WO2001020487A1 - Method of inducing netizen to invite website on the internet - Google Patents

Method of inducing netizen to invite website on the internet Download PDF

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Publication number
WO2001020487A1
WO2001020487A1 PCT/KR2000/000118 KR0000118W WO0120487A1 WO 2001020487 A1 WO2001020487 A1 WO 2001020487A1 KR 0000118 W KR0000118 W KR 0000118W WO 0120487 A1 WO0120487 A1 WO 0120487A1
Authority
WO
WIPO (PCT)
Prior art keywords
netizen
clicked
website
prize
homepage
Prior art date
Application number
PCT/KR2000/000118
Other languages
French (fr)
Inventor
Imteak Han
Original Assignee
Webin Korea Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1019990039143A external-priority patent/KR20000023908A/en
Priority claimed from KR1019990039141A external-priority patent/KR20000023906A/en
Priority claimed from KR1019990039142A external-priority patent/KR20000023907A/en
Priority claimed from KR1019990039145A external-priority patent/KR20000023910A/en
Priority claimed from KR1019990039144A external-priority patent/KR20000023909A/en
Application filed by Webin Korea Co., Ltd. filed Critical Webin Korea Co., Ltd.
Priority to AU25791/00A priority Critical patent/AU2579100A/en
Publication of WO2001020487A1 publication Critical patent/WO2001020487A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/083—Network architectures or network communication protocols for network security for authentication of entities using passwords

Abstract

Disclosed is a method of inducing a netizen to invite a website, comprising the steps of: allowing a netizen inviting the website to fill in all the information requested on his personal particulars in a membership registration form and to be granted a user ID and a Password for entry as a member; installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; determining whether or not the netizen is a member joined the website when he clicks the clicked-to-be-means; and allowing a memory unit of a server to memorize the netizen if it is determined that he is the member joined the website.

Description

METHOD OF INDUCING NETIZEN TO INVITE WEBSITE ON THE INTERNET
Technical Field
The present invention relates to a method of inducing netizens to invite a website of World Wide Web (WWW) as a kind of internet service, which arouses an interest of netizens having access to the website built on World Wide Web (hereinbelow, referred to as WWW), what is called a homepage thereof, and facilitates induction of the netizens to have access to the homepage of the website, thereby activating and promoting operation of an excellent website.
Background Art
Recently, businesses associated with the internet (particularly, the internet using WWW) enjoy increasingly great popularity all over the world. Almost all companies of the world operate a website thereof, respectively. The website of the company enables not only publicizing of the company to a netizen or a person who uses the internet, but also selling of its goods to the netizen, and there is many websites operated diversely, for even recruitment of a member of the staff of the company, etc. Also, even an individual operates an website to publize himself to others, and at the same time, shares mutually information with them, which has a great effect on the whole industry.
The reason lies in that the internet business is a new type of project and the scale of the internet business in a commercial market increases by geometrical progression. In addition, an interest and a passion for the internet is spread considerably rapidly and widely. Accordingly, it is considered that the internet business has an infinite commercial usability.
Such a website may cause a problem that if a netizen only establishes at first the website and then leaves it alone, the website results in a website which becomes useless and has no netizen. Therefore, whether or not a currently operated hompage will become popular according to a website operation method, will have many netizens invite the homepage, and will have a commercial value depends on how to induce netizens who increase in number in consequence of creation and intellectual activity of an operator of the website to invite the website.
Disclosure of the Invention
Therefore, the present invention has been made in view of the above-mentioned problems, and it is an object of the present invention to provide a method of inducing a netizen to invite a website, in which netizens or clients having access to a homepage of the website on the World Wide Web (WWW) (or cyber space) increase in number, thereby improving a commercial value of the website and making it possible to operate the website as a popular website.
According to one aspect of the present invention, there is provided a method of inducing a netizen to invite a website, comprising the steps of: allowing a netizen inviting the website to fill in all the information requested on his personal particulars in a membership registration form and to be granted a user ID and a Password for entry as a member; installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; determining whether or not the netizen is a member joined the website when he clicks the clicked-to-be- means; and allowing a memory unit of a server to memorize the netizen if it is determined that he is the member joined the website.
Preferably, the determination step further includes the steps of: providing a blank registration form to the netizen; and comparing a user ID and
Password entered in the registration blank form by the netizen at the determining step with the user ID and Password granted to the netizen at the member entry step when the netizen enters the user ID and Password of himself in the registration blank form.
Preferably, the step of allowing the memory unit to memorize the netizen further includes a step of offering a prize to the memorized netizen.
Preferably, the clicked-to-be-means is also installed in at least one of a plurality of operating pages included in the homepage of the website. Preferably, the clicked-to-be-means is any one of at least one illustration and character.
In a preferred form of this invention, the clicked-to-be-means is a prize image implemented by taking a picture of an external appearance of a real object of the prize.
In this preferred form, the clicked-to-be-means also is installed within an advertisement image of the homepage of the website.
Preferably, the clicked-to-be-means also is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
Preferably, the clicked-to-be-means also is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement .
Preferably, the clicked-to-be-means is also installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website.
It is preferred that the step of allowing the memory unit to memorize the netizen further include a step of displaying personal particulars of the netizen memorized by the memory unit when the next netizen clicks the clicked-to-be-means after the netizen have first clicked it. The clicked-to-be-means is also preferably installed irregularly within a time period during which a homepage of the website is operated.
Preferably, the step of allowing the memory unit to memorize the netizen further include a step of eliminating the clicked-to-be-means from the homepage of the website.
More preferably, the step of allowing the memory unit to memorize the netizen may also further include a step of eliminating the clicked-to-be-means and then, implementing a clicked-to-be-means in another character, an illustration, a prize image implemented by taking a picture of an external appearance of an real object of the prize, an advertisement image, a region within a banner advertisement, and an additional advertisement page created newly when clicking the advertisement image .
The member entry step may further preferably include a step of advertising for the fact that the clicked-to-be-means indicating the prize exists in the homepage of the website.
Preferably, the step of allowing the memory unit to memorize the netizen also further include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
It is preferred that the prize is any one of consumer goods, real state, and personal estate.
It is also preferred that the clicked-to-be-means is electronic money.
According to another aspect of the present invention, there is also provided a method of inducing a netizen to invite a website, comprising the steps of: installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; advertising that the clicked-to-be-means exists in the homepage of the website; and allowing a memory unit of a server to memorize the netizen when the netizen accessing the website clicks the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website.
Preferably, the step of allowing the memory unit to memori ze the netizen further includes a step of offering a prize to the memorized netizen.
Preferably, the clicked-to-be-means is any one of at least one illustration and character.
Preferably, the clicked-to-be-means is also installed in at least one of a plurality of operating pages included in the homepage of the website.
In a preferred form of this invention, the clicked-to-be-means is a prize image implemented by taking a picture of an external appearance of a real object of the prize.
In this preferred form, the clicked-to-be-means also is installed within an advertisement image of the homepage of the website.
Preferably, the clicked-to-be-means also is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website. Preferably, the clicked-to-be-means also is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement.
Preferably, the clicked-to-be-means is also installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website. It is preferred that the prize is any one of consumer goods, real state, and personal estate.
The clicked-to-be-means is also preferably installed irregularly within a time period during which the homepage of the website is operated. Preferably, the step of allowing the memory unit to memorize the netizen also further include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
Preferably, the step of allowing the memory unit to memorize the netizen further include a step of eliminating the clicked-to-be-means from the homepage of the website. It is also preferred that the step of allowing the memory unit to memorize the netizen further include a step of displaying personal particulars of the winer of the prize when the next netizen clicks the clicked-to- be-means after the netizen have first clicked it. Preferably, the step of allowing the memory unit to memorize the netizen further includes a step of offering a prize to the memorized netizen.
Preferably, the advertisement step further includes the steps of: providing a page including a blank form in which the netizen can enter his personal particulars when the netizen accessing the website clicks the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website; and storing the personal particulars when the netizen enters his personal particulars in the blank form of the page.
According to still another aspect of the present invention, there is also provided a method of inducing a netizen to invite a website, comprising the steps of: installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; and allowing a memory unit of a server to memorize the netizen when the netizen finds and clicks the clicked- to-be-means, or a image indicating the prize during the search of the homepage of the website. Preferably, the step of allowing the memory unit to memorize the netizen further includes a step of offering a prize to the memorized netizen.
Preferably, the memorized netizen is a netizen who has first clicked the clicked-to-be-means.
Preferably, the clicked-to-be-means is any one of at least one illustration and character.
Preferably, the clicked-to-be-means is also installed in at least one of a plurality of operating pages included in the homepage of the website.
It is preferred that the clicked-to-be-means is a prize image implemented by taking a picture of an external appearance of a real object of the prize.
It is also preferred that the clicked-to-be-means is installed within an advertisement image of the homepage of the website.
Preferably, the clicked-to-be-means also is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
Preferably, the clicked-to-be-means also is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement .
It is also preferred that the clicked-to-be-means is installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website.
It is also preferred that the clicked-to-be-means is electronic money.
Preferably, the image indicating the prize is a image implemented by taking a picture of an external appearance of an real object of the prize.
It is preferred that the prize is any one of consumer goods, real state, and personal estate. The prize image is also preferably installed irregularly within a time period during which the homepage of the website is operated.
Preferably, the step of allowing the memory unit to memorize the netizen is a step of memorizing the netizen as a winner of the prize.
It is preferred that the step of installing the clicked-to-be-means further includes a step of advertising that the clicked-to-be-means indicating the prize exists in the homepage of the website.
Preferably, the step of memorizing the netizen as a winner of the prize also further includes a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
Preferably, the step of memorizing the netizen as the winner of the prize includes the steps of: providing a page including a blank form in which the netizen can enter his personal particulars; and storing the personal particulars when the winner of the prize enters his personal particulars in the blank form of the page.
Preferably, the step of memorizing the netizen as the winner of the prize further include a step of eliminating the clicked-to-be-means indicating the prize from the homepage of the website.
It is preferred that the step of memorizing the netizen as the winner of the prize further include a step of offering a real prize corresponding to the clicked-to-means indicating the prize to the winner of the prize.
Preferably, personal particulars of the netizen clicked first the prize image, or the winer of the prize are display on the website when the next netizen clicks the prize image after the netizen have first clicked it. According to yet another aspect of the present invention, there is also provided a method of inducing a netizen to invite a website, comprising the steps of: installing an image of electronic money for allowing the netizen to win a prize when finding and clicking the electronic money image within a homepage of the website; providing an amount of money annexed to the electronic money image to a netizen who has first clicked the electronic money image; and granting qualification of joining an auction with the electronic money to the netizen receiving the annexed amount of money. preferably, the step of granting qualification of joining an auction further includes a step of allowing the netizen granted the qualification of joining the auction to make a bid for the auction with the electronic money.
According to a further aspect of the present invention, there is also provided a method of inducing a netizen to invite a website, comprising the steps of: allowing a netizen inviting the website to fill in all the information requested on his personal particulars in a membership registration form and to be granted a user ID and a Password for entry as a member; installing electronic money image for allowing the netizen to win a prize when finding and clicking the electronic money image within a homepage of the website; determining whether or not the netizen is a member joined the website when he clicks the electronic money image; and providing an amount of money corresponding to the electronic money image to the netizen who clicked the electronic money image if it is determined that he is the member joined the website.
It is preferred that the method further includes a step of providing an image of goods to be sold by auction within the homepage.
It is preferred that the step of providing the amount of money further includes a step of allowing the netizen who is given the amount of money to make a bid for the goods to be sold by auction with the electronic money. Preferably, the electronic money may be image implemented by taking a picture of an external appearance of an real object of the electronic money.
The electronic money is also preferably installed irregularly within a time period during which the homepage of the website is operated.
Preferably, the electronic money is also installed in at least one of a plurality of operating pages included in the homepage of the website. It is also preferred that the electronic money is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
It is also preferred that the electronic money is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement . In another preferred form, the electronic money is installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website.
Preferably, the step of providing the amount of money personal further includes a step of displaying particulars of the netizen who is given the amount of money corresponding to the electronic money image when the next netizen clicks the electronic money image after the netizen have first clicked it. It is preferred that the step of allowing the netizen who is given the amount of money to make a bid for the goods to be sold by auction with the electronic money further includes a step of providing the goods to the netizen when the goods are knocked to the netizen. Preferably, the step of providing the amount of money further includes a step of eliminating the electronic money image from the homepage of the website.
It is preferred that the step of providing the amount of money further includes a step of installing the electronic money image in another position of the homepage, another operating page thereof, or another banner advertisement.
Brief Description of the Drawings The foregoing and other ob ects, features and advantages of the present invention will become more apparent from the following detailed description when taken m conjunction with the accompanying drawings in which: Fig. 1 is a flowchart illustrating a control routine for implementing the method according to a first embodiment of the present invention;
Figs. 2a and 2b are schematic views illustrating states in which a prize image is installed in banner advertisement of a homepage of a website;
Figs. 3a to 3d are flowcharts each illustrating a control routine for implementing the methods according to a second to a fifth embodiments of the present invention; Figs. 4a to 4d are flowcharts each illustrating a control routine for implementing the methods according to a sixth to a nineteenth embodiments of the present invention; and
Fig. 5a to 5b are flowcharts each illustrating a control routine for implementing the methods according to a tenth to a eleventh embodiments of the present invention.
Best Mode for Carrying Out the Invention Reference will now be made in detail to the preferred embodiments of the present invention.
Fig. 1 is a flowchart illustrating a control routine for implementing the method according to a first embodiment of the present invention;
Referring to Fig. 1, first, at step S101, a server allows a netizen inviting a website each to fill in all the information requested on his personal particulars, including, for example, a name, a gender, an age, a resident registration number, home or company address, home or company telephone number, an E-mail address, a hobby, etc., in a regular membership registration form and to be granted a user ID and a Password for entry as a member. At this point, the user ID and Password can be those which the server grants compulsorily to the netizen, or the netizen determines randomly. The personal particulars, and the user ID and Passsord of the netizen joined the website as a member thereof are stored in a memory unit of the server.
Subsequently, the server installs a clicked-to-be- means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website (S102) . The clicked-to-be-means may be installed randomly in such a manner that a web operator uses a web editor, or can be programmed so that the server installs automatically at a random position and time.
Then, the server determines whether or not any netizen is a member entered the website when he clicks the clicked-to-be-means (S103) . This determination can be performed by comparing a user ID and Password entered in a blank form by the netizen at the determining step
S103 with the user ID and Password stored in the memory unit of the server at the member entry step S101. If it is determined at step S103 that the netizen clicking the clicked-to-be-means is the member of the website, the server allows the memory unit thereof to memorize the netizen or the member (S104). The clicked-to-be-means is not here limited to a illustration or a character, but can be implemented in a prize image made by taking a picture of an external appearance of an real object of the prize, an advertisement image, a region within a banner advertisement, an electronic money, an image representative of a prize, and an additional advertisement page created newly when clicking the advertisement image, which will be described hereinafter. The prize may include consumer goods, real state, personal estate, etc. The clicked-to-be- means is also preferably installed in at least one of a plurality of operating pages included in the homepage of the website. The clicked-to-be-means 1 may include a prize image 3 displayed on a partial region of a banner advertisement 2 as shown in Fig. 2a, or a prize image 3 installed within the banner advertisement 2 in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement 2 as shown in Fig.2b.
In the mean time, preferably the step of allowing the memory unit to memorize the netizen preferably further includes a step of offering a real prize corresponding to the contents of the clicked-to-be-means to the memorized netizen, which is not shown in Fig. 1.
The step of allowing the memory unit to memorize the netizen should preferably further include a step of displaying personal particulars of the netizen memorized by the memory unit when the next netizen clicks the clicked-to-be-means after the netizen have first clicked it.
The clicked-to-be-means is also preferably installed irregularly within a time period during which a homepage of the website is operated, which results in inducing of a netizen to invite and identify the homepage at any time.
The step of allowing the memory unit to memorize the netizen may further include a step of eliminating the clicked-to-be-means.
The step of allowing the memory unit to memorize the netizen may also further include a step of eliminating the clicked-to-be-means and then, implementing the clicked-to-be-means in another character, an illustration, a prize image implemented by taking a picture of an external appearance of an real object of the prize, an advertisement image, a region within a banner advertisement, and an additional advertisement page created newly when clicking the advertisement image.
The member entry step may further include a step of advertising that the clicked-to-be-means indicating the prize exists in the homepage of the website. The clicked-to-be-means installing step for allowing the netizen to win the prize may also further include a step of advertising that the clicked-to-be-means indicating the prize exists in the homepage of the website The advertisement may be performed by using a
Bulletin Board System (BBS) and a chatting room included in the homepage, or the homepage itself, etc., or sending an E-email to the netizen.
The step of allowing the memory unit to memorize the netizen also further may include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
The step of allowing the memory unit to memorize the netizen also further may include a step of offering a real prize corresponding to the contents of the clicked-to-be-means indicating the prize to the winner of the prize.
Meanwhile, at the determination step S103, if it is determined at step S103 that the netizen clicking the clicked-to-be-means is not the member of the website, the server displays the membership registration form provided to the netizen at the member entry step to ask the netizen to join the website as a new member. It is desirable that only provided that the netizen clicking the clicked-to-be-means has joined the website as a member, he is offered the prize corresponding to the clicked-to-be-means .
Figs. 3a to 3d are flowcharts each illustrating a control routine for implementing the methods according to a second to a fifth embodiments of the present invention. Fig. 3a is a flowchart illustrating a control routine for implementing the method according to a second embodiment of the present invention.
Referring to Fig. 3a, first, at step S301, the server installs at least one cliked-to-be-means which a netizen will find and click in at least one of a plurality of operating pages included in the homepage of the website. The server advertises that the clicked-to- be-means exists in the homepage of the website (S302) . Then, if the netizen accessing the website clicks the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website, the server allows the memory unit thereof to memorize the netizen (S303). Subsequently, the server offers a prize to the memorized netizen who clicked the clicked-to-be-means (S304).
At this time, the clicked-to-be-means may be a prize image which can be represented in token of gratitute for the access to the internet website and the finding of the clicked-to-be-means, and may be a prize image implemented by taking a picture of an external appearance of the prize or electronic money. The prize may be one of consumer goods, real state, personal estate, etc. The prize is also preferably installed irregularly within a time period during which the homepage of the website is operated, which results in more efficient inducement of the netizen to access the operated homepage. The step of allowing the memory unit to memorize the netizen (S303) may further include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize (S305) , or a step of eliminating the clicked-to-be-means from the homepage (S306) .
Fig. 3b is a flowchart illustrating a control routine for implementing the method according to a third embodiment of the present invention.
Referring to Fig. 3b, first, at step S31, the server installs an image indicating a prize within at least one advertisement image included in the homepage of the website (S31) . The server advertises that the prize image exists in the homepage of the website (S32) .
Then, if the netizen accessing the website clicks the prize image after watching the advertisement that the prize image exists in the homepage of the website, the server allows the memory unit thereof to memorize the netizen (S33) . Subsequently, the server offers a prize to the memorized netizen who clicked the prize image
(S34) . The prize image is installed within at least one advertisement image included in the homepage of the website so that the netizen can click an advertisement image that can be included in the homepage, thereby allowing the netizen to have an interest in an advertisement in the homepage.
The step of allowing the memory unit to memorize the netizen clicking first the prize image (S33) may further include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize (S35) , and a step of eliminating the prize image from the homepage (S36) .
The server may display personal particulars of the netizen clicked first the prize image, or the winer of the prize on the website when the next netizen clicks the prize image after the netizen have first clicked it. Fig. 3c is a flowchart illustrating a control routine for implementing the method according to a fourth embodiment of the present invention.
Referring to Fig. 3c, first, at step S31', the server installs an image indicating a prize for allowing a netizen to win a prize when finding and clicking the prize image within an additional advertisement page created newly when clicking the advertisement image included in a homepage of the website. The server advertises that the prize image exists in the homepage of the website (S32'). Then, if the netizen accessing the website clicks the prize image, the server allows the memory unit thereof to memorize the netizen as a winner of the prize (S33'). Subsequently, the server offers the prize to the memorized netizen who clicked the prize image (S341).
The step of allowing the memory unit to memorize the netizen as a winner of the prize (S331) may further include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize (S35')/ and a step of eliminating the prize image from the homepage (S361).
In the fourth embodiment of the present invention, the server privides the prize image for allowing a netizen to win a prize within an additional advertisement page created newly when clicking an advertisement image included in the homepage of the website, thereby allows the netizen to click the advertisement image and read advertisement page at any time .
Fig. 3d is a flowchart illustrating a control routine for implementing the method according to a fifth embodiment of the present invention. Referring to Fig. 3d, first, at step S310, the server installs at least one clicked-to-be-means which a netizen will find and click in at least one of a plurality of operating pages included in the homepage of the website. The server advertises that the clicked-to- be-means exists in the homepage of the website (S320) . Then, the server provides a page including a blank form in which the netizen can enter his personal particulars when the netizen accessing the website clicks the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website (S330) , and stores the personal particulars when the netizen enters his personal particulars in the blank form of the page (S340) . Subsequently, the server offers a prize to the netizen who clicked the clicked- to-be-means depending on the stored personal particulars (S350) .
In the fifth embodiment of the present invention, in order to grasp the personal particulars of the netizen who clicked the clicked-to-be-means installed within the homepage, a blank form in which the netizen can enter his personal particulars is provided, and the personal particulars are stores in a memory unit of a server when the netizen enters his personal particulars in the blank form. Then, a prize is provided to the netizen whose personal particulars are stored in the memory unit therof.
The step of storing the personal particulars (S340) may further include a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize (S360), and a step of eliminating the clicked-to-be-means from the homepage (S370).
Figs. 4a to 4d are flowcharts each illustrating a control routine for implementing the methods according to a sixth to a nineth embodiments of the present invention.
Fig. 4a is a flowchart illustrating a control routine for implementing the method according to a sixth embodiment of the present invention.
Referring to Fig. 4a, first, at step S401, the server installs a clicked-to-be-means for allowing a netizen to win a prize when finding and clicking the clicked-to-be-means in at least one of a plurality of advertisement images included in a homepage of the website. When the netizen finds and clicks first the clicked-to-be-means during the search of the homepage of the website, the server allows the memory unit thereof to memorize the first netizen as a winner of the prize (S402).
Subsequently, the server offers a prize to the memorized netizen who clicked the clicked-to-be-means depending on the stored personal particulars (S403) .
In the sixth embodiment of the present invention, a practical prize image is superimposed on the advertisement image in the homepage. When the netizen clicks the prize image, the server memorizes the netizen who clicked the prize image so that a prize is offered to the netizen later or other gift certificate that can be exchanged for another prize is offered to the netizen.
Fig. 4b is a flowchart illustrating a control routine for implementing the method according to a seventh embodiment of the present invention.
Referring to Fig. 4b, first, at step S41, the server installs a clicked-to-be-means for allowing a netizen to win a prize when finding and clicking the clicked-to-be-means in at least one of a plurality of advertisement images included in a homepage of the website. The server advertises that the clicked-to-be- means exists in the homepage of the website (S42) . Then, the server memorize the netizen who clicked first the clicked-to-be-means when the netizen accessing the website clicks first the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website and provides a page including a blank form in which the netizen can enter his personal particulars (S43), and stores the personal particulars when the netizen enters his personal particulars in the blank form of the page (S44). Subsequently, the server displays personal particulars of the netizen who clicked first the clicked-to-be-means when the next netizen clicks the clicked-to-be-means after the netizen have first clicked it (S45) .
Fig. 4c is a flowchart illustrating a control routine for implementing the method according to an eighth embodiment of the present invention. Referring to Fig. 4c, first, at step S41', the server installs a prize image for allowing a netizen to win a prize when finding and clicking the prize image within an additional advertisement page created newly when clicking the advertisement image included in a homepage of the website. Then, the server memorize the netizen who clicked first the prize image when the netizen accessing the website clicks first the prize image and provides a page including a blank form in which the netizen can enter his personal particulars (S42') and stores the personal particulars when the netizen enters his personal particulars in the blank form of the page (S43'). Subsequently, the server displays personal particulars of the netizen who clicked first the prize image when the next netizen clicks the prize image after the netizen have first clicked it (S44' ) .
Fig. 4 is a flowchart illustrating a control routine for implementing the method according to a nineth embodiment of the present invention.
Referring to Fig. 4d, first, at step S410, the server installs at least one cliked-to-be-means which a netizen will find and click in at least one of a plurality of operating pages included in the homepage of the website. The server advertises that the clicked-to- be-means exists in the homepage of the website (S420). Then, the server memorize the netizen who clicked first the clicked-to-be-means when the netizen accessing the website clicks first the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website (S430) and provides a page including a blank form in which the netizen can enter his personal particulars (S440), and stores the personal particulars when the netizen enters his personal particulars in the blank form of the page (S450). Subsequently, the server displays personal particulars of the netizen who clicked first the clicked-to-be-means when the next netizen clicks the clicked-to-be-means after the netizen have first clicked it (S460) .
In the nineth embodiment of the present invention, personal particulars of netizen who clicked first the clicked-to-be-means installed within the homepage are stored in the above-mentioned manner, and the fact that there exists previously the winner of the prize for the clicked-to-be-means is informed to the subsequent netizens clicking continuously the clicked-to-be-means after the netizen have first clicked it, thereby giving reliability associated with operation of a homepage to the netizens.
Figs. 5a to 5b are flowcharts each illustrating a control routine for implementing the methods according to a tenth and an eleventh embodiments of the present invention.
Fig. 5a is a flowchart illustrating a control routine for implementing the method according to a tenth embodiment of the present invention. Referring to Fig. 5a, first, a server installs an image of electronic money for allowing the netizen to win a prize when finding and clicking the electronic money image within a homepage of the website (S501) . The server provides an amount of money annexed to the electronic money image to a netizen who has first clicked the electronic money image (S502). Then, the server provides an image of goods to be sold by auction within the homepage (S503) . Subsequently, the server allows the netizen who clicked first the electronic money image to make a bid for the goods to be sold by auction with the electronic money (S504).
Fig. 5b is a flowchart illustrating a control routine for implementing the method according to a eleventh embodiment of the present invention. Referring to Fig. 5b, first, a server allows a netizen inviting the website to fill in all the information requested on his personal particulars in a membership registration form and to be granted a user ID and a Password for entry as a member (S510) . At this time, the user ID and Password can be those which the server grants compulsorily to the netizen, or the netizen determines randomly. The personal particulars, and the user ID and Passsord of the netizen joined the website as a member thereof are stored in a memory unit of the server.
Then, the server installs electronic money image for allowing the netizen to win a prize when finding and clicking the electronic money image within a homepage of the website (S520) . The electronic money image may be installed randomly in such a manner that a web operator uses a web editor, or can be programmed so that the server installs in a random position.
Subsequently, the server determines whether or not any netizen is a member entered the website when he clicks the electronic money (S530) . This determination can be performed by comparing a user ID and Password entered in a blank form by the netizen at the determining step S530 with the user ID and Password stored in the memory unit of the server at the member entry step S510. If it is determined at step S530 that the netizen who clicked the electronic money image is the member of the website, the server provides an amount of money corresponding to the electronic money image to the netizen who clicked the electronic money image (S540) .
Then, the server provides an image of goods to be sold by auction within the homepage (S550) .
At this point, the server allows the netizen who clicked first the electronic money image, i.e. who is given the amount of money to make a bid for the goods to be sold by auction with the electronic money (S560) .
Finally, the server provides the goods to the netizen when the goods are knocked to him (S570) . Herein, preferably, the electronic money may be image implemented by taking a picture of an external appearance of an real object of the electronic money and is also installed irregularly within a time period during which the homepage of the website is operated. Further, the electronic money is also preferably installed in at least one of a plurality of operating pages included in the homepage of the website.
The electronic money may be installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website, or is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement .
The electronic money may be installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website.
After providing the amount of money corresponding to the electronic money image to the netizen, the server preferably displays personal particulars of the netizen who is given the amount of money corresponding to the electronic money image when the next netizen clicks the electronic money image after the netizen have first clicked it.
After providing the amount of money corresponding to the electronic money image to the netizen, the server also may eliminate the electronic money image within the homepage of the website.
After providing the amount of money corresponding to the electronic money image to the netizen, the server also may install the electronic money image in another position of the homepage, another operating page thereof, or another banner advertisement. This is an option of a web operator.
Accordingly, the method of the present invention allows netizens to read the contents included in a homepage without installing an additional clicked-to-be means or an image indicating a prize by implementing, on an illustration or a character included in a conventional homepage, the clicked-to-be means or the electronic money focusing mind of the netizens on the homepage .
Industrial Applicability
The above-described embodiments of the present invention can be implemented well by using a web editor or a conventional HTML language which enables manufacturing of a homepage, and can be operated. Thus, the present invention can be implemented at the time of operation of the homepage, and has unique creativity in operation.
As can be seen from the foregoing, the method of the present invention allows an operator operating a website on the internet to gain predominance over others in a keen competition with others for the internet website, which arouses an interest of netizens having access to the website, thereby enabling operation of a popular homepage.
Furthermore, a clicked-to-be-means clicked by a netizen or an image for allowing the netizen to win a prize is installed within an operated homepage so that the clicked-to-be-means focuses mind of the netizens on winning of the prize and enables advertisement of the operated homepage of a website widely. In addition, a real prize is provided to the netizens so that reliability for the homepage is improved, thereby continuously inducing the netizens to invite the operated homepage of the website.
While this invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiment, but, on the contrary, it is intended to cover various modifications within the spirit and scope of the appended claims.

Claims

Claims
1. A method of inducing a netizen to invite a website, comprising the steps of: allowing a netizen inviting the website to fill in all the information requested on his personal particulars in a membership registration form and to be granted a user ID and a Password for entry as a member; installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; determining whether or not the netizen is a member joined the website when he clicks the clicked-to-be- means; and allowing a memory unit of a server to memorize the netizen if it is determined that he is the member joined the website.
2. The method according to claim 1, wherein the determination step further comprises the steps of: providing a blank registration form to the netizen; and comparing a user ID and Password entered in the registration blank form by the netizen at the determining step with the user ID and Password granted to the netizen at the member entry step when the netizen enters the user ID and Password of himself in the registration blank form.
3. The method according to claim 1, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of offering a prize to the memorized netizen.
4. The method according to claim 1, wherein the clicked-to-be-means is installed in at least one of a plurality of operating pages included in the homepage of the website.
5. The method according to claim 1, wherein the clicked-to-be-means is any one of at least one illustration and character.
6. The method according to claim 1, wherein the clicked-to-be-means is a prize image implemented by taking a picture of an external appearance of an real object of the prize.
7. The method according to claim 1, wherein the clicked-to-be-means is installed within an advertisement image of the homepage of the website.
8. The method according to claim 1, wherein the clicked-to-be-means is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
9. The method according to claim 1, wherein the clicked-to-be-means is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement.
10. The method according to claim 1, wherein the clicked-to-be-means is installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website.
11. The method according to claim 1, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of displaying personal particulars of the netizen memorized by the memory unit when the next netizen clicks the clicked-to-be-means after the netizen have first clicked it.
12. The method according to claim 1, wherein the clicked-to-be-means is installed irregularly within a time period during which a homepage of the website is operated.
13. The method according to claim 1, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of eliminating the clicked-to- be-means .
14. The method according to claim 1, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of eliminating the clicked-to- be-means and then, implementing a clicked-to-be-means in another character, an illustration, a prize image implemented by taking a picture of an external appearance of an real object of the prize, an advertisement image, a region within a banner advertisement, and an additional advertisement page created newly when clicking the advertisement image.
15. The method according to claim 1, wherein the member entry step further comprises a step of advertising for the fact that the clicked-to-be-means indicating the prize exists in the homepage of the website .
16. The method according to claim 1, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
17. The method according to claim 1, wherein the prize is any one of consumer goods, real state, and personal estate.
18. The method according to claim 1, wherein the clicked-to-be-means is electronic money.
19. A method of inducing a netizen to invite a website, comprising the steps of: installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; advertising that the clicked-to-be-means exists in the homepage of the website; and allowing a memory unit of a server to memorize the netizen when the netizen accessing the website clicks the clicked-to-be-means after watching the advertisement that the clicked-to-be-means exists in the homepage of the website.
20. The method according to claim 19, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of offering a prize to the memorized netizen.
21. The method according to claim 19, wherein the clicked-to-be-means is any one of at least one illustration and character.
22. The method according to claim 19, wherein the clicked-to-be-means is installed in at least one of a plurality of operating pages included in the homepage of the website.
23. The method according to claim 19, wherein the clicked-to-be-means is a prize image implemented by taking a picture of an external appearance of an real object of the prize.
24. The method according to claim 19, wherein the clicked-to-be-means is installed within an advertisement image of the homepage of the website.
25. The method according to claim 19, wherein the clicked-to-be-means is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
26. The method according to claim 19, wherein the clicked-to-be-means is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement.
27. The method according to claim 19, wherein the clicked-to-be-means is installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website .
28. The method according to claim 19, wherein the prize is any one of consumer goods, real state, and personal estate.
29. The method according to claim 19, wherein the clicked-to-be-means is preferably installed irregularly within a time period during which the homepage of the website is operated.
30. The method according to claim 19, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
31. The method according to claim 19, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of eliminating the clicked-to- be-means from the homepage of the website.
32. The method according to claim 19, wherein the step of allowing the memory unit to memorize the netizen further include a step of displaying personal particulars of the winer of the prize when the next netizen clicks the clicked-to-be-means after the netizen have first clicked it.
33. The method according to claim 19, wherein the step of allowing the memory unit to memorize the netizen further includes step of offering a prize to the memorized netizen.
34. The method according to claim 19, wherein the advertisement step further includes the steps of: providing a page including a blank form n which the netizen can enter his personal particulars when the netizen accessing the website clicks the clicked-to-be- means after watching the advertisement that the clicked- to-be-means exists n the homepage of the website; and storing the personal particulars when the netizen enters his personal particulars in the blank form of the page.
35. A method of inducing a netizen to invite a website, comprising the steps of: installing a clicked-to-be-means for allowing the netizen to win a prize when finding and clicking the clicked-to-be-means within a homepage of the website; and allowing a memory unit of a server to memorize the netizen when the netizen finds and clicks the clicked- to-be-means indicating the prize during the search of the homepage of the website.
36. The method according to claim 35, wherein the step of allowing the memory unit to memorize the netizen further comprises a step of offering a prize to the memorized netizen.
37. The method according to claim 35, wherein the memorized netizen is a netizen who has first clicked the clicked-to-be-means .
38. The method according to claim 35, wherein the clicked-to-be-means is any one of at least one illustration and character.
39. The method according to claim 35, wherein the clicked-to-be-means is installed in at least one of a plurality of operating pages included in the homepage of the website.
40. The method according to claim 35, wherein the clicked-to-be-means is a prize image implemented by taking a picture of an external appearance of an real object of the prize.
41. The method according to claim 35, wherein the clicked-to-be-means s installed within an advertisement image of the homepage of the website.
42. The method according to claim 35, wherein the clicked-to-be-means is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
43. The method according to claim 35, wherein the clicked-to-be-means is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement.
44. The method according to claim 35, wherein the clicked-to-be-means is installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website .
45. The method according to claim 35, wherein the clicked-to-be-means is electronic money.
46. The method according to claim 35, wherein the image indicating the prize is a image implemented by taking a picture of an external appearance of an real object of the prize.
47. The method according to claim 35, wherein the prize is any one of consumer goods, real state, and personal estate.
48. The method according to claim 35, wherein the prize iamge is installed irregularly within a time period during which the homepage of the website is operated.
49. The method according to claim 35, wherein the step of allowing the memory unit to memorize the netizen is a step of memorizing the netizen as a winner of the prize.
50. The method according to claim 35, wherein the step of installing the clicked-to-be-means further comprises a step of advertising that the clicked-to-be- means indicating the prize exists in the homepage of the website.
51. The method according to claim 49, wherein the step of memorizing the netizen as a winner of the prize further comprises a step of displaying a message of congratulating the memorized netizen, or a winner of the prize on the winning of the prize.
52. The method according to claim 49, wherein the step of memorizing the netizen as the winner of the prize comprises the steps of: providing a page including a blank form in which the netizen can enter his personal particulars; and storing the personal particulars when the winner of the prize enters his personal particulars in the blank form of the page.
53. The method according to claim 49, wherein the step of memorizing the netizen as the winner of the prize further comprises a step of eliminating the clicked-to-be-means indicating the prize from the homepage of the website.
54. The method according to claim 49, wherein the step of memorizing the netizen as the winner of the prize further include a step of offering a real prize corresponding to the clicked-to-be-means indicating the prize to the winner of the prize.
55. The method according to claim 35, wherein the method further comprises a step of displaying personal particulars of the netizen clicked first the clicked-to- be-means, or the winer of the prize on the website when the next netizen clicks the clicked-to-be-means image after the netizen have first clicked it.
56. A method of inducing a netizen to invite a website, comprising the steps of: installing an image of electronic money for allowing the netizen to win a prize when finding and clicking the electronic money image within a homepage of the website; providing an amount of money annexed to the electronic money image to a netizen who has first clicked the electronic money image; and granting qualification of joining an auction with the electronic money to the netizen receiving the annexed amount of money.
57. The method according to claim 56, wherein the step of granting qualification of joining an auction further comprises a step of allowing the netizen granted the qualification of joining the auction to make a bid for the auction with the electronic money.
58. A method of inducing a netizen to invite a website, comprising the steps of: allowing a netizen inviting the website to fill in all the information requested on his personal particulars in a membership registration form and to be granted a user ID and a Password for entry as a member; installing electronic money image for allowing the netizen to win a prize when finding and clicking the electronic money image within a homepage of the website; determining whether or not the netizen is a member joined the website when he clicks the electronic money image; and providing an amount of money corresponding to the electronic money image to the netizen who clicked the electronic money image if it is determined that he is the member joined the website.
59. The method according to claim 58, wherein the method further comprises a step of providing an image of goods to be sold by auction within the homepage.
60. The method according to claim 58, wherein the step of providing the amount of money further comprises a step of allowing the netizen who is given the amount of money to make a bid for the goods to be sold by auction with the electronic money.
61. The method according to claim 58, wherein the electronic money is an image implemented by taking a picture of an external appearance of an real object of the electronic money.
62. The method according to claim 58, wherein the electronic money is installed irregularly within a time period during which the homepage of the website is operated.
63. The method according to claim 58, wherein the electronic money is installed in at least one of a plurality of operating pages included in the homepage of the website.
64. The method according to claim 58, wherein the electronic money is installed in a partial region of at least one of a plurality of banner advertisements included in the homepage of the website.
65. The method according to claim 58, wherein the electronic money is installed within at least one of a plurality of banner advertisements included in the homepage of the website in such a fashion that the clicked-to-be-means is superimposed on a partial region of the banner advertisement.
66. The method according to claim 58, wherein the electronic money is installed within an additional advertisement page created newly when clicking the advertisement image included in the homepage of the website.
67. The method according to claim 58, wherein the step of providing the amount of money further comprises a step of displaying personal particulars of the netizen who is given the amount of money corresponding to the electronic money image when the next netizen clicks the electronic money image after the netizen have first clicked it.
68. The method according to claim 58, wherein the step of allowing the netizen who is given the amount of money to make a bid for the goods to be sold by auction with the electronic money further comprises a step of providing the goods to the netizen when the goods are knocked to the netizen.
69. The method according to claim 60, wherein the step of providing the amount of money further comprises a step of eliminating the electronic money image from the homepage of the website.
70. The method according to claim 58, wherein the step of providing the amount of money further comprises a step of installing the electronic money image in another position of the homepage, another operating page thereof, or another banner advertisement.
PCT/KR2000/000118 1999-09-13 2000-02-15 Method of inducing netizen to invite website on the internet WO2001020487A1 (en)

Priority Applications (1)

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Applications Claiming Priority (10)

Application Number Priority Date Filing Date Title
KR1999-0039145 1999-09-13
KR1999-0039142 1999-09-13
KR1019990039143A KR20000023908A (en) 1999-09-13 1999-09-13 Method of operating homepage of Internet Site
KR1019990039141A KR20000023906A (en) 1999-09-13 1999-09-13 Method of operating homepage of Internet Site
KR1019990039142A KR20000023907A (en) 1999-09-13 1999-09-13 Method of operating homepage of Internet Site
KR1999-0039143 1999-09-13
KR1999-0039141 1999-09-13
KR1019990039145A KR20000023910A (en) 1999-09-13 1999-09-13 Method of operating homepage of Internet Site
KR1999-0039144 1999-09-13
KR1019990039144A KR20000023909A (en) 1999-09-13 1999-09-13 Method of operating homepage of Internet Site

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WO1996015505A2 (en) * 1994-11-08 1996-05-23 Vermeer Technologies, Inc. An online service development tool with fee setting capabilities
WO1997014579A1 (en) * 1995-10-19 1997-04-24 Wetaplast Ab Strapping apparatus
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