WO2001027824A1

WO2001027824A1 - Advertising method using a download window

Info

Publication number: WO2001027824A1
Application number: PCT/KR2000/001136
Authority: WO
Inventors: Ho-Hyun Kim
Original assignee: Kim Ho Hyun
Priority date: 1999-10-11
Filing date: 2000-10-11
Publication date: 2001-04-19
Also published as: AU7966000A

Abstract

An advertising method using a download window based on a web server is disclosed. In the advertising method, a web page from a web server is transmitted to a user computer when the user accesses a web site. The web server discriminates whether an application program which displays an advertisement in a download window is at the user's web browser when the user demands transmission of a file to download. Advertisement which is demanded to be downloaded in download window is displayed when the application program is at the user's web browser. According to the advertising method, when a file that the user demands in a web server downloads, efficiency of an advertisement is improved since the advertisement is displayed in a download window of the user computer or is overlapped by a converted download window.

Description

ADVERTISING METHOD USING A DOWNLOAD WINDOW

TECHNICAL FIELD

The present invention relates to a method for advertising using a download window, especially illustrating an advertisement provided by a web server on a part of a download window or transforming a download window itself for advertising.

BACKGROUND ART

Accordingly as Internet users have dramatically increased, the Internet plays a role as a new media which can concurrently communicate between a business and a person or a person and a person beyond the scope that the Internet is only a network which is connected with computers. Thus interest in all kinds of advertisements on the Internet is growing. The advertisements on the Internet are broadly classified into such types as web service, electronic mail service and push service, etc. Using the web service is a general type of advertising on the Internet and especially a Banner advertisement is a representative type. The Banner advertisement is often displayed on a first page of a search engine or a homepage of a famous organization.

The Banner advertisement links to a provider' s homepage so as to link a company homepage and a related site when an Internet user clicks the advertisement. And an application window providing the Banner advertisement is usually located in a place which is easy to see or is concentrated on the Banner advertisement . Some of the web sites prepare P3 files or graphic files so that the users can download them. The web sites are managed without pay or with pay. If without pay, the web sites are hard to manage for making profits from Banner advertisements so that they are not easy to routinely update data. If with pay, the number of users rapidly decreases.

Thus, the web sites have requested a method for providing data and also making profit. A push type advertisement method appears for the request. The push type advertisement is stored in a directory when a program is installed, and called later. For example, "GetRight" is a special download program. When the special download program is installed in a user computer, an advertisement file is also installed in a special directory. Hereinafter, when the user downloads a file which fulfils the user's needs, the advertisement is visible during downloading and updated through the Internet, preferably at a later time.

However, a disadvantage of the method is that a provider of the special download program makes all profit according to the advertisement. Thus, an advertisement method needs to give a provider of the web site profit according to providing data, etc.

DISCLOSURE OF INVENTION It is an object of the present invention to provide an advertisement method using a download window on a web server.

In the first scope, an advertising method using a download window comprises the steps of : a) transmitting a web page to a user computer by a web server in response to a web site access of the user computer; b) discriminating whether a plug-in program is present in the user computer by the web server in response to transmission requirement of a downloadable file from the user computer, the plug-in program displaying an advertisement received by a web browser of the user computer on a download window of the web browser; and c) downloading the advertisement and downloadable file to the user computer by the web server so that the advertisement is displayed on the download window of the user computer when the plug-in program is present in the user computer according to the discriminating result in step b) .

In the second scope, an advertising method using a download window comprises the steps of : f) transmitting a web page to a user computer by a web server in response to a web site access of the user computer and discriminating whether a plug-in program is present in the user computer by the web server, the plug-in program displaying an advertisement received by a web browser of the user computer on a download window of the web browser; g) transmitting and installing the plug-in program to the user computer when the plug-in program is absent in the user computer as the discrimination result in the step f) ; and h) transmitting the advertisement and downloadable file to the user computer by the web server so that the advertisement is displayed on the download window of the user computer if the plug-in program is present in the user computer as any one of the discrimination result in the step f) and g) .

In the third scope, An advertising method using a download window comprises the steps of : i) discriminating whether necessary information is present in a user computer in response to a web site access of the user computer, the web site including a file or a program for downloading and the necessary information like a transformation image for transforming a download window; j ) transmitting the necessary information from the web server to the user computer if the necessary information is absent in the user computer as the discrimination results in the step i) ; and k) transforming a shape of the download window using the necessary information accordingly as the necessary information is present in the user computer by the step i) or j ) .

These and other features and advantages of this invention are described in or are apparent from the following detailed description of the preferred embodiments.

BRIEF DESCRIPTION OF THE DRAWINGS

This invention will be better understood and its various objects and advantages will be more fully appreciated from the following description taken in conjunction with the accompanying drawing, in which:

FIG. la through le are illustrating an advertising method using a download window based on a web server.

FIG. 2 is another example of the FIG. la.

FIG. 3a through 3d are illustrating one of the advertising methods using a transformed download window.

FIG. 4 is a flowchart for illustrating process of an advertising method using the download window based on a web server.

FIG. 5 is one preferred embodiment of the step 200 of the FIG. 4.

FIG. 6 is a flowchart for illustrating process of an advertising method using a transformed download window.

BEST MODES FOR CARRYING OUT THE INVENTION

THE FIRST EMBODIMENT

An advertising method provides the display of an advertisement from a specific web site on an upper or lower part of a download window which displays a process state of the download when a user accesses a specific web site and downloads a specific file or program. In this time, the advertisement performs using a plug-in program or performs at an automatic executable file using information from the plug-in program. This invention uses many kinds of the plug-in programs and especially prefers an active X control.

Hereinafter, this invention will be described in detail with reference to the drawings. FIG. la through le illustrate an advertising method using download window based on a web server.

In a preferred embodiment of this invention, Internet users' computers are connected to a plurality of web servers through network, e.g., the Internet network. The web server prepares advertisements and downloadable files which have extensions, e.g., ".zip", ".exe", ".mp3", etc. The advertisements are picture files with extensions "GIF", "JPEG", etc. and have web addresses which are provided when the user clicks as shapes of files. In a preferred embodiment, when a web server treats three advertisements, the web server stores files, for example, "ad0001.gif", "ad0002.gif", and "ad0003.gif" to a special directory and then arranges the files so as to store URLs corresponding to each file in one file. For example, a file of a special web-server,

"advertisement.dat" stores the following URLs related to the file: http: //www.domainl/adOOOl . gif http: //www. domainl/adOOOl .gif http: //www. domain3/ad0003. gif

Thus, a user connected with a special web server receives a URL related to one among "ad0001.gif", "ad0002.gif" or "ad0003.gif" provided from the special web server, and receives an advertisement from the URL so as to display the advertisement .

On the other hand, a web server is able to randomly transmit an advertisement using random numbers and frequently send a specific advertisement with weighting factor.

To solve a technical problem, a web server uses a CGI (Common Gateway Interface) script or a program. When a tag is attached to a web page to download as a conventional method, a user can download a selected program or file without showing any advertisement. To display the advertisement, however, the web page to download the web server includes an HTML tag which requests CGI.

<A HREF="http: //www. server . domain/dir/subdir/file. zip">file. zip download </A>

Conventionally, a user was able to download "file. zip" using above-mentioned tag without an advertisement.

To display an advertisement, however, the following tag which requests CGI should be inserted: <A HREF="http: //www. server. domain/cig- bin/download. cgi?file=file . zip"&gt ; file . zip download</A>

When a user connects to a web server and selects a downloading button on a web page provided from the web server, the web server discriminates whether there is a plug-in program which supports that an advertisement transmitted to a user computer is displayed on a window showing processing status of the advertisement.

When a plug-in program is absent in the user computer, the web server informs a user that the user needs the plug-in program and identifies the plug-in program needed. When the user opts to get the plug-in program, the plug-in program is automatically installed without the user's intervention. FIG. la illustrates an example web page provided to users.

In the screen, there are a first section 11, a downloading button 12, and a second section 13. The first section 11 is such as "Before downloading a wanted file, would you download a program which can partly overlap a download window and an advertisement window?". The second section 13 is such as "If you set up this program, you can discount a download fee". Herein, " a program which can partly overlap a download window and an advertisement window " is a plug-in program of this invention. In the screen of the FIG. la, when a downloading button is selected, a plug-in program is installed at a user computer without any intervention. This means the user does not need to install and to restart the program directly. For example, when the plug-in program calls AD, the plug-in program includes "AD. INF" and "AD. OCX" files. These files let a program download, meanwhile displaying an advertisement image.

Nextly, the web server is provided to a user computer after installing the plug-in program. As shown in FIG. lb, the web page displays a document section 15, two options buttons 16, an OK button 17, a cancel button 18, and a more information button 19. The document section 15 includes three sentences as follows :

"You have chosen to download a file from this location." "Slideshow. zip (publish. uwo . ca) " "What would you like to do with this file?" The user may click one option button 16 next to "Open this file from its current location (0) " and then click the OK button 17 for running the file immediately. The user may the other option button 16 next to "Save this file to disc (S)" and then the OK button 17 for storing the file the user computer.

Accordingly if the user clicks one of the option buttons 16 of the FIG. lb, an action related to the option button 16 is performed. FIG. lc shows a web page on which directories display a directory to store the selected file when the user may select the option button next to "this file is stored in disc (S)".

In the web page of the FIG. lc, the directory to store the file is chosen in a display area 22 and a name of the file is written in a file name field 23. And then a download of the file is started when a save button 25 is pressed. At this time, the web-server transmits the file or program which includes an advertisement to user computer. As shown in FIG. Id, a download window is provided to a user. The download window comprises an advertisement window 28 and a progress bar 29 which displays a status of the download, and displays estimated time left, a download position, a transfer rate, etc. The advertisement window 28 is transmitted from the web server and is located in the upper position of the progress bar 29. Additionally, when the download is completed, a download window as shown in FIG. le displays a route

"download complete" and a close button 32. As shown in FIG. Id, the download window does not have a minimizing button compared to a conventional downloads window which displays progressing download. Thus, the download window including the advertisement is displayed until the download procedure is completed as a cancel button 27 or 30 is clicked, or the download window is dragged by a mouse to be hidden.

However, it is optional whether or not the minimizing button exists.

As shown in FIG. la or 2, the application window is needed just once when a user computer is accessed to a webserver or the user newly installs a web browser to the user computer.

When a plug-in program is already set in the user computer or as described above, the plug-in program has been installed, the plug-in program using information transmitted from CGI displays an advertisement while a file is downloaded.

As soon as the user computer accesses the web server, whether or not there is the plug-in program in the user computer is discriminated. In this case, the FIG. 2 is an example application window to provide to user computer. The application window includes a route asking whether a user will install the plug-in program or not.

The plug-in program is set in the user computer through a code as follows: <OBJECT classid="CLSID:31DFE456-6BB6-HD3-BlDE-

0001CD3E917" codebase="http: //www. adbios/ad. cab#version=l, 0,0,1" width="l" height="l" id="Ad" border="0"x/OBJECT>

The code characterizes a plug-in program for controlling advertisement and a size of the plug-in program and shows a position of the plug-in program. The code discriminates whether or not a plug-in program is present in the user computer. When the plug-in program does not exist in the user computer, the application window for installing the plug-in program is displayed as shown in FIG. la or 2. When the "download" 15 or "Yes" is selected in the application window of FIG. la or FIG.2, the plug-in program is installed without any user's intervention. The user does not need directly to install nor restart the plug-in program. After installing the plug-in program, while a user is navigating on the web site, a file or a program that the user needs will be clicked to download. It means that undermentioned code as named Sample Filel is clicked. <A href="Javascript : download ( ' http: //www. adbios . com/filel . zip' , 'http: //www. adbios . com/imagel . gif ,

'http: //www. adbios. com' ) ">Sample Filel</AXbr> The above-mentioned code is used when the "filel.zip" is downloaded with an advertisement made of an image, the "image1. gif" . If the web-server receives the click signal by a user, a download function of Java script constructed as follows is performed. Herein, the web server transfers the clicked file route, an advertisement image, and data such as an address to be linked :

<SCRIPT language="JavaScript"> function download (fileName, imageName, adURL) { Ad.fileURL = fileName

Ad.ImageURL = imageName Ad. AdURL = adURL if (Ad. Download () ) { }

}

</SCRIPT>

Here, "Ad.fileURL = fileName" informs a file route to a plug-in program. "Ad.ImageURL = imageName" informs an advertisement image route to a plug-in program and "Ad. AdURL = adURL" informs a site to advertise. The advertisement image composes a lottery image for attracting a user's interest, a static picture like a conventional GIF file, a flash, a dynamic image, etc. For example, a plug-in program names "AD". For a first preferred embodiment, a plug-in program may be composed of files "AD. INF" and "AD. OCX". For a second preferred embodiment, a plug-in program may be composed of files "AD. INF" and

"AD. OCX" and further composed of a file, "AD. EXE" which is an automatic executable file.

In the first embodiment, the file "AD.ocx" whereby a process displays an image of an advertisement while a file is displayed performs it. In the second embodiment, the file "AD. EXE" performs the process.

In the second embodiment, the file "AD. OCX" of plug-in program detects whether or not there is a file "AD. EXE" in a user computer. When the "AD. EXE" is detected, the file "AD. OCX" sends a file URL, an image URL, and an ad URL which are received from a web page to the file "AD. EXE". Additionally, when a user deletes file "AD. EXE" at his/her option, the file "AD. OCX" will download the file "AD. EXE" from a server such as www .adbios .com and will run over described action. In the first embodiment, there is no file "AD. EXE" in the user computer. However, all of the functions that run at the file "AD. EXE" of the second embodiment can run at the file "AD. OCX" of the first embodiment. If a file downloads only using the file "AD. OCX" such as a case of the first embodiment, a download window is closed when a web browser is closed while downloading the file. To solve this problem, the file "AD. EXE" is present in the second embodiment.

Consequently, the same plug-in program and Java Script are used and are equally performed in the first and the second embodiments. To solve the issue of closing the download window, part of the function of the file "AD. OCX" in the first embodiment is executed by the qualified file "AD. EXE" in the second embodiment .

In a user's view, the differences between this invention and the prior art are firstly, that the user has a permission right of usage for installing a plug-in program at the first time. Secondly, the user can monitor a displayed advertisement with the present progress status of the download at the download window.

From a different point of a provider of a web server, additional works are 1) preparing advertisements, 2) installing the advertisement CGI, and 3) modifying an HTML tag of a downloadable web page.

Here, the modification of the HTML tag can use a program so as to be automated.

As shown in FIG. Id, an advertisement window 28 is located in the upper part of a download window displaying a progress status of the download. In the same expression, the advertisement window 28 is located in the upper progress bar 29 which displays the status of the download. The advertisement window 28 of the other embodiment may be located in the lower progress bar 29, i.e., the lower part of the download window displayed a progress status of the download.

The size of the download window displaying a progress status of the download of this invention is a little bit bigger than a download window of a prior art to display the advertisement . FIG. 4 is a flowchart for illustrating an advertising method using a download window based on a web server.

As soon as a user accesses a web site, the web site transmits a web page including its homepage (step S100) .

When the user finds a file or a program that meets the user's needs, the user can request the file or the program to the web server as the user clicks a link to download it (step S210) .

The web server accepts the request of the file or the program, and discriminates which type of a web browser it is, and detects a plug-in program (step S220) . The web server discriminates whether or not there is a plug-in program which can display a transmitted advertisement in the upper or lower part of the window displaying progress of downloading the file (step S230) .

The reason for the discrimination on the type of a web browser is that a program which can display in the upper or lower part of the window the displayed progress of downloading the file may be differently written per each type of web browser.

According to the result of the discrimination, when the plug-in program is absent in the user computer, the plug-in program should be installed and an instruction of installation should be transmitted to the user (step S240) .

When the user does not want to install the plug-in program, it is informed that the file can not download and then the installation ends.

When the user wants to install the plug-in program, the web server may transmit the plug-in program so as to install it (step S240) .

After installing the plug-in program, a file download dialog box appears on the user computer (step S300) . When the user clicks the option button next to "Save this file tCL_disk", a save directory dialog box is displayed (step S400) .

When the user places the file in a directory that the user wants to store it and then clicks the Save button, the web server sends the file with an advertisement to the user (step S 500 ) .

The user computer displays the download window by displaying the progression of the download (step S600) . As soon as the download is completed, an application window which shows that the download was completed is displayed (step S700) .

When the user clicks the option button next to "Run this file from its current location", the web server sends what the user needs with an advertisement to the user computer.

The user computer displays the window which is displaying the progress of downloading and overlaps an advertisement. And the user computer opens the downloaded file, and the user can view the file.

In the step S230, as the discrimination result, if the plug-in program is present, the user computer displays the file download dialog box (step S300) . Since the user clicks the option button next to "Save this file to disk", the save directory dialog box is displayed (step S400) .

After that when the user places the file in a directory that the user wants to store it and then clicks the Save button, the web server sends the file with an advertisement to the user (step S500) .

The user computer displays the download window displaying the progression of the download and the advertisement which overlaps in the upper or lower part of the window (step S600) . As soon as the download is completed, an application window which shows that the download is completed is displayed (step S700) .

The user computer displays the window which is displaying the progress of downloading and overlaps an advertisement. And the user computer opens the downloaded file and the user can view the file.

FIG. 5 illustrates more detail of the step S200 of the FIG. 4. After the step S100, the web server discriminates whether or not there is a plug-in program (step s201) . If the discrimination result is that the plug-in program is not the user computer, an install instruction of the plug-in program is sent to the user computer (step S203) .

When the user agrees to install the plug-in program, the plug-in program is installed to the user computer (step S207) . During the installation of the plug-in program, the user can click a link to download which the user needs on the web page (step S209) .

THE SECOND EMBODIMENT

While a user is navigating the web, the user may access a specific web site of a web server. The web site installs a plug-in program like an Active X Control on the user computer using a following tag. Hereinafter, the Active X program is used as the plug-in program.

<OBJECT classid="CLSID: 31DFE456-6BB6-11D3-B2DE-

0001CD3E917" πodebase=http: //www. adbios /ad. cab#version=l , 0.0,1 width="l" height="l" id="Ad" border="0"x/OBJECT>

The code characterizes the Active X control for controlling an advertisement of this invention and characterizes the size of the Active X control, and shows a route of the Active X control. The code is used and the web server discriminates whether or not there is the Active X control in the user computer. If there is no Active X control in the user computer, the Active X control installation window is present such as shown in FIG. 2.

In the application window of FIG. 2, if the user clicks a Yes button, the Active X control is installed in the user computer without any intervention of the user. It means that the user does not need to install the plug-in program such as the Active X control nor restart the computer. Optionally, an additional information can be displayed in the application window as follows:

"If you install this program, you may discount the download fee when you download what meets your needs".

After the Active X control is installed, while the user is navigating the web, the user may click a necessary file or program. In fact, the right side of a "Sample File 1" of the following code means the user's click. <A href="Javascript : download ( http: //www. adbios . com/filel . zip' ,

'TV ,

^Λhttp: //www. adbios . co ' ) ">Sample Filel</AXbr> The code indicates an image which will be transformed by the Active X control is a TV image.

When the web server receives the click signal, the following program is run. The web server transfers data to the user computer as the following code. The data includes a route of a clicked file, a type of an advertisement image, and a linkable address.

<SCRIPT language="JavaScript"> function download (filename, imageName, adURL) {

Ad.fileURL = fileName Ad.ImageURL = imageName Ad. AdURL = adURL if (Ad. Download () ) {

} }

</SCRIPT>

Hereinafter, "Ad.fileURL = filename" means that a file name is transferred to the Active X control. "Ad.ImageURL = imageName" means that a type of an advertisement, for example,

TV is transferred to the Active X control. "Ad. AdURL = adURL" indicates a site to advertise.

As above, a frame shape of the download window is transformed to a TV shape by the above-mentioned program. To transform the frame shape of the download window, the web server needs data concerning the TV image. The image means an image file for changing a field of the download window, for example, a BMP file, etc. The data are information for transforming the shape of the download window, for example, coordinate values of the TV image, etc. If the user computer already establishes a connection with the web site and has run the advertisement transformed to TV, the user computer includes the images and data concerning TV. However, if the user computer establishes connection with the web server or runs the advertisement transformed to TV for the first time, the user computer should download the images and data concerning TV. After downloading the data related to the TV image, the program, i.e., the Active X control, uses the downloaded information and transforms the download window into the TV shape. As soon as the transformed window is displayed in the user computer, the file that the user needs is downloaded in the download window. As shown in FIG. 3a through 3d, while the file is downloading, the process is displayed with the advertisement like a TV image.

The FIG. 3a and FIG. 3b are examples of the transformed download window. The FIG. 3c and FIG. 3d each show an example web page which overlaps the transformed download window.

In the preferred embodiment, the download window does not have a minimize button compared to a conventional download window which displays progress of the download. Thus, the download window including the advertisement is displayed until the download procedure ends when a cancel button is clicked, or the download window is dragged by a mouse and is hidden.

FIG. 6 is a flowchart for illustrating an advertising method using a modulated download window. Referring to FIG. 5, when a user accesses a web site, the web server discriminates whether or not there is a plug-in program like an Active X control. The plug-in program can display a continuous or discontinuous transformed shape of the download window while the file downloads (S201) .

If the plug-in program is present, the next step is the user navigating in the web site. It means that during the plug- in program, the user navigates each web page of the web site. Otherwise, if not, the plug-in program should be installed. Thus the web server transfers the install instruction of the plug-in program to the user computer (S203) .

When the user wants to install the plug-in program, the web server transfers and installs the plug-in program to the user computer (S205, S207). At this time, if the user does not want to install the plug-in program, the install instruction ends .

During the plug-in program, the user navigates each web pages of the web site and receives the web page from the web site. When the user finds a file or program which the user needs to download, the user requests the file or program from the web server by clicking a link to download in the web pages (S209) .

After the step S400, the web server discriminates whether or not there is necessary information that includes a transformed image for transforming a download window and data concerning the transformed image in a user computer (S510) . If the necessary information is present, then directly the download window is transformed (S530). Otherwise if there is no the necessary information, the web server transfers the necessary information to the user computer (S520) .

When the necessary information in the user computer is present, the download window is transformed. While the transformed download window is displayed on a display, the file that fulfils the user's need has been downloading (S540) . The transformed download window shows an advertisement itself and displays a status of the download. When the download completes, the download window is closed.

Accordingly, the preferred embodiments of the invention as set forth above are intended to be illustrative, not limiting. Various changes may be made without departing from the spirit and scope of the invention as defined in the following claims.

Claims

1. An advertising method using a download window comprises the steps of : a) transmitting a web page to a user computer by a web server in response to a web site access of the user computer; b) discriminating whether a plug-in program is present in the user computer by the web server in response to transmission requirement of a downloadable file from the user computer, the plug-in program displaying an advertisement received by a web browser of the user computer on a download window of the web browser; and c) downloading the advertisement and downloadable file to the user computer by the web server so that the advertisement is displayed on the download window of the user computer when the plug-in program is present in the user computer according to the discriminating result in step b) .

2. The method as claimed in claim 1, further comprises the steps of : d) transmitting and installing the plug-in program in the user computer when the plug-in program is absent in the user computer as the discrimination result in the step b) ; and e) transmitting the advertisement and downloadable file to the user computer by the web server so that the advertisement is displayed on the download window of the user computer.

3. The method as claimed in claim 1 or 2, wherein the step c) further comprises the steps of : c-11) displaying a file download dialog box; c-12) displaying a save directory dialog box according to selection of a file save button by the user computer; c-13) transmitting the advertisement and downloadable file to the user computer by the web server when the user selects a file storing directory and selects a save button; c-14) displaying the transmitted advertisement overlapped on a displayed download window which indicates a progress state of the downloading operation of step c) ; and c-15) displaying a download completion window according to whether the downloading operation is completed.

4. The method as claimed in either claim 1 and 2, wherein the step c) further comprises the steps of : c-21) displaying a file download dialog box; c-22) transmitting the advertisement and downloadable file to the user computer by the web server according to selection of a file open button by the user computer; c-23) displaying the transmitted advertisement overlapped on a displayed download window which indicates a progress state of the downloading operation of step c) ; and c-24) opening and displaying the downloaded file in the user computer if the download is completed.

5. The method as claimed in claim 1 through 4, wherein the plug-in program is an active X control.

6. An advertising method using a download window comprises the steps of : f) transmitting a web page to a user computer by a web server in response to a web site access of the user computer and discriminating whether a plug-in program is present in the user computer by the web server, the plug-in program displaying an advertisement received by a web browser of the user computer on a download window of the web browser; g) transmitting and installing the plug-in program to the user computer when the plug-in program is absent in the user computer as the discrimination result in the step f) ; and h) transmitting the advertisement and downloadable file to the user computer by the web server so that the advertisement is displayed on the download window of the user computer if the plug-in program is present in the user computer as any one of the discrimination results in the step f) and g) .

7. The method as claimed in claim 6, wherein the plug-in program includes at least an executable file and the executable file displays the advertisement on the download window.

8. An advertising method using a download window comprises the steps of : i) discriminating whether necessary information is present in a user computer in response to a web site access of the user computer, the web site including a file or a program for downloading and the necessary information like a transformation image for transforming a download window; j) transmitting the necessary information from the web server to the user computer if the necessary information is absent in the user computer as the discrimination result in the step i) ; and k) transforming a shape of the download window using the necessary information accordingly as the necessary information is present in the user computer by the step i) or j ) .

9. The method as claimed in claim 8, wherein the step k) further comprises the step of; k-1) downloading the downloadable file to the user computer and displaying a download window which indicates a progress state of the downloading operation on the transformed download window after downloading the download window.

10. The method as claimed in claim 8, before the step k) further comprises the steps of:

1) discriminating whether a plug-in program is present in the user computer, the plug-in program displaying the transformation of the download window; and m) transmitting the plug-in program from the web-server to the user computer if the plug-in program is absent in the user computer as the discrimination result in the step 1) .

11. The method as claimed in claim 10, wherein the plug- in program is an active X control.

12. The method as claimed in claim 10, wherein the step of transmitting the plug-in program is performed by a request from the user computer.