the invention, the back is exchangeably attached to the back. By changing the advertising medium, different motifs can be presented to the viewer. In addition, the back surface can also be used for a large number of advertising media and can therefore be marketed cheaply with a view to an optimal viewing time. According to a further preferred embodiment of the invention, a frame is fastened to the rear surface, which surrounds the visible surface in the region of its boundaries. As a result, the advertising medium is grasped in the area of its entire edges delimiting it, so that it lies on the back surface over a large area. According to a further preferred embodiment of the invention, the frame encloses a transparent covering of the visible surface. The advertising medium lies under this transparent cover. It can therefore be protected against external influences, for example against contamination. In addition, the transparent cover is easy to clean. hold so that the entire back surface leaves a neat impression on the viewer.

According to a further preferred embodiment of the invention, the advertising medium is arranged in a container attached to the rear surface. This is attached to the back surface in a simple manner, for example by push buttons, and can therefore be easily replaced. According to a preferred embodiment, the container is designed as a transparent cover that is inexpensive to manufacture. According to a further preferred embodiment of the invention, the advertising medium can be welded into the transparent cover so that it can always be attached to the rear surface in a smooth and appealing form.

According to a further preferred embodiment of the invention, the advertising medium can have at least two interconnected viewing surfaces which can alternately be turned towards the observer. For example, the container holding the advertising medium can cover one visible surface of the advertising medium with its one surface and the other visible surface of the advertising medium with its other surface. The container is only removed from the rear surface for exchanging the visible surfaces, rotated through 180 ° and then reconnected to the rear surface.

However, the advertising medium can also be arranged on a conveying device which alternately presents its various exchangeable surfaces. This conveying device is provided within a backrest of the seat and consists, for example, of a rolling device which, when actuated, presents various viewing surfaces of the advertising medium to an observer.

According to a further preferred embodiment of the invention, the conveyor device has a drive to be actuated by the observer. At his own discretion, he can choose from the various options available to him view visible area. He can choose between a manual and a motor drive for the conveyor. In addition, when a certain visible surface is selected, an explanatory text can also be activated at the same time, which explains the meaning of a product displayed on the visible surface.

According to a further preferred embodiment of the invention, at least two seats are arranged one behind the other, and the observer sits on the rear seat. From this position, the observer can record the advertising texts shown on the visible surfaces in a particularly clear and relaxed manner.

According to a further preferred embodiment of the invention, an object is movably fastened on the rear surface and can be moved away from the visible surface. Such an object movably arranged on the back surface does not impair the use of the back surface as an advertising surface. Rather, it encourages an observer's curiosity to get to know the full size of the advertising medium's viewing area. He therefore moves the object away, for example by flaps, in order to be able to see the visible surface of the advertising medium in full size.

According to a further preferred embodiment of the invention, the object can have a surface facing the observer, which is provided with a second advertising medium. In this way, the area available for advertising increases again considerably and intensifies the experience of the observer of being courted many times. The advertising experiences of the first and second advertising medium can be meaningfully brought into harmony with one another, for example, complementing one another.

According to a further preferred embodiment of the invention, the second advertising medium is movably arranged on the surface. As a result, the second advertising medium can also be changed depending on the needs of the observer on the one hand or the advertiser. This considerably increases the possibilities possibility of intensive advertising. According to a further preferred embodiment of the invention, the object is designed as a folding table. This is folded with its usable surface against the rear surface, so that its lower surface opposite the usable surface is available as an advertising medium. The advertising medium can be fixed or movable on this.

According to a further preferred embodiment, the seat can be designed as a passenger seat. This can expediently be arranged in an aircraft or in a bus. In this way, a varied and interesting advertisement can be presented to a passenger sitting in the rear seat. Further details and embodiments of the invention will become apparent from the following detailed description and the accompanying drawings, in which preferred embodiments of the invention are illustrated, for example.

The drawings show:

Figure 1: A view of a rear surface of a seat, Figure 2: A side view of a seat according to Figure 1, Figure 3: A cross section through a seat according to the section line III-III in Figure 1, Figure 4: A cross section through a seat with the folded up Folding table, Figure 5: a side view of two seats arranged one behind the other, of which the front seat has a pivoted folding table, Figure 6: a cross section through a seat with a schematically shown conveyor.

A seat (1) consists essentially of a seat part (2) and a backrest (3). The backrest (3) is arranged with respect to the seat part (2) so that an observer (4) sitting on the seat part (2) can remain in a relaxed position. His view of a back surface (5) is one in front of his Seat arranged front seat (6) directed. The rear surface (5) can be provided with an advertising medium (7), on the visible surface (8) of which an advertising message (9) is printed. The advertising medium (7) faces the rear surface (5) with its rear side (10) facing away from the visible surface (8).

The advertising medium (7) can be fixedly or exchangeably attached to the rear surface (5). For example, the back of the advertising medium (7) (10) can be glued to the back surface (5) of the backrest (3). In the case of an interchangeable attachment, a multitude of options for interchangeable attachment of the advertising medium (7) are possible, for example with the aid of push buttons 11, 12, 13, 14, which snap into corresponding receptacles which are provided on the rear surface (5) for this purpose .

In addition, however, it is also possible to insert the advertising medium (7) into a container (15) and to fasten it to the rear surface (5) using appropriate fastening means (16, 17). Adhesive connections can be considered as fastening means (16, 17). However, snap fasteners, zippers and Velcro fasteners are conceivable as replaceable fastening means (16, 17). In addition, a recess (18) can be arranged within the backrest (3) in the region of its rear surface (5), which can be covered by a cover (19). Between the cover (19) and the recess (18) there remains a space (29) which is deep enough to accommodate the advertising medium (7). This is firmly in the room (20) under the pressure of the cover (19). When the advertising medium (7) is inserted into the space (20), it can be fastened to holders (21) which are provided on an upper edge (22) of the space (20). The inserted advertising medium (7) is held on these holders (21) until the cover (19) is closed. The cover (19) can be provided in the region of its lower edge (23) with a hinge (24) around which the cover (19) is pivotably mounted. To hold the cover (19), for example, pins (25) can be provided which fit into corresponding recesses in the rear surface (5) be pressed in so that a firm contact of the cover (19) in the region of the recess (18) is ensured. However, it is also possible to lock the cover (19) with the aid of a lock in relation to the rear surface (5).

Instead of the foldable cover (19), the rear surface (5) can also consist of a transparent plate (26), behind which there is a space (2) for receiving the advertising medium (7) in the backrest (3). This transparent plate (26) is firmly connected to the backrest. To insert the advertising medium into the room (20), either a side closure (27) is opened, which extends from an upper boundary (28) of the backrest (3) to a lower edge (29) of the room (20) opposite this. Depending on the dimensions of the space (20), the side closure (27) can only correspond to the dimensions of the space (20).

The lateral closure (27) can be designed as a pivotable flap which is movably mounted about hinges (30) along an axis extending in the longitudinal direction of the backrest (3). This side lock (27) can be locked with the help of a lock (31) so that unauthorized persons can be prevented from accessing the room (20). The space (20) can be designed in such a way that it can accommodate advertising media (7), e.g. large-scale advertising media made of paper or cardboard or advertising media that consist of the product to be advertised, for example spatial models with appropriate advertising imprints.

In addition to the lateral closure (27), other accesses to the space 20 are also conceivable, for example from the area of an upper boundary (28) of the seat (1). Closure means other than a flap can also be used here, for example mutually facing boundaries of fabric webs which are joined together with conventional closures, for example zippers or Velcro closures. In some cases, the backrests (3) carry on their rear surface (5) an object (32) which serves the comfort of a person sitting on a rear seat (33). This rear seat (33) is very often arranged in a row of seats behind the front seat (6). The distance between the front seat (6) and the rear seat (32) is selected so that the object (32) can be pivoted from the rear surface (5) about a pivot axis (34) so that the object (32) which can be used by those sitting on the rear seat (33). For example, it is often used in airplanes or buses that a folding table is provided as the object (32), on the top (36) of which writing or food can be served.

This folding table (35) has an underside (37) which runs opposite the upper side (36) and which, when the folding table (35) is folded up, covers a substantial part of the visible surface (8) of an advertising medium (7) arranged in the backrest (3). In order to be able to read the advertising medium (7) and its advertising message (9) in peace, the person sitting on the rear seat (32) folds the object (32) off the backrest (3) and pivots it towards the rear seat ( 32). Now the view of the advertising message (9) is released to him.

In addition, the underside (37) facing the rear seat in the folded-up state of the folding table (35) can be used for advertising purposes. All advertising media are conceivable that can also be used on the back surface (5) of the backrest (3). An advertising medium can be fastened on the underside (37) directly or surrounded by a container. A transparent cover into which the advertising medium (7) is inserted can be considered as a container, either removable or welded firmly within the transparent cover. In any case, two advertising messages (9) can be placed in a transparent cover, so that one advertising message each faces one surface of the transparent cover. To change the advertisements presented shaft, the transparent cover is removed, for example, from the underside (37), pivoted through 180 ° and fastened again to the underside (37) with the new advertising message.

However, it is also possible to provide a solid transparent plate (26) on the underside (37) of the folding table (35), behind which the advertising medium is arranged. In this case, access to the advertising medium (7) takes place through a side closure or via an upper edge (38) delimiting the folding table (35).

Finally, it is also conceivable to move several advertising media (7) alternately into the area of the transparent plate (26) or the cover (19). For this purpose, for example, two advertising media (7a and 7b) are arranged one behind the other in an infinite band (39). This forms a loop which is guided over rollers (41, 42) within a recess in the backrest (3). These rollers (41, 42) are arranged so that the infinite band (39) is guided taut in the area of the transparent plate (26).

The rollers (41, 42) are attached to shafts (43, 44) which are rotatably mounted in the backrest (3). At least one of these shafts (43) is led out of the backrest (3) and provided with a handle (not shown), for example a rotary knob, outside the backrest. By rotating the shaft (43), the infinite band (39) moves along an inside (45) of the transparent plate (26) facing the recess (40). The shaft (43) and with it the shaft (44) are rotated until a complete advertising message (9) appears in the area of the transparent plate (26).

The recess (40) can be provided with a side closure, not shown. After opening this closure, the infinite band (39) can be pulled off the rollers (41, 42) and, if necessary, replaced by another infinite band which makes changed advertising statements. The shafts (43, 44) can be driven by manual drive means, not shown. However, it is also possible to provide a small motor drive within the recess (40), for example by an electric motor with an intermediate gear. This electric motor can be designed as a stepper motor, so that it switches off after a predetermined number of steps. At the time of switching off, the advertising message appears in the area of the transparent plate (26) or the cover (19) - depending on the construction chosen for the recess (40). An observer (4) sitting on the rear seat (33) actuates either the manual drive of the shaft (43) and thus the infinite band (39) until the advertising message (9) desired by him in the area of the transparent plate (26) or the cover (19) appears. However, it is also possible to give the observer (4) a switch for switching on the motor drive (not shown). With the help of this switch, the observer can keep the motor drive switched on until he can read the advertising message (9) he wants.

Claims

Claims:

1. Advertising medium with a viewing surface facing an observer, characterized in that it faces a rear surface (5) of a rear surface (5) of a seat (1) with a rear surface (8) facing away.

2. Advertising medium according to claim 1, characterized in that the back (10) on the rear surface (5) is attached.

3. Advertising medium according to claim 1 or 2, characterized in that the back (10) on the back surface (5) is exchangeably attached.

4. Advertising medium according to one of claims 1 to 3, characterized in that a frame is fastened to the rear surface (5), which surrounds the visible surface (8) in the region of its boundaries.

5. Advertising medium according to claim 4, characterized in that the frame encloses a transparent cover (19) of the visible surface (8).

6. Advertising medium according to claim 4 or 5, characterized in that it is guided in a space (20) which extends between the frame and the rear surface (5).

7. Advertising medium according to claim 6, characterized in that access to the space (20) is provided between the rear surface (5) and the frame.

8. Advertising medium according to one of claims 4 to 6, characterized in that the frame can be folded down from the rear surface (5).

9. Advertising medium according to claim 5 or 67, characterized in that the cover can be folded down from the rear surface (5).

10. Advertising medium according to one of claims 1 to 7, characterized in that the access is provided in a lateral boundary of a backrest (3) provided on the seat (1), which is delimited by the rear surface (5).

11. Advertising medium according to claim 1, characterized in that it is arranged in a container (15) fastened to the rear surface (5).

12. Advertising medium according to claim 11, characterized in that the container (15) has at least one delimiting surface which enables an observer (4) to view the visible surface (8).

13. Advertising medium according to claim 11 or 12, characterized in that the container is designed as a transparent cover.

14. Advertising medium according to one of claims 11 to 13, characterized in that the container (15) on the rear surface (5) is releasably attached.

15. Advertising medium according to claim 14, characterized in that the container (15) on the rear surface (5) is buttoned.

16. Advertising medium according to claim 14, characterized in that the container (15) on the rear surface (5) is fastened with a zipper.

17. Advertising medium according to claim 14, characterized in that the container (15) on the rear surface (5) is fastened with a Velcro fastener.

18. Advertising medium according to one of claims 11 to 17, characterized in that it is guided exchangeably in the container (15).

19. Advertising medium according to one of claims 11 to 17, characterized in that it is guided firmly in the container 15 and is only exchangeably fastened together with the latter to the rear surface (5).

20. Advertising medium according to one of claims 1 to 19, characterized in that it has at least two interconnected visible surfaces (8) which can alternately be turned towards the observer (4).

21. Advertising medium according to claim 20, characterized in that it is arranged on a conveying device which alternately presents its visible surfaces (8).

22. An advertising medium according to claim 20 or 21, characterized in that the conveying device consists of a rolling device which presents the viewing surfaces (8) to the observer (4) in time.

23. Advertising medium according to claim 21 or 22, characterized in that the conveying device has a drive to be actuated by the observer (4).

24. Advertising medium according to claim 23, characterized in that the drive is carried out manually.

25. Advertising medium according to claim 23, characterized in that the drive is motorized.

26. Advertising medium according to one of claims 1 to 25, characterized in that at least two seats (6, 33) are arranged one behind the other and the observer on the rear seat

(33) sits.

27. Advertising medium according to one of claims 1 to 26, characterized in that on the back surface (5) an object (32) is movably attached, which can be moved away from the visible surface (8).

28. Advertising medium according to claim 27, characterized in that the object (33) has an underside (37) facing the observer (4), which is provided with a second advertising medium.

29. Advertising medium according to claim 28, characterized in that the second advertising medium is movably arranged on the underside.

30. Advertising medium according to one of claims 27 to 29, characterized in that the object (32) is designed as a folding table (35).

31. Advertising medium according to one of claims 1 to 30, characterized in that the seat (1) is designed as a passenger seat.

32. Advertising medium according to claims 31, characterized in that the passenger seat is provided in an aircraft.

33. Advertising medium according to claims 31, characterized in that the passenger seat is provided in an omnibus.