WO2000079456A8 - Method and apparatus for conducting a transaction based on brand indifference - Google Patents

Method and apparatus for conducting a transaction based on brand indifference

Info

Publication number
WO2000079456A8
WO2000079456A8 PCT/US2000/016926 US0016926W WO0079456A8 WO 2000079456 A8 WO2000079456 A8 WO 2000079456A8 US 0016926 W US0016926 W US 0016926W WO 0079456 A8 WO0079456 A8 WO 0079456A8
Authority
WO
WIPO (PCT)
Prior art keywords
product
customer
service
category
rented
Prior art date
Application number
PCT/US2000/016926
Other languages
French (fr)
Other versions
WO2000079456A2 (en
Inventor
Jay S Walker
Andrew S Van Luchene
Jonathan Otto
Magdalena Mik
Daniel E Tedesco
Andrew P Golden
Russell P Sammon
Original Assignee
Walker Digital Llc
Jay S Walker
Andrew S Van Luchene
Jonathan Otto
Magdalena Mik
Daniel E Tedesco
Andrew P Golden
Russell P Sammon
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/337,906 external-priority patent/US6754636B1/en
Application filed by Walker Digital Llc, Jay S Walker, Andrew S Van Luchene, Jonathan Otto, Magdalena Mik, Daniel E Tedesco, Andrew P Golden, Russell P Sammon filed Critical Walker Digital Llc
Priority to AU54974/00A priority Critical patent/AU5497400A/en
Publication of WO2000079456A2 publication Critical patent/WO2000079456A2/en
Publication of WO2000079456A8 publication Critical patent/WO2000079456A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0234—Rebates after completed purchase
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

Abstract

La présente invention concerne un procédé et un appareil permettant à un client d'indiquer son indifférence de marque à l'intérieur d'une catégorie de produit, puis de recevoir un avantage pour l'achat d'un produit choisi par un tiers dans cette catégorie. Ce procédé et cet appareil sont particulièrement utiles afin de différentier entre des clients fidèles ou sensibles à la marque ou des clients indifférents à la marque, et ils permettent au fabricants de pratiquer une discrimination en matière de prix entre ces deux types de clients. Le procédé comprend une étape durant laquelle une indication d'au moins un produit ou une catégorie de service recherchés est reçue d'un client ou d'un autre acheteur potentiel, une étape durant laquelle est effectuée une sélection d'au moins un produit ou service qui correspond au produit ou à la catégorie de service indiqués, une étape durant laquelle une indication du produit ou service sélectionné est exposée au client ou à un autre acheteur potentiel ou à un dispositif utilisé ou accessible par le client ou par un autre acheteur potentiel, une étape durant laquelle une indication est reçue indiquant que le client ou un autre acheteur potentiel a effectivement acheté, loué, pris en location avec bail, obtenu, etc. le produit ou le service, et une étape durant laquelle un avantage est donné au client ou à l'acheteur qui a effectivement acheté, loué, pris en location avec bail, obtenu, etc. le produit ou le service choisi, ou à quelqu'un d'autre ou à une entité désignée par le client ou à une autre personne ou entité.The present invention relates to a method and an apparatus enabling a customer to indicate his indifference of brand within a product category, then to receive an advantage for the purchase of a product chosen by a third party in this category. category. This method and this apparatus are particularly useful in order to differentiate between loyal or sensitive customers to the brand or customers indifferent to the brand, and they allow the manufacturers to discriminate in terms of price between these two types of customers. The method comprises a step during which an indication of at least one desired product or category of service is received from a potential customer or other buyer, a step during which a selection is made of at least one product or service which corresponds to the product or service category indicated, a stage during which an indication of the selected product or service is exposed to the customer or to another potential buyer or to a device used or accessible by the customer or by another potential buyer , a step during which an indication is received indicating that the client or another potential buyer has actually purchased, rented, rented, obtained, etc. the product or service, and a stage during which an advantage is given to the customer or to the buyer who has actually bought, rented, rented, obtained, etc. the product or service chosen, or to someone else or to an entity designated by the customer or to another person or entity.

PCT/US2000/016926 1999-06-22 2000-06-20 Method and apparatus for conducting a transaction based on brand indifference WO2000079456A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU54974/00A AU5497400A (en) 1999-06-22 2000-06-20 Method and apparatus for conducting a transaction based on brand indifference

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US09/337,906 1999-06-22
US09/337,906 US6754636B1 (en) 1996-09-04 1999-06-22 Purchasing systems and methods wherein a buyer takes possession at a retailer of a product purchased using a communication network
US54021400A 2000-03-31 2000-03-31
US09/540,214 2000-03-31

Publications (2)

Publication Number Publication Date
WO2000079456A2 WO2000079456A2 (en) 2000-12-28
WO2000079456A8 true WO2000079456A8 (en) 2001-11-15

Family

ID=26990929

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/016926 WO2000079456A2 (en) 1999-06-22 2000-06-20 Method and apparatus for conducting a transaction based on brand indifference

Country Status (3)

Country Link
US (1) US20120054031A9 (en)
AU (1) AU5497400A (en)
WO (1) WO2000079456A2 (en)

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US20120054031A9 (en) 2012-03-01

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