WO2007133429A3 - System and method for targeting print advertisements - Google Patents
System and method for targeting print advertisements Download PDFInfo
- Publication number
- WO2007133429A3 WO2007133429A3 PCT/US2007/010266 US2007010266W WO2007133429A3 WO 2007133429 A3 WO2007133429 A3 WO 2007133429A3 US 2007010266 W US2007010266 W US 2007010266W WO 2007133429 A3 WO2007133429 A3 WO 2007133429A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising data
- advertisement
- potential customers
- received
- targeting
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
A method for targeting print advertisements includes: printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a plurality of potential customers; providing the potential customers with a first incentive to scan, the first advertising data; receiving the first advertising data scanned by a first plurality of the potential customers at a central server, each received first advertising data being received together with an identification of one of the plurality of handheld customers; and creating a second advertisement by the first print advertiser and delivering the second advertisement to the first plurality of the potential customers as a function of the received first advertising data and identifications.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2009509624A JP2009536764A (en) | 2006-05-09 | 2007-04-27 | System and method for targeting advertising prints |
EP07776367A EP2016551A4 (en) | 2006-05-09 | 2007-04-27 | System and method for targeting print advertisements |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/430,659 US20070265912A1 (en) | 2006-05-09 | 2006-05-09 | System and method for tracking advertising effectiveness using redeemable incentives |
US11/430,659 | 2006-05-09 | ||
US11/702,322 US20070265917A1 (en) | 2006-05-09 | 2007-02-05 | System and method for targeting print advertisements |
US11/702,322 | 2007-02-05 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007133429A2 WO2007133429A2 (en) | 2007-11-22 |
WO2007133429A3 true WO2007133429A3 (en) | 2008-07-24 |
Family
ID=38694386
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2007/010266 WO2007133429A2 (en) | 2006-05-09 | 2007-04-27 | System and method for targeting print advertisements |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2007133429A2 (en) |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20010001854A1 (en) * | 1999-05-12 | 2001-05-24 | Silicon Stemcell, Llc | Printed medium activated interactive communication |
-
2007
- 2007-04-27 WO PCT/US2007/010266 patent/WO2007133429A2/en active Application Filing
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20010001854A1 (en) * | 1999-05-12 | 2001-05-24 | Silicon Stemcell, Llc | Printed medium activated interactive communication |
Non-Patent Citations (1)
Title |
---|
See also references of EP2016551A4 * |
Also Published As
Publication number | Publication date |
---|---|
WO2007133429A2 (en) | 2007-11-22 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
WO2005062863A3 (en) | Method and system for providing targeted graphical advertisements | |
WO2007133428A3 (en) | System and method for tracking advertising effectiveness using redeemable incentives | |
WO2010132854A3 (en) | System and method for applying content quality controls to online display advertising | |
WO2008157127A3 (en) | Mobile contextual sms advertising | |
WO2007111882A3 (en) | Incentive system and method for tracking advertising effectiveness | |
WO2010045424A3 (en) | Mobile device advertising | |
TW200721030A (en) | System and method to implement business model for advertising revenue by detecting and tracking audience members who visit advertiser designated locations | |
WO2007079057A3 (en) | Using search query information to determine relevant ads | |
WO2006096768A3 (en) | Enhanced online advertising system | |
WO2006062760A3 (en) | Method and system for pricing electronic advertisements | |
WO2007015950A3 (en) | System and method for advertisement management | |
WO2010080399A3 (en) | Virtualized real world advertising system | |
WO2011043979A3 (en) | Systems and methods for advertising services based on a local profile | |
WO2009039168A3 (en) | Generating advertisements using user assets | |
WO2011130442A3 (en) | Advertising viewing and referral incentive system | |
WO2004008275A3 (en) | Interactive electronic commerce system | |
WO2005052738A3 (en) | Online advertising | |
WO2008042812A3 (en) | Advertisement campaign simulator | |
WO2008055172A3 (en) | Targeted advertisement in the digital television environment | |
WO2007070537A3 (en) | Digital signage transaction and delivery methods | |
WO2008021022A3 (en) | Computing system for monetizing calendar applications | |
WO2006127645A3 (en) | Digital advertising auction system | |
WO2007108972A3 (en) | Method and apparatus for advertising on a vehicle | |
WO2009076060A3 (en) | Advertising associated with multimedia content | |
WO2008011474A3 (en) | System and method for distributing advertising content |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 07776367 Country of ref document: EP Kind code of ref document: A2 |
|
WWE | Wipo information: entry into national phase |
Ref document number: 2007776367 Country of ref document: EP |
|
WWE | Wipo information: entry into national phase |
Ref document number: 200780016702.7 Country of ref document: CN |
|
WWE | Wipo information: entry into national phase |
Ref document number: 2009509624 Country of ref document: JP |
|
NENP | Non-entry into the national phase |
Ref country code: DE |