WO2002031723A1

WO2002031723A1 - Auctioning system using public switched telephone network

Info

Publication number: WO2002031723A1
Application number: PCT/KR2000/001135
Authority: WO
Inventors: Young Hoon Kim; Yong Hyuk Chang
Original assignee: Ectotal Co., Ltd.
Priority date: 2000-10-11
Filing date: 2000-10-11
Publication date: 2002-04-18
Also published as: AU2000279659A1

Abstract

In an auctioning system using a PSTN (public switched telephone network), by constructing an auctioning system with a broadcast system as the PSTN and an automatic answering system, it is possible to perform an auction by using far-reaching advertising effect of the broadcast system and use easiness of the automatic answering system, and it is possible to attract more efficiently people watching a broadcast to participate in the auction.

Description

AUCTIONING SYSTEM USING PUBLIC SWITCHED TELEPHONE NETWORK

TECHNICAL FIELD

The present invention relates to an auctioning system using a PSTN (public switched telephone network), and in particular to an auctioning system which is capable of performing an auction efficiently and quickly by using the PSTN in broadcasting of an auction through a television broadcast station and bidding through an automatic answering machine.

BACKGROUND ART

Generally, the Internet is an open network which makes possible anyone in anywhere to connect freely to a computer of the other party by adapting a common protocol such as a TCP/IP, and the Internet can provide various services such as an electronic mail, a file transmission, the WWW (World Wide Web), etc. not to speak of a basic character information transmission and a multimedia information transmission according to development of a data compression technology.

The importance of the Internet has been rapidly increased as a strategic instrument for enhancing efficiency and productivity of the conventional industries while it spreads all over the world as well as domestic, new business chances through the Internet are continually generated as well as expansion of Internet business ranges, accordingly business proprietors using the Internet increase gradually.

In other words, recently Internet sites for providing various contents such as an Internet broadcast, an on-line game, an Internet newspaper/magazine, a search service, a portal service, an electronic commerce, etc. rapidly increase as a business model through the

Internet.

Among them, the number of auction sites which provide services for buying/selling needed products or real estates each other on the Internet by adapting an auction method is largely increasing, and these auction sites attract public attention.

Figure .1 is a block diagram illustrating an auction service through the Internet. In general, only subscribers can join auctions on an auction site 10. Accordingly, a user who wants to use the auction service through the Internet 20 has to contact and join the auction site 10, and the user can register an item or a service to sell and a selling price.

And, the auction site 0 puts the item or service up at ^"the auction, each subscriber (after, it is called as a seller) contacting to the auction site 10 through the Internet 20 registers an item to sell on the auction site 10 by using a computer 30-1 of a first seller or a computer 30-N of a N seller, and the auction site 10 announces the auction through the Internet 20.

A buyer who wants to buy the item announced on the auction site 10 inputs a purchase price for the auction item through a computer 40-1

of a first buyer or a computer 40-M of a M buyer. Herein, offering the

price is called as a bid. The bid is transmitted to the auction site 10, and

in general an auction period (such as three days, a week etc.) per each item is determined.

And, when the auction period ends, the buyer who calls the

highest purchase price for the auction item concludes a contract with the

seller who registered the auction item on the auction site 10.

Figure 2 is a . flow chart illustrating the conventional auction service process. The conventional auction service process will now be

described in detail with reference to accompanying Figure 2.

When the auction site 10 receives bid information about the auction item from the computers 40-1 ~ 40-M of the sellers as shown at

S201 , it updates the present price of the auction item registered on the

auction site 10 according to the bid information as shown at S202. And, it judges whether the auction period ends as shown at S203, when the

auction period does not ends, it is returned to S201 and waits new bid

information reception. However, it finishes the auction when the auction period ends as shown at S204.

In the conventional auction process, the buyer can not know the present bid unless he/she contacts to the auction site 10 continually in order to check the proceeding until the auction period is ends. Accordingly, economic loss due to the continuous contact to the auction site occurs until the auction period ends. In other words, the conventional auction causes the economical loss because it concentrates on the end time of the auction period.

In addition, the conventional auction process is the auction method which proceeds the auction with the buyer as the central figure,

the seller has to wait passively after registering the auction item on the

auction site until the auction ends, and also may have economic loss

when there is only low bids by an operation of buyers. In addition, when the seller can not take the item purchase money from a buyer after the auction item is knocked down to the certain buyer, there is short of

protection means for the seller.

In addition, in the conventional auction process, because the auction continually proceeds for a certain period determined by the auction site 10, it can not satisfy a request of a seller and a buyer who

want a rapid selling and a rapid buying.

In addition, in the conventional auction process, there is short of

counterm.easures about a buying reject and a selling reject.

TECHNICAL GIST OF THE PESENT INVENTION

In order to solve the above-mentioned problems, it is an object of

the present invention to provide an auctioning system using a PSTN (public switched telephone network) which is capable of restraining

additional system constructions by using the existing system through relay broadcasting of an auction via a PSTN and an auctioning system using an automatic answering machine and guiding people from all strata of society to participate in an auction.

In addition, it is an object of the present invention to provide an auctioning system using a PSTN (public switched telephone network) which is capable of preventing time waste of sellers and buyers in auction participating in the auction by relaying a present auction price in real time, preventing an auction object from knocking down at a low auction price by making possible setting an auction start price and an auction end price of the auction object additionally and activating e- commerce efficiently and quickly by corresponding to a rapid sell and a rapid purchase requests.

BRIEF DESCRIPTION OF DRAWINGS

Figure 1 is a block diagram illustrating a system contacting to an auction site, a seller and a buyer over the Internet;

Figure 2 is a flow chart illustrating the conventional auction method;

Figure 3A is a block diagram illustrating an auctioning system in accordance with the present invention;

Figure 3B is a block diagram illustrating a server of Figure 3A; Figure 4A is a block diagram illustrating an auctioning system in accordance with a first embodiment of the present invention;

Figure 4B is a block diagram illustrating an auctioning system in accordance with a second embodiment of the present invention;

Figure 4C is a block diagram illustrating an auctioning system in

accordance with a third embodiment of the present invention;

Figure 5 is a data sheet illustrating auction information data in

accordance with an embodiment of the present invention;

Figure 6 is a data sheet illustrating auction execution data in

accordance with an embodiment of the present invention;

Figure 7 is a data sheet illustrating auction input data in

accordance with an embodiment of the present invention;

Figure 8 is a data sheet illustrating auction result data in

accordance with an embodiment of the present invention;

Figure 9 is a data sheet illustrating auction knocking down data in

accordance with an embodiment of the present invention;

Figure 10 is a data sheet illustrating auction statistics data in

accordance with an embodiment of the present invention;

Figures 11A and 11 B are flow charts illustrating an auction result

data generation program and an auction price variation program;

Figure 12A is a flow chart illustrating a first auction knocking

down data generation program; and Figure 12B is a flow chart illustrating a second auction knocking

down data generation program.

DETAILED DESCRIPTION OF THE INVENTION Figure 3A is a block diagram illustrating an auctioning system in accordance with the present invention. It includes an auction server 30, an automatic answering system 31 , a broadcast system 32, a statistics server 33 and a telephone contact 34. In more detail, the automatic answering system 31 is constructed with an automatic telephone answering machine 311 and an automatic answering server 312, and the broadcast system 32 is constructed with a broadcast equipment 321 and a view coder 322.

Figure 3B is a block diagram illustrating a server 30 of Figure 3A, the server 30 includes an input means 302 being inputted data, a CPU (central processing unit) 301 being inputted the data, storing, processing and transmitting the data, a first storing means 30_1 ~ a Nth storing means 30_N storing the inputted data by the CPU 301 , and an output means 303 outputting the data transmitted from the CPU 301. The automatic answering server and the statistics server have the construction same as the auction server.

In more detail, the auctioning system includes an automatic answering machine 311 being inputted and transmitting auction input data through the PSTN 34, an automatic answering server 31 having a first CPU, a first input means being inputted auction execution data and the transmitted auction input data, a first storing means storing the auction execution data and storing the auction input data according to the • input order, a second storing means having a first data processing program generating auction result data by processing the auction input data on the basis of the auction execution data and storing it in the first storing means, and a first output means outputting the auction result data, an auction sever 30 having a second CPU, auction information data, a second input means being inputted the auction result data and the auction execution data, a third storing means storing the auction result data and the auction execution data, a fourth storing means storing an auction execution data generation program and a first auction knocking down data generation program respectively generating auction execution data and auction knocking down data by respectively processing the auction information data and the auction result data and respectively storing them in the third storing means, and a second output means outputting the auction information data, the auction execution data and , the auction knocking down data, a broadcast system 32 converting the auction information data and the auction knocking down data into broadcast signals and transmitting them, and a statistics server 33 having a third CPU, a third input means being inputted the auction information data and the auction result data, a fifth storing means storing the auction execution data and the auction result data and a sixth storing means storing an auction statistics data generation program generating auction statistics data by processing the auction execution data and the result data and storing it in the fifth storing means. The PSTN 33 uses telephone networks of a general telephone, a cellular phone, a wireless telephone, etc., when the auction server 30, the automatic answering server 31 , the broadcast system 32 and the statistics server 33 are placed at short range, they are connected through a LAN, and when they are placed at a long range, they are connected through a leased (exclusive) line or the Internet.

The auction information data is inputted from an administrator of the auction server 30, the auction information data includes an auction code (for example, serial number or a symbol), an auction start time, a present auction price, an auction end price, an auction start time, an

^* auction end time, information about an auction object (material, capacity, size, photograph or moving picture, name, etc.) and the number of auction objects.

The auction input data means a data transmitted from a person to the automatic answering machine, in more detail when the person who wants to buy or sell the goods (auction object) by participating in the auction contacts to the automatic answering machine (for example, an apparatus controlling a telephone provided an automatic answering function and starting 700-' number) and presses a specific button (for example, '*') on the telephone, auction input data is transmitted to the automatic answering machine.

The second CPU of the auction server 30 transmits the auction information data to plurality of people through a television broadcast, a cable broadcast, etc. by transmitting the auction information data to the broadcast system 32 before the auction start time. In addition, the broadcast system 32 converts the auction information data into video data processable with the broadcast equipment 321 through the view coder 322 and provides it. In addition, the second CPU of the aucϊion server 30 transmits the auction information data to the statistics server 33. The auction execution data generation program of the auction server 30 is executed by the second CPU, and it generates the auction execution data having the auction start time and the auction end time of the auction information data and transmits it to the automatic answering server 31. In addition, additionally it can generate the auction execution data having the number of goods and transmit it.

The first CPU of the automatic answering server 31 executes the auction result data generation program stored in the second storing means, generates the auction result data constructed with the stored auction input data and the auction input data according to the transmitted arrival time and stores it. in the first storing means. In addition, the first CPU selects only the auction input data inputted between the auction start time and the auction end time according to the auction execution data and converts it into the auction result data. The first CPU can transmit the auction result data through the first output means in real time and transmit it after the auction end time.

The second CPU of the auction server 30 stores the auction result data in the third storing means, in addition, the auction server 30 has an additional auction price variation program, executes the auction price variation program, varies the present auction price according to a size of the inputted auction result data, updates the auction information data, transmits the updated auction information data to the broadcast system 32 and the statistics server 34 in real time, and the broadcast system 32 transmits the updated auction information data through the PSTN. In more detail, when the auction start price is lower than the auction end price, the present auction price rises according to the size of the auction result data, and when the auction start price is higher than the auction end price, the present auction price is reduced. The auction present price is same as the auction start price at the auction start time. The increase or decrease of the price can be performed by determining a rising range or a reducing range of price per unit time. The size of the auction result data is determined in proportion to the number of the auction input data, for example, if the number of auction input data is 100, a size of the auction result data having the 100 auction input data is defined as 1 , and then if a present auction result data includes 50 auction input data, the size of the auction result data is defined as 0.5. In addition, • after the auction end time, by executing the first auction knocking down data generation program according to auction knocking down reference determined by the administrator of the auction server 30, a successful bidder of the auction is chosen, and the auction knocking down data is generated. The auction knocking down data can be generated by lining up the auction result data in the order of the latest arrival, choosing the successful bidder by selecting at least one in the lined up data or the auction knocking down data can be generated by lining up the auction result data in the order of the fastest arrival, choosing the successful bidder by selecting at least one in the lined up data. The auction server 30 provides the knocking down result of the auction to people watching

the auction broadcast by transmitting the auction knocking down data to the broadcast system 32.

Figure 4A is a block diagram illustrating an auctioning system in

accordance with a first embodiment of the present invention. An

auctioning system in accordance with a first embodiment of the present invention includes an auction server 40, an automatic telephone answering system 41 , a broadcast system 42, a statistics server 43 and

an advice system 44. The auctioning system in accordance with the first

embodiment of the present invention is constructed by adding the advice system 44 to the auctioning system of Figure 3A. The advice system 44

provides information about auction objects to the automatic telephone answering system 41 in order to provide the information to people

wanting to participate in the auction or is constructed with a computer or an advicer for collecting data about ending the auction (delivery of goods,

receipt of money, etc.) after choosing a successful bidder of the auction

by the auction server 40. In addition, it can provide information for people

wanting to purchase goods same as the auction object with a general purchasing method after the auction and can perform selling processes. Figure 4B is a block diagram illustrating an auctioning system in

accordance with a second embodiment of the present invention. An auctioning system in accordance with a second embodiment of the present invention includes an auction server 40, an automatic telephone answering machine 411 , a broadcast system 42 and a statistics server 43. In more detail, the auctioning system in accordance with the second embodiment of the present invention includes the automatic telephone answering machine 411 being inputted and transmitting auction input data through the PSTN, the auction server 40 having a first CPU, a first input means being inputted auction information data and the transmitted auction input data, a first storing means storing the auction information data and storing the auction input data according to inputted order, a second storing means storing an auction result generation program processing the auction input data on the basis of the auction information data, generating auction result data and storing it in the first storing means, a fourth storing means storing a first auction knocking down data generation program processing the auction result data, generating auction knocking down data and storing it in the third storing means and a second output means outputting the auction information data and the auction knocking down data, the broadcast system 42 converting the auction information data and the auction knocking down data into broadcast signals and transmitting them, and the statistics server 43 having a third CPU, a third input means being inputted the auction information data and the auction result data, a fifth storing means storing the auction execution data and the auction result data, a sixth storing means storing an auction statistics data generation program processing the auction execution data and the result data, generating auction statistics data and storing it in the fifth storing means. In more detail, the auction server 40 performs the function of the automatic answering server 31 of the auctioning system of Figure 3A, accordingly there is no need to generate and transmit the auction execution data.

Figure 4C. is a block diagram illustrating an auctioning system in accordance with a third embodiment of the present invention. An auctioning system in accordance with a third embodiment of the present invention includes an auction server, an automatic telephone answering machine 411 , and a broadcast system 42. In more detail, the auctioning system in accordance with the third embodiment of the present invention includes the automatic telephone answering machine 411 being inputted and transmitting auction input data through the PSTN, the auction server 40 having a first CPU, a first input means being inputted auction information data and the transmitted auction input data, a first storing means storing the auction information data and the auction input data according to the inputted order, a second storing means storing a second auction knocking down data generation program processing the auction input data on the basis of the auction information data, generating auction knocking down data and storing it in the first storing means, a third storing means storing an auction statistics data generation program processing the auction information data and the result data, generating auction statistics data and storing it in the first storing means and a first output means outputting the auction information data and the auction knocking down data, and the broadcast system 42 converting the auction information data and the auction knocking down data into broadcast signals and transmitting them. Figure 5 is a data sheet illustrating auction information data in accordance with an embodiment of the present invention, it is constructed with an auction code, an auction start price, a present auction price, an auction end price, an auction start time, an auction end time, goods information, and the number of goods.

Figure 6 is a data sheet illustrating auction execution data in accordance with an embodiment of the present invention, it is constructed with an auction start time, an auction end time and the number of goods. Figure 7 is a data sheet illustrating auction input data in accordance with an embodiment of the present invention.

Figure 8 is a data sheet illustrating auction result data in accordance with an embodiment of the present invention.

Figure 9 is a data sheet illustrating auction knocking down data in accordance with an embodiment of the present invention, it illustrates knocking down approval about 10 identification numbers according to temporal order in the auction result data of Figure 8a.

Figure 10 illustrates auction statistics data in accordance with an embodiment of the present invention, and it is constructed with an auction code, an auction start price, a present auction price, an auction end price, an auction start time, an auction end time, goods information, the number of goods, an identification number and an arrival time.

Figures 11 A and 11 B are flow charts illustrating the auction result data generation program and the auction price variation program. Figure 11 A includes starting an auction at an auction start time as shown at step S101 , being inputted auction input data as shown at step S102, generating or updating auction result data as shown at step S103, executing the auction price variation program as shown at step S104, judging whether it is time to end the auction (the auction end time) as shown at step S105, and ending generation of auction result data as shown at step S106. In more detail, in the step S101 , the auctioning system starts an auction, in the step S102 the automatic answering server 31 is inputted and stores the auction input data, generates auction result data when the auction input data is the first auction input data in the step S103, or updates the pre-stored auction result data when the auction input data is not the first auction input data in the step S103. The auction result data is transmitted to the auction server 30 in real time and stored in it, and the second CPU executes the auction price variation program on the basis of the auction result data as shown at step S104. And, when it is the auction end time,- in the step S106 the auction result data is completed, when it is not the auction end time, the auction input data is continually inputted as shown at step S102. The final auction result data is transmitted to the auction server 30. Before the auction start time in the step S101 , the auctioning system additionally includes a synchronization means in order to synchronize the time of the automatic answering server 31 and the auction server 30, accordingly a reliability of arrival time of the auction input data can be improved, a storing means storing a program setting a present time of the server 30 and the automatic answering server 31 as a district standard time can be the synchronization means.

Figure 11 B is a flow chart illustrating the auction price variation program, and it includes calculating a size of present auction result data An as shown at step S111 , comparing the present auction result data An with a previous auction result data An_1 as shown at step S112, ^' comparing the auction start price with the auction end price as shown at step S113, falling the present auction price as shown at step S114, rising the present auction price as shown at step S115, and updating the auction information data as shown at step S116. In more detail, in the step S111 , the size of the present auction result data is calculated according to the number of the auction input data included in the auction result data, in the step S112 the present auction result data is compared with the previous auction result data, when the size of the present auction result data is 10% larger than the size of the previous auction result data, the present auction price is varied, when it is not, the auction input data is continually inputted. In the step S113, the present auction price is always same as the present start price, the auction start price is higher than the auction end price, the present auction price is reduced as shown at step S114, when the auction start price is same as or lower than the auction end price, the present auction price rises in the step S115. In the step S116, the auction information data having the present auction price is updated, the auction server 30 transmits the updated auction information data to the broadcast system 32 and the statistics server 34.

Figure 12A is a flow chart illustrating the first auction knocking down data generation program, the first auction knocking down data generation program includes arriving at the auction end time as shown at step S121 , lining auction result data as shown at step S122, applying a certain knocking down reference as shown at S123, and generating auction knocking down data as shown at step S124. In more detail, after passing the auction end time in the step S121 , the auction server 30 lines up the auction result data according to the temporal order in the arrival or in the order of the latest arrival as shown at step S122, in the step S123 a certain references (for example, selecting 10 identification numbers in the auction result data lined up according to the temporal order in the arrival), in the step S124 auction knocking down data having only auction result data satisfying the certain references are generated. Figure 12B is a flow chart illustrating the second auction knocking down data generation program, and the second auction knocking down data generation program includes arriving at an auction start time as shown at step S131 , being inputted auction input data as shown at S132, judging whether it is an auction end time as shown at step S133, judging whether the input order of the auction input data is not greater than the number of goods as shown at step S134, generating or updating auction knocking down data as shown at step S135, and ending an auction as shown at step S136. In more detail, in the step S131 the auctioning system starts the auction^' at the auction start time, in the step S132 the auction input data is inputted, in the step S133 it is judged whether it is the auction end time and the auction input data excluding the auction time is detected, in the step S134 the number of goods as the auction object included in the auction information data is compared with the input order of the auction input data, or when the input order of the auction input data is less than or same as the number of goods, a caller of the pertinent input data is a successful bidder, in the step S135 the auction input data is included in the auction knocking down data (when the auction input data is the first auction input data, the auction knocking down data is generated, when it is not, the auction knocking down i's updated), when the input order of the auction input data is larger than the number of goods, it means all the goods are knocked down, accordingly the auction ends as shown at step S136.

In the present invention, by constructing an auctioning system with a broadcast system and an automatic answering system through the PSTN, it is possible to perform an auction by using far-reaching advertising effect of the broadcast system and use easiness of the automatic answering system. In addition, it is possible to attract people watching a broadcast to participate in the auction more efficiently. In ■ addition, because an auction server operating the auction processes the auction input data according to various requests of people providing goods in the auction, it is possible to provide an auction order and a data processing method capable of performing an auction more actively. In addition, by providing a statistics server analyzing the auction result data, preference of viewers about an auction object is grasped, accordingly it is possible to provide statistics data grasping awareness about the auction object or production of the goods of the viewers. In addition, by including an additional advice system, it is possible to attract viewers purchasing goods same as the auction object by a general purchasing method not the auction.

Claims

1. An auctioning system using a PSTN (public switched telephone network), comprising: an automatic answering machine being inputted and transmitting auction input data through a PSTN; an automatic answering server having a first CPU, a first input means being inputted auction execution data and the transmitted auction input data, a first storing means storing the auction execution data and the auction input data according to the input order, a second storing means having a first auction result data generation program generating auction result data by processing the auction input data on the basis of the auction execution data and storing it in the first storing means, and a first output means outputting the auction result data; an auction sever having a second CPU, auction information data, a second input means being inputted the auction result data and the auction execution data, a third storing means storing the auction result data and the auction execution data, a fourth storing means storing an auction execution data generation program and a first auction knocking down data generation program respectively generating auction execution data and auction knocking down data by respectively processing the auction information data and the auction result data and respectively storing them in the third storing means, and a second output means outputting the auction information data, the auction execution data and the auction knocking down data; and a broadcast system converting the auction information data and the auction knocking down data into broadcast signals and transmitting them.

2. The system of claim 1 , wherein the auction information data includes an auction code, an auction start time, a present auction price, an auction end price, an auction start time, an auction end time, information about goods(auction object), the number of goods and so on.

3. The system of claim 2, wherein the auction execution data generation program generates the auction execution data having the auction start time and the auction end time among the auction information data by being executed by the second CPU of the auction server.

4. The system of claim 3, wherein the auction execution

data further includes the number of goods in the auction information data.

5. The system of claim 1 , wherein the first auction result

data generation program is executed by the first CPU of the automatic answering server and generates auction result data constructed with the auction input data and an arrival time of the auction input data to the

automatic answering server.

6. The system of claim 3 or 5, wherein the first auction result data generation program generates the auction result data having only the auction input data inputted between the auction start time and the auction end time of the auction execution data.

7. An auctioning system using a PSTN (public switched telephone network), comprising: an automatic telephone answering machine being inputted and transmitting auction input data through a PSTN; a first server having a first CPU, a first input means being inputted auction information data and the transmitted auction input data, a first storing means storing the auction information data and the auction input data according to the inputted order, a second storing means storing an auction result data generation program processing the auction input data on the basis of the auction information data, generating auction result data and storing it in the first storing means, a fourth storing means storing a first auction knocking down data generation program processing the auction result data, generating auction knocking down data and storing it in a third storing means and a second output means outputting the auction information data and the auction knocking down data; and a broadcast system converting the auction information data and the auction knocking down data into broadcast signals and transmitting them.

8. The system of claim 7, wherein the auction information data includes an auction code, an auction start time, a present auction price, an auction end price, an auction start time, an auction end time, information about goods (auction object), the number of goods and so on.

9. The system of claim 7, wherein the second auction result data generation program is executed by the first CPU of the automatic answering server and generates auction result data constructed with the auction input data and an arrival time of the auction input data to the automatic answering server.

10. The system of claim 8 or 9, wherein the second auction result data generation program generates the auction result data having only the auction input data inputted between the auction start time and the auction end time of the auction information data.

11. The system of claim 1 or 7, wherein the first auction knocking down data generation, program generates auction knocking down data constructed with auction result data appropriate for a certain auction knocking down reference in the auction result data.

12. The system of claim 11 , wherein the certain knocking down reference means selecting at least one of the auction result data on the basis of the latest arrival and judging it as the auction knocking down data.

13. The system of claim 11 , wherein the certain knocking down reference means selecting at least one of the auction result data on the basis of the temporal order in arrival and judging it as the auction knocking down data.

14. The system of claim 1 or 7, wherein the auction server further includes an auction price variation program varying a present auction price of the auction information data.

15. The system of claim 14, wherein the auction price variation program varies the present auction price according to a size of the auction result data.

16. The system of claim 14, wherein the size of the auction result data is a quantity of data included in the auction result data.

17. The system of claim 14, wherein the present auction price rises according to the increase of the size of the auction result data when the auction start price is lower than the auction end price.

18. The system of claim 14, wherein the present auction price reduces according to the increase of the size of the auction result data when the auction start price is higher than the auction end price.

19. The system of claim 3 or 4, wherein the auction server transmits the auction execution data to the first input means of the automatic answering server through the second output means before the auction start time.

20. The system of claim 1 or 7, wherein the automatic answering server and the auction server update the auction result data in real time according to the variation of the total number of the auction input data through the first and second auction result data generation programs.

21. An auctioning system using a PSTN (public switched telephone network), comprising:

an automatic telephone answering machine being inputted and

transmitting auction input data through a PSTN;

a first server having a first CPU, a first input means being inputted auction information data and the transmitted auction input data, a first storing means storing the auction information data and the auction

input data according to inputted order, a second storing means storing a

second auction knocking down data generation program generating auction knocking down data by processing the auction input data on the basis of the auction information data and storing it in the first storing means, and a first output means outputting the auction information data and the auction knocking down data; and a broadcast system converting the auction information data and the auction knocking down data into broadcast signals and transmitting them.

22. The system of claim 21 , wherein the auction information data includes an auction code, an auction start time, a present auction price, an auction end price, an auction start time, an auction end time, information about goods (auction object), the number of goods and so on.

23. The system of claim 21 or 22, wherein the second

auction knocking down data generation program stores only the auction

input data arrived between the auction start time and the auction end

time of the auction information data in the first storing means according

to input order.

24. The system of claim 23, wherein the second auction

knocking down data generation program generates auction knocking

down data constructed with auction input data stored in the first storing

means and having the input order smaller than the number of goods.

25. The system of claim 23, wherein knocking down of the goods is instantly notified to a caller of the auction input data when the input order of the auction input data is smaller than the number of goods of the auction information data.

26. The system of claim 1 or 7 or 21 , wherein the auction input data includes an identification signal of a person participating in the auction.

27. The system of claim 1 or 7 or 21 , wherein the auction input data is generated by pressing a certain button of a telephone by an auction participant.

28. The system of claim 1 or 7 or 21 , wherein further comprising: a third CPU; a third input means being inputted the auction information data and the auction result data; a fifth storing means storing the auction information data and the ■ auction result data; and a statistics server storing a sixth storing means storing an auction statistics data generation program generating auction statistics data by processing the auction information data and the auction result data and storing it in the fifth storing means.

29. The system of claim 28, wherein the auction statistics data generation program generates auction statistics data constructed with data included in the auction information data and the auction result data.

30. The system of claim 1 , further comprising: a synchronization means synchronizing the time of the automatic answering server and the auction server.

31. The system of claim 30, wherein the synchronizing means synchronizes the time at least before starting the auction.

32. The system of claim 1 or 7 or 21 , further comprising: an advice system performing receipt of money and delivery of goods with a successful bidder.

33. The system of claim 32, wherein the advice system additionally performs a selling contract with a person purchasing the auction object.