WO2008029297A3 - Customer premises equipment based advertisement insertion mechanism for internet protocol based networks - Google Patents

Customer premises equipment based advertisement insertion mechanism for internet protocol based networks Download PDF

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Publication number
WO2008029297A3
WO2008029297A3 PCT/IB2007/003917 IB2007003917W WO2008029297A3 WO 2008029297 A3 WO2008029297 A3 WO 2008029297A3 IB 2007003917 W IB2007003917 W IB 2007003917W WO 2008029297 A3 WO2008029297 A3 WO 2008029297A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement insertion
customer premises
premises equipment
internet protocol
insertion mechanism
Prior art date
Application number
PCT/IB2007/003917
Other languages
French (fr)
Other versions
WO2008029297A2 (en
Inventor
Gino Dion
Sean Gordon Higgins
Alistair Parker
Tim Barrett
Original Assignee
Alcatel Lucent
Gino Dion
Sean Gordon Higgins
Alistair Parker
Tim Barrett
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alcatel Lucent, Gino Dion, Sean Gordon Higgins, Alistair Parker, Tim Barrett filed Critical Alcatel Lucent
Publication of WO2008029297A2 publication Critical patent/WO2008029297A2/en
Publication of WO2008029297A3 publication Critical patent/WO2008029297A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/10—Architectures or entities
    • H04L65/1059—End-user terminal functionalities specially adapted for real-time communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/70—Media network packetisation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/764—Media network packet handling at the destination 
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4335—Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A system, method, and computer readable medium for a customer premises equipment based advertisement insertion mechanism for Internet Protocol based networks, comprises, storing advertisements in a customer premises equipment, detecting an advertisement insertion signal in a data stream, and multiplexing the stored advertisements into the data stream upon the detecting of the advertisement insertion signal.
PCT/IB2007/003917 2006-04-12 2007-04-12 Customer premises equipment based advertisement insertion mechanism for internet protocol based networks WO2008029297A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US74469806P 2006-04-12 2006-04-12
US60/744,698 2006-04-12
US11/555,494 2006-11-01
US11/555,494 US20070240602A1 (en) 2006-04-12 2006-11-01 Customer premises equipment based advertisement insertion mechanism for internet protocol based networks

Publications (2)

Publication Number Publication Date
WO2008029297A2 WO2008029297A2 (en) 2008-03-13
WO2008029297A3 true WO2008029297A3 (en) 2008-09-04

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2007/003917 WO2008029297A2 (en) 2006-04-12 2007-04-12 Customer premises equipment based advertisement insertion mechanism for internet protocol based networks

Country Status (2)

Country Link
US (1) US20070240602A1 (en)
WO (1) WO2008029297A2 (en)

Families Citing this family (11)

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US20090254586A1 (en) * 2008-04-03 2009-10-08 Microsoft Corporation Updated Bookmark Associations
US8635640B2 (en) * 2008-12-24 2014-01-21 At&T Intellectual Property I, Lp System, method and computer program product for verifying triggers in a video data stream
US9521437B2 (en) * 2009-06-17 2016-12-13 Google Technology Holdings LLC Insertion of recorded secondary digital video content during playback of primary digital video content
CA2824751A1 (en) * 2009-09-26 2011-03-31 Disternet Technology Inc. System and method for micro-cloud computing
CN101982974B (en) * 2010-11-22 2012-06-13 天柏宽带网络科技（北京）有限公司 Advertisement insertion method and device in video-on-demand system
US20140025498A1 (en) * 2012-07-18 2014-01-23 Aitico Oy Method for providing content
US9100719B2 (en) * 2012-12-03 2015-08-04 Brightcove, Inc. Advertising processing engine service
US9756374B2 (en) 2014-09-10 2017-09-05 Ericsson Ab Advertisement targeting scheme in a multicast ABR environment based on throttled ad channel streaming
US9621927B2 (en) * 2015-03-11 2017-04-11 AdGorilla LLC Video advertising insertion using multiple processes
US10219032B2 (en) * 2016-02-25 2019-02-26 Arris Enterprises Llc Tuning Behavior Enhancement
US10681401B2 (en) 2018-09-04 2020-06-09 At&T Intellectual Property I, L.P. System and method for verifying presentation of an advertisement inserted in a video stream

Citations (6)

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WO1993019427A1 (en) * 1992-03-25 1993-09-30 Singer, Gerald Interactive advertising system for on-line terminals
WO1999052285A1 (en) * 1998-04-03 1999-10-14 Discovery Communications, Inc. Targeted advertisement using television delivery systems
WO2000064165A1 (en) * 1999-04-20 2000-10-26 Expanse Networks, Inc. Advertising management system for digital video streams
US20020073084A1 (en) * 2000-12-11 2002-06-13 Kauffman Marc W. Seamless arbitrary data insertion for streaming media
WO2003093965A1 (en) * 2002-05-03 2003-11-13 Aol Time Warner Interactive Video Group, Inc. Program storage, retrieval and management based on segmentation messages
US20060075449A1 (en) * 2004-09-24 2006-04-06 Cisco Technology, Inc. Distributed architecture for digital program insertion in video streams delivered over packet networks

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US20020123928A1 (en) * 2001-01-11 2002-09-05 Eldering Charles A. Targeting ads to subscribers based on privacy-protected subscriber profiles
US7653923B2 (en) * 2000-02-18 2010-01-26 Prime Research Alliance E, Inc. Scheduling and presenting IPG ads in conjunction with programming ads in a television environment
US20020087973A1 (en) * 2000-12-28 2002-07-04 Hamilton Jeffrey S. Inserting local signals during MPEG channel changes
US8495679B2 (en) * 2000-06-30 2013-07-23 Thomson Licensing Method and apparatus for delivery of television programs and targeted de-coupled advertising
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Patent Citations (6)

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Publication number Priority date Publication date Assignee Title
WO1993019427A1 (en) * 1992-03-25 1993-09-30 Singer, Gerald Interactive advertising system for on-line terminals
WO1999052285A1 (en) * 1998-04-03 1999-10-14 Discovery Communications, Inc. Targeted advertisement using television delivery systems
WO2000064165A1 (en) * 1999-04-20 2000-10-26 Expanse Networks, Inc. Advertising management system for digital video streams
US20020073084A1 (en) * 2000-12-11 2002-06-13 Kauffman Marc W. Seamless arbitrary data insertion for streaming media
WO2003093965A1 (en) * 2002-05-03 2003-11-13 Aol Time Warner Interactive Video Group, Inc. Program storage, retrieval and management based on segmentation messages
US20060075449A1 (en) * 2004-09-24 2006-04-06 Cisco Technology, Inc. Distributed architecture for digital program insertion in video streams delivered over packet networks

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HEARTY P J: "Carriage of digital video and other services by cable in North America", PROCEEDINGS OF THE IEEE IEEE USA, vol. 94, no. 1, January 2006 (2006-01-01), pages 148 - 157, XP002487765, ISSN: 0018-9219 *

Also Published As

Publication number Publication date
US20070240602A1 (en) 2007-10-18
WO2008029297A2 (en) 2008-03-13

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