WO2004044800A1 - Automated teller machines advertising system - Google Patents

Automated teller machines advertising system Download PDF

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Publication number
WO2004044800A1
WO2004044800A1 PCT/CA2003/001753 CA0301753W WO2004044800A1 WO 2004044800 A1 WO2004044800 A1 WO 2004044800A1 CA 0301753 W CA0301753 W CA 0301753W WO 2004044800 A1 WO2004044800 A1 WO 2004044800A1
Authority
WO
WIPO (PCT)
Prior art keywords
atm
advertising
machine
computer
data line
Prior art date
Application number
PCT/CA2003/001753
Other languages
French (fr)
Inventor
David Ryan Straub
Original Assignee
David Ryan Straub
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by David Ryan Straub filed Critical David Ryan Straub
Priority to AU2003301918A priority Critical patent/AU2003301918A1/en
Publication of WO2004044800A1 publication Critical patent/WO2004044800A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • ATM Automated Teller Machines
  • ATM advertising as an adjunct to current ATM functioning, raises a number of potential issues regarding security.
  • an ATM advertising system which includes an ATM machine and an ATM dedicated data line.
  • the ATM machine sends and receives data sent at a first frequency through the ATM dedicated data line.
  • An advertising computer is provided with an operating system and advertising screen which operate independently from the ATM machine.
  • the advertising screen is positioned in the vicinity of the ATM machine.
  • the ATM advertising system uses an independent advertising computer.
  • the advertising computer is completely independent, its operation has absolutely no effect and in no way compromises security for the ATM machine.
  • beneficial results may be obtained through the use of the ATM advertising system, as described above, some economic benefits may be obtained if the ATM advertising system and the advertising computer share some support infrastructure. Even more beneficial results may, therefore, be obtained when the ATM machine receives and sends data at a first frequency through the ATM dedicated data line and the advertising computer receives and sends data through the ATM dedicated data line at a second frequency.
  • This enables data communication to be provided for the advertising computer, using existing support infrastructure for the ATM machine, without interrupting ATM transactions or compromising ATM security.
  • This full-time connectivity allows the advertising screen to be updated and controlled remotely which solves logistic problems.
  • the ATM machine and the advertising computer operate completely independently and can share a common data line.
  • a line splitter may be used to share the data line between the ATM machine and the advertising computer. This approach lets the advertising computer operate to its full potential, without adversely affecting the operation and security of the ATM.
  • FIGURE is a perspective view of a ATM advertising system constructed in accordance with the teachings of the present invention.
  • ATM advertising system 10 includes an ATM machine 12 and an ATM dedicated data line 14.
  • ATM machine 12 receives data sent at a first frequency through ATM dedicated data line 1 .
  • An advertising computer IS which has an internal operating system (not shown) and an advertising screen 18 which operate completely independently from ATM machine 12. Advertising screen 18 is positioned in the vicinity of ATM machine 12. Advertising screen 18 has been illustrated as being attached to ATM machine 12, but this need not be the case.
  • a line splitter 20 is provided which splits a second line 22 off ATM dedicated data line 14.
  • Second line 22 Connection to second line 22 enables advertising computer 16 to also receive data through the ATM dedicated data line 14.
  • advertising computer 16 receives data at a second frequency.
  • ATM machine 12 and advertising computer 14 operate at different frequencies, they are able to share ATM dedicated data line 14 without interrupting ATM transactions or compromising ATM security.
  • ATM machine 12 and advertising computer 16 are illustrated as sharing a common power source 24, although this need not necessarily be the case.
  • data for advertising computer 16 is transmitted through ATM dedicated data line 14 at a second frequency.
  • the data is channelled to advertising computer 16 through splitter 20 and second line 22.
  • Advertising computer 16 responds to data received up updating the advertising sequence on advertising screen 18.
  • the sending of data to advertising computer 16 does not affect the operation of ATM machine 12.
  • ATM machine 12 operates completely separately from advertising computer 16.
  • ATM machine 12 will not respond to data sent at the second frequency.
  • ATM machine 12 will only respond when data is sent at the first frequency.
  • Other common methods of advertising include static posters placed around the machine and the use of pre-printed receipt paper with advertising on the backs. Locations can be somewhat sensitive as to the type of advertisement displayed on their machine and their discrimination can create a logistical problem for traditional methods of advertisements. All these methods carry deployment burdens.
  • the above described system is generally more acceptable to discriminating users and eliminates deployment burdens.

Abstract

An ATM advertising system (10) includes an ATM machine (12) and an ATM dedicated data line (14) . The ATM machine (12) receives data sent at a first frequency through the ATM dedicated data line (14) . An advertising computer (16) is provided with an operating system and advertising screen (18) which operate independently from the ATM machine (12) . The advertising screen (18) is positioned in the vicinity of the ATM machine (12). The advertising computer (16) may also receive data through the ATM dedicated data line (14). However, the advertising computer (16) receives data at a second frequency through the ATM dedicated data line (14), such that data communication is provided for the advertising computer (16) without interrupting ATM transactions or compromising ATM security.

Description

TITLE OF THE INVENTION:
Automated Teller Machines Advertising System
FIELD OF THE INVENTION The present invention relates to automated teller machines advertising system
BACKGROUND OF THE INVENTION
Since 1996, entrepreneurs have been permitted to own and operated cash dispensers, which are commonly referred to as Automated Teller Machines (ATM) . Since that time the deployment of ATM units in commercial locations has become commonplace. ATM's are installed in high-traffic, visible locations to ensure that as many transactions possible are processed. This makes the ATM a sought after advertising venue.
Current ATM advertisements are controlled as an "add on" to the normal functions of the ATM, via ATM remote monitoring software which gives the ATM owner access to a number of features including images or video to be displayed on the ATM screen during a transaction. Some patents relating to such ATM advertising include US Patent 5,305,195 (Murphy 1994) and US 6,381,626 (De Leo et al 2002).
As each ATM holds tens of thousands of dollars; ATM advertising, as an adjunct to current ATM functioning, raises a number of potential issues regarding security. There is a further issue of scheduling advertising updates, as the ATM machine must be temporarily taken out of service for the advertising updates to occur.
SUMMARY OF THE INVENTION
What is required is a versatile and robust ATM advertising system which does not jeopardize ATM security. According to the present invention there is provided an ATM advertising system which includes an ATM machine and an ATM dedicated data line. The ATM machine sends and receives data sent at a first frequency through the ATM dedicated data line. An advertising computer is provided with an operating system and advertising screen which operate independently from the ATM machine. The advertising screen is positioned in the vicinity of the ATM machine.
The ATM advertising system, as described above, uses an independent advertising computer. As the advertising computer is completely independent, its operation has absolutely no effect and in no way compromises security for the ATM machine.
Although beneficial results may be obtained through the use of the ATM advertising system, as described above, some economic benefits may be obtained if the ATM advertising system and the advertising computer share some support infrastructure. Even more beneficial results may, therefore, be obtained when the ATM machine receives and sends data at a first frequency through the ATM dedicated data line and the advertising computer receives and sends data through the ATM dedicated data line at a second frequency. This enables data communication to be provided for the advertising computer, using existing support infrastructure for the ATM machine, without interrupting ATM transactions or compromising ATM security. This full-time connectivity allows the advertising screen to be updated and controlled remotely which solves logistic problems.
With the ATM advertising system, as described above, the ATM machine and the advertising computer operate completely independently and can share a common data line. A line splitter may be used to share the data line between the ATM machine and the advertising computer. This approach lets the advertising computer operate to its full potential, without adversely affecting the operation and security of the ATM.
Other connectivity methods that will establish the necessary security and real-time connectivity is wireless IP, operating on existing CDPD, MOBITEX, IX or 3G technology.
It is anticipated that the ATM machine and the advertising computer will share a common power source, however, this need not be the case.
BRIEF DESCRIPTION OF THE DRAWINGS
These and other features of the invention will become more apparent from the following description in which reference is made to the appended drawings, the drawings are for the purpose of illustration only and are not intended to in any way limit the scope of the invention to the particular embodiment or embodiments shown, wherein:
THE FIGURE is a perspective view of a ATM advertising system constructed in accordance with the teachings of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
The preferred embodiment, an ATM advertising system generally identified by reference numeral 10, will now be described with reference to THE FIGURE.
Structure and Relationship of Parts:
Referring to THE FIGURE, ATM advertising system 10 includes an ATM machine 12 and an ATM dedicated data line 14. ATM machine 12 receives data sent at a first frequency through ATM dedicated data line 1 .
An advertising computer IS is provided which has an internal operating system (not shown) and an advertising screen 18 which operate completely independently from ATM machine 12. Advertising screen 18 is positioned in the vicinity of ATM machine 12. Advertising screen 18 has been illustrated as being attached to ATM machine 12, but this need not be the case. A line splitter 20 is provided which splits a second line 22 off ATM dedicated data line 14.
Connection to second line 22 enables advertising computer 16 to also receive data through the ATM dedicated data line 14.
However, advertising computer 16 receives data at a second frequency. As ATM machine 12 and advertising computer 14 operate at different frequencies, they are able to share ATM dedicated data line 14 without interrupting ATM transactions or compromising ATM security. ATM machine 12 and advertising computer 16 are illustrated as sharing a common power source 24, although this need not necessarily be the case.
Operation:
Referring to THE FIGURE, data for advertising computer 16 is transmitted through ATM dedicated data line 14 at a second frequency. The data is channelled to advertising computer 16 through splitter 20 and second line 22. Advertising computer 16 responds to data received up updating the advertising sequence on advertising screen 18. The sending of data to advertising computer 16 does not affect the operation of ATM machine 12. ATM machine 12 operates completely separately from advertising computer 16. ATM machine 12 will not respond to data sent at the second frequency. ATM machine 12 will only respond when data is sent at the first frequency. Other common methods of advertising include static posters placed around the machine and the use of pre-printed receipt paper with advertising on the backs. Locations can be somewhat sensitive as to the type of advertisement displayed on their machine and their discrimination can create a logistical problem for traditional methods of advertisements. All these methods carry deployment burdens. The above described system is generally more acceptable to discriminating users and eliminates deployment burdens.
In this patent document, the word "comprising" is used in its non-limiting sense to mean that items following the word are included, but items not specifically mentioned are not excluded. A reference to an element by the indefinite article "a" does not exclude the possibility that more than one of the element is present, unless the context clearly requires that there be one and only one of the elements.
It will be apparent to one skilled in the art that modifications may be made to the illustrated embodiment without departing from the spirit and scope of the invention as hereinafter defined in the Claims.

Claims

THE EMBODIMENTS OF THE INVENTION IN WHICH AN EXCLUSIVE PROPERTY OR PRIVILEGE IS CLAIMED ARE DEFINED AS FOLLOWS:
1. An ATM advertising system (10), comprising: an ATM machine (12); an ATM dedicated data line (14); an advertising computer (16) with an operating system and advertising screen (18) operating independently from the ATM machine (12), the advertising screen (18) being positioned in the vicinity of the ATM machine (12) .
2. The ATM advertising system (10) as defined in Claim 1, wherein the ATM machine (12) receives and sends data at a first frequency through the ATM dedicated data line (14) and the advertising computer receives and sends data through the ATM dedicated data line (14) at a second frequency , such that data communication is provided for the advertising computer (16) without interrupting ATM transactions or compromising ATM security.
3. The ATM advertising system as defined in Claim 1, wherein the ATM machine (12) and the advertising computer (16) share a common power source (24) .
PCT/CA2003/001753 2002-11-14 2003-11-14 Automated teller machines advertising system WO2004044800A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2003301918A AU2003301918A1 (en) 2002-11-14 2003-11-14 Automated teller machines advertising system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CA 2411758 CA2411758A1 (en) 2002-11-14 2002-11-14 Automated teller machines advertising system
CA2,411,758 2002-11-14

Publications (1)

Publication Number Publication Date
WO2004044800A1 true WO2004044800A1 (en) 2004-05-27

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PCT/CA2003/001753 WO2004044800A1 (en) 2002-11-14 2003-11-14 Automated teller machines advertising system

Country Status (3)

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AU (1) AU2003301918A1 (en)
CA (1) CA2411758A1 (en)
WO (1) WO2004044800A1 (en)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8015455B1 (en) 2009-04-30 2011-09-06 Bank Of America Corporation Self-service terminal for making deposits and for permitting withdrawals
US8108726B2 (en) 2010-03-18 2012-01-31 Bank Of America Corporation Adaptive diagnostics for implementation of an automated teller machine (“ATM”) thin-client mode
US8161330B1 (en) 2009-04-30 2012-04-17 Bank Of America Corporation Self-service terminal remote diagnostics
US8317088B2 (en) * 2008-05-21 2012-11-27 Pfu Limited Information kiosk terminal system
US8423465B1 (en) 2010-03-18 2013-04-16 Bank Of America Corporation Adaptive diagnostics for automated teller machine(“ATM”) fault conditions
US8635159B1 (en) 2010-03-26 2014-01-21 Bank Of America Corporation Self-service terminal limited access personal identification number (“PIN”)
US8924266B2 (en) 2009-04-30 2014-12-30 Bank Of America Corporation Self-service device inventory information control
CN107717947A (en) * 2017-11-17 2018-02-23 江门市方木创想产品设计服务有限公司 A kind of multi-function robot

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE29708096U1 (en) * 1997-04-29 1997-09-18 Sy Cherif Daha Device for outputting information
WO1999028874A1 (en) * 1997-11-28 1999-06-10 Rolf Rockenfeller Automatic merchandise or service machine with a display device for automatically changing images
WO2001052209A1 (en) * 2000-01-13 2001-07-19 Wincor Nixdorf Gmbh & Co. Kg Secondary display

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE29708096U1 (en) * 1997-04-29 1997-09-18 Sy Cherif Daha Device for outputting information
WO1999028874A1 (en) * 1997-11-28 1999-06-10 Rolf Rockenfeller Automatic merchandise or service machine with a display device for automatically changing images
WO2001052209A1 (en) * 2000-01-13 2001-07-19 Wincor Nixdorf Gmbh & Co. Kg Secondary display

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8317088B2 (en) * 2008-05-21 2012-11-27 Pfu Limited Information kiosk terminal system
US8015455B1 (en) 2009-04-30 2011-09-06 Bank Of America Corporation Self-service terminal for making deposits and for permitting withdrawals
US8161330B1 (en) 2009-04-30 2012-04-17 Bank Of America Corporation Self-service terminal remote diagnostics
US8214290B1 (en) 2009-04-30 2012-07-03 Bank Of America Corporation Self-service terminal reporting
US8397108B1 (en) 2009-04-30 2013-03-12 Bank Of America Corporation Self-service terminal configuration management
US8738973B1 (en) 2009-04-30 2014-05-27 Bank Of America Corporation Analysis of self-service terminal operational data
US8924266B2 (en) 2009-04-30 2014-12-30 Bank Of America Corporation Self-service device inventory information control
US8108726B2 (en) 2010-03-18 2012-01-31 Bank Of America Corporation Adaptive diagnostics for implementation of an automated teller machine (“ATM”) thin-client mode
US8423465B1 (en) 2010-03-18 2013-04-16 Bank Of America Corporation Adaptive diagnostics for automated teller machine(“ATM”) fault conditions
US8635159B1 (en) 2010-03-26 2014-01-21 Bank Of America Corporation Self-service terminal limited access personal identification number (“PIN”)
CN107717947A (en) * 2017-11-17 2018-02-23 江门市方木创想产品设计服务有限公司 A kind of multi-function robot

Also Published As

Publication number Publication date
CA2411758A1 (en) 2004-05-14
AU2003301918A1 (en) 2004-06-03

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