WO2002041180A1

WO2002041180A1 - Method for delivering information, computer for delivering information, and information delivering system employing it

Info

Publication number: WO2002041180A1
Application number: PCT/JP2000/008045
Authority: WO
Inventors: Waka Harada; Takanori Akiyoshi
Original assignee: Kabushiki Kaisha Toshiba
Priority date: 2000-11-15
Filing date: 2000-11-15
Publication date: 2002-05-23
Also published as: JP3577068B2; JPWO2002041180A1

Abstract

An information delivery system for delivering information selectively depending on the situation of a person to which information is delivered. An information delivering computer comprises a section for selecting information to be delivered depending on wicket information sent from a wicket machine in a station and a section for transmitting the selected delivery information.

Description

Armor information distribution method, computer for information distribution, and information distribution using the same

Technical field

The present invention relates to an information distribution computer that distributes various types of information through electronic media such as electronic mail, and an information distribution method. Background art

With the recent computerization, distribution of information such as product advertisements using electronic media such as e-mail has been performed. An information provider such as an advertiser can distribute information by sending information to be distributed by e-mail to an address of a target of information distribution. Disclosure of the invention

However, information is often distributed, for example, by sending e-mails to addresses extracted indiscriminately. As a result, information was not distributed according to the distribution target, and information that was not of interest to the distribution target was distributed in many cases.

For this reason, it was difficult for the information providers such as advertisers to expect the effect of information distribution.

In view of the above, an object of the present invention is to provide an information distribution system capable of selecting distribution information according to the situation of a distribution target person.

Another object of the present invention is to provide an information distribution system in which information of interest to a distribution target person is easily distributed. A further object of the present invention is to provide an efficient information distribution system for both the information provider and the distribution target.

(1) In view of the above, the information distribution method according to the present invention comprises: a ticket information receiving step of receiving ticket information from a ticket gate at a station; and a ticket information receiving step. A distribution selecting step of selecting distribution information and a distribution destination, and a distribution information transmitting step of transmitting the distribution information selected in the distribution selection step to the distribution destination are provided.

Since the distribution information is selected according to the ticket gate information, the information of interest to the distribution target person is easily distributed.

Here, the selection of the distribution information in the distribution information selection step can be performed in accordance with entry / exit identification information for identifying entry and exit from the station included in the ticket gate information.

Appropriate information can be distributed depending on whether the train is entering or leaving the station.

Further, the selection of the distribution information in the distribution information selection step can be performed in accordance with a time at which the distribution information is transmitted.

By selecting the distribution information according to the transmission time, more appropriate information can be distributed.

Further, the selection of the distribution information in the distribution information selecting step is performed as an entry from the station based on the settlement information from the fare adjustment machine at the station, and to the station based on the sales information from the ticket vending machine at the station. Can be done as an admission. It is possible to identify entry and exit from the station not only with ticket information but also with checkout information and sales information.

Further, the method may further include a distribution destination selecting step of selecting a distribution destination of the distribution information based on the ticket inspection information. This delivery selection The selection step may be before or after the distribution information selection step as long as it is before the distribution information transmission step.

For example, the distribution destination can be selected based on ticket gate user identification information that identifies a user of the ticket gate included in the ticket information.

(2) The information distribution method according to the present invention includes a step of detecting that a user has passed a ticket gate at a station, and a step of reading distribution information selected based on the personal information of the user from a database. And transmitting the distribution information to a distribution destination designated by the user in advance.

It is possible to select appropriate distribution information based on the personal information of the user.

(3) In the information distribution method according to the present invention, the step of detecting that the user has passed the ticket gate at the station, and the step of reading the distribution information corresponding to the desired distribution content selected in advance by the user from the database And transmitting the distribution information to a distribution destination specified by the user in advance.

It will also be possible to distribute information according to the user's wishes and collect fees in some cases.

(4) The information distribution computer according to the present invention includes: a distribution information selection unit that selects distribution information in response to ticket gate information from a ticket gate at a station; and a distribution information selection unit that selects the distribution information selected by the distribution information selection unit. And a transmission unit for transmitting.

Since the distribution information is selected according to the ticket gate information, interesting information is easily distributed to the distribution target person.

Here, the distribution information selection unit can select the distribution information in accordance with the entry / exit identification information for identifying entry and exit from the station included in the ticket information. Appropriate information can be distributed depending on whether the train is entering or leaving the station.

Further, the distribution information selecting section can select the distribution information in accordance with a time at which the distribution information is transmitted.

Further, the distribution information selection unit selects distribution information as an entry from the station based on the settlement information from the fare adjustment machine at the station, and enters the station based on sales information from a ticket vending machine at the station. Can be selected as distribution information. It is possible to identify entry and exit from the station not only with ticket information but also with checkout information and sales information.

Further, the information distribution computer may further include a distribution destination selection unit that selects a distribution destination of the distribution information based on the ticket information.

For example, the distribution destination selection unit can select the distribution destination based on ticket gate user identification information that identifies a user of the ticket gate included in the ticket inspection information.

(5) An information distribution system according to the present invention includes at least a ticket gate system provided with a means for transmitting ticket gate information, receiving ticket gate information from the ticket gate system, and responding to the content of the ticket gate information. The information distribution computer according to the above (4), which distributes information.

Appropriate information can be distributed from the information distribution computer based on the ticket inspection information transmitted from the ticket inspection system. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 shows information distribution according to an embodiment of the present invention: It is a conceptual diagram.

2A to 2E are conceptual diagrams showing the contents of ticket gate information, free distribution information, paid distribution information, personal information, and commuter pass information, respectively.

FIG. 3 is a flowchart showing an outline of an operation procedure of the information distribution system according to the present embodiment.

Fig. 4 shows an example of the display screen for advertisement distribution application.

FIG. 5 is a flowchart showing details of the distribution destination registration step shown in FIG.

Figure 6 is an example of the information distribution service application display screen.

FIG. 7 is a flowchart showing details of the information distribution step shown in FIG. .

FIG. 8 is a flowchart showing a procedure for updating commuter pass information DB.

FIG. 9 is a flowchart showing a procedure for updating personal information DB. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

(First Embodiment)

FIG. 1 is a conceptual diagram illustrating an overall configuration of an information distribution system according to an embodiment of the present invention. As shown in FIG. 1, the information distribution system according to the present embodiment includes an information distribution computer 10, a station ticket gate system 20, an information provider 30, an information provider antenna 40, and a mobile terminal 50. Be composed. In the present embodiment, the information distribution computer 10 selects the distribution information to be distributed based on the information provided from the station ticket gate system 20, so that the information can be distributed according to the situation of the distribution target person. Become.

Note that although only one station ticket gate system 20 is shown in Fig. 1, there are usually multiple stations as they can be installed at each transportation station. is there. In general, there are a plurality of information source computers 30 and a plurality of portable terminals 50.

The distribution information distributed by this information distribution system includes both free information (free content) such as advertising information and paid information (paid content) provided for a fee.

The information distribution computer 10 distributes information to the portable terminal 50 via the information distribution antenna 40, and includes a computer main body 11 and a DB configured on an auxiliary storage device such as a hard disk. (Database) Consists of 1 2. The computer body 11 is composed of a distribution information selection section 13 for selecting information to be distributed, a distribution destination selection section 14 for selecting an information distribution destination, a station ticket gate system 20 and an information providing computer 30 and the like. It consists of a transmission / reception unit 15 for transmission and reception. DB12 is a distribution information DB16 in which the information to be distributed is stored, personal information DB17 in which personal information on the distribution target is stored, and a period that guarantees transportation users to get on and off for a certain period of time. It consists of a commuter pass information DB 18 in which ticket information is stored, and a distribution history DB 19 in which information on the history of information distribution is stored.

The station ticket gate system 20 is a system related to ticket gates at stations where passengers get on and off trains, subways, and other transportation systems. The information distribution computer 10 provides ticket gate information on user ticket gates. Etc. are provided.

The station ticket gate system 20 is a commuter pass issuing machine 21 that issues commuter tickets to users, an automatic ticket gate machine 22 that automatically performs ticket gates for users 22, an automatic fare payment machine that automatically adjusts boarding fares 23. It consists of an automatic ticket vending machine 24 that automatically sells tickets to users. In addition, the station ticket gate system 20 does not need to always include all of these elements. For example, the station ticket gate system 20 may include only the automatic ticket gate 22. The information provider computer 30 is used by the advertiser or the content provider to send distribution information to the information distribution computer 10 and is connected to the information distribution computer 10 and a network such as the Internet. Therefore, they are connected.

The mobile terminal 50 is for the information distribution target to receive information distribution, and includes an antenna 51 for receiving radio waves from an information distribution antenna, a display unit 52 such as a liquid crystal display (LCD) 52, It comprises an input unit 53 such as a keyboard.

The mobile terminal 50 may be a personal telephone such as a mobile phone or a PHS (Personal Handy Phone system), or a mobile phone such as a mobile PC (Personal Computer), a notebook PC, or a PDA (Personal Digital Assistant). Any of the personal terminals can be used.

When the information provided is free information such as advertisements, the information provider who is the advertiser pays the advertisement information and the advertisement fee to the company that operates the information providing computer 10, and the advertisement information is the distribution information. Registered in DB16. On the other hand, the distribution target has registered in the personal information DB 17 the genre of the advertisement desired to be distributed. As a result, only advertisements of the genre desired by the distribution target are distributed. Therefore, there is a high possibility that the information to which the distribution target person is interested is distributed, and the advertisement can be performed efficiently for the advertiser.

When the provided information is paid information such as paid content, the distribution target pays the content distribution fee to the operating company of the information distribution computer 10 for distribution of the desired content. This operating company obtains the distribution brokerage fee from the content distribution fee as a fee, and hands over the remainder to the information provider such as a content provider, as a content fee.

Figure 2 shows the contents of the ticket gate information.

Figure 2A shows the contents of ticket gate information provided by the station ticket gate system 20. It is a conceptual diagram. As shown in Figure 2A, the ticket gate information includes "gate ticket station identification information",

Includes “entrance and entry information” and “commuter pass identification key”. The “gate ticket station identification information” is information for identifying the station that performed the ticket gate, for example, as “Tokyo Station”. “Entry and exit information” is information for distinguishing entry and exit from the station. The `` key to use commuter pass identification '' is information for specifying the commuter pass used at the ticket gate, and consists of a combination of the commuter pass issuing station, issuing machine number, and the pass number of the commuter pass itself. . The “commuter pass identification key” functions as ticket gate user identification information that identifies the ticket gate user. The "used commuter pass identification key" is a type of commuter pass identification key, similar to the "current commuter pass identification key" and the "old commuter pass identification key" described later with reference to Fig. 2E. Has functions.

FIGS. 2B and 2C are conceptual diagrams showing the states of free distribution information and paid distribution information in the distribution information stored in distribution information DB 16, respectively.

In the free distribution information, the “distribution information” itself and “free distribution range”

The “free distribution information category” is registered in the distribution information DB 16. The “free delivery range” is information that specifies the range to which the free delivery information is to be distributed, and may include the age, gender, occupation, distribution area, day and time of distribution of the distribution target, etc. . The “free delivery information category” indicates that the information to be delivered is “coupon”,

Indicates whether the category corresponds to “bargain”, “new release” of product, etc., “lunch”, “dinner”, etc.

For paid distribution information, "paid distribution range"

“Paid classification” and “paid distribution information classification” are registered in the distribution information DB 16. The “paid distribution range” is information for specifying a range to which the paid distribution information is to be distributed, and may include, for example, age restrictions, gender restrictions, and the like. The “paid category” indicates a billing system for information to be distributed, and is represented by, for example, a fixed monthly fee, a price per unit information, or hourly billing. "Paid distribution information area “Minute” is information that expresses the content of information to be distributed by classifying it into “euse”, “sports”, “stock prices”, “novels”, etc.

FIG. 2D is a conceptual diagram showing personal information stored in personal information DB 17. As shown in Figure 2D, personal information includes “personal information key”, “personal identification data”, “personal attribute”, “delivery address”, “delivery application content (free)”, “delivery application content”. (Paid) ". The “personal information key” is information for identifying an individual, for example, an individual ID number. This “personal information! Information key” is information that does not change even when the commuter pass is updated, and may be appropriately added to the information distribution computer 10. “Individual identification data” is information such as an address, name, and telephone number that identifies a distribution target. “Individual attributes” indicate attributes such as age, gender, area (address), occupation, etc. of the target audience. The “delivery destination address” is, for example, an e-mail address of the information distribution destination that specifies the information distribution destination. “Distribution application content (free)” and “distribution application content (paid)” are information for specifying the contents of free distribution information and paid distribution information desired to be distributed, respectively.

FIG. 2E is a conceptual diagram showing the contents of commuter pass information stored in commuter pass information DB 18. As shown in Figure 2E, the commuter pass information includes “current commuter pass specific key”, “departure station”, “arrival station”, “old commuter pass specific key”, and “personal information key”. The "current commuter pass identification key" is the commuter pass specific information for specifying the current commuter pass, and in the same way as the "commuter pass specification key" already described, for example, the commuter pass issuing station and issuing machine And the combination of the pass number and the pass number of the commuter pass itself. “Departure station” and “Destination station” are used to identify the starting and ending stations where commuters can board. The “old commuter pass identification key” is information for identifying the old commuter pass when the commuter pass is renewed. Similar to the “current commuter pass identification key,” the issuing station, issuer machine number, Consists of a combination of the ticket numbers of the tickets themselves. "Personal information key" means "Personal information key" in personal information It is the same and represents the correspondence between commuter pass information and personal information (if the personal information key is the same for commuter pass information and personal information, both are information about the same person).

FIG. 3 is a flowchart showing an outline of an operation procedure of the information distribution system according to the present embodiment. After the distribution information is registered (step S10) and the distribution destination is registered (step S20) as shown in Fig. 3, the registered distribution information is distributed to the registered distribution destination (step S30). . Then, the registration content is updated as needed (step S40). Thereafter, the process returns to step 30 to distribute information as appropriate. Note that the order of registration of distribution information (step S10) and registration of distribution destination (step S20) may be reversed, and updating of registration (step S40) is performed in another step S10. This may be performed between S30 and S30.

A. Registration of distribution information (Step 10)

FIG. 4 is an example of an advertisement distribution application display screen used for registration of distribution information in step 10. This display screen is displayed on the information providing computer 30 and is used when an advertiser wants to distribute advertisement information. The information input here is received by the information distribution computer 10 and stored in the distribution information DB 16. Figure 4 shows the columns for “Advertising Member No”, “Advertising Period”, “Advertising Time”, “Delivery Location & Timing”, “Customer Attribute Designation”, “Information Classification”, and “Advertising Content”. Have been.

In the column of “Advertising member No”, the membership number is entered when the information distribution system adopts the membership system, and the advertiser is specified.

The columns of “Advertising period”, “Advertising time”, “Delivery location & timing”, and “Customer attribute designation” indicate information corresponding to “Free distribution range” of the free distribution information shown in Figure 2B. It is for input. "Ad period", "Ad time" The columns are for specifying the period (year, month, day) for advertising and the time zone, respectively. The "Distribution location &timing" column indicates the line and station where the distribution target will perform the distribution when the ticket is issued, and whether the distribution will be performed when entering, exiting, or transiting the line. Is to be specified.

"Customer attribute designation" includes "sex" (male, female, unspecified), "age" (20s, 30s, 40s, 50s, unspecified), and "occupation" "(Employee, student, unspecified).

The “information category” is for inputting information corresponding to the “free information category” of the delivery information shown in Figure 2B. Figure 4 shows examples of “Issuing a coupon ticket”, “Information on bargain sale at stores”, “Introducing new products and new events”, “Information on lunch”, and “Information on dinner”. Each item is shown and all that apply are selected.

The “advertisement content” column is for inputting information corresponding to “free distribution information” shown in FIG. 2B. The store name, phone number, and nearest station to be advertised may be entered here, but if a registered member, these store names can be omitted. That is, if information such as a store name is registered at the time of member registration, the store name and the like can be found from the member number.

When the “Send” button is clicked after inputting the distribution information, the input information is transmitted to the information distribution computer 10 and stored in the distribution information DB 16. Then, when distributing the information, it is extracted from the distribution information DB 16.

B. Registration of information distribution destination (Step 20)

Next, the details of step S20 of registering a distribution destination will be described.

FIG. 5 is a flowchart showing details of the procedure of step 20. Here, the case of applying for information distribution together with the application for commuter passes of transportation such as trains is shown. That is, commuter pass application and information distribution application The procedure is simple for both the provider of the distribution information and the distribution target.

(1) The user of the transportation system applies for a commuter pass at the commuter pass issuing machine 21 or at a station window (step S21). As a result of this application, a commuter pass will be issued

Here, the commuter pass information shown in FIG. 2E is generated with the issuance of the commuter pass. This commuter pass information is sent to the information distribution computer when the next application for information distribution is completed, and is stored in the commuter pass information DB 18.

(2) The user who has obtained the commuter pass applies for the information distribution service as needed (step S22). This application may be performed by providing the commuter pass issuing machine 21 itself with an information distribution application function, or may be performed using an information distribution application input device installed near a station window.

Figure 6 shows an example of the information distribution service application input screen displayed on the commuter pass issuing machine 21. As shown in Fig. 6, the application input screen includes “Delivery destination e-mail address”, “Would you like to check the operation status according to the commuter pass section?” (“Operation information request”), and “Bus and taxi information”. Do you want operation information? "(" Other transportation operation information request ")," information desired station "," desired information classification ",

There are input fields for "desired store attribute" and "Do you want paid content?" ("Paid information desired"). The information input here is received by the information distribution computer 10 and stored in the personal information DB 17.

The “delivery destination address” corresponds to the “delivery destination address” in FIG. 2D. For example, enter the address of an e-mail for which information is to be distributed.

The columns for “Operation Information Request”, “Other Transportation Operation Information Request”, “Information Request Station”, “Request Information Classification”, and “Store Attribute” are shown in the “Application Content (Free)” column in Figure 2E. Corresponding to “Operating information request” is a field for inputting whether or not there is an operating information distribution request. "Other transportation operation information request" This column is used to enter whether or not you want to distribute operating information (transit information, etc.) for buses and taxis when you purchase a commuter pass. “Information desired station” is a column for inputting a range of stations for which information distribution is desired. This entry includes “all within the commuter pass section (including when passing)”, “only at commuter pass departure, arrival, and transfer stations”, and “stations where passengers get on and off regardless of commuter pass section” This is done by inputting a check in the check box of “Other desired stations” and entering a specific station name in “Other desired stations”. The “desired information category” is a field for inputting the category of information desired to be distributed. This column is for "All", "Issuance of coupons", "Bargain sale information", "New product launches, new events", "Lunch information", "Dinner information" These items correspond to the “free distribution information category” in Figure 2B. Then, in the column of "desired information category", select all the corresponding items.

The “desired store attribute” is a column for inputting the type of store or the like related to the advertisement information desired to be distributed. This column is for “all”, “department store or supermarket”, “restaurant or restaurant”, “fashion-related”, “perishable food-related”, “books”, “music-related”, “cinema”, It is divided into each item of "Museum", and all the check boxes of the corresponding items are checked _c

In the "Do you want to subscribe to paid content" box, you can check either the "Yes" or "No" checkbox. If the “yes” check box is checked, use the paid content application screen that appears separately later to enter the desired paid content that you want to distribute. The information entered at this time corresponds to the “paid content” in Figure 2D.

After completing the application on the application screen shown in Fig. 6, click the “Apply” button. At this time, if the “Yes” item in the “Do you want to subscribe to paid content?” Column is checked, the screen switches to the paid content application screen and performs the specified input. Here, among the personal information shown in Fig. 2D, the "personal identification data" and "individual attributes" columns are based on the information input to the commuter pass issuing machine 21 when the commuter pass was purchased. The entry on the application screen in step 6 is not required. Also, since the “personal identification key” is automatically given by the information distribution computer 10 for association with commuter pass information, this input is unnecessary.

When purchasing a commuter pass and applying for information distribution separately, it is necessary to specify the commuter pass when applying for information distribution. This identification can be performed using the “current commuter pass identification key” (Fig. 2E). For example, by entering a commuter pass identification key written on the commuter pass, reading from commuter pass magnetic information, or reading from the IC in a commuter pass using an IC card, the commuter pass can be specified. It becomes possible.

(3) The commuter pass information entered when applying for the commuter pass and the personal information entered on the application screen shown in Fig. 6 are transmitted from the commuter pass issuing machine 21 to the information distribution computer 10 ( Step S23), the commuter pass information DB 18 and the personal information DB 17 are registered and stored respectively (step S24).

C. Delivery of information (Step 30)

FIG. 7 is a block diagram showing a detailed procedure of information distribution in step 30.

(1) The information distribution target uses a commuter pass to conduct a ticket gate, etc., so that the “used commuter pass identification key” shown in FIG. 2A is read (step S301). This reading can be done not only by using automatic ticket gates 22 and changing gates, but also by using a commuter pass when paying for a fare using the automatic fare adjustment machine 23 or purchasing a ticket using the automatic ticket vending machine 24. Is also performed.

(2) “Commuter pass identification key” read out As part of the ticket gate information shown in Fig. 2A, it is transmitted from the automatic ticket gate 22 etc. to the information distribution computer 10 (step S3002). ). When the fare is settled or a ticket is purchased, the settlement information from the fare automatic teller machine 23 and the sales information from the automatic ticket vending machine 24 are transmitted to the information distribution computer 10.

(3) The distribution destination selection unit 14 of the information distribution computer 10 selects a distribution destination based on the ticket gate information and the like (step S303).

This selection is made by extracting the “personal information key” corresponding to the “use pass identification key” included in the ticket information with reference to the commuter pass information DB 18 and further referring to the personal information DB 17 This is done by extracting the “destination address” corresponding to the “personal information key”.

In the case of fare settlement or ticket purchase, the “destination address” corresponding to the “commuter pass identification key” included in the settlement information or sales information is extracted.

(4) Thereafter, the distribution information is transmitted in order of importance. In Fig. 7, paid information is distributed prior to free information because paid information is more important to both the information provider and the distribution target than free information.

First, it is determined whether or not there is a desire to distribute the fee information by referring to the column of “subscription content (paid)” in the personal information (step S304).

If the distribution target person wishes to distribute paid information, distribution information is selected from the distribution information DB 16 (step S305), and transmitted and received by the transmitting / receiving unit 15 and the information distribution antenna 40, For example, distribution by e-mail is performed (step S306). The selection of the distribution information at this time is performed by the distribution information selection unit 13.

The distributed information is received by the mobile terminal 50 via the antenna 51 and displayed on the display unit 52 as characters, images, and the like. As a result, the distribution target can read the distribution information. When the distribution of the information is completed, the distribution history of which content is distributed to which distribution target and when is registered in the distribution history DB 19. The distribution history DB 19 is used to analyze the distribution history and distribute information efficiently. This specific example will be described later.

If the determination in step 304 is "none", steps S305 to S307 are not performed, and the flow shifts to step S308.

(5) After that, to distribute free information, refer to the “Application content (free)” column of personal information to determine whether or not you want to distribute free information (Step S308) Steps S308 to S311 correspond to steps S305 to S307, respectively, and are duplicated because there is no essential difference except for the difference between whether the information is paid or free. The description is omitted.

As described above, information distribution and distribution history registration are performed. D. Update Registration (Step 40)

The step 40 of updating the registered contents in the DB 12 of the information distribution computer 10 will be described more specifically.

FIG. 8 is a flowchart showing a procedure for updating commuter pass information DB 18 in accordance with a commuter pass continuation procedure.

(1) The information distribution target applies for commuter pass continuation and a commuter pass is issued (step 41). This continuous commuter pass is issued by, for example, a commuter pass issuing machine 21.

(2) Commuter pass identification keys of the commuter pass before renewal and the renewed commuter pass are transmitted from the commuter pass issuing machine 21 to the information distribution computer 10 (step S42).

(3) Search the commuter pass information DB 18 and extract the “current commuter pass specific key” corresponding to the commuter pass specific key of the pre-update commuter pass. Then, the current commuter pass identification key is added to the old commuter pass identification key The “1” is rewritten to the commuter pass specific key of the pre-update commuter pass, thereby updating the commuter pass information DB (step S43).

At this time, if the “personal information key” is a number assigned to each individual, there is no need to rewrite the personal information. However, since information such as address, telephone number, and age may change, personal information DB 18 may be updated in response to the issuance of a commuter pass.

FIG. 9 is a flowchart showing a procedure for updating the personal information DB 17 in accordance with a change in the distribution destination.

(1) Reason for updating the personal information DB occurs due to the combination of the recipients (step S45). This update event occurs based on a request to change the e-mail address of the distribution destination, stop distribution, or change the content of the distribution information.

(2) The distribution target reads out and confirms his / her current personal information (step S46).

The reading of the personal information can be performed, for example, by transmitting the “current commuter pass identification key”, the “destination address”, etc. from the mobile terminal 50 to the information distribution computer 10. The information distribution computer 10 that has received the “current commuter pass specific key” and the like transmits the personal information corresponding to the “current commuter pass specific key” to the portable terminal 50. In the case of the "current commuter pass identification key", search the commuter pass information DB 18 and extract the "personal information key" corresponding to the "current commuter pass specific key", and respond to this "personal information key" Your personal information is sent. When the “destination address” is used, the personal information DB 17 is searched for by the “destination address” to extract the desired personal information.

Note that this reading may be performed by using a PC (Personal Computer) or a terminal appropriately installed in a station other than the portable terminal 50.

(3) The distribution target confirms the current personal information and changes the personal information. Enter the part you want to change. Then, the personal information for updating is transmitted from the mobile terminal 50, the PC, the station-installed terminal, and the like.

(4) The update personal information is received by the information distribution computer 10, and the personal information DB 17 is updated based on the update personal data.

(Specific examples of distribution information)

Here, the details of the correspondence between the ticket gate information and the distribution content to be selected will be further described.

As examples of the contents of the distribution information, we will describe in more detail each of transportation information, free information on store information around stations, and paid contents. (1) Distribution of transportation operation information

① Delivery of operation information

When the information distribution target enters the station through the automatic ticket gate 22, the operation information (delay information, transfer information, etc.) of the used route or the scheduled transfer route can be notified to the mobile terminal 50 as appropriate. . The information distribution target can receive the train operation information more reliably than by posting or broadcasting, and can take measures against operation delays and study detours.

For example, for regular users from My 莲 jiji Station on the Tokyu Line to Hamamatsucho via Yokohama Station, at the timing of entering at My 莲 jiji Station, “The Tokaido Line is suspended due to a traffic light failure. The Yokosuka Line or Please use the Keihin Tohoku Line. " As a result, the information distribution target can consider a detour while riding the Tokyu Line.

②Distribution of transit time information (train)

When the information distribution target enters the station through the automatic ticket gate 22 and gets on the train, the departure time of the transit line (closer) will be calculated based on the time calculated from the entry time at the station and approaching the transfer station. From about 2 to 3). This As a result, the information distribution target person can understand whether there is enough time to make the connection or if it is urgent.

For example, when the information distribution target approaches Yokohama Station, the departure time of the Yokosuka Line and Keihin Tohoku Line is notified. In the case of 9:05, the information of "Yokosuka Line departure from Yokohama Station Z 9:11 departure 9:20 departure Keihin Tohoku Line No 9:10 departure 9:13 departure" is distributed. The target of information distribution can easily select, for example, the 9:11 Yokosuka Line on the premises of Yokohama Station.

③ Delivery of transit time information (other transportation)

In some cases, the information distribution target may use a fixed bus system from a certain station or use a taxi. At this time, when the information distribution target enters from the station, the arrival time and waiting time of the corresponding route bus or the waiting time of a taxi (or the number of taxi waiters, etc.) can be notified. Here, the timing of notification (information distribution) is calculated based on the time of entering the station on the route along the way, or when exiting from the connecting station. The arrival time of the bus may be uncertain due to traffic congestion, etc., and providing real-time information is a great benefit for the information distribution target. Also, if the user is notified that the waiting time of a taxi is long, he / she can make a taxi reservation from the portable terminal 50 on the spot.

For example, in the case of an information distribution target who uses a train from Hamamatsucho Station to Yokohama Station and uses a 59-route bus from Yokohama to his home, the approximate time of getting off at Yokohama from the entry time of Hamamatsucho is calculated. Is done. When the train approaches Yokohama Station around 19: 00, "59 bus departure time Zl9: 02 departure, 19: 20 departure" etc. is notified. Since the target of information distribution is not enough to take the 19:02 bus, they decided to take the 19:20 bus and could afford to shop at Yokohama Station for a short while.

(2) Provision of advertising information around stations Adjust the information (store information, bargain information, etc.) around the passing station, transfer station, and disembarkation station of the information distribution target according to the information distribution target's boarding, passing, or getting off timing Can be delivered. Here, advertisement effects can be improved by filtering distribution information according to the attributes (gender, age, taste, etc.) of the information distribution target. In addition, service information including time restrictions may be distributed.

For example, time service notification information of a pub near Yokohama Station can be delivered. Information distribution target person (male, company employee) is 1 9: 0 0 around, and close to the Yokohama station is a transfer station, "the Yokohama Station 3-minute walk tavern hundred, today 1 _9: 3 0 up to the enter the shop Free draft beer service ". The information distribution target, who was about to return straight, suddenly dropped off and went straight to Izakaya Ό o

As another example, it is possible to distribute information on the closing service of a supermarket in front of alighting stations.

Information distribution target person (woman, OL, living alone) 1 _9: 5 0 time, when to compete at home nearest station, "Super XX In 2 0: 0 0 closed before the delicatessen 8 0% discount being carried out," said Information is distributed. L thought he would buy a lunch at a convenience store near his home. L also decided to buy prepared food at a supermarket and return home.

As yet another example, it is possible to distribute information about a station building store that has led to a bargain sale in a hurry.

One fish shop in a station building purchased a large quantity of very good quality oysters, but did not sell as expected one hour before closing. If left as is, freshness will drop and it will not be sold. So, I hurriedly advertise the ad, "Fresh oysters for sale in the morning! 5 yen until the store closes at 20: 00! Or transfer, 20s ~ We decided to distribute it to 50 men and women in office.

(3) Content distribution

(1) By distributing the content desired by the information distribution target at the time of bidding (entrance to the station), daily content can be browsed on the train. As an example, suppose a company employee browses the Internet business-youth every morning. Company employee A (34 years old) receives Internet-related and youth content every morning when he enters the nearest station at home. As a result, you can browse youth content without having to spread newspapers on the train and without having to connect to the Internet. Also, you can always get new information. For example, if you go to work in the afternoon, you will get newer information than the morning newspaper. In addition, there is no need to receive extra content because you do not pass through ticket gates on days off or on business trips.

Another example is a company employee who commutes to a designated seat on an express train every day. Since this company employee has registered for the image content distribution service, a sports news digest and a serial drama in the morning can be automatically downloaded to the mobile terminal 50 when entering the nearest station at home. The drama series is hard to watch during the busy hours of the morning, but this service has made it possible to see it on the commuter train.

② The content desired by the information distribution target can be distributed at the time of bidding (entrance from the station).

For example, a case will be described in which cooking recipe content is received every evening. OL and Woko will receive daily cooking recipes only when they return early (when they can bid at the nearest station from 17: 00 to 19: 00). . It is convenient to purchase ingredients at the shopping street in front of the station while watching the cooking recipes. On days when returning home is delayed due to overtime, the company receives useless recipes. You don't have to.

As described above, the information distribution system according to the present invention selects the information to be distributed using the ticket inspection information when the information distribution target performs a ticket gate at a station, thereby obtaining information of interest to the distribution target. Distribution is easy.

Further, in the present invention, since the distribution target has registered the genre of information desired to be distributed, distribution of information of interest to the distribution target is further facilitated.

(Other embodiments)

The technical scope of the present invention is not limited to the above embodiment. Embodiments extended and changed with respect to the present invention are also included in the technical scope of the present invention.

In the above embodiment, each information distribution target is identified by a commuter pass, but the identification of the distribution target need not be limited to a regular period. It is used for ticket gates and checkouts at automatic ticket gates 22 and automatic fare adjustment machines 23, etc., and can be any type of authentication means that can authenticate the owner. For example, a personal ticket using an IC card (such as an IC card-type prepaid card) or an IC card-type commuter pass may be used. In the case of a personal ticket or the like using an IC card, information distribution can also be performed by predicting the range of the disembarkation station based on the use history recorded in the IC.

Although information is provided using the mobile terminal 50, an information providing tool that provides information widely, such as a video device (electronic advertisement or the like) in a station yard or a train, may be used.

At this time, when a person whose attribute can be specified passes through the ticket gate, the content of the electronic advertisement using the video equipment in the station yard or in the car can be changed according to the attribute, and the advertising effect can be improved. In other words, the distribution history of the distribution history DB 19 is analyzed, and the distribution time, the personal attributes of the distribution target person, and the contents of the distribution information Determining the correspondence enables efficient distribution of information.

For example, in the morning hours when there are many employees visiting the company, advertisements for business-related products or company employees are distributed, and in the evening when students use more, advertisements for students are distributed. In addition, during periods when regular users decrease, the contents of electronic advertisements are changed for housewives, assuming that housewives are mainly used.

Also, for example, a one-month analysis of “personal attributes” of company employees who bid in the morning from 8:00:00 to 8:30 found that 60% of male employees and 40% of female employees . Similarly, for males and female employees at 8:30 to 9: 00: 00 / °. Women association employees were 20%. From these results, if there is not much difference in the number of people passing, it can be said that the effect of advertising for female office workers is higher for 8:00 to 8:30, and that the advertising content can be changed depending on the time of day.

The information distribution method is not limited to electronic mail. It is also possible to distribute multimedia contents including image information by high-speed wireless or the like. The information can be provided not only from the information providing computer 30 but also from the mobile terminal 50. Industrial applicability

In the information distribution method according to the present invention, the distribution information can be appropriately selected based on the ticket gate information from the station ticket gate system. As a result, it is easy to distribute information of interest to the information distribution target person, and the efficiency of information distribution can be improved. .

ADVANTAGE OF THE INVENTION According to this invention, the computer for information distribution which can distribute information efficiently to a portable terminal etc. and an information distribution system using the same can be provided.

Claims

The scope of the claims

1. A ticket information receiving step of receiving ticket information from a ticket gate at a station, and a distribution information selecting step of selecting distribution information in response to the ticket information received in the ticket information receiving step.

A distribution information transmitting step of transmitting the distribution information selected in the distribution information selecting step;

An information distribution method, comprising:

2. The selection of the distribution information in the distribution information selection step is performed in accordance with entry / exit identification information for identifying entry and exit to the station included in the ticket information.

2. The information distribution method according to claim 1, wherein:

3. The distribution information selected in the distribution information selection step is, when the entry / exit identification information indicates entry to the station, operation information indicating an operation status of a use route, or another route or another route. Transit information indicating the status of transit to transportation

3. The information distribution method according to claim 2, wherein:

4. The information distribution method according to claim 3, wherein the transmission of the transit information in the distribution information transmitting step is performed after a lapse of time considering a required time from the ticket gate to a transit station. .

5. The distribution information selected in the distribution information selecting step is information on stores around the station when the entry / exit identification information indicates participation from the station.

3. The information distribution method according to claim 2, wherein:

6. The transmission of the store information in the distribution information transmission step is performed within a predetermined time after the ticket gate at the ticket gate. 6. The information distribution method according to claim 5, wherein:

7. The distribution information selected in the distribution information selecting step is, when the entry / exit identification information indicates entry to the station, information on a store around a predetermined station on a use route;

The transmission in the distribution information transmitting step is performed after a lapse of time considering a required time from the ticket gate at the ticket gate to the predetermined station.

3. The information distribution method according to claim 2, wherein:

8. The distribution information selected in the distribution information selection step is based on a user's prior request.

3. The information distribution method according to claim 2, wherein:

9. The selection of the distribution information in the distribution information selection step is performed according to a time at which the distribution information is transmitted.

2. The information distribution method according to claim 1, wherein:

10. The information according to claim 2, wherein the selection of the distribution information in the distribution information selection step is performed as participation from the station based on settlement information from a fare adjustment machine at the station. 10. Delivery method.

11. The information distribution according to claim 2, wherein the selection of the distribution information in the distribution information selection step is performed as an entrance to the station based on sales information from a ticket vending machine at a station. Method.

1 2. The distribution destination transmitted in the distribution information transmitting step is one of a mobile terminal, a terminal in a train, and a terminal in a station yard.

2. The information distribution method according to claim 1, wherein:

13. A distribution destination selection step of selecting a distribution destination of the distribution information based on the ticket inspection information is further provided.

2. The information distribution method according to claim 1, wherein:

1 4. The selection of the ticket information in the delivery destination selection step is based on the ticket gate This is performed based on the ticket gate user identification information that identifies the user of the ticket gate included in the information

14. The information distribution method according to claim 13, wherein:

15. The selection of the distribution destination in the distribution destination selection step is performed using a distribution destination database that stores distribution destination addresses.

14. The information distribution method according to claim 13, wherein:

1 6. The delivery address stored in the delivery database is the delivery address registered when the commuter pass was issued.

16. The information distribution method according to claim 15, wherein:

17. Detecting that the user has passed the ticket gate at the station, and reading the distribution information selected from the database based on the personal information of the user,

Transmitting the distribution information to a distribution destination specified by the user in advance; and

An information distribution method, comprising:

18. A step of detecting that the user has passed the ticket gate at the station, and a step of reading out from the database distribution information corresponding to the content desired by the user in advance.

An information distribution method, comprising:

1 9. A distribution information selection unit that selects distribution information in response to ticket gate information from the ticket gates at the station;

A transmission unit for transmitting the distribution information selected by the distribution information selection unit.

20. The distribution information selection unit determines whether to enter a station included in the ticket information. Select distribution information according to entry / exit identification information that identifies entry

An information distribution computer according to claim 19, characterized in that:

2 1. The distribution information selection unit, when the entry / exit identification information indicates entry to the station, operation information indicating an operation status of a use route, or connection to another route or another transportation means The connection information indicating the status of the traffic as distribution information

20. The information distribution computer according to claim 20, wherein:

22. The transmission unit transmits the transit information after a lapse of time considering a required time from the ticket gate to a transit station.

21. The information distribution computer according to claim 21, wherein:

23. The delivery information selection unit according to claim 20, wherein when the entry / exit identification information indicates entry from the station, information on a store around the station is selected as the delivery information. Information distribution computer.

24. The store information is transmitted within a predetermined time after the ticket gate at the ticket gate.

23. The information distribution computer according to claim 23, wherein:

25. The distribution information selection unit, when the entrance / exit identification information indicates entry to the station, selects information of a store around a predetermined station on a use route as distribution information,

The transmitting unit transmits the information of the store after a lapse of time considering a required time from the ticket gate at the ticket gate to the predetermined station.

20. The information distribution computer according to claim 20, wherein:

26. The distribution information selection section selects the distribution information based on a user's prior request.

20. The information distribution computer according to claim 20, wherein:

2 7. The distribution information selecting unit corresponds to a time at which the distribution information is transmitted. And select the distribution information

28. The distribution information selection unit selects distribution information as an entry from the station based on the payment information from the fare payment machine at the station.

20. The information distribution computer according to claim 20, wherein:

29. The distribution information selection unit selects distribution information as entrance to the station based on sales information from a ticket vending machine at the station.

20. The information distribution computer according to claim 20, wherein:

30. The delivery destination of the delivery information is one of a mobile terminal, a terminal in a train, and a terminal in a station premises.

31. A distribution destination selection unit for selecting a distribution destination of the distribution information based on the ticket inspection information is further provided.

32. The information according to claim 31, wherein the distribution destination selection unit selects the distribution destination based on ticket gate user identification information for identifying a user of the ticket gate included in the ticket inspection information. Delivery computer.

3 3. The distribution destination selection unit selects the distribution destination using a distribution destination database that stores distribution destination addresses.

31. The information distribution computer according to claim 31, wherein:

3 4. The delivery address stored in the delivery database is the delivery address registered when the commuter pass was issued.

34. The information distribution computer according to claim 33, wherein:

35. Claims 19 to 3 wherein at least a ticket gate system includes means for transmitting ticket gate information, and receives the ticket gate information from the ticket gate system and distributes information in accordance with the content of the ticket gate information. The information distribution combo described in 4 Data and

An information distribution system comprising:

36. A recording medium on which a program for causing a computer to execute the procedure of the information distribution method according to claim 1 to 18 is recorded.

37. A recording medium in which a program for causing a computer to function as the information distribution computer according to claim 19 is recorded.