WO2008009023A3 - Rfid detection system for enhanced marketing - Google Patents

Rfid detection system for enhanced marketing Download PDF

Info

Publication number
WO2008009023A3
WO2008009023A3 PCT/US2007/073614 US2007073614W WO2008009023A3 WO 2008009023 A3 WO2008009023 A3 WO 2008009023A3 US 2007073614 W US2007073614 W US 2007073614W WO 2008009023 A3 WO2008009023 A3 WO 2008009023A3
Authority
WO
WIPO (PCT)
Prior art keywords
display
marketing
detection system
detector
interactively
Prior art date
Application number
PCT/US2007/073614
Other languages
French (fr)
Other versions
WO2008009023A2 (en
Inventor
Tom Mcelwaine
Gary Mcdonald
Jay Gatz
Original Assignee
Emerson Electric Co
Tom Mcelwaine
Gary Mcdonald
Jay Gatz
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Emerson Electric Co, Tom Mcelwaine, Gary Mcdonald, Jay Gatz filed Critical Emerson Electric Co
Publication of WO2008009023A2 publication Critical patent/WO2008009023A2/en
Publication of WO2008009023A3 publication Critical patent/WO2008009023A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/077—Constructional details, e.g. mounting of circuits in the carrier
    • G06K19/07749—Constructional details, e.g. mounting of circuits in the carrier the record carrier being capable of non-contact communication, e.g. constructional details of the antenna of a non-contact smart card
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/0008—General problems related to the reading of electronic memory record carriers, independent of its reading method, e.g. power transfer
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods are disclosed for interactively marketing product information to an end user by monitoring the three-dimensional position of a radio-frequency identification (RFID) tag associated with an object within and around a merchandising display. The system includes a detector/reader incorporating circuitry for detecting changes in the three-dimensional position of an RFID tag from the detector/reader and for triggering the display of information relative to the product if a detected change in the three-dimensional 'read zone' position is detected. The systems as described herein may be used to interactively display marketing material relative to a chosen object, or cross-sell related objects.
PCT/US2007/073614 2006-07-14 2007-07-16 Rfid detection system for enhanced marketing WO2008009023A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US83078606P 2006-07-14 2006-07-14
US60/830,786 2006-07-14

Publications (2)

Publication Number Publication Date
WO2008009023A2 WO2008009023A2 (en) 2008-01-17
WO2008009023A3 true WO2008009023A3 (en) 2008-04-17

Family

ID=38924273

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/073614 WO2008009023A2 (en) 2006-07-14 2007-07-16 Rfid detection system for enhanced marketing

Country Status (3)

Country Link
US (2) US20080021766A1 (en)
TW (1) TW200820086A (en)
WO (1) WO2008009023A2 (en)

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US8396457B2 (en) * 2009-12-14 2013-03-12 Sony Ericsson Mobile Communications Ab Portable communication apparatus and method of controlling the same
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US10657334B2 (en) 2012-12-14 2020-05-19 Avery Dennison Corporation RFID devices configured for direct interaction
US9646341B2 (en) * 2013-06-19 2017-05-09 Danze, Inc. Interactive multimedia showroom display for plumbing fixtures and products
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US9127872B1 (en) * 2013-09-25 2015-09-08 Amazon Technologies, Inc. Mobile storage units for delivery
US20150363832A1 (en) * 2014-06-16 2015-12-17 Celeritas Group, Llc Radio frequency event response marketing system
US9514471B2 (en) 2014-08-18 2016-12-06 Ryan Alan Haugarth System and method for tracking product interaction
US10157409B2 (en) * 2014-10-08 2018-12-18 Mastercard International Incorporated Systems and methods for presenting information about products based on movement of the products
US10410238B2 (en) 2015-05-13 2019-09-10 Shelfbucks, Inc. System and methods for determining location of pop displays with wireless beacons using wireless network gateways
US20170053341A1 (en) * 2015-08-20 2017-02-23 CURO GmbH Disposal system and method for reordering goods
US11244355B2 (en) 2016-10-05 2022-02-08 Abl Ip Holding, Llc Geofencing with wireless beacon based consumer product marketing
US11213773B2 (en) 2017-03-06 2022-01-04 Cummins Filtration Ip, Inc. Genuine filter recognition with filter monitoring system
US11270348B2 (en) 2017-05-19 2022-03-08 Abl Ip Holding, Llc Systems and methods for tracking products transported in shipping containers
WO2018236307A1 (en) * 2017-05-31 2018-12-27 Federal Akilli Ulaşim Ve Teknoloji̇ Çözümleri̇ Anoni̇m Şi̇rketi̇ Smart displaying system
CN107997491B (en) * 2017-12-20 2020-05-05 浙江黄岩黎明实业有限公司 Application method of invisible seal display box
CN108244887B (en) * 2017-12-20 2020-05-05 浙江黄岩黎明实业有限公司 Invisible seal display box
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US11797921B2 (en) * 2019-08-26 2023-10-24 Grabango Co. Dynamic product marketing through computer vision
US11625764B2 (en) 2019-11-25 2023-04-11 Wiliot, LTD. System and method for pick-up sensing of a product to allow automatic product checkout
US11763353B2 (en) * 2019-11-25 2023-09-19 Wiliot, LTD. System and method for pick-up sensing of a product
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US11587108B2 (en) 2020-01-09 2023-02-21 Wiliot, LTD. System and method for determining an interest in a product in response to battery-less pick-up sensing information

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Also Published As

Publication number Publication date
US20080021766A1 (en) 2008-01-24
US20100277321A1 (en) 2010-11-04
TW200820086A (en) 2008-05-01
WO2008009023A2 (en) 2008-01-17

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