WO2002003168A2 - Audio advertisement distribution system and method - Google Patents
Audio advertisement distribution system and method Download PDFInfo
- Publication number
- WO2002003168A2 WO2002003168A2 PCT/US2001/020825 US0120825W WO0203168A2 WO 2002003168 A2 WO2002003168 A2 WO 2002003168A2 US 0120825 W US0120825 W US 0120825W WO 0203168 A2 WO0203168 A2 WO 0203168A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- audio
- computer
- broadcaster
- advertising
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
- H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
- H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
- H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
Definitions
- This invention relates generally to audio advertisements, and more particularly
- Audio advertisements such as radio spots, currently are distributed to the endpoints.
- CDs disks
- the radio spots are ordered by an advertiser or advertising agency,
- a system and method for distributing audio advertisements are provided.
- the system includes a recording studio
- the database is
- the system also includes
- the audio advertisement may be broadcast via a broadcaster according to the
- the audio advertisement may be a radio advertisement and the
- the advertising server database may be any suitable advertising server database.
- the advertising server database may be any suitable advertising server database.
- the facility interface facility interface, a recording studio interface, and a broadcaster interface.
- advertising storage facility interface is configured to receive an order for an
- recording studio interface is configured to transmit an audio file based on the order
- the advertising facility interface is
- the audio data component may include a radio advertisement.
- the data structure
- the accounting data component may further include an accounting data component and/or a security code component.
- the method typically includes storing an audio advertisement
- the method also typically includes storing running instructions for the audio advertisement in the database.
- the method typically includes downloading the audio advertisement and
- the method also may include recording an
- the recording studio computer through a computer network to the advertising server.
- the method may include before recording the audio advertisement,
- the method also may
- the method includes receiving an order for an audio
- the order contains a description of the audio
- the method further includes recording an audio advertisement at a
- remote recording studio storing the audio advertisement in a recording studio
- the method further includes receiving running instructions
- the method includes broadcasting the audio advertisement
- Fig. 1 is a schematic view of an audio advertisement distribution system
- Fig. 2 is a schematic view of an exemplary computer used in the system of Fig.
- Fig. 3 is an outline view of a data structure according to one preferred
- Fig. 4 is a schematic view of a software architecture according to one
- Fig. 5 is a view of an advertiser order screen according to one embodiment of
- Fig. 6 is a view of an advertisement storage facility screen according to one
- Fig. 7 is a view of recording studio screen to one embodiment of the present
- Fig. 8 is a view of a broadcaster screen according to one embodiment of the
- Fig. 9 is a flowchart of a method according to one embodiment of the present
- Fig. 10 is a flowchart of a method according to another embodiment of the
- an audio advertisement distribution system Referring initially to Fig. 1, an audio advertisement distribution system
- System 10 typically includes an advertiser 12, a recording studio 14, an audio
- advertisement storage facility 16 also referred to as an advertisement "vault" 16, all
- System 10 also typically
- radio station 20a includes one or more broadcasters 20, such as radio station 20a, telephone advertising
- Advertiser 12 may be virtually any commercial, nonprofit, or other entity
- Advertiser 12 also may be an advertising agency placing an advertisement.
- Advertiser 12 typically includes an advertiser computer 22 linked to computer
- advertiser computer 22 is typically a personal
- CPU central processing unit
- a mass storage device 42 such as a hard drive, CD ROM drive, tape drive,
- Memory 44 is also linked to the communications bus 40.
- Memory 44 is also linked to the communications bus 40.
- RAM random access memory
- ROM read only memory
- ROM 48 typically includes a basic input output system (BIOS) 50, which is
- Advertiser computer 22 also typically is linked to several input and output
- Communications bus 40 is linked to a speaker
- Computer 22 may include a keyboard 60 and mouse 62 coupled to the communications bus 40 by a serial port 64.
- a serial port 64 may be used to connect to the communications bus 40.
- a parallel port or other interface may be used
- Computer 22 also typically includes a display 66 coupled to communications bus
- computer 22 also typically includes a modem 70
- Modem 70 typically is an ISDN or telephone line modem, but
- modem configured to transmit data between computer 22 and computer network 18.
- user computer 80d typically are constructed similarly to computer 22, and will not
- Recording studio 14 typically includes a sound source 24, such as a musical
- sound source 24 may be an electronic instrument, prerecorded
- source 24 typically is sensed by microphone 26 and processed by audio amplifier 28.
- audio amplifier 28 is linked to recording studio computer 30 via line in/out
- the audio signal from the microphone is passed to recording studio
- the audio file 72 typically is compressed and stored on mass storage device
- recording studio computer 30 is configured to transfer the audio file
- the audio file is uncompressed for playback.
- the audio file is uncompressed for playback.
- ftp file transfer protocol
- http hypertext transfer protocol
- Advertising storage facility 16 typically includes an advertising server 32 linked
- Advertising database 34 includes a plurality
- database objects 36 also referred to as advertising records 36 and advertising data
- advertising data structure 36 typically includes an
- Order data 76, 76, and 78.
- 71 typically includes a name 71a and a description 71b of the advertisement. Audio
- data 72 typically is an audio data file, such as a file in the standardized .wav, .sng,
- Audio data 72 alternatively
- receiver devices 80 typically one of receiver devices 80, such as radio 80a, land-line telephone 80b,
- wireless telephone 80c personal computer 80d, or portable data assistant (PDA) 80e.
- PDA portable data assistant
- the content of audio data 72 typically is an audio advertisement.
- the content of audio data 72 typically is an audio advertisement.
- a video data component (not shown) may be included in
- advertising record 36 may include audio and visual portions.
- Scheduling data 74 typically includes running instructions to instruct
- scheduling data 74 may include the frequency 74a, time 74b, days of the
- Accounting data 76 typically includes a presentation history for a particular
- advertisement including the broadcaster 76a, date and time 76b, and fee 76c
- Security codes 78 typically are used to prevent unauthorized access to audio
- Security codes 78 may include an
- administrative code 78a enables an administrator to access all aspects of
- advertiser code 78b enables an advertiser to access audio data
- broadcaster to access audio data 72 and scheduling data 74.
- Computer network 18 typically is the Internet, although virtually any computer
- LAN Local Area Network
- Wideband Wideband
- WAN Wide Area Network
- Radio station 20a typically includes a radio station computer 82, which
- Radio station computer 82 typically is constructed similarly to advertiser computer 22. Radio station computer 82
- scheduling data 74 from advertising server 32, typically via broadcaster interface 100,
- Radio station computer 82 is coupled to audio amplification system
- Radio station 84 typically via a connection such as line in/out connection 56.
- Radio station 84 typically via a connection such as line in/out connection 56.
- computer 82 is configured to output an audio signal from audio file 72 to audio
- the audio signal is sent to broadcast antenna 86, where it is broadcast over the airwaves at a preselected radio frequency, for eventual reception by
- Audio advertisement 72 also may be broadcast via telephone advertising server
- Telephone advertising server 20b typically includes a voice recognition unit
- VRU configured to download audio advertisement 72 and running instructions 74
- telephone 80b or wireless telephone 80c placed through telephone network 88.
- Telephone advertising server 20b is also configured to answer an incoming telephone
- the NRU may be
- the telephone advertising server is configured to present the
- Audio advertisement 72 may also be broadcast via web server 20c.
- Web server 20c Web server
- 20c is typically configured to download and store audio advertisement 72 and running
- the web server is configured to serve various web
- the web pages are typically encoded in the hypertext markup language (html)
- the web server is
- running instructions 74 may include demographic or other information on the target audience, or associated web
- the web page may contain a link to an audio advertisement on
- system 10 further includes a software communication
- system 92 having an advertiser interface 94 configured to run on advertiser computer
- an advertising storage facility interface 96 configured to run on advertising server
- a recording studio interface 98 configured to run on recording studio computer 30,
- a broadcaster interface 100 configured to run on broadcasting computer 82.
- an order 71 including an advertisement description 71b, as well as running instructions
- the audio file 72 is sent to recording studio computer 30, as described above.
- the audio file 72 is sent
- Audio file 72 and running instructions 74 are sent from advertising storage facility
- Broadcaster interface 100 stores the file 72 on broadcaster computer or
- accounting information 76 related to the advertisement is sent from
- FIG. 5 an advertiser order screen 102 of advertiser interface 94 is shown.
- Advertiser order screen 102 typically includes an advertisement name entry field 104
- Advertiser order screen 102 also typically includes a description entry field 106 into
- Advertiser order screen 102 also includes data entry fields 106 for entering
- screen 102 includes a frequency data entry field
- Screen 102 also includes a data entry field 110 into
- Screen 102 also includes a time entry field 112 into which an
- advertiser may enter a time range 74c during which the advertisement is to be
- screen 102 may also include a date entry field 114 into which
- an advertiser may enter dates 74b during which the advertisement is to be run.
- the advertiser 12 presses submit order selector 116 to send the ad name, description,
- Advertising storage facility screen 118 typically
- an order selection pane 122 configured to display a list of orders 124.
- An operator at the advertising storage facility may select a selected order 126 from the list.
- Advertisement name 71a appears in advertisement name pane 128, description 71b
- running instructions 74 appear in running
- the operator of the advertising storage facility screen 118 may send the name
- the destination recording studio indicated at 134 by selecting send button 136.
- the destination recording studio indicated at 134 by selecting send button 136.
- the advertising storage facility may send the file 72 and running instructions 74 to a
- destination broadcaster may be selected via selector 146.
- Such accounting information may be
- a recording studio screen 150 of recording studio interface 98 is
- Recording studio screen 150 typically includes an order selection pane 152
- Advertisement name pane 158 contains the advertisement name 71a for the selected
- Description pane 160 contains the description 71b for the
- Screen 150 also includes an audio file display pane 162 containing a graphical representation of an audio signal 164 from audio file 72. Screen 150 also includes an audio file display pane 162 containing a graphical representation of an audio signal 164 from audio file 72. Screen 150 also
- the controls includes audio controls for recording and playback of audio file 72.
- the controls include audio controls for recording and playback of audio file 72.
- a source or input selector 166 configured to allow a recording
- control 168 fast forward control 170, play control 172, stop control 174 and record
- control 176 Using the controls, the recording engineer typically records an audio file
- the recording engineer may select send button 178 to
- a broadcaster interface screen 180 of broadcaster interface 100 is
- Broadcaster interface screen 180 typically includes an advertisement selection
- pane 182 containing a list 184 of names 71a, running instructions 74, and audio files
- the broadcaster may
- the broadcaster may select button 192.
- the new advertisement will be
- Advertisement presentation history pane 194 typically includes a list 196 of
- the broadcaster may select send button 198.
- accounting data 76 for each advertisement periodically may be sent automatically from broadcaster interface 100 to advertising storage facility interface
- the advertisement storage facility and the advertiser may be billed, based on the
- particular advertisement may be received from radio stations 20a, telephone
- advertising servers 20b and web servers 20c.
- FIG. 9 shows a method 200 of distributing audio
- the method typically includes storing an audio advertisement in a database
- the method includes storing running
- the method includes
- method further may include recording an audio advertisement at a recording studio
- the method may also include, after downloading,
- advertisement is a radio advertisement and broadcasting the advertisement is
- the advertisement may be a web
- audio advertisement broadcast and broadcasting the advertisement may be
- the advertisement may be a telephone
- the method typically
- the method includes storing the audio advertisement in a recording
- the method includes compressing the
- the method includes downloading
- the method includes receiving running instructions concerning the
- the method includes storing the audio
- the method includes, in response to a request from a
- the method includes broadcasting the audio advertisement according to the running
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2001271674A AU2001271674A1 (en) | 2000-06-30 | 2001-06-29 | Audio advertisement distribution system and method |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US60827700A | 2000-06-30 | 2000-06-30 | |
US09/608,277 | 2000-06-30 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2002003168A2 true WO2002003168A2 (en) | 2002-01-10 |
WO2002003168A3 WO2002003168A3 (en) | 2002-05-23 |
Family
ID=24435769
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2001/020825 WO2002003168A2 (en) | 2000-06-30 | 2001-06-29 | Audio advertisement distribution system and method |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU2001271674A1 (en) |
WO (1) | WO2002003168A2 (en) |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5768539A (en) * | 1994-05-27 | 1998-06-16 | Bell Atlantic Network Services, Inc. | Downloading applications software through a broadcast channel |
US5854897A (en) * | 1996-12-27 | 1998-12-29 | Quantum Systems, Inc. | Network communications marketing system |
US6119098A (en) * | 1997-10-14 | 2000-09-12 | Patrice D. Guyot | System and method for targeting and distributing advertisements over a distributed network |
-
2001
- 2001-06-29 WO PCT/US2001/020825 patent/WO2002003168A2/en active Application Filing
- 2001-06-29 AU AU2001271674A patent/AU2001271674A1/en not_active Abandoned
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5768539A (en) * | 1994-05-27 | 1998-06-16 | Bell Atlantic Network Services, Inc. | Downloading applications software through a broadcast channel |
US5854897A (en) * | 1996-12-27 | 1998-12-29 | Quantum Systems, Inc. | Network communications marketing system |
US6119098A (en) * | 1997-10-14 | 2000-09-12 | Patrice D. Guyot | System and method for targeting and distributing advertisements over a distributed network |
Also Published As
Publication number | Publication date |
---|---|
WO2002003168A3 (en) | 2002-05-23 |
AU2001271674A1 (en) | 2002-01-14 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US10509621B2 (en) | Systems and methods for the identification and/or distribution of music and other forms of useful information | |
US6748427B2 (en) | System and method for providing measurement of tracking events with radio broadcast materials via the internet | |
KR102122978B1 (en) | System and method for ordering and delivering media content | |
US6477704B1 (en) | Method of gathering and utilizing demographic information from request-based media delivery system | |
US8050652B2 (en) | Method and device for an internet radio capable of obtaining playlist content from a content server | |
US7379760B2 (en) | Data transmission-reception system and data transmission-reception method | |
US7082469B2 (en) | Method and system for electronic song dedication | |
US20030060157A1 (en) | Purchase and delivery of digital content using multiple devices and data networks | |
EP1646167A1 (en) | Communication method | |
JP2004530963A (en) | Method and system for efficient dissemination of information | |
JP3556884B2 (en) | Request music broadcasting system using information system | |
US20060143683A1 (en) | System comprising a receiving device for receiving broadcast information | |
WO2002003168A2 (en) | Audio advertisement distribution system and method | |
US7773548B2 (en) | System and associated method of service provision based upon broadcast state information | |
JP2003091476A (en) | Contents managing device and method | |
WO2001050226A2 (en) | System and method for publishing streaming media on the internet | |
KR20020029243A (en) | Internet music / advertisemant device and method there of | |
JP2002342420A (en) | System for providing information concerning program and commercial in radio broadcasting | |
JP2002208900A (en) | On-air information collecting/distributing system | |
WO2001074010A1 (en) | Digital transmission system |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
AK | Designated states |
Kind code of ref document: A2 Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CO CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG UZ VN YU ZA ZW |
|
AL | Designated countries for regional patents |
Kind code of ref document: A2 Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG |
|
121 | Ep: the epo has been informed by wipo that ep was designated in this application | ||
AK | Designated states |
Kind code of ref document: A3 Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CO CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG UZ VN YU ZA ZW |
|
AL | Designated countries for regional patents |
Kind code of ref document: A3 Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG |
|
DFPE | Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101) | ||
REG | Reference to national code |
Ref country code: DE Ref legal event code: 8642 |
|
122 | Ep: pct application non-entry in european phase | ||
NENP | Non-entry into the national phase |
Ref country code: JP |