WO2007113904A1

WO2007113904A1 - Advertisement distribution system, advertisement distribution server device, advertisement distribution method, and advertisement display program

Info

Publication number: WO2007113904A1
Application number: PCT/JP2006/307146
Authority: WO
Inventors: Tomoyuki Ishikawa; Takashi Yamamoto
Original assignee: Media Groove Corporation
Priority date: 2006-04-04
Filing date: 2006-04-04
Publication date: 2007-10-11
Also published as: JPWO2007113904A1

Abstract

Provided is an advertisement distribution system optimal for an image and a dynamic image. An advertisement central control server device (10) includes managing means (an advertisement setting managing unit (10e)) for managing an advertisement to be distributed. An advertisement distribution server device (20) includes: reception means (a communication managing module 20j) for receiving a content transmitted from a user; generation means (a distributed advertisement module generation unit (20b)) for supplying a predetermined advertisement managed by the managing means and a program for displaying the advertisement according to a predetermined schedule to the content received by the reception means so as to generate a distributed advertisement module; and distribution means (a communication managing module (20j)) for distributing the distributed advertisement module containing the content when a read request for a predetermined content is made by a user.

Description

Specification

Advertisement distribution system, advertisement distribution server device, advertisement distribution method, and advertisement display program

Technical field

The present invention relates to an advertisement distribution system, an advertisement distribution server device, an advertisement distribution method, and an advertisement display program. Background art

As advertising methods on the Internet, for example, image banner advertisements, character advertisements, pop-up advertisements, flash banner advertisements, listing advertisements, and the like are known.

[0003] For example, as a conventional technique using an image banner advertisement, there is a technique as shown in Patent Document 1. With this technology, when an image banner advertisement viewing request is made, the user information of the user who made the viewing request is transmitted to the advertiser's server device so that the viewing status can be grasped in real time. .

Patent Document 1: Japanese Patent Application Laid-Open No. 2000-215136 (Abstract, Claim)

Disclosure of the invention

Problems to be solved by the invention

[0005] In recent years, the spread of the Internet and the penetration of so-called web logs (or blogs) tend to increase the amount of information such as images or moving pictures transmitted to the personal power S Internet as a user.

[0006] By the way, information such as images and moving images has a larger amount of data than text data. For this reason, a server device in which a large amount of such information is written has an excessive load force S on the line and the server device itself, so that the cost of the equipment and the maintenance cost increase to cope with it. In particular, businesses that provide services free of charge can deal with such cost increases by increasing the number and display area of advertisements as revenue sources and paying for services. ing.

[0007] However, when paying for services, there are few cases where the business scale must be reduced or the business power must be withdrawn without the approval of users who are users of the service. Not. In addition, when the number of displayed advertisements and the display area are increased, the area that can be used by the user will be reduced accordingly, and the user's convenience will be reduced. As a result, there is a problem that the number of users is reduced and the business scale is inevitably reduced.

[0008] The present invention has been made based on the above circumstances, and its purpose is to provide an advertisement distribution system, an advertisement distribution server apparatus, an advertisement distribution method, and an advertisement distribution system that are optimal for images and moving images. To provide an advertising display program.

Means for solving the problem

[0009] In order to achieve the above-described object, the advertisement distribution system of the present invention includes an advertisement central control server device that manages advertisements, and content received from a user and managed by the advertisement central control server device. The advertisement central control server device has a management means for managing the advertisement to be distributed, and has an administrative means for managing the advertisement to be distributed. The distribution server device receives the content transmitted from the user, the predetermined advertisement managed by the management means with respect to the content received by the receiving means, and the advertisement on a predetermined schedule. Based on the above, a generation means for generating a distributed advertisement module by giving a program to be displayed, and a user's ability to make a browsing request for a predetermined content. If it has, a delivery means for delivering a distributed advertisement module including the content.

[0010] Therefore, according to the present invention, it is possible to provide an optimal advertisement distribution system for images and moving images.

[0011] In addition to the above-described inventions, the distributed advertisement module according to another invention has one or both of a menu related to information related to the content and an application related to the content. When the distributed advertisement module is downloaded to the user's terminal, all or part of the advertisement, menu, and application are displayed along with the content. For this reason, not only advertisements but also other tools can be added to improve convenience for users and increase incentives to use services.

[0012] In addition to the above-described invention, an advertisement distribution system according to another invention is a distributed advertisement module. When it is downloaded to the user's terminal, it determines whether or not the files that make up the module are normal, and if it is normal, the operation is stopped. For this reason, when advertisement filtering is executed, it is possible to counter the advertisement filtering by stopping the operation of the distributed advertisement module and making it impossible to view the content.

[0013] Further, in addition to the above-described invention, the advertisement distribution system according to another aspect of the invention may be configured such that the management unit of the advertisement central control server device has an advertisement distribution server when an advertisement is added, modified, or deleted. The related advertisement and schedule of the distributed advertisement module stored in the device are updated. For this reason, it becomes possible to manage advertisements in a centralized manner, and it is possible to easily manage advertisements even when there are a plurality of advertisement distribution server devices.

[0014] In addition to the above-described invention, the advertisement distribution system according to another aspect of the invention distributes the predetermined advertisement based on the schedule in the distribution destination device after the distributed advertisement module is distributed by the distribution means. Is automatically displayed. For this reason, since the rotation of the advertisement can be performed in the distribution destination apparatus, it is possible to reduce the burden on the advertisement distribution server apparatus and the advertisement central control server apparatus by distributing the load. In addition, by combining multiple advertisements into a single file and displaying them, the burden placed on the advertisement distribution server device and the advertisement central control server device is greater than when reloading each time an advertisement is updated. Can be reduced. It can also contribute to traffic reduction.

[0015] In addition to the above-described invention, the advertisement distribution system according to another aspect of the present invention is the distribution centralized advertisement server at a predetermined timing in the distribution destination apparatus after the distributed advertisement module is distributed by the distribution means. Communication is established with the device or advertisement distribution server device, and advertisements and schedules are automatically updated. For this reason, even after the distributed advertisement module is downloaded, the distributed advertisement module performs the update operation independently, so that the advertisement can be centrally controlled even after the download. In addition, advertisements that are obsolete or have expired can be prevented from being displayed. [0016] In addition to the above-described invention, the advertisement distribution system according to another aspect of the invention may be configured such that, after the distributed advertisement module is distributed by the distribution unit, the distribution control module or the advertisement central control server apparatus or the advertisement is distributed in the distribution destination apparatus. When communication with the distribution server device cannot be established, a predetermined advertisement specified in advance is displayed in accordance with a predetermined schedule. For this reason, even if the connection with the network is disconnected after the distributed advertisement module is downloaded, it is possible to continue displaying appropriate advertisements, for example, by displaying filler advertisements.

[0017] In addition to the above-described invention, the advertisement distribution system according to another aspect of the invention may be configured such that, when the distributed advertisement module is downloaded, the advertisement distribution server apparatus counts the act as an advertisement impression. It further has means. This makes it possible to accurately count the number of advertisement impressions.

[0018] Further, in the advertisement delivery system of another invention, the distributed counting module automatically updates the advertisement and the schedule after the distributed advertising module is downloaded, in addition to the above-mentioned invention. In some cases, such actions are counted as advertising impressions. Therefore, it is possible to count the number of advertisement impressions even after the distributed advertisement module has been downloaded.

[0019] Further, in addition to the above-described invention, the advertisement distribution system according to another aspect of the present invention is configured so that when a user makes a browsing request for an advertisement displayed by a distributed advertisement module, the advertisement central control server apparatus On the other hand, after jumping, it jumps to the advertisement client server device related to the advertisement. Therefore, the next jump destination can be easily set or changed by jumping to the advertisement central control server device.

[0020] In addition to the above-described invention, in the advertisement distribution system according to another invention, the advertisement central control server device jumps to the advertisement central control server device when the user makes a browsing request for the advertisement. If there is a click, it further includes a click number counting means for counting the act as the number of clicks. This makes it possible to reliably count the number of clicks regardless of where the distributed advertising module is located.

[0021] Further, the advertisement distribution server device of the present invention receives content transmitted by the user. In the advertisement distribution server device that delivers and distributes the advertisement, the receiving means for receiving the content transmitted from the user, the predetermined advertisement for the content received by the receiving means, and the predetermined schedule for the advertisement And a generating means for generating a distributed advertisement module by granting a program based on the content, a distribution means for distributing a distributed advertisement module including the content when a browsing request is made for the predetermined content by the user Have.

[0022] Therefore, according to the present invention, it is possible to provide an optimal advertisement distribution server device for images, moving images, and the like.

[0023] In addition, the advertisement distribution method of the present invention receives the content transmitted from the user by receiving the content transmitted by the user and distributing the advertisement by providing the advertisement. A distributed advertisement module is generated by giving a predetermined advertisement and a program for displaying the advertisement based on a predetermined schedule to the received content, and a user request for browsing the predetermined content is generated. If so, a distributed advertisement module including the content is distributed.

[0024] Therefore, according to the present invention, it is possible to provide an optimal advertisement distribution method for images and moving images.

[0025] Further, according to the advertisement display program of the present invention, in the computer-readable advertisement display program for executing the process of displaying the advertisement on the computer, the content transmitted from the user, the advertisement, and the advertisement A distributed advertising module as a program that has a schedule for managing display, and when it is loaded and activated on a computer, it automatically displays advertisements based on the schedule.

[0026] Therefore, according to the present invention, it is possible to provide an optimal advertisement display program for images, moving images, and the like.

[0027] Further, in addition to the above-described invention, the advertisement display program of another invention can be used with a predetermined server device that manages advertisements at a predetermined timing when read and activated by a computer. Communication between them is established and advertisements and schedules are automatically updated. Therefore, the advertisement display program is transferred from the advertisement distribution server device to another device. Even when downloaded, the latest advertisement can always be displayed.

[0028] Further, in addition to the above-described invention, the advertisement display program of another invention can be used with a predetermined server device that manages advertisements at a predetermined timing when read and activated by a computer. Attempts are made to establish communication between them, and if communication cannot be established, a predetermined advertisement is displayed based on a predetermined schedule. Therefore, even when the advertisement display program is downloaded from the advertisement distribution server device to another device not connected to the network, it is possible to continue displaying appropriate advertisements.

The invention's effect

[0029] According to the present invention, it is possible to provide an optimal advertisement distribution system for images, moving images, and the like.

FIG. 1 is a diagram showing a configuration example of an advertisement distribution system according to the present invention.

2 is a diagram showing a detailed configuration example of the advertisement central control server device shown in FIG.

FIG. 3 is a diagram showing an example of a module realized in the advertisement central control server device shown in FIG. 1.

FIG. 4 is a diagram illustrating an example of information stored in an advertisement order master.

[FIG. 5] (A) shows an example of an ongoing advertisement management table, and (B) shows an example of an advertisement performance table.

6 is a diagram showing a detailed configuration example of the advertisement distribution server device shown in FIG.

7 is a diagram showing a detailed configuration example of the distributed advertisement module shown in FIG.

FIG. 8 is a flowchart for explaining the operation of the present embodiment when an advertisement order, change, and deletion request is made.

FIG. 9 is a diagram showing an example of an advertisement application screen.

FIG. 10 is a diagram showing an example of an advertisement setting management screen.

FIG. 11 is a flowchart for explaining the operation when the content transmitting user operates the content transmitting user terminal to submit the content.

FIG. 12 is a diagram showing an example of a bulletin board posting screen. FIG. 13 is an example of a special image creation screen displayed when the “paste special image” button shown in FIG. 12 is operated.

[Figure 14] Shows the display position of the menu corresponding to the selection in text box 140c shown in Figure 13. (A) is up, (B) is down, (C) is left, (D) is right This is a display example when is selected.

[Fig. 15] (A) is an example of a menu list screen, and (B) is an example of an image profile input screen.

[Fig.16] An example of a self-introduction input screen.

FIG. 17 is a flowchart for explaining a processing flow when a distributed advertisement module is downloaded and displayed.

[FIG. 18] (A) is an example of an image displayed by the processing of FIG. 17, and (B) is a diagram showing a state when a force sol is moved on the image.

FIG. 19 is a flowchart for explaining the operation when the distributed advertisement module is copied.

Explanation of symbols

[0031] 10 advertisement central control server apparatus, 10e advertisement setting management section (management means), 10g advertisement impression management section (impression counting means), 101 advertisement click count section (click count counting means), 20 advertisement distribution server apparatus 20b Distributed advertising module generation unit (generating unit), 20j communication management module (receiving unit, distributing unit), 30 advertising client server device, 40 content browsing user terminal, 50 content transmitting user terminal, 70 distributed advertising module, 100 network

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[0033] FIG. 1 is a diagram showing a configuration example of an advertisement distribution system according to an embodiment of the present invention. As shown in the figure, the advertisement distribution system according to the embodiment of the present invention includes an advertisement central control server device 10, an advertisement distribution server device 20, an advertisement client server device 30, a content browsing user terminal 40, a content transmission user. Terminal 50 and network 100 are the main components. In the following, the advertisement distribution method according to the present invention will be described. The operation of the advertisement distribution server device 20 will be described. The advertisement display program according to the present invention will be described as the operation of the distributed advertisement module 70 (described later). Furthermore, as content transmitted by the user, image data or moving image data will be described as an example. Text data, audio data, and program data can also be used as content.

Here, the advertisement central control server device 10 centrally manages the advertisement order information that is the order information of the advertisement received from the advertisement client that is the orderer of the advertisement, and is effective at that time. Certain advertisement order information (for example, during the advertisement period) is distributed to the advertisement distribution server device 20. The advertisement central control server device 10 collects and manages impression results indicating the number of times the distributed advertisement module 70 (details will be described later) has been downloaded from the advertisement distribution server device 20. Further, the advertisement central control server device 10 acquires and manages the click results indicating the number of times the distributed advertisement module 70 is clicked by accessing from the distributed advertisement module 70. The advertisement central control server device 10 also displays an advertisement effect record indicating that a content browsing user has purchased a product related to the advertisement or registered a user related to the product after browsing the advertisement. Acquired and managed by access from the device 30.

The advertisement distribution server device 20 is a device that generates, manages, changes, and distributes the distributed advertisement module 70 based on image data or moving image data as content posted from the content transmission user terminal 50.

[0036] The advertisement client server device 30 is a device on which a web page of an advertisement client as an advertisement orderer is posted. When an advertisement of the distributed advertisement module 70 is clicked, a predetermined web page of the advertisement client server apparatus 30 is finally displayed on the browser.

[0037] The content browsing user terminal 40 is a terminal device of a user who browses content transmitted from the content transmission user terminal 50, and is configured by, for example, a personal computer or a mobile phone. Browser software is installed in the content browsing user terminal 40, and the content stored in the advertisement distribution server device 20 is browsed by the browser software, and the advertisement client server device 30 You can browse web pages established on.

[0038] The content transmission user terminal 50 is a terminal device of a user who transmits content, and is configured by, for example, a personal computer or a mobile phone. Browser software is installed in the content transmission user terminal 50, and content can be posted to the advertisement distribution server device 20 by the browser software.

FIG. 2 is a diagram showing a detailed configuration example of the advertisement central control server device 10 shown in FIG. As shown in this figure, the advertisement central control server device 10 includes a CPU (Central Processing Unit) 11, ROM (Read Only Memory) 12, RAM (Random Access Memory) 13, HDD (Hard Disk Drive) 14, GC ( Graphic Card) 15, I / F (Interface) 16, bus 17, display device 18, and input device 19 are the main components.

[0040] Here, the CPU 11 reads out and executes an OS (Operating System) 14-1 and a program 14-2 stored in the HDD 14, thereby executing various arithmetic processes, and It is a central processing unit that controls each unit.

The ROM 12 is a semiconductor storage device that stores basic programs or data executed by the CPU 11. The RAM 13 is a semiconductor storage device that temporarily stores programs or data to be executed by the CPU 11.

The HDD 14 is a storage device that can read and write data magnetically on a hard disk. The HDD 14 stores an OS 14-1 as a basic program for controlling the device, and a program 14-2 for realizing various processes described later. Although not shown, various data relating to advertisements are stored.

The GC 15 executes a drawing process according to a drawing command supplied from the CPU 11, converts the obtained image into a video signal, and outputs it to the display device 18.

[0044] The IZF 16 converts the input representation format of the data output from the input device 19 so as to conform to the internal format, and when communicating information with the network 100, for example, TCP / In addition to converting the representation format of IP data for IP (Transmission Control Protocol / Internet Protocol), it performs a process of packetizing and unpacking data. [0045] The bus 17 is a connection line group for connecting the CPU 11, the ROM 12, the RAM 13, the HDD 14, the GC 15, and the I / F 16 to each other and enabling data exchange between them.

The display device 18 is configured by, for example, a CRT (Cathode Ray Tube) display, an LCD (Liquid Crystal Display), or the like, and displays a video signal supplied from the GC 15.

[0047] The input device 19 is configured by, for example, a mouse or a keyboard, and generates and outputs data corresponding to a user operation.

[0048] It should be noted that the advertisement distribution server device 20, the advertisement client server device 30, the content browsing user terminal 40, and the content transmission user terminal 50 have substantially the same configuration as the advertisement central control server device 10 shown in FIG. Therefore, the detailed explanation is omitted. In the following, when referring to the components constituting each device, the respective components are indicated by the same reference numerals as in FIG. 2 (for example, a CPU (not shown) constituting the advertisement distribution server device 20). Is called CPU21).

[0049] FIG. 3 is realized by the program 14-1 shown in FIG. 2 being read by the CPU 11, and the program 141 as software and hardware such as the CPU 11 cooperating with each other. It is a figure which shows an example of the functional block made.

[0050] As shown in this figure, the functional blocks making up the advertisement central control server device 10 are the advertisement order master 10a, the ongoing advertisement management table 10b, the advertisement performance table 10c, the advertisement schedule management module 10d, and the advertisement setting management section. 10e, an advertising effect counting unit 10f, an advertising impression management unit 10g, a module newly generated advertising schedule interface unit 10h, an advertising click counting unit 10i, and a communication management module 10j.

[0051] Here, the advertisement order master 10a stores information related to an order when an advertisement insertion order is placed from the advertisement client. FIG. 4 is a diagram showing an example of information stored in the advertisement order master 10a. In this example, only information about a single order is shown. Actually, it consists of multiple pieces of information as shown in Figure 4. In the example of Fig. 4, the ad order master 10a has the order number, order date, order last modified date, client code, client name, agency code, agency name, advertising period. The number of PVs, the number of clicks, the advertising content, the destination URL, the advertising target, and the filer flag.

Here, the order number is a unique identifier assigned to each order. The order date is the date when the order was placed by the advertising client. The order last modified date and time is the date and time when the order was last modified by the advertising client. The client code is a unique identifier given to each client who orders the advertisement. The client name is the name of the client. The agency code is a unique identifier given to an advertising agency that acts as an advertising agency. The agency name is the name of the advertising agency. The advertisement period indicates a period during which the advertisement is displayed. The number of PV (Page View) is the number of times that the distributed advertisement module, which will be described later, is guaranteed to be viewed by the user. For example, when the value is “10, 000”, “10, Continue advertising until it is viewed “000” times. The number of clicks is the number of times that the distributed advertisement module, which will be described later, is clicked by the user. For example, when the value is “10, 00”, the user clicks “10,000” times. Until then, «Continue posting advertisements. The advertising content is composed of image data of products or services to be advertised, html (Hyper Text Markup Language) data, and Z or text data. The advertisement destination URL (Uniform Resource Locator) is, for example, the URL of the client's home page. The advertisement target is information related to the target of the advertisement, for example, information related to gender, age, region, occupation, and hobbies. The filer flag is information indicating whether or not the advertisement is used as a filer advertisement. Here, the filler advertisement refers to an advertisement that is displayed by making up when there is no inventory of advertisements. “Y” when used as a filler advertisement, “N” otherwise. In addition to the above, the advertisement order master 10a stores the advertisement order master last update date and time indicating the date and time when the advertisement order master 10a was last updated as information in seconds. In other words, when the information stored in the advertisement order master 10a is changed, the date and time when the advertisement order master was last updated is recorded in the server time.

The ongoing advertisement management table 10b is a table for managing advertisements currently being posted. The conditions corresponding to the advertisement managed in this table are as follows. Ie , “Advertisement period is in range or not specified, PV number and clicks are not specified”, “Advertising period is in range or not specified, PV performance table 10c is less than PV order”, or , “Advertisement period is within range or not specified, and clicks are less than order in ad performance table 10c”. FIG. 5 (A) shows an example of a single record constituting the ongoing advertisement management table 10b, and a plurality of such records constitute a table. As shown in this figure, the single record constituting the ongoing advertisement management table 10b has an order number and a rotation weight. Here, the order number is a unique identifier given to the order and is the same as the order number shown in FIG. The rotation weight is a weighting factor for determining the probability that an advertisement will be displayed, and is calculated based on the volume and duration of unsettled advertisements. Note that the advertisement setting management unit 10e executes addition, change, and deletion of records to the ongoing advertisement management table 10b.

The advertisement performance table 10c is a table for storing the performance related to the executed advertisement. FIG. 5 (B) is a diagram showing an example of a single record constituting the advertisement performance table 10c. As shown in this figure, the single records that make up the advertising performance table 10c are the order number, PV digestion number, click digestion number, IP address and browser environment variable for each click, advertisement effect number, and advertisement effect measurement. Each has an IP address and browser environment variables. Here, the order number is a unique identifier given to the order and is the same as the order number shown in FIG. The PV digestion number indicates the number of PV digested (displayed) up to that point in time in FIG. For example, a value for each day may be used instead of the cumulative value. The number of trick digests indicates the number of clicks (digested) that have been clicked so far, among the clicks shown in FIG. In this case as well, for example, a daily value may be used instead of the cumulative value. The IP address and browser environment variables for each click are the IP address and browser environment variables (contents of browser, OS, language environment, etc.) of the content browsing user terminal 40 of the content browsing user who clicked the distributed advertisement module. ). In the example of Fig. 5 (B), the number of clicks and the IP address are stored in association with each other. The number of advertisement effects indicates the number of users who have purchased a product or service or registered as a user through the distributed advertisement module 70. For example, a value for each day may be used instead of the cumulative value. Wide The IP address and browser environment variable for each notification effect measurement are the IP address and browser environment of the content browsing user terminal 40 of the content browsing user who purchased the product or service or registered as a user via the distributed advertising module. It is a list of variables. In the example of Fig. 5 (B), the number of measured effects and the IP address are stored in association with each other. The PV impression count is updated by the advertisement impression management section 10g, the click digest count is updated by the advertisement click count section 10i, and the advertisement effect count is updated by the advertisement effect count section 10f.

[0055] The advertisement schedule management module 10d includes an advertisement setting management unit 10e, an advertisement effect count unit 10f, an advertisement impression management unit 10g, a module newly generated advertisement schedule interface unit 10h, and an advertisement click count unit 10i. Addition / change of the setting contents of the advertisement or communication with the advertisement distribution server device 20 is performed.

[0056] Here, the advertisement setting management unit 10e as a management means generates a record of the advertisement order master 10a when receiving an order for an advertisement from an advertisement client via an agency or when the order contents are changed. , Change, or delete. Then, the module new generation advertisement schedule interface unit 10h is activated.

[0057] When the distributed advertising module 70 is downloaded to the content browsing user terminal 40 by the browser and operated and displayed, the advertising effectiveness counting unit 10f clicks the advertisement after that, and then the advertising client When a product or service is purchased or a member is registered, the advertisement effect measurement module pre-arranged in the advertisement client server device 30 is activated and connected to the advertisement central control server device 10, and the advertisement effect count unit 10f starts up. At the time of connection, the IP address, browser environment variables, order number, etc. are passed, and this information is recorded in the advertisement performance table 10c.

[0058] The ad impression management unit 10g serving as the impression counting means calculates the number of impressions of advertisements distributed by each of the advertisement distribution server devices 20 from the advertisement impression management table 20g (details will be described later) of the plurality of advertisement distribution server devices 20. Are periodically collected and stored in the advertising performance table 10c.

[0059] The module newly created advertisement schedule interface unit 10h is activated by the advertisement setting management unit 10e when an advertisement order is added, changed, or deleted. Module new When the rule-generated advertisement schedule interface unit lOh is activated, the updated contents of the advertisement order master 10a are reflected in the advertisement schedule & content table 20d (details will be described later) on the plurality of advertisement distribution server devices 20. Thereafter, the advertisement schedule update unit 20c (details will be described later) is activated to update the distributed advertisement module 70.

[0060] The advertisement click counting unit 10i as the click counting means counts that the advertisement of the distributed advertisement module 70 is clicked. In other words, when the distributed advertisement module 70 is downloaded to the content browsing user terminal 40 by the browser and operated and displayed, the advertisement click counting unit 10i, when the content browsing user clicks on the advertisement, clicks on the content display subsystem 70f. (Details will be described later.) Force Activated by connecting to the advertisement central control server 10. Since the IP address, browser environment variable, and order number are passed at the time of connection, the advertisement click count unit 10i records the information in the advertisement result table 10c. After recording, refer to the advertisement order master 10a using the order number as a key and jump to the destination URL. That is, the information indicated by the advertisement destination URL is supplied to the content browsing user terminal 40 for display. In order to improve the efficiency of the system, the advertisement destination URL may be included in the passing variable from the distributed advertisement module 70.

The communication management module 10j is a module that performs management when information is exchanged with other devices via the network 100.

[0062] FIG. 6 shows that a program 24-1 (not shown) stored in the HDD 24d of the advertisement distribution server device 20 is read by the CPU 21, and the program 24-1 as software and hardware including the CPU 21 It is a figure which shows an example of the functional block implement | achieved by and cooperating.

[0063] As shown in this figure, the functional blocks making up the advertisement distribution server device 20 are distributed advertisement module source code 20a, distributed advertisement module generation section 20b, advertisement schedule update section 20c, advertisement schedule & content table 20d, Application update unit 20e, user menu update unit 20f, ad impression management table 20g, ad impression count unit 20h, ad schedule response unit 20i, communication management module 20j, content transmission user area 20k, application setting information 20m, user Menu setting information 20n and distributed advertisement module 70 are provided. [0064] Here, the distributed advertisement module source code 20a includes source codes of all modules necessary for generating the distributed advertisement module 70. As will be described later, the modules included are a user content storage unit 70a, a module matching confirmation unit 70b, an advertisement storage unit 70c, an application storage unit 70d, a user menu storage unit 70e, a content display subsystem 70f, and a communication management module. 70h. The source code of the application program that runs as a part of the functions of the distributed advertisement module 70 is included in the distributed advertisement module source code 20a!

[0065] The distributed advertisement module generation unit 20b serving as a generation unit is activated by an operation in which a content transmission user operates the content transmission user terminal 50 to post content, and the distributed advertisement module 70 is placed in the content transmission user area 20k. Is generated. When generating, copy the distributed advertisement module source code 20a, synthesize the advertisement schedule & content table 20d, and set the valid advertisement. Further, the application setting information 20m and the user menu setting information 20η are synthesized to complete the distributed advertisement module 70 that can be distributed.

[0066] The advertisement schedule update unit 20c is activated by the advertisement schedule management module 10d of the advertisement central control server device 10, and reflects the change of the advertisement content in all the distributed advertisement modules 70 in the advertisement distribution server device 20. The advertisement storage unit 70c of the distributed advertisement module 70 is replaced by the updated advertisement schedule & content table 20d.

[0067] Advertisement schedule & content table 20d stores an advertisement schedule and advertisement contents. The module new generation advertisement schedule interface unit 10h generates, updates, or deletes the record of the advertisement schedule & content table 20d. The advertisement order master 10a extracts the order number, the advertisement content, the destination URL, the advertisement target, and the filler flag stored in the ongoing advertisement management table 10b. Copied to Advertising Schedule & Content Table 20d. The rotation weight is extracted from the ongoing advertisement management table 10b and copied to the advertisement schedule & content table 20d. Furthermore, the ad order master last update date and time is extracted from the ad order master 10a, and the ad schedule & content Copied to table 20d.

[0068] The application update unit 20e is activated when the content transmission user operates the content transmission user terminal 50 to update the application settings, and changes the application settings to the advertisement distribution server. This is reflected in all distributed advertisement modules 70 in the device 20. The content of the updated application setting information 20 m is reflected in the application storage unit 70d of the distributed advertisement module 70.

[0069] The user menu update unit 20f is activated when the content transmission user operates the content transmission user terminal 50 to update the user menu, and changes the setting contents of the user menu to the advertisement distribution server. Reflected in all distributed advertising modules 70 in device 20. The content of the updated user menu setting information 20η is reflected in the user menu storage unit 70e of the distributed advertisement module 70.

[0070] The advertisement impression management table 20g stores the order number, the PV consumption number, the IP address for each PV, and the browser environment variable. Each time the distributed advertisement module 70 is downloaded by the browser, a record is generated and recorded by the advertisement impression counting unit 20h. In the case of the distributed advertisement module 70 copied from the advertisement distribution server device 20 to another device, the distributed advertisement module 70 activates the advertisement impression counting unit 20h via the network 100, and the impression is the same as when downloading. Record.

[0071] The advertisement impression counting unit 20h is activated each time the distributed advertisement module 70 is downloaded by the viewer's browser, and records a record in the advertisement impression management table 20g. For example, this function can be implemented with higher performance by using together with the Apache module's access record function on Linux.

[0072] The advertisement schedule response unit 20i acquires the latest update date and time of the advertisement order master set in the current distributed advertisement module 70 from the advertisement schedule confirmation connection unit 70g of the distributed advertisement module 70 that has determined that it has been copied. . Then, when the received update date / time is more powerful compared to the advertisement order master last update date / time in the advertisement schedule & content table 20d, the distributed advertisement module 70 is requested to update the advertisement. As a result, from the advertising schedule & content table 20d, The advertisement to be displayed is selected with the probability based on the screen weight and responds to the advertisement schedule confirmation connection unit 70g. If both update dates and times are the same, the already valid advertisement is downloaded to the distributed advertisement module 70, and therefore the advertisement schedule confirmation connection section 70g is responded to the effect that the advertisement is valid.

[0073] The communication management module 20j as a receiving unit and a distributing unit performs management when exchanging information with other devices.

[0074] The content transmission user area 20k has application setting information 20m, user menu setting information 20n, and one or a plurality of distributed advertisement modules 70, and is generated for each user who transmits content. . Each area is managed by user ID and password.

[0075] The application setting information 20m manages setting information related to applications installed in the distributed advertisement module 70 for each user. For example, information such as “do not use the graffiti function, do not display the weather forecast” is stored here.

[0076] User menu setting information 20η is setting information of a user menu operating on the distributed advertisement module 70. The user menu setting information 20η stores information such as the name of the homepage, the URL of the homepage, the text of the self-introduction, various items of self-introduction (such as age and constellation), the name of the bulletin board, and the URL of the bulletin board. The These pieces of information can be updated by the content transmission user by operating the content transmission user terminal 50.

[0077] The distributed advertisement module 70 includes a user content storage unit 70a, a module matching confirmation unit 70b, an advertisement storage unit 70c, an application storage unit 70d, a user menu storage unit 70e, a content display subsystem 70f, and a communication management module 70h. It is generated for each user's content. The distributed advertisement module ₇₀ is managed by the advertisement distribution server device 20 as one file that can be downloaded to the browser. When the content browsing user operates the content browsing user terminal 40 to browse the distributed advertisement module 70, the module is downloaded as a file to the browser. After downloading, the program including the advertising system operates, and the content display subsystem 70f displays content such as images and videos, as well as a user menu. The It also displays advertisements.

FIG. 7 is a diagram showing an example of functional blocks constituting the distributed advertisement module 70 shown in FIG. The distributed advertisement module 70 is downloaded to the content viewing user terminal 40 as a software stored as a program stored in the advertisement distribution server device 20 (or a copy destination device when copied), and there as hardware. This is realized by the cooperation of the CPU41 and others. As shown in FIG. 7, the distributed advertisement module 70 includes a user content storage unit 70a, a module matching confirmation unit 70b, an advertisement storage unit 70c, an application storage unit 70d, a user menu storage unit 70e, a content display subsystem 70f, It has an advertisement schedule confirmation connection part 70g and a communication management module 70h.

[0079] Here, the user content storage unit 70a stores content bodies such as images and videos posted by the content transmission user operating the content transmission user terminal 50.

[0080] The module matching check unit 70b checks the checksum of the distributed advertisement module 70 file every time the content is displayed, so that a part of the distributed advertisement module 70 file is being downloaded. This is a module for confirming whether or not filtering has been performed. This module is designed to support filtering processing for advertisements. In other words, in recent years, there is a service for “removing advertisements”, which has hindered the growth of business-type services that maintain the system through advertisements. Many methods use “advertising filtering” that masks only the advertisement part during download to the browser. In order to prevent advertisement filtering for the distributed advertisement module 70, the file checksum of the distributed advertisement module 70 is checked every time content is displayed. If the checksum is not normal, the operation is stopped. As a result, file alteration cannot be fully handled, but it is possible to respond to the act of eliminating advertisements by filtering without altering the code, so it is possible to exert an effective advertising filtering prevention effect. .

[0081] The advertisement storage unit 70c stores information related to the advertisement content displayed by the distributed advertisement module 70, its display schedule, and the like. The advertisement storage unit 70c is updated when the advertisement schedule update unit 20c is activated. Based on the table 20d, the contents of the advertisement storage unit 70c in all the distributed advertisement modules 70 are overwritten. In other words, the order number, advertisement content, advertisement destination URL, advertisement target, filler flag, and rotation weight are overwritten by the updated new information. Further, the advertisement storage unit 70c stores the advertisement order master last update date and time copied from the advertisement schedule & content table 20d.

[0082] In the application storage unit 70d, among the applications in the distributed advertisement module source code 20a, an application whose operation is designated by the application setting information 20m is stored together with the setting information. When an operation for updating the application settings is performed from the content transmission user terminal 50, the application update unit 20e is activated and the content is updated.

[0083] The user menu storage unit 70e stores information related to the menu set by the content transmission user. When the user menu is updated from the content transmission user terminal 50, the content of the user menu setting information 20η is copied to the user menu storage unit 70e and updated by the user menu update unit 20f.

[0084] When the distributed advertisement module 70 is downloaded to the browser by the content browsing user, the content display subsystem 70f starts up the subsystem, and first activates the module matching confirmation unit 70b. When the module matching check unit 70b determines that there is no filtering, the ad schedule check connection unit 70g is called to determine the content of a valid advertisement. Then, the following information is displayed. That is, display of images or videos stored in the user content storage unit 70a, display of advertisement content extracted from the advertisement storage unit 70c at a certain ratio, and application operation stored in the application storage unit 70d. Based on the result and Z or the user menu stored in the user menu storage unit 70e. When the module matching check unit 70b detects filtering, an error is displayed without performing all the operations described above, and the operation is stopped.

[0085] The advertisement schedule confirmation connection unit 70g detects a state in which the distributed advertisement module 70 is arranged, and displays an optimal advertisement according to the state. Ie ad schedule The confirmation connection unit 70g determines whether or not the distributed advertisement module 70 has been placed on the server and is not placed on the correct server. Communication with the advertisement distribution server device 20 is attempted, and if communication is possible, the advertisement is updated to the latest information. If communication is not possible, an advertisement with filler flag power is displayed.

Next, the operation of the above embodiment will be described. In the following, first, (1) the operation at the time of advertisement setting will be explained, followed by (2) the operation at the time of content posting, (3) the operation at the time of advertisement display, and (4) the measurement of advertising effectiveness. The operation at the time is described, and (5) the operation when the distributed advertisement module 70 is copied is described.

[0087] (1) Operation when setting advertisement

FIG. 8 is a flowchart for explaining the operation of the present embodiment when an order for an advertisement is received, changed, or deleted. The operation will be explained based on this flowchart.

[0089] When the advertisement client receives an order for an advertisement, requests to change the contents of the order, or requests to delete the contents of the order, the advertisement setting management unit 10e of the advertisement central control server device 10 receives the order. If it is determined that there is an order received, etc., proceed to step S11. Otherwise, repeat the same process.

[0090] It should be noted that an application for an advertisement can be made via an advertisement application screen as shown in FIG. 9, for example. Note that this screen is displayed on the display device of the advertisement client terminal, for example, when the advertisement client accesses the advertisement central control server device 10 by operating an advertisement client terminal (not shown). In the example of FIG. 9, an “advertisement application screen” as the title 110a is displayed at the top of the frame 110. Below that, text boxes 1101) to 1106, a button 110f, text boxes 110g to 110i, and buttons 1lOj and 110k are displayed. Filler flags are entered in the text box 110b. In the text box 110c, the name of the client is entered. In the text box 110d, the name of the agency is entered. The client code and agency code may be entered together with the client name and agency name. Text box In the box 110e, an HTML document of advertisement content is input. In other words, the information input in this text box l lOe is displayed as an advertisement. The button l lOf is a button operated when uploading an image. When the button l lOf is operated, a screen for selecting image data to be uploaded is newly displayed. In the text box 110g, the period for displaying the advertisement is entered as the start date and end date in the order of year, month, day. In the text box 110h, a numerical value for click guarantee is entered. In the text box 110i, a numerical value for PV guarantee is entered. Click guarantee and PV guarantee refer to the minimum values of click and PV made by content browsing users. For advertisements for which these values cannot be secured, the dictation weight is changed and displayed preferentially. The button 110j is operated to apply for the entered contents. The button 110k is operated to cancel (discard) the input content.

[0091] When the button 110j is operated after inputting necessary information on the advertisement application screen as described above, an application for an advertisement is made. As a result, the application information is transmitted to the advertisement central control server device 10 via the network 100. The advertisement central control server device 10 receives the information via the communication management module 10j and delivers it to the advertisement setting management unit 10e. The advertisement setting management unit 10e receives the information, determines YES in step S10, and proceeds to step S11.

[0092] The advertisement setting management unit 10e records the received information in the advertisement order master 10a (step Sl l). When a new advertisement application is made, a new record is formed and stored in the advertisement order master 10a. When a request for changing or deleting the order contents is made, the advertisement setting management unit 10e refers to the order number to identify the corresponding order, and changes or deletes the order contents.

[0093] The information recorded in the advertisement order master 10a in this way can be confirmed on the advertisement setting management screen. FIG. 10 is a diagram illustrating an example of the advertisement setting management screen. In this example, an “advertising setting management screen” as the title 120 a is displayed at the top of the frame 120. Below that, an order details list display section 120b is displayed. A button 120c that is operated when correcting the contents of individual orders is displayed on the right. Order received Below the content list display portion 120b, a text box 120d is displayed in which the name of the agency is entered when the agency is narrowed down. A text box 120e in which the name of the client is entered when narrowing down the client is displayed next to the right. To the right is a text box 120g in which the advertisement period is entered. A button 120f that is operated when newly adding advertisement order information is displayed on the right. In such a screen, it is possible to display a list of the order contents according to a predetermined condition, and confirm the contents of the order and operate the button 120c to change or delete the order contents. A new order can be added by operating the button 120f.

[0094] Returning to FIG. When the advertisement order master 10a is updated, the module newly generated advertisement schedule interface unit 10h is activated, and all advertisement distribution server devices 20 are based on the update information of the added, changed, or deleted advertisement order master 10a. The advertising schedule & content table 20d is updated (step S12). That is, the module newly generated advertisement schedule interface unit 10h instructs all the advertisement distribution server devices 20 under management to update the contents of the advertisement schedule & content table 20d. As a result, the advertisement distribution server device 20 receives the instruction via the communication management module 20j, and the advertisement schedule update unit 20c updates the corresponding contents of the advertisement schedule & content table 20d based on the instruction. In this example, only one advertisement distribution server device 20 is used. When there are a plurality of advertisement distribution server devices 20, the same operation is executed in all the advertisement distribution server devices 20. . As a result, the latest order contents are stored in all the advertisement distribution server devices 20.

Next, the advertisement schedule update unit 20c updates the advertisement storage unit 70c of all the distributed advertisement modules 70 (step S13). Here, the content transmission user area 20k is provided for each content transmission user, and each content transmission user area 20k stores a distributed advertisement module 70 corresponding to a plurality of images or videos posted by the content transmission user. Has been. In the process of step S13, the information in the advertisement storage unit 70c of all the distributed advertisement modules 70 is updated. [0096] According to the above processing, the advertisement central control server device 10 stores instructions in a plurality of advertisement distribution server devices 20 connected to the network 100 by giving instructions regarding addition, change, and deletion of advertisements. It is possible to update the information in the advertisement storage unit 70c of all the distributed advertisement modules 70. Therefore, advertisements can be easily added, changed, and deleted. Centralized management of advertisements becomes possible.

[0097] (2) Operation when posting content

Next, with reference to the flowchart shown in FIG. 11, the operation when the content transmission user operates the content transmission user terminal 50 to post content will be described.

[0099] First, when newly posting content, the user operates the content transmission user terminal 50 to access the advertisement distribution server device 20, and sets the user name, user ID, password, and the like. To create a new content transmission user area 20k (step S30). The content transmission user area 20k is generated for each user, and posted content is stored in the area.

[0100] The distributed advertisement module generation unit 20b determines whether or not the content has been posted (step S31). If the content has been posted, the process proceeds to step S32. If not, the same process is performed. repeat.

FIG. 12 shows an example of a screen for posting content on the bulletin board. In the example of this figure, the “Bulletin Board Posting Screen” as the title 130 a is displayed at the top of the frame 130. Below that, text boxes 130b to 130e, buttons 130f, buttons 130g, text boxes 130h and 130i, and buttons 130j and 130k are displayed! Here, information such as the name of the poster is entered in the text box 130b. In the text box 130c, a title related to the posted information is input. In the text box 13 Od, the posting date is entered. In the text box 130e, the category of the article (information to be registered) is input. The button group 130f is a button for setting the font of the character information to be posted. The button 130g is operated when pasting a special image with a menu screen or the like added to an image or a movie. Text information to be posted is entered in the text box 130h. In the text box 130i, the trackback URL (to be sent to the other party) URL) indicating the destination of the rackback notification is entered. The button 130j is operated when posting the input information on the bulletin board. Button 130k is operated to confirm the content before posting.

[0102] On such a screen, character information can be posted on the bulletin board by inputting predetermined character information into the text box 130h or the like and operating the button 130j. At that time, if an image or video is selected and posted on the screen (details will be described later) displayed by operating the button 130g, the image, advertisement, application, and A user menu or the like is added, and the distributed advertisement module 70 shown in FIG. 7 is stored as a (special image) in the corresponding content transmission user area 20 k of the advertisement distribution server device 20, and the posted bulletin board browsing request is If so, the distributed advertisement module 70 is displayed on the bulletin board together with the character information.

FIG. 13 shows an example of a screen displayed when the button 130g shown in FIG. 12 is operated. In the example of this figure, a “special image creation screen” as the title 140 a is displayed at the top of the frame 140. Below this, an image display area 140b is displayed, and below that, an image list display area 140j is displayed. Buttons 140k and 140m are displayed at the top of the list display area 140j. In addition, a text box 140c, buttons 140d to 140g, buttons 140h, 140i, and 140p are displayed on the right side of the image display area 140b. In the list display area 140j, a plurality of thumbnail images 140η of images for which a special image is to be created are listed. The button 140k is operated when registering image data to be created as a special image, and the button 140m is operated when deleting image data as a target. In such a screen, when one of the thumbnail images 140η displayed on the list display area 140j is selected and dragged and dropped to the image display area 140b, the image is displayed as shown in FIG. It is displayed in the image display area 140b and is the target of editing.

In the state shown in FIG. 13, the special image can be set by appropriately operating the button displayed on the right side in the frame 140. For example, in the text box 140c, the display position of the menu when the cursor is moved on the image can be selected as intermediate force of up, down, left, and right. FIG. 14 is a diagram showing the display position of the menu. Fig. 14 ( A) is a display example when “upper” is selected in the text box 140c. Similarly, FIGS. 14B to 14D are display examples when “lower”, “left”, and “right” are selected in the text box 140c, respectively. As shown in this figure, the positional relationship between the image 150 and the menu 150a changes according to the information input in the text box 140c.

In FIG. 13, the check box displayed on the left side of the buttons 140d to 140f is checked when the menu item is selected. Since all items are checked in this example, all items are displayed in the menu 150a as shown in FIG.

[0106] Buttons 140d to 140g are operated to set each menu item in detail. For example, when the button 140d is operated, a screen as shown in FIG. 15 (B) is displayed. In this screen, the “image profile input screen” as the title 170 a is displayed at the top of the frame 170. Below that, there will be a radio button and text box 170b for entering the date and time! Below that, text boxes 170c to 170f are displayed. Buttons 170g and 170h are displayed at the bottom. In the text box 170c, the title of the image is entered. The image category is entered in the text box 170d. Information indicating the contributor is input to the button 170e. Text information about the profile of the image is entered in the text box 1 70f. Button 170g is operated to cancel the input contents. Button 170h is operated when registering the input content. The contents input on such a screen are registered together with the image data as an image profile.

[0107] When the button 140e is operated on the screen of Fig. 13, a screen as shown in Fig. 16 is displayed. In this screen, the “self-introduction input screen” as the title 180 a is displayed at the top of the frame 180. Below that, a text box 180b, a radio button 180c, text boxes 180d to 180n, and buttons 180p and 180q are displayed. Here, the name of the poster is entered in the text box 180b. The radio button 180c selects gender. The date of birth is entered in the text box 180d. In the text box 180e, the address of the poster is entered. In the text box 180f, the job title of the contributor is entered. In the text box 180g, the introduction text of the contributor is entered. In the text box 180i, 180k, 180η, the URL of the link destination is entered, and the text box 180h, 18 The title of each link destination is entered in Oj, 180m. The button 180q is operated when registering the information input on this screen, and the button 180p is operated when canceling the input information. You can register information about the poster's self-introduction by entering predetermined information and operating button 180q on such a screen.

When the button 140h is operated on the screen of FIG. 13, the screen shown in FIG. 15 (A) is displayed, and the menu item to be added can be selected. The selected item is displayed as the other menu in Fig.13. In the example of FIG. 15A, a “menu view screen” is displayed as the title 160a at the top of the frame 160 !. Below that, check boxes 160b to 160d are displayed, and buttons 160e and 160f are displayed at the bottom. Here, the check box 160b is checked when “bulletin board” is selected as the menu item. The check box 160c is checked when “Face-inserted image” is selected as the menu item. The check box 160d is checked when “album” is selected as the menu item. The button 160f is operated when registering with the input content, and the button 160e is operated when canceling the input content. A face-fit image refers to an image that is prepared by preparing a character with a cut-out face portion, cutting and fitting the face portion of a photograph into the character, and combining and displaying it. In the screen shown in Fig. 15 (A), the desired menu item can be displayed by selecting the menu item.

In the screen of FIG. 13, when the button 140p is operated, the menu selected by the button or the like displayed on the right side is added to the image data displayed in the image display area 140b. At the same time, an advertisement is added by a process to be described later, and a distributed advertisement module 70 is generated and stored in the corresponding content transmission user area 20k of the advertisement distribution server device 20.

[0110] Returning to FIG. When the content is posted as described above, the distributed advertisement module generation unit 20b determines that the content has been posted in step S31, and proceeds to step S32.

[0111] The distributed advertisement module generation unit 20b obtains the distributed advertisement module source code 20a. Then, a process of synthesizing with the content such as the posted image or video is executed (step S32).

[0112] Furthermore, the distributed advertisement module generation unit 20b acquires valid advertisement content information from the advertisement schedule & content table 20d and sets it in the advertisement storage unit 70c of the distributed advertisement module 70 synthesized with images and videos. (Step S33).

[0113] Next, when valid and already-configured application setting information 20m exists in the content transmission user area 20k, the application update unit 20e is activated and the application source is distributed from the distributed advertisement module source code 20a. The code is acquired and set in the application storage unit 70d of the distributed advertisement module 70 (step S3 4).

[0114] Finally, when valid and set user menu setting information 20η exists in the content transmission user area 20k, the user menu update unit 20f is activated, and the distributed advertisement module source code 20a Obtain the user menu source code and set it in the user menu storage 70e of the distributed advertising module 70 (step S35).

[0115] According to the above processing, by distributing content such as images and moving images to the advertisement distribution server device 20, advertisements, applications, and menus are added, and the distributed advertisement module 70 is generated. Therefore, an advertisement can be added to content such as an image or a video that does not place a burden on the content transmission user. In addition, the advertisement to be added is controlled by the advertisement central control server device 10 so that the content is appropriate. Therefore, it is possible to add and display the advertisement according to the needs of the advertisement client. I'll do it.

[0116] (3) Operation during advertisement display

[0117] Next, with reference to the flowchart shown in FIG. 17, an operation during advertisement display will be described.

[0118] When the content browsing user terminal 40 is operated by the content browsing user and a browsing request is made to the predetermined distributed advertisement module 70 stored in the advertisement distribution server device 20, the browser of the content browsing user terminal 40 The program The scattered advertisement module 70 is downloaded (step S40).

[0119] When the distributed advertisement module 70 is downloaded to the content browsing user terminal 40, the module is executed. As a result, the functional block as shown in FIG. 7 is realized by the cooperation of the CPU 41 and other hardware of the content browsing user terminal 40 and the software constituting the module.

[0120] The module consistency check unit 70b executes a file checksum to determine whether the checksum is normal (step S41). If the checksum is normal, the process proceeds to step S43. Proceed to S42. More specifically, when the distributed advertisement module 70 is downloaded, the module matching confirmation unit 70b is activated. The module matching confirmation unit 70 b calculates the file checksum of the distributed advertisement module 70 in order to check the alteration of the entire distributed advertisement module 70. As a result, if an inconsistency occurs somewhere in the distributed advertisement module 70, the checksum is normal, and the process proceeds to step S42. Otherwise, the process proceeds to step S43.

[0121] In step S42, when the checksum is not normal, the operation of the distributed advertisement module 70 is stopped on the assumption that the distributed advertisement module 70 is broken or the advertisement filtering is performed. As a result, malfunction of the distributed advertisement module 70 can be prevented. For advertisement filtering, the filtering itself can be made meaningless by stopping the operation. In other words, as long as advertisement filtering is being performed, user content cannot be browsed, so advertisement filtering must be disabled in order to browse. In other words, by filtering the user content and the advertisement so as not to be separated, the filtering for the advertisement can be substantially invalidated. This prevents advertisement filtering and stabilizes profits from advertisements.

[0122] If it is determined that the checksum is normal, the content display subsystem 70f acquires the user content from the user content storage unit 70a (step S43).

[0123] Subsequently, the content display subsystem 70f acquires an advertisement to be displayed from the advertisement storage unit 70c (step S44). The process of selecting advertisements to be displayed will be described later with reference to FIG. [0124] The content display subsystem 70f acquires the application from the application storage unit 70d (step S45).

[0125] The content display subsystem 70f acquires the user menu from the user menu storage unit 70e (step S46).

[0126] The content display subsystem 70f synthesizes the user content, the advertisement, the application, and the user menu (step S47).

[0127] The content display subsystem 70f displays the information synthesized in step S47 on the display device via the browser program (step S48). As a result, an image 150 as shown in FIG. 18 (A) is displayed. When the cursor 155 is moved on such an image 150, a menu 150a is displayed at the top of the image 150 as shown in FIG. In this example, profile, comment, self-introduction, and “newly released flat-screen TV” as an advertisement are displayed. When profile, comment, or self-introduction is selected, corresponding information (for example, text information) is displayed. When the “newly released flat-screen television” that is an advertisement is selected, the advertisement jumps to the URL linked to the advertisement via the advertisement central control server device 10.

[0128] The content display subsystem 70f allows a content browsing user to operate an input device 49 (not shown) and perform a predetermined operation on a displayed application, advertisement, user menu, or the like. Judgment is made (step S49). If an operation is performed, the process proceeds to step S50. Otherwise, the same process is repeated.

[0129] If it is determined in step S49 that the predetermined operation has been performed, the content display subsystem 70f executes a corresponding process (step S50). For example, when an advertisement is clicked, it jumps to the advertisement destination URL by the process described later.

[0130] According to the above processing, when the advertisement filtering is performed, the display of the content is stopped, so that the advertisement filtering can be substantially invalidated. In the above processing, the content containing the advertisement maintained in the latest information by the advertisement distribution server device 20 is downloaded, so that the user can view the latest advertisement. In the above processing, the menu is displayed when the cursor is moved over the image that is the content. It can prevent that the visibility of a part falls. It also means securing the right to retain the same copyright.

[0131] (4) Operation when measuring advertising effectiveness

[0132] Next, the operation at the time of advertisement effect measurement will be described. In general, measurement of advertising effectiveness includes measurement of effect by impression or page view, measurement of effect by number of clicks, and measurement of effect by user behavior such as membership or purchase. In this embodiment, when the distributed advertisement module 70 is downloaded to the browser of the content browsing user terminal 40, it is counted as lPV (Page View), and the advertisement impression counting unit 20h counts this in the advertisement distribution server device 20. And record it in the advertising impression management table 20g. The advertisement impression management unit 10g of the advertisement central control server device 10 reads the content of the advertisement impression management table 20g via the communication management module 10j and records it in the advertisement result table 10c. Thereby, by referring to the information stored in the advertisement performance table 10c, it is possible to know the number of impressions or the number of page views for a predetermined advertisement measured in all the advertisement distribution server devices 20.

[0133] When the distributed advertisement module 70 is downloaded from the advertisement distribution server device 20 to another device, the distributed advertisement module 70 installs the advertisement impression counting unit 20h via the network 100. Start and record the impression as if it were downloaded. Accordingly, an impression can be recorded when the distributed advertisement module 70 is downloaded from the advertisement distribution server device 20 to another device.

For counting the number of clicks, for example, when an advertisement displayed in the distributed advertisement module 70 is clicked, the advertisement is clicked to the advertisement click count unit 10i of the advertisement central control server device 10, and further from there. When jumping to the page of the advertising client server device 30, the number of clicks is counted. As a result, the number of clicks is also recorded in the advertisement performance table 10c.

[0135] Next, a method for measuring the advertising effect due to user behavior will be described. In the case of measuring the advertising effectiveness by user behavior, an advertising effectiveness measurement module (not shown) is placed on the admission result page of the advertising client server device 30 to be measured, and the module The advertisement effect count unit lOf is accessed when is read and activated, and the advertisement effect count unit 10f records the result in the advertisement performance table 10c, whereby the advertisement effect due to user behavior can be measured. All advertisement effects recorded in the advertisement performance table 10c can be browsed based on the function of the advertisement setting management unit 10e.

[0136] According to the above processing, it is possible to realize all of effect measurement by impression or page view, effect measurement by the number of clicks, and effect measurement by user behavior such as membership or purchase.

[0137] When the distributed advertisement module 70 is downloaded from the advertisement distribution server device 20 to another device, the distributed advertisement module 70 activates the advertisement impression counting unit 20h. An impression can be recorded when the module 70 is downloaded from the advertisement distribution server device 20 to another device.

[0138] In the measurement of the effect by the number of clicks, when an advertisement is clicked, it jumps to the web page of the advertisement client server device 30 via the advertisement central control server device 10. Even when the distributed advertisement module 70 is copied from the advertisement distribution server device 20 to another device, counting by the number of clicks can be executed.

[0139] (5) Operation when distributed advertising module 70 is copied

[0140] The distributed advertisement module 70 combines the advertisement management display function with the user content and downloads it to the content browsing user terminal 40, thereby effectively reducing system resources such as server devices and the like. The distributed advertising module 70 can be downloaded and can be copied. If the copy is made, the distributed advertisement module 70 does not exist on the legitimate server device, so the advertisement cannot be controlled. For this reason, for example, information including advertisements that have expired will be spread.

[0141] However, in the case of the embodiment of the present invention, the above-described problem is avoided by the processing shown in FIG.

[0142] That is, when the distributed advertisement module 70 is activated on the browser (step S70), the distributed advertisement module 70 determines whether or not the distributed advertisement module 70 is placed on the correct server device, for example, the IP of the download source. Address power is also determined (step S71). as a result, If it is determined that the server has been placed on the correct server device, the process proceeds to step S78. Otherwise, the process proceeds to step S72.

[0143] If it is determined in step S71 that the power is not arranged on the legitimate server device, that is, if it is determined that the distributed advertisement module 70 has been copied, the process proceeds to step S72. Therefore, communication is attempted with the advertisement schedule response unit 20i of the advertisement distribution server device 20. Then, it is determined whether or not the communication with the advertisement schedule response unit 20i is successful (step S73). If the communication is successful, the process proceeds to step S74. Otherwise, the process proceeds to step S75. That is, when communication with the advertisement schedule response unit 20i is not possible, for example, since the device having the distributed advertisement module 70 is not connected to the network 100, the process proceeds to step S75.

[0144] In step S75, only advertisements with filler flag = Y are selected from the advertisement storage unit 70c, and rotation is executed. Here, the advertisement for which the filler flag is Υ is a so-called filler advertisement, and is an advertisement that is executed by making up when there is no inventory of advertisements. When the rotation is completed, the process proceeds to step S78, and one of the filer advertisements is displayed.

[0145] If it is determined in step S73 that communication is possible, the process proceeds to step S74, and it is determined whether or not the advertisement currently stored in the advertisement storage unit 70c is the latest. Specifically, the advertisement schedule confirmation connection unit 70g obtains the advertisement order master last update date / time in the advertisement schedule & content table 2 Od, and compares the advertisement order master last update date / time of the distributed advertisement module 70 at that time. If the latter is older, the advertisement is not up-to-date, and the process proceeds to step S76. Otherwise, the process proceeds to step S78.

If it is determined in step S74 that the advertisement is not the latest advertisement, the process proceeds to step S76, where the latest advertisement content is acquired from the advertisement schedule response unit 20i and stored in the advertisement storage unit 70c. Then, since the latest advertisement has been downloaded, the advertisement impression counting unit 20h is caused to count the advertisement impression (step S77).

[0147] After the optimal advertisement set by the above processing is selected, step S78 is performed. These advertising powers selected in the above will be displayed after being appropriately selected based on the weight of rotation.

[0148] According to the above processing, the distributed advertisement module 70 independently determines whether or not the distributed advertisement module 70 has been placed on a legitimate server device, and the legitimate server device (specifically, the advertisement delivery service). Since the advertisement has been updated to the latest state (being managed by the advertisement central control server apparatus 10), the advertisement stored in the advertisement storage unit 70c is not displayed. Display after selecting based on rotation weight.

[0149] In addition, when it is determined that it has not been arranged on a legitimate server device, it is a case where it has been copied. In this case, communication with the advertisement distribution server device 20 is attempted. When the communication is successful, the latest advertisement is acquired and rotated to be displayed, so that the latest advertisement can be displayed even when copied. In other words, the distributed advertisement module 70 can be maintained in the same state as that under the control of the advertisement central control server device 10.

[0150] In addition, when it is determined that the server has not been arranged on a legitimate server device and communication with the advertisement distribution server device 20 has failed, the distributed advertisement module 70 is copied. It is determined that the network 100 is not temporarily or continuously connected to the network 100, and the so-called filler advertisement in which the filler flag is set to Y is selected and displayed based on the rotation weight. . As a result, even when communication with the network 100 cannot be established, it is possible to prevent an expired advertisement from being displayed and misleading the content viewer.

[0151] The above embodiments are merely examples, and there are various other modified embodiments. For example, in the example shown in FIG. 1, one advertisement central control server device 10, one advertisement distribution server device 20, one advertisement client server device 30, one content browsing user terminal 40, and one content transmission user terminal 50 are provided. However, one or more of these may be one or more. Also, these devices can be appropriately integrated to form a single device. For example, at least two of the advertisement central control server device 10, the advertisement distribution server device 20, and the advertisement client server device 30 may be configured as one unit. [0152] Further, the configuration of the module shown in FIGS. 3, 6, and 7 is merely an example, and it goes without saying that the present invention is not limited to such a case. For example, a module included in each device can be moved to another device as necessary. According to such an embodiment, an optimum system can be constructed according to the traffic of the network 100 or the capacity of the server.

[0153] In the above embodiment, image data or moving image data has been described as an example of content. However, for example, text data, a program, audio data, or the like is used as content. It is also possible.

Further, in the above embodiment, as shown in FIG. 18, when the cursor 155 is moved onto the image 150, the force menu 150a is displayed. The menu 150a is always displayed. Also good.

[0155] In the above embodiment, as shown in FIG. 18, the advertisement is displayed as a part of the menu 150a. For example, the advertisement is temporarily displayed on the entire image or a part thereof. Or, another frame may be displayed and displayed in it. In addition, in the example of FIG. 18, the power that a new advertisement is selected (rotated) and displayed each time the content is browsed. For example, when content is displayed, a predetermined cycle is displayed. (For example, every 5 seconds) the ad may be rotated and displayed.

[0156] In the above embodiments, text information is assumed as an advertisement. However, for example, image information, moving image information, audio information, a program, etc. can be used in appropriate combination or as a single unit. is there.

Industrial applicability

[0157] The present invention can be used, for example, for advertisement on the Internet.

Claims

The scope of the claims

[1] An advertisement central control server device that manages advertisements, an advertisement distribution server device that receives content transmitted by a user and distributes the predetermined advertisements managed by the advertisement central control server device. And the advertisement central control server device includes:

Has a management means to manage the advertisements to be delivered,

The advertisement delivery server device

User power receiving means for receiving the transmitted content;

A distributed advertisement module is generated by adding a predetermined advertisement managed by the managing means and a program for displaying the advertisement based on a predetermined schedule to the content received by the receiving means Generating means;

A distribution means for distributing a distributed advertisement module including the content when a request for browsing the predetermined content is made by the user;

An advertisement distribution system comprising:

[2] The distributed advertising module has one or both of a menu related to information related to the content and an application related to the content, and when the distributed advertising module is downloaded to the user's terminal. The advertisement distribution system according to claim 1, wherein all or part of an advertisement, a menu, and an application are displayed together with the content.

[3] When the distributed advertisement module is downloaded to the user's terminal, the distributed advertisement module determines whether or not the file constituting the module is normal, and if it is normal, the operation is performed. The advertisement distribution system according to claim 1, wherein the advertisement distribution system is stopped.

[4] When the advertisement is added, modified, or deleted, the management unit of the advertisement central control server device is configured to perform related advertisements included in the distributed advertisement module stored in the advertisement distribution server device. The advertisement distribution system according to claim 1, wherein the schedule is updated.

[5] After the distributed advertisement module is distributed by the distribution means, the distribution advertisement module automatically displays a predetermined advertisement on the distribution destination device based on the schedule. The advertisement distribution system according to claim 1, characterized in that:

[6] After being distributed by the distribution means, the distributed advertisement module establishes communication with the advertisement central control server apparatus or the advertisement distribution server apparatus at a predetermined timing in a distribution destination apparatus. The advertisement distribution system according to claim 1, wherein the advertisement and the schedule are automatically updated.

[7] After the distributed advertisement module is distributed by the distribution means, if communication cannot be established with the advertisement central control server apparatus or the advertisement distribution server apparatus in the distribution destination apparatus, 2. The advertisement distribution system according to claim 1, wherein the specified advertisement is displayed according to a predetermined schedule.

8. The advertisement distribution server according to claim 1, wherein the advertisement distribution server device further includes an impression counting unit that counts the act as an advertisement impression when the distributed advertisement module is downloaded. system.

[9] When the distributed advertisement module automatically updates the advertisement and the schedule after the distributed advertisement module is downloaded, the impression counting means counts the act as an advertisement impression. The advertisement distribution system according to claim 8, which is a feature.

[10] When a user makes a browsing request for the advertisement displayed by the distributed advertisement module, after jumping to the advertisement central control server device, the advertisement client server device related to the advertisement The advertisement distribution system according to claim 1, wherein the advertisement distribution system jumps to

[11] When the user makes a browsing request for the advertisement and a jump is made to the advertisement central control server device, the advertisement central control server device counts the number of clicks as a click count. The advertisement distribution system according to claim 10, further comprising:

[12] In an advertisement distribution server device that receives content sent from user users and distributes it with an advertisement,

User power receiving means for receiving the transmitted content; Generating means for generating a distributed advertisement module by assigning a predetermined advertisement and a program for displaying the advertisement based on a predetermined schedule to the content received by the receiving means;

An advertisement delivery server device comprising:

[13] In the advertisement distribution method that receives the content sent by the user and distributes it with an advertisement,

Receive the content sent from the user,

A distributed advertisement module is generated by assigning a predetermined advertisement and a program for displaying the advertisement based on a predetermined schedule to the received content, and the user's power is also requested to view the predetermined content. In the event that is done, a distributed advertising module containing the content will be delivered,

An advertisement delivery method characterized by the above.

[14] A computer-readable advertisement display program that executes a process of displaying an advertisement on a computer.

User power A distributed advertising module as a program having transmitted content, advertisements, and schedules for managing the display of the advertisements. An advertisement display program that automatically displays the advertisement.

[15] When activated by being read into a computer, communication is established with a predetermined server device that manages the advertisement at a predetermined timing, and the advertisement and schedule are automatically updated. The advertisement display program according to claim 14, wherein:

[16] When the computer is read and activated, it attempts to establish communication with a predetermined server device that manages the advertisement at a predetermined timing, and V cannot be established. 15. The advertisement display program according to claim 14, wherein the predetermined advertisement is displayed based on a predetermined schedule.