WO2007054175A2 - Packaging with continuing labels - Google Patents
Packaging with continuing labels Download PDFInfo
- Publication number
- WO2007054175A2 WO2007054175A2 PCT/EP2006/009871 EP2006009871W WO2007054175A2 WO 2007054175 A2 WO2007054175 A2 WO 2007054175A2 EP 2006009871 W EP2006009871 W EP 2006009871W WO 2007054175 A2 WO2007054175 A2 WO 2007054175A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- package
- label
- continuing
- package according
- labels
- Prior art date
Links
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D21/00—Nestable, stackable or joinable containers; Containers of variable capacity
- B65D21/02—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together
- B65D21/0201—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side
- B65D21/0202—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side and loosely interengaged by integral complementary shapes
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0807—Coatings
- B65D23/0814—Coatings characterised by the composition of the material
- B65D23/0828—Coatings characterised by the composition of the material consisting mainly of paints or lacquers
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
- B65D23/085—Sheets or tubes applied around the bottle with or without subsequent folding operations and glued or otherwise sealed to the bottle
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
- B65D23/0878—Shrunk on the bottle
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/10—Handles
- B65D23/102—Gripping means formed in the walls, e.g. roughening, cavities, projections
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D2501/00—Containers having bodies formed in one piece
- B65D2501/0009—Bottles or similar containers with necks or like restricted apertures designed for pouring contents
- B65D2501/0081—Bottles of non-circular cross-section
Definitions
- the present invention is directed to a package comprising a continuing label. More particularly, the present invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package.
- the package of this invention preferably can stand right side up and upside down, is preferably squeezable and creates a billboard or poster-like appearance when displayed in a group.
- Packages like bottles, and especially translucent bottles, are used to present to the consumer a variety of household products, especially food products. Manufacturers of such bottles, for example, often attempt to improve gripping means of the bottles to ensure that the bottles do not fall out of the consumers' hands during use. Also, manufacturers of bottles often concentrate on product evacuation from the bottle so that product is not wasted at the time the bottle is discarded or recycled.
- This invention is directed to a package comprising a continuing label that has at least one portion that is a continuation of a label on an adjacent, and preferably, complementary package.
- the package of this invention is suitable to stand right side up or upside down (and preferably both right side up and upside down) , is ergonometric, and creates a billboard or poster- like appearance when displayed in a group.
- the present invention is directed to a package that is easy to grip and ergonometric, the package comprising:
- the group creates a billboard or poster-like image.
- the present invention is directed to a method for marketing products with the package of the first aspect of this invention.
- Squeezable is defined to mean suitable to be squeezed or compressed by a human hand so that consumer product may be removed or evacuated therefrom.
- Package as used herein, is defined to mean a container suitable to contain consumer products whereby such a container is not limited to any shape or size and can comprise, for example, metal, glass, plastic or paperboard. Ergonometric, as used herein, is meant to mean easy to grab and hold with the hand.
- Continuing label as used herein, is defined to mean a label that has at least one portion that continues from or connects with a label on an adjacent package.
- Complementary means having a curve or portion that completes or contributes to a group to make a whole, and not simply a square or rectangular shaped object sitting adjacent to another square or rectangular shaped object.
- Billboard or poster-like means a picture or advertisement that is larger than a label on an individual package. On the body is defined to mean on the inner or outer surface of the package and/or impregnated within the material used to make the package.
- Figures 1 and 2 depict illustrative packaging suitable for use in this invention
- Figure 3 depicts a group of illustrative packaging having a logo, marketing emblem or slogan and a continuing label that creates a billboard or poster-like appearance
- Figure 4 depicts a group of illustrative packaging suitable for use in this invention having an up and down pattern for display.
- the package of the present invention is one which is suitable to contain a consumer product, and especially, a food product.
- a package typically comprises metal, glass, paperboard or plastic.
- the package of the present invention is a squeezable plastic comprising polyethylene, polypropylene, polyethylene terephthalate, ethylene-vinyl alcohol, combinations thereof, or the like.
- the package of the present invention is a bottle comprising polypropylene wherein the bottle is equipped with a cap suitable for a squeeze bottle, able to stand right side up and upside down, and asymmetric.
- the consumer products suitable for use with the package of this invention include hair care products, skin care products, soap, detergents, beverages and food products.
- the preferred products suitable for use with the package of this invention are food products like mayonnaise, tartar sauce, salad dressings, cheese condiments, mustard, ketchup, relish, margarine and dipping sauces.
- the most preferred products suitable for use in this invention are food products made commercially available by Unilever under the Hellmann's and/or Knorr brand names.
- the same comprise at least one portion (preferably two) that is a continuation (i.e., connects with) of a label on an adjacent package.
- the "puzzle-like" connections made by the continuing label of this invention contributes to the billboard or poster-like image created when displaying a group of packages made according to this invention.
- the label is applied to the package other than that the label can withstand package shipping conditions and not contaminate any food compositions present within the package.
- Illustrative and non-limiting examples of the type of continuing label that may be used/applied in this invention include those which are shrink-wrapped, etched on, painted on, glued on with an adhesive or impregnated within the material used to make the package (which is preferably at least translucent, and most preferably, transparent) .
- the continuing label is a shrink-wrap label.
- Figure 1 shows illustrative (label free) packaging suitable for use in this invention and in the form of two complementary bottles 10a and 10b.
- the complementary bottles 10a and 10b (which preferably are identical) are both shown standing right side up and resting on their bottoms lOal and lObl, respectively, whereby complementary bottle 10a has a front surface 10a3, a back surface 10a5, and preferably, a cap 10a7, and complementary bottle 10b has a front surface 10b3, a back surface 10b5, and preferably, a cap 10b7.
- Joint 12 is formed by upright convex surface 14 on complementary bottle 10a and upright concave surface 16 on complementary bottle 10b.
- complementary bottles 10a and 10b with complementary bottle 10a resting on its bottom lOal and complementary bottle 10b resting on its cap 10b7.
- Front surface 10a3 is positioned as described in Figure 1; however, front surface 10b3 as shown in Figure 2 is reversed (i.e., occupying the position of back surface 10b5 of Figure 1) and inverted on bottle 10b.
- Joint 12' is formed by upright convex surface 14 of complementary bottle 10a and invented concave surface 16' on complementary bottle 10b. It is within the scope of this invention for two complementary bottles to be side-by-side and inverted so that the bottles are adjacent and resting on their respective caps to create a joint consisting of two inverted surfaces (demonstrated in Figure 3 at Joint 12") .
- Continuing labels 20c have upper continuing portions 22 and lower continuing portions 24.
- Continuing labels 2Od have upper continuing portions 26 and lower continuing portions 28.
- Upper continuing portion 22 can continue from or connect with lower continuing portions 24 at connecting gap 30, and/or lower continuing portion 24 can continue from lower continuing portion 28 at connecting gap 32.
- Upper continuing portion 26 can continue from lower continuing portion 28 at connecting gap 34.
- the billboard or poster-like appearance created in package group 18 is a collective result of the formation of connecting gaps 30, 32, and 34, the formation of joints 12, 12' and 12" and the collective display of optional graphics (for example, logos and emblems) on the labels.
- Figure 4 shows a package group 18' being displayed in an illustrative and often preferred two up (A) and two down (B) pattern.
- the labels e.g., shrink-wrap labels
- the continuing portions are created when the labels are applied to the packages in their right side up and/or upside down orientations.
Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP06806228A EP1951585A2 (en) | 2005-11-08 | 2006-10-12 | Packaging with continuing labels |
BRPI0619644-6A BRPI0619644A2 (en) | 2005-11-08 | 2006-10-12 | packaging and method for marketing products |
CA002625608A CA2625608A1 (en) | 2005-11-08 | 2006-10-12 | Packaging with continuing labels |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/269,405 US20070102316A1 (en) | 2005-11-08 | 2005-11-08 | Packaging with continuing labels |
US11/269,405 | 2005-11-08 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007054175A2 true WO2007054175A2 (en) | 2007-05-18 |
WO2007054175A3 WO2007054175A3 (en) | 2007-08-02 |
Family
ID=37562056
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/EP2006/009871 WO2007054175A2 (en) | 2005-11-08 | 2006-10-12 | Packaging with continuing labels |
Country Status (8)
Country | Link |
---|---|
US (1) | US20070102316A1 (en) |
EP (1) | EP1951585A2 (en) |
AR (1) | AR056777A1 (en) |
BR (1) | BRPI0619644A2 (en) |
CA (1) | CA2625608A1 (en) |
RU (1) | RU2008122903A (en) |
WO (1) | WO2007054175A2 (en) |
ZA (1) | ZA200803656B (en) |
Families Citing this family (17)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8025314B2 (en) | 2002-05-15 | 2011-09-27 | Target Brands, Inc. | Medication packaging and labeling system |
US7311205B2 (en) | 2005-01-25 | 2007-12-25 | Target Brands, Inc. | Pharmacy bottle system including label |
US7628427B2 (en) * | 2005-01-25 | 2009-12-08 | Target Brands, Inc. | Pharmacy label system |
US20090230015A1 (en) * | 2008-03-12 | 2009-09-17 | Chad Harrison | Home pharmacy kits |
US20080228160A1 (en) * | 2007-03-12 | 2008-09-18 | Harrison Chad E | Essential home pharmacy kits |
US20080230424A1 (en) * | 2007-03-20 | 2008-09-25 | Nalini Chawla | System for communicating benefits of a product and/or product array |
US20080308444A1 (en) * | 2007-06-13 | 2008-12-18 | Baxter International Inc. | Packaging system and method of alerting a practitioner |
US20100294690A1 (en) * | 2009-05-19 | 2010-11-25 | The Coca-Cola Plaza Nw | Package displaying a holistic message |
US8281929B2 (en) | 2009-12-28 | 2012-10-09 | Target Brands, Inc. | Pharmacy label with securable tab and systems associated therewith |
US8870004B2 (en) | 2011-10-25 | 2014-10-28 | Target Brands, Inc. | Pharmacy bottle, system, and method |
US10273033B2 (en) | 2012-03-16 | 2019-04-30 | Graham Packaging Company, L.P. | Asymmetric pressurized plastic container |
WO2013169684A1 (en) | 2012-05-07 | 2013-11-14 | The Procter & Gamble Company | Flexible containers having a decoration panel |
SG11201509363XA (en) * | 2013-05-17 | 2015-12-30 | Nestec Sa | Packages for consumable products and methods for using same |
MX371013B (en) | 2013-08-01 | 2020-01-10 | Procter & Gamble | Flexible containers having improved seam and methods of making the same. |
US9688459B2 (en) | 2013-08-01 | 2017-06-27 | The Procter & Gamble Company | Disposable flexible containers having surface elements |
US9994376B2 (en) * | 2013-10-29 | 2018-06-12 | The Procter & Gamble Company | Package comprising a plurality of individually wrapped articles |
US9371158B2 (en) * | 2014-06-25 | 2016-06-21 | The Procter & Gamble Company | Liquid laundry product having a window for viewing |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB213374A (en) * | 1923-01-30 | 1924-04-03 | Charles Samuel Townsend | Improvements in or relating to cartons and means for displaying articles for sale |
US4708253A (en) * | 1986-11-06 | 1987-11-24 | Universal Symetrics Corporation | Multiple interconnected containers with elongated necks and transverse recesses |
FR2610900A1 (en) * | 1987-02-12 | 1988-08-19 | Baroi Stefan | JUXTAPOSABLES CONTAINERS FOR VARIABLE CAPACITY |
US20040070836A1 (en) * | 1998-07-22 | 2004-04-15 | Rosenthal Bruce A. | Lenticular optical system |
US20040232023A1 (en) * | 2003-05-21 | 2004-11-25 | Unilever Bestfoods North America | Asymmetric package for market appeal |
Family Cites Families (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6484478B1 (en) * | 2000-01-24 | 2002-11-26 | Illinois Tool Works Inc. | System and method for packaging oriented containers |
US6478167B1 (en) * | 2000-02-02 | 2002-11-12 | Robert Earl Burgess | Container positioning and displaying system and associated methods |
US6857530B2 (en) * | 2002-02-26 | 2005-02-22 | Graham Packaging Company, L.P. | Package of interengaging containers for companion products |
JP2003335383A (en) * | 2002-05-14 | 2003-11-25 | Uni Charm Corp | Double packaging body |
US7661549B2 (en) * | 2003-09-30 | 2010-02-16 | Pamela Rae | Mutually engagable twin personal care bottles |
USD543851S1 (en) * | 2005-06-08 | 2007-06-05 | Elopak Systems Ag | Packaging carton |
-
2005
- 2005-11-08 US US11/269,405 patent/US20070102316A1/en not_active Abandoned
-
2006
- 2006-10-12 ZA ZA200803656A patent/ZA200803656B/en unknown
- 2006-10-12 WO PCT/EP2006/009871 patent/WO2007054175A2/en active Application Filing
- 2006-10-12 EP EP06806228A patent/EP1951585A2/en not_active Withdrawn
- 2006-10-12 RU RU2008122903/12A patent/RU2008122903A/en not_active Application Discontinuation
- 2006-10-12 CA CA002625608A patent/CA2625608A1/en not_active Abandoned
- 2006-10-12 BR BRPI0619644-6A patent/BRPI0619644A2/en not_active IP Right Cessation
- 2006-11-07 AR ARP060104875A patent/AR056777A1/en unknown
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB213374A (en) * | 1923-01-30 | 1924-04-03 | Charles Samuel Townsend | Improvements in or relating to cartons and means for displaying articles for sale |
US4708253A (en) * | 1986-11-06 | 1987-11-24 | Universal Symetrics Corporation | Multiple interconnected containers with elongated necks and transverse recesses |
FR2610900A1 (en) * | 1987-02-12 | 1988-08-19 | Baroi Stefan | JUXTAPOSABLES CONTAINERS FOR VARIABLE CAPACITY |
US20040070836A1 (en) * | 1998-07-22 | 2004-04-15 | Rosenthal Bruce A. | Lenticular optical system |
US20040232023A1 (en) * | 2003-05-21 | 2004-11-25 | Unilever Bestfoods North America | Asymmetric package for market appeal |
Also Published As
Publication number | Publication date |
---|---|
RU2008122903A (en) | 2009-12-20 |
CA2625608A1 (en) | 2007-05-18 |
BRPI0619644A2 (en) | 2011-10-04 |
EP1951585A2 (en) | 2008-08-06 |
WO2007054175A3 (en) | 2007-08-02 |
ZA200803656B (en) | 2009-09-30 |
AR056777A1 (en) | 2007-10-24 |
US20070102316A1 (en) | 2007-05-10 |
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