WO2004006066A2 - Enhanced network based promotional tracking system - Google Patents
Enhanced network based promotional tracking system Download PDFInfo
- Publication number
- WO2004006066A2 WO2004006066A2 PCT/US2003/021387 US0321387W WO2004006066A2 WO 2004006066 A2 WO2004006066 A2 WO 2004006066A2 US 0321387 W US0321387 W US 0321387W WO 2004006066 A2 WO2004006066 A2 WO 2004006066A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- merchant
- links
- affiliate
- clearinghouse
- promotional
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/085—Payment architectures involving remote charge determination or related payment systems
- G06Q20/0855—Payment architectures involving remote charge determination or related payment systems involving a third party
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
- G06Q20/202—Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Definitions
- the present invention generally relates to a novel computer system for managing network-based communications. More particularly, the present invention is directed to a network-based promotional system and method that provides dynamically updated Rich Media centrally stored for selective presentations per pre-defined coding regimen.
- U.S. Patent No. 5,991,740 to Stephen Dale Messer A sophisticated network promotion tracking and management system is disclosed in U.S. Patent No. 5,991,740 to Stephen Dale Messer.
- This system includes a plurality of computers linked together to allow transfer of information and files in accordance with a select profile. Promotions at one computer are used to direct consumers to a Merchant computer where commerce can take place. The system tracks the referrals from the promotion to the commerce and permits proper allocation of commissions for the referral .
- the above network promotion tracking includes a Clearinghouse Web Site, where Merchants and affiliates interact and develop mutually acceptable promotional arrangements consistent with operational considerations.
- the system includes at the Clearinghouse, select promotional links pre-packaged for ease in implementing by the affiliate, simply by downloading the link code structure - usually expressed in HTML code.
- the Clearinghouse server will include banner ads formed by pre-packaged links that include graphics for a select Merchant trademark, such as LL Bean or the like. This allows the Merchant to control the image quality of the banners and eases their implementation by the affiliate.
- promotional links take forms other than mere banner ads, and can include e-mail, text, search box, and select graphic/image configurations. All these link code packages have in common a static characteristic. That is, once placed on the affiliate's Web page, the content and appearance remains constant until replaced or updated. Indeed, if the Merchant moves, or the product is discontinued, the link becomes obsolete and unproductive.
- links are more sophisticated. These links include embedded code for local execution upon activation.
- the promotional link can include a Java script that provides a short animation upon activation by a potential user, enhancing the overall promotional presentation to the USER.
- These short programmed applet-based presentations are known as Rich Media because the format allows a substantially richer presentation upon execution.
- Rich Media because the format allows a substantially richer presentation upon execution.
- this more sophisticated presentation is static in the sense that once programmed with the Web page, it largely repeats as instantiated. Changing and/or updating the presentation involves the full removal and replacement of the page coding at the affiliate site, an arduous and complex process particularly with the more sophisticated presentation materials.
- the above and other objects of the present invention are realized in the application of a selectively programmed group of interconnected servers, linked for network communications to support a plurality of Merchants and Content Providers or affiliates.
- the network provides a sophisticated promotional mechanism that presents goods and services to potential customers creating a streamlined gateway for these customers to interact with sponsoring Merchants in placing orders or exploring product characteristics.
- the system places within this network, a Clearinghouse server that is selectively programmed to manage and implement the promotional activities of the participants.
- the Clearinghouse server is further configured to provide a coded application program interface (API) that allows for a common protocol for wrapping Rich Media promotions used in support of product and service marketing. In one construct, this involves wrapping a script tag around linking code to be provided to affiliates. By placing this common protocol in place, the Clearinghouse server thereafter becomes a source for vendors to supply creative media for use by Merchants and affiliates within the network.
- the common protocol permits simplified updating of promotional programs by Merchants across their affiliate franchise.
- this process supports a sophisticated applet known as a search box, used on an affiliate Web Site to enhance product access by users .
- the search box link may be centrally stored on the Clearinghouse site for hosting directly and in conjunction with the Rich Media creatives in accord with the above protocol .
- Figure 1 is a block diagram depicting the operative environment of the present invention
- Figure 2 is a logic flow chart for the affiliate interface
- Figure 3 is a logic flow chart for the Merchant interface .
- the present invention is directed to an enhancement to an existing network-based
- the Clearinghouse Centric affiliate Program and the systems designed and implemented to support commerce within the network in accordance with the program dictates .
- the system at its more fundamental level, provides tracking and reporting capabilities for a confluence of participating Merchants and affiliates. In this way, select promotions are deployed at Web Sites throughout the Internet, and link back, first through the Clearinghouse, and then to the Merchant sites to permit commerce on the promoted products, with commissions credited to the appropriate sourcing Web Site.
- the system operating characteristics are enhanced by creating a new module for managing creative content and its distribution as the focal of promotional activity.
- the new module reference here as the "Rich Media” module, provides the programming support for Merchants to systematically control and update the promotions used on their respective syndicated affiliate networks. This is made possible by selectively wrapping the promotion code within a select Java script - script tag, that calls a stored implementation program. This wrap provides a common API allowing seamless interchange of creative links for use in the network.
- a User has a computer or other communication portal device.
- This may include without limitation all forms of PDAs, cell phones, laptop and desktop processors, equipped with a browser type program capable of downloading and decoding selectively encoded Web pages.
- the User visits sites on the Web (shown graphically as Sites 200-240) , where information of interest is available. Interaction with each site involves the downloading of site content - typically Web pages with information and commerce inducing promotions.
- the Clearinghouse 500 server resides at the center of activity.
- the Clearinghouse server is linked to Vendors (310-330) as suppliers of creative content for use in the promotions, and the supporting Merchant base, (Merchants 610-630) .
- Vendors 310-330
- Merchant base 610-630
- operation is also supported by third-party Ad servers, 400, i . e . , Web servers that host ads to the Web Sites.
- Operation requires a generic API to support the extension for promotion. Application of this process involves four discrete operations. Initially, and as the first of the operative steps, this requires the Merchant to upload its promotion template, typically HTML cede (dynamic link - see below) .
- This template can also comprise the Clearinghouse specific code for, e . g. , affiliate ID variables for placing the affiliate ID when the affiliate generates the linking code.
- the starting template resides in the following exemplary file on the Clearinghouse :
- the above code wrap operation is for sourcing the promotion to the affiliate network from the Clearinghouse server directly.
- An alternative approach is available and involves hosting the promotional content from the Merchant site. This requires the Clearinghouse server to store the URL of the Merchant server in the designated page: "other_hlml .media_url :
- LinkShare is the Clearinghouse
- the content of medial. js is the same as
- the system For hosting on the Merchant site, the system creates the following instruction set:
- the Java script will be executed by user's browser to produce the final HTML code:
- the Rich Media feature allows third-party vendors to partner with the Merchants, and offer their Rich Media creative directly to affiliates through the Network. Third-party vendors will need to comply with the above specifications in order to provide their Rich Media creative to the affiliates. A Web area is provided where Merchants can directly upload this code for their affiliates. The system will check this code for compliancy, and process it in the system. On the
- affiliate side the system provides a Create Links area of the affiliate interface where an affiliate can generate the appropriate code for such creative.
- Rich Media creative available to the affiliate will be displayed by Category. There will also be a search tool above in case the affiliate knows exactly what Rich Media creative he is looking for.
- the categories displayed here are the same as the Image Categories . However, if there is a Category for which there are no Rich Media creative assigned, the Category name will not appear as a choice to the affiliate. If the affiliate clicks on a Category, the system will return all Rich Media links uploaded into the system available to this affiliate under that particular Category.
- matches are returned with 25 entries to a page.
- the affiliate can click to the next page, or jump to any page by using the page index at the top and bottom of the screen. Rich Media links are displayed by Name and Description entered by the Merchant upon upload into the system. If the affiliate types in a query to search for a specific keyword in all categories, the system will return all matches broken down by Category.
- Rich Media links will drive impressions, clicks, and sales just like any other link type. As such, activity generated by Rich Media links will be rolled up into reports just like all the other link types. Total impressions, clicks, and sales generated from Rich Media links will be included within all reports.
- the Merchant specifies the name of the Rich Media link, as well as the type of link he/she is uploading, using a drop down menu or similar for type selection from a pre- established list. This drop down will display the names of third-party vendors approved by the Clearinghouse, as well as providing a "Custom" option for those Rich Media links which the Merchant has designed him/herself.
- the LinkShare system When a Merchant uploads code for their Rich Media link, the LinkShare system will perform a series of checks to ensure that the code is legitimate. For example, if the Merchant is uploading code for a specific third-party vendor partner, and selects the appropriate vendor, the system will check to make sure that the code uploaded meets certain criteria for that specific vendor.
- search box a select processing tool known as a "search box" . Under this protocol and for the preferred configuration, these search boxes should conform to the following conventions :
- the query will search database to return all entries which match at least one of the words entered, unless advanced syntaxes are used (see below) .
- link* will return all entries containing matches with link, links, linked, linking, and LinkShare.
- *share will return all entries containing matches with mindshare, LinkShare, and TrafficShare .
- Phrase Matching Place quotes around a set of words to find results that match all words in that exact sequence. For example, "LinkShare Network” would return all results in which the word LinkShare appeared directly before the word Network.
- Test 720 queries on joining as an affiliate. A positive response branches logic to block 730 and the display of program details. If acceptable, Yes to Test 740 creates the new account Aff(I), which is then subject to approval, Test 760.
- Test 790 allows selection of this category and display of choices on the site at block 800. If the
- Dynamic Text link feature allows the Merchant to create text links that can be dynamically updated or modified on an affiliate's site.
- the Merchant can combine images with text, and change the entire content and layout dynamically across his/her affiliate sites instantaneously.
- Dynamic Text Links can be as simple as a single word, to a list of top ten bestsellers with images surrounding the text. The difference between
- Dynamic Text Links are to be used for basic HTML creative that combines simple text with simple images . The focus is on textual content vs. creative imagery. Dynamic Text Links can typically be created by an affiliate program manager, whereas Rich Media links often require the expertise of a specialist. affiliate Side-Dynamic Text Links
- Dynamic text links will be offered to affiliates visiting the Clearinghouse server, by selective presentation of "Create Links" .
- the page will conform to the new standard of presenting links and will mirror how Rich Media links are presented.
- a search box is provided, and will allow the affiliate to query by Category or by Type (Dynamic or Static, instead of "Size" used in the Rich Media link search box) .
- the Create Links area will present both current Static links, as well as the new Dynamic Text links.
- the new interface will present all links by category, and allow the affiliate to drill down or search for the specific link he/she is interested in.
- the list of entries will distinguish all text links as either Dynamic or Static. It will also show Name, ID, and either description (Dynamic) or the actual text link (Static) . When affiliates find the link that they want, they click on "Get Code".
- the screen will show an example of the Dynamic Text Link, as well as provide the appropriate code .
- the Text Link line item in the Link Type report should drill to a breakdown of activity between Static vs. Dynamic Text Links. Each of these will then drill down further to activity by specific text link ID.
- the Merchant interface to accommodate the new Dynamic Text Link offerings are Links/Merchandising, Reports.
- the screen lists the Dynamic Text Links that have already been created, to allow the Merchant to modify these links at any time.
- the screen shows the first ten, and allows the Merchant to view the links on the next page or by jumping directly to subsequent screens.
- the Merchant can edit any existing link by simply clicking on the ID number.
- a Merchant can also modify the status of a link, assign it to specific Programs, or assign it to specific Groupings .
- To create a new Dynamic Text Link the Merchant clicks on "Create New Link" .
- Dynamic Text Links are using the Rich Media API structure, a Merchant can essentially upload anything in this section. However, anything uploaded here will be classified as a Dynamic Text Link in the system.
- Exemplary templates provided to the Merchant are as follows:
- each of the template screens includes an option for the Merchant to activate a "Remote Update" . If the Remote Update check box is checked, the Merchant must enter a URL location where the Dynamic Text code resides and under the Merchant's control. The Merchant is responsible for updating the remote location with new content. This remote location must house the code exactly as it would be uploaded into the LinkShare system.
- the Remote Update feature provides a way for Merchants to update their Dynamic Text Links without having to log in to their merchant account each time .
- a Preview button allows the Merchant to view the Dynamic Text Link as uploaded by the Merchant. This allows the Merchant to check for errors in the HTML coding.
- the Reset button refreshes the screen, and returns the screen back to the default. If the Merchant has altered any of the code within the code box, it will be erased, and the original template code will appear in the code box. This is to allow a Merchant to start all over if he/she has made any mistakes .
- the Submit button uploads the Dynamic Text Link into the Clearinghouse system. Once a Merchant clicks on the Submit button, the screen will refresh to the index screen, showing the page where the newly submitted link appears. The Merchant can then continue to assign programs and groupings. The link is "Active" upon submission.
- Test 1020 queries on whether the Merchant has selected an upload "RM" command, indicating a desire to install a new creative. A positive response directs system logic to blocks 1030-1040, and the entry of the RM details, e . g. , the "name” and "type”. At Test 1050, the system tests the uploaded RM for compliance with successful passage resulting in storage of the RM, block 1060.
- a Merchant has the option of hosting link promotions or having the Clearinghouse or any third- party provider, or the affiliate serve the image.
- a Merchant can dynamically update banners being used by
- affiliates by simply uploading the new banner into the Clearinghouse system, if the image is served by the Clearinghouse. If the image is served by a third party, the Merchant can only dynamically update banners by changing the image stored, at the image URL - the image URL itself cannot change.
- Rich Media API feature to wrap a pre-select tag around the image URL, Merchants can change the image URLs directly on an affiliate's Web Site by simply uploading the new URL into the Clearinghouse system. The Merchant is further enabled to completely change serving parties without requiring affiliates to generate new code and replace links .
- a check box also allows the Merchant to specify that a Clearinghouse selected URL is to be used for the Rich Media API enabled image. This is necessary if the Merchant wishes to keep their options open about the serving party of their images .
- the initial screen includes an index of Search Boxes available to the affiliate in the same format that we do for Rich Media, Textual/Email, etc.
- the drop down box for type of link will be either Static or Dynamic. If Static, then the code that a Merchant uploads is provided directly to the affiliate. If Dynamic, then the system wraps a Clearinghouse API script tag around the code so that the code can be changed and updated at any time.
- the following is an example of the present invention, and specifically the use of a select Rich Media API to wrap code for use in the promotion of products on the Network.
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Priority Applications (6)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP03763371A EP1552451A4 (en) | 2002-07-09 | 2003-07-09 | Enhanced network based promotional tracking system |
MXPA05001362A MXPA05001362A (en) | 2002-07-09 | 2003-07-09 | Enhanced network based promotional tracking system. |
AU2003256466A AU2003256466A1 (en) | 2002-07-09 | 2003-07-09 | Enhanced network based promotional tracking system |
CA2492291A CA2492291C (en) | 2002-07-09 | 2003-07-09 | Enhanced network based promotional tracking system |
HK05112209.7A HK1079880A1 (en) | 2002-07-09 | 2005-12-30 | Enhanced network based promotional tracking system |
AU2010202143A AU2010202143B2 (en) | 2002-07-09 | 2010-05-26 | Enhanced network based promotional tracking system |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/192,256 | 2002-07-09 | ||
US10/192,256 US7778877B2 (en) | 2001-07-09 | 2002-07-09 | Enhanced network based promotional tracking system |
Publications (2)
Publication Number | Publication Date |
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WO2004006066A2 true WO2004006066A2 (en) | 2004-01-15 |
WO2004006066A3 WO2004006066A3 (en) | 2004-04-08 |
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ID=30114308
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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PCT/US2003/021387 WO2004006066A2 (en) | 2002-07-09 | 2003-07-09 | Enhanced network based promotional tracking system |
Country Status (8)
Country | Link |
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US (2) | US7778877B2 (en) |
EP (1) | EP1552451A4 (en) |
CN (2) | CN1689004A (en) |
AU (2) | AU2003256466A1 (en) |
CA (1) | CA2492291C (en) |
HK (1) | HK1079880A1 (en) |
MX (1) | MXPA05001362A (en) |
WO (1) | WO2004006066A2 (en) |
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Also Published As
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AU2010202143A1 (en) | 2010-06-17 |
EP1552451A4 (en) | 2006-09-13 |
CN1689004A (en) | 2005-10-26 |
US7778877B2 (en) | 2010-08-17 |
MXPA05001362A (en) | 2005-09-08 |
AU2003256466A1 (en) | 2004-01-23 |
CN101944220B (en) | 2016-02-24 |
AU2010202143B2 (en) | 2013-06-20 |
US8447656B2 (en) | 2013-05-21 |
EP1552451A2 (en) | 2005-07-13 |
US20110035296A1 (en) | 2011-02-10 |
CA2492291C (en) | 2012-09-25 |
HK1079880A1 (en) | 2006-04-13 |
CA2492291A1 (en) | 2004-01-15 |
US20040111381A1 (en) | 2004-06-10 |
WO2004006066A3 (en) | 2004-04-08 |
CN101944220A (en) | 2011-01-12 |
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