WO2002056210A3 - Personalized profile based advertising system and method with integration of physical location using gps - Google Patents

Personalized profile based advertising system and method with integration of physical location using gps Download PDF

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Publication number
WO2002056210A3
WO2002056210A3 PCT/EP2001/014843 EP0114843W WO02056210A3 WO 2002056210 A3 WO2002056210 A3 WO 2002056210A3 EP 0114843 W EP0114843 W EP 0114843W WO 02056210 A3 WO02056210 A3 WO 02056210A3
Authority
WO
WIPO (PCT)
Prior art keywords
location
advertising
gps
current
personalized
Prior art date
Application number
PCT/EP2001/014843
Other languages
French (fr)
Other versions
WO2002056210A2 (en
Inventor
Kevin Trung Cao
Daniel Alexander Ford
Reiner Kraft
Original Assignee
International Business Machines Corporation
Ibm Deutschland Gmbh
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by International Business Machines Corporation, Ibm Deutschland Gmbh filed Critical International Business Machines Corporation
Priority to AU2002233269A priority Critical patent/AU2002233269A1/en
Priority to KR1020037009048A priority patent/KR100684560B1/en
Publication of WO2002056210A2 publication Critical patent/WO2002056210A2/en
Publication of WO2002056210A3 publication Critical patent/WO2002056210A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Abstract

Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his / her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address / directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.
PCT/EP2001/014843 2001-01-10 2001-12-15 Personalized profile based advertising system and method with integration of physical location using gps WO2002056210A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2002233269A AU2002233269A1 (en) 2001-01-10 2001-12-15 Personalized profile based advertising system and method with integration of physical location using gps
KR1020037009048A KR100684560B1 (en) 2001-01-10 2001-12-15 Personalized profile based advertising system and method with integration of physical location using gps

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/757,901 US20020091568A1 (en) 2001-01-10 2001-01-10 Personalized profile based advertising system and method with integration of physical location using GPS
US09/757,901 2001-01-10

Publications (2)

Publication Number Publication Date
WO2002056210A2 WO2002056210A2 (en) 2002-07-18
WO2002056210A3 true WO2002056210A3 (en) 2003-08-28

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Family Applications (1)

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PCT/EP2001/014843 WO2002056210A2 (en) 2001-01-10 2001-12-15 Personalized profile based advertising system and method with integration of physical location using gps

Country Status (5)

Country Link
US (1) US20020091568A1 (en)
KR (1) KR100684560B1 (en)
AU (1) AU2002233269A1 (en)
TW (1) TWI286284B (en)
WO (1) WO2002056210A2 (en)

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