WO2012049342A1 - System for researching audiences, and means - Google Patents

System for researching audiences, and means Download PDF

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Publication number
WO2012049342A1
WO2012049342A1 PCT/ES2011/000299 ES2011000299W WO2012049342A1 WO 2012049342 A1 WO2012049342 A1 WO 2012049342A1 ES 2011000299 W ES2011000299 W ES 2011000299W WO 2012049342 A1 WO2012049342 A1 WO 2012049342A1
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WO
WIPO (PCT)
Prior art keywords
surveys
stage
panelist
mobile
television
Prior art date
Application number
PCT/ES2011/000299
Other languages
Spanish (es)
French (fr)
Inventor
Luis Delgado Perez
Aníbal GARCIA-AMUZARA SALVADOR
Original Assignee
Insights For Tv, S.L.
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Filing date
Publication date
Application filed by Insights For Tv, S.L. filed Critical Insights For Tv, S.L.
Publication of WO2012049342A1 publication Critical patent/WO2012049342A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/44—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast stations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/90—Wireless transmission systems

Definitions

  • the present invention relates to an audience and media investigation system, which provides essential novelty characteristics and notable advantages over the known and used means for the same purposes in the current state of the art.
  • the invention develops a system of investigation of audiences and media, also susceptible of application for the purpose of analysis and advertising research, which uses a mobile device, such as a mobile phone or the like, as a basis for recording the consumption of TV of a person and for sending surveys to that person, surveys that you can answer and send from the same mobile device.
  • a mobile device such as a mobile phone or the like
  • interested entities TV networks, advertisers, media agencies, agencies and public entities etc.
  • an ad hoc research service with panel that allows to combine in the same study the knowledge of real consumption of a panelist's television, the in-depth knowledge of said panelist through previous profile surveys, and the response to surveys sent to his mobile phone within a few moments of the display of TV content on his part.
  • the system allows new advertising efficiency analysis methodologies and in general any type of research that requires in-depth knowledge of the behavior of the different segments of the population against the population to be developed. television.
  • These new analysis methodologies will be based on the unique character in the market offered by the "Insights for TV" technology platform in terms of the possibility of carrying out coincidental research based on the non-declarative knowledge of panelist TV consumption, in the univocal identification of the individual by the use of their mobile devices, and in the ability to send surveys to mobile devices of panelists using TV consumption as a sampling selection variable (among many other possible selection criteria).
  • the system of the invention is innovative in technology, developing a platform that records television consumption as well as sending / receiving surveys in real time through the user's mobile device, as well as in service, offering a new service in the market which will allow to analyze the objective and subjective variables of the television context to support decisions on media planning and advertising strategies on television, among other very different types of research that can benefit from the knowledge of the real consumption of TV from a panel.
  • the system provides for the implementation and deployment of a technological platform that has the following main elements:
  • the work tool for system administrators will be a control and management center or "Back Office", based on a web application from which they can manage a specific panel and all the information related to it, as well as the surveys that must be Send to panelists.
  • a communications server is used to send devices mobile the information they need (such as questions from a survey, a new DTT channel that has been created, etc.) and receive from them the return information (such as television consumption, survey responses, changes in channel settings, etc.).
  • This communications server has a generic interface for bi-directional communication since it will be used by different devices, since in addition to the different versions of the application for mobile devices it will also be used by a public portal to offer specific information to a panelist, manage the whole process of attracting new panelists and to publish surveys on the portal and send back the answers to them.
  • the scope of the invention is within the industrial sector dedicated to the provision of media for advertising research, audiences and media.
  • the system developed by the present invention is in line with the evolution forecasts of the Market Studies Sector of the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO), and also with the change in the Value Chain in the business television.
  • AEDEMO Spanish Association of Market, Marketing and Opinion Studies
  • the system proposed by the invention comprises a technological platform that includes known components such as a Database Manager and the statistical analysis solution, such as the Microsoft® SQL Server and the SAS® Business Guide, integrated into own developments.
  • the platform proposed by the invention provides, on the one hand, a completely new development from the technological point of view, which allows the television consumption to be registered by using the panelist's mobile devices as a remote control of its TV content receiving devices, as well as the real-time management of the sending of surveys to mobile devices, and on the other hand, it allows innovating in the service through the creation of new analysis methodologies, the main differentiating aspects of the service being the immediacy in the sending of surveys from the broadcasting of a certain content on TV, and the variable of the real TV consumption that can be used as a sample selection criterion and as an analysis variable.
  • the system has a control and management center (usually known as "Back Office"), connected to a database to store all the information related to the panelists'activity; a communication device held and owned by the panelist, with an application installed in it, such as a PDA device, a mobile phone, a mobile media player or similar, through from which said panelist receives the information and / or surveys sent from the control and management center via 3G connection or WIFI connection among others, and sends the responses to said surveys as well as the TV consumption made by the panelist; an IR signal emitting device capable of communicating with the application installed in the panelist's device via a Bluetooth connection or similar, and receiving from the mobile application (adapted for TV devices present in the panelist's home) the IR signals to be emitted to control various functions (on / off, channel change, volume adjustment, etc.) of TV devices (televisions, DTT desires, desires payment platforms, etc.); a survey portal and panel management on the Internet, responsible for the management related to the registration of panelists and their loyalty
  • Figure 1 shows a general scheme of a technological platform deployed for measuring television consumption and sending and receiving surveys
  • Figures 2 to 5 show flow charts illustrative of applications corresponding to system processes associated with the functions of panelist registration, creation of surveys, modification of surveys and reception / answering of surveys, respectively.
  • the panelists 5 have mobile devices 6, which, as mentioned above, can consist of a PDA device, a mobile phone, a media player or another of a similar nature, in which they receive the information and / or surveys from the control and management center or back office 1, through a 7 'connection of 3G or WIFI type, while panelist 5 is capable cited to act on a television set 7 for the measurement of TV consumption, with the use of a mobile device 6, for the purpose of performing control operations of the device such as on / off, channel change, volume adjustment , etc., with the help of an infrared device 8 in connection with mobile device 6 via Bluetooth.
  • mobile devices 6 which, as mentioned above, can consist of a PDA device, a mobile phone, a media player or another of a similar nature, in which they receive the information and / or surveys from the control and management center or back office 1, through a 7 'connection of 3G or WIFI type, while panelist 5 is capable cited to act on a television set 7 for the measurement of TV consumption, with the
  • an administrator 9 can manage the entire platform through the back office 1, for which it uses SAS analytical software that allows statistically exploiting both the responses to the surveys and the consumption of TV.
  • the SAS directly accesses the system database, for the purpose of statistical analysis of the information.
  • each of the components described provides the system with a set of functionalities that will be described below.
  • back office 1 in combination with database 2, you can perform all management operations related to panelists, users, surveys, equipment, channels, alerts or incidents, among others;
  • the public website 4 allows a panelist 5 to request registration, and also provides a private area to offer specific information to a panelist, manage the entire process of attracting new panelists, respond to surveys or redeem points;
  • the communication server 3 constitutes a communication interface with the database 2 and with the back office 1, and also allows the automatic sending of emails to the mobile devices 6 of the panelists 5, the sending of surveys or the automation of tasks .
  • mobile devices 6 incorporate an application specifically designed for them, which enables them to receive information from the system and send it back through the communication server 3. More Specifically, the application incorporated in mobile devices 6, available on the other hand for different types and models of devices, allows them to replace the conventional remote control for TV 7, and is also operative to effectively record the consumption of television, show you find and store the answers, and communicate with the communication server 3 for the reception and sending of information.
  • Figure 2 is related to the panellist scenarios, and in particular reflects the registration process of a panelist.
  • the application presents to the panelist a form in stage 11, so that it is duly filled in with your personal data and equipment data (mobile device, TV device and desire, among others), being the discharge managed to through the web portal 4 or through the back office 1.
  • your personal data and equipment data mobile device, TV device and desire, among others
  • stage 12 the reception and storage of the data is carried out and in stage 13 the procedures are executed, assigning a social class to the candidate to the panel according to the information that there is provided during the completion of the form in stage 11, in particular its level of studies and employment status.
  • stage 14 it is determined, through back office 1, whether the panelist is valid or not so that if the panelist is not valid, the system advances to stage 15 where the data is stored of the panelist in case he has given his agreement, and in case he has not done so, the system advances to stage 16 where the data is deleted and the process ends in step 17.
  • stage 14 If, on the contrary, in stage 14 it has been determined that the candidate is valid, the process proceeds to stage 18, proceeding to the generation and sending of a provisional key or password by means of an e-mail.
  • the panelist is shown the contract with all the clauses related to the description of his collaboration, his obligations and rights, so that the panelist will confirm if he accepts the contract or if he does not.
  • the process proceeds to stage 15 where the data is stored or deleted in stage 16, as described above, and the process ends in stage 17; if, on the contrary, the panelist accepts the contract in stage 19, the process proceeds to stage 20, automatically generating an SMS with a link sent to the mobile application, for download and installation on the mobile device 6 of the panelist. Then, in step 21, the process determines whether or not the installation has been performed. If not, the process determines the creation of an installation incident in stage 22, so that if this incident is resolved, stage 23, the process returns to the installation stage 21 performed, while if it is not resolved, the The system advances to stage 15 where the panelist's data is saved, or sent to stage 16 of data deletion and termination of the process in stage 17.
  • stage 24 the sending of an IR emitter 8 to the panelist is determined.
  • the issuer of IR is responsible for facilitating the connection, via Bluetooth, with the mobile device 6 of the panelist, to allow the panel to receive the IR signals to be emitted, and thus control the panelist's TV equipment.
  • step 25 it is verified that the connection between the IR emitter and the mobile device is possible. If it is not, the process proceeds to step 26, where the existence of a connection issue is declared, and if it is not resolved, the system advances to step 15 to save the panelist data or if necessary, delete said data in stage 16 and terminate the process in stage 17. If the incident can be resolved, stage 27, the process returns to stage 25 of connection between IR emitter and mobile device, advancing the process until stage 28 in which the panelist is activated and is assigned, for example, a number of welcome points; From that moment on, the panelist can be part of the samples of the studies carried out, and therefore receive surveys on his mobile device 6; The process ends successfully in stage 29.
  • stage 31 the characteristics of the survey to be carried out are defined, determining the parameters of the study and the parameters of the survey.
  • stage 32 of shipment planning is executed, determining characteristics such as the number of people to whom the survey is to be sent, the condition that is due meet for the shipment, and the date on which the shipment will occur.
  • step 33 the type of promotion associated with the survey is defined, assigning for example a number of extra points over the total of the survey in case predetermined conditions are met (for example, the response time), executing the creation of the promotion in stage 34, and in stage 35 it is determined whether more shipments should be made, for which the continuous monitoring carried out in the back office on the responses received is used, in order to decide when and to whom They must make new shipments. If the answer is yes, the system returns to stage 32 of shipment planning, while otherwise, the system advances to step 36 of interrogation on the existence or not of TV consumption criteria.
  • stage 38 the process proceeds to stage 38 in which the number of panelists that meet all the criteria of the sample is validated, while in the affirmative case, the process proceeds to stage 37 where it is determined whether, existing criteria of consumption, that criterion is known, in which case the process also advances until said step 38 of validation of objective population, or if said criterion is not known in which case the process advances until step 43 of calculation of preliminary objective population, that is , determination of the number of panelists that meet all the criteria of the sample except the consumption criteria.
  • step 39 of the process a comparison is made between the population of panelists that according to stage 38 meet all the selection criteria versus the sample size, so that if the number of panelists that meet all the conditions is smaller than the sample size, the study cannot go ahead and the process ends in step 48; If, on the contrary, the comparison shows that the population of panelists is higher than that of the sample, the program validates the target population of the shipment in stage 40, executing the shipments in stage 41, for the purpose of receiving / answering the survey in stage 42. Following the opposite branch of the diagram, from stage 43 of preliminary determination, The process performs in step 44 a comparison between the number of preliminary objective population and the required sample size.
  • step 48 If the preliminary objective population is below the required sample size, the process ends in step 48, while if the preliminary objective population is larger than the required sample size, the process proceeds to step 45 where planning is performed. of discharge of consumption, defining the date and time in which there should be an automatic discharge of consumption of all panelists that are currently connected. These downloads are totally transparent to the panelist. Then, in step 46, the discharge of consumptions is executed, so that once the consumption data has been received, step 47, the system advances to step 38 of calculation of validated objective population, from which the process of The way explained above.
  • the selection of shipments is carried out by random selection of a number of panelists within the target population, whose number of selected panelists is equal to the number identified in the shipment; the questionnaires are 6 of the randomly selected panelists are sent to mobile devices.
  • step 49 the action of modifying the survey is executed, which includes modifying common parameters (for example, sample size), shipments and their associated promotions, sample selection criteria, etc.
  • stage 51 the system advances to stage 51 where it is questioned about the existence of consumption criteria, so that from that stage, depending on the negative or affirmative response, according to Correspondingly, the process continues between steps 52 to 63 following the same criteria that have been explained for the set of stages 37 to 48, respectively, of the flow chart of Figure 3. This description is not going to be performed again, by reasons for brevity
  • FIG. 5 a flow chart illustrating the process of answering the surveys received by the panelists has been illustrated. For this, it is necessary that panelist 5 be in a validated state in accordance with the processes explained above. From the initial stage 64, the panelist can start the application in stage 65 to answer the survey from the portal 4 or from the mobile device application 6. If there is a new survey, it will be indicated in the application, so that a message will be sent to the panelist's mobile 6, but will only appear during a connection.
  • step 67 determines the receipt of the questionnaire related to it, while if the answer is negative, the panelist selects in the stage 68 any pending survey that has not expired (in mobile device 6 of panelist 5 only the pending surveys that have not expired appear), and after reading the questions in stage 69, and answering the questions in stage 70, you can proceed to save the questionnaire in stage 71, storing the answers or the progress of the survey and the time elapsed in stage 72 and ending the answer in stage 83. If, in stage 71 the panelist decides not to save the questionnaire, the The process progresses to stage 73 where the completion of the questionnaire is assessed.
  • step 69 the process returns to step 69 of reading the questions, while if the questionnaire is determined to be finalized, it is assessed whether it should be sent or not in step 74; if not, the process proceeds to step 72 of storing responses, survey progress and elapsed time, and from here to stage 83 of completion of the process, while if so, the process advances to stage 75 where Determine if the survey was able to expire while the panelist was answering it.
  • the process eliminates the panelist's mobile survey in stage 76, while in case the survey has not expired, the process proceeds to step 77 to store the responses in database 2, and in stage 78 the validity of the survey is analyzed, so that if the result is an invalid survey, the invalid status of the survey is determined in stage 79 and progress is made to stage 83 of completion of the process; yes, on the contrary, it is considered a valid survey, it is advanced until stage 80 where it is assessed if there is any associated promotion, so that in case there is no promotion, the process advances until stage 82 of assigning survey points to the panelist, and from this stage until the end of the process in stage 83; in case there is any associated promotion, the process advances to stage 81 where the points corresponding to the promotion are calculated, and from here to stage 82 of assigning points, where the sum of the survey points is made and the points of the promotion to be assigned to the panelist, then completing the process in step 83.

Abstract

The invention relates to a system for researching audiences, and to means, enabling television consumption to be recorded using mobile devices of the panelists to remotely control the TV content receiving devices thereof, and enabling the real-time management of the transmission of surveys to said mobile devices and reception of responses from same. The system implements a technological platform consisting of a management and control centre (back office), a data base, a mobile communication device for each panelist, that connects to the back office by means of a 3G or wifi connection, an IR emitter that links the control signals sent from the mobile device to the television appliance, a survey portal on the Internet, and a communication server.

Description

"SISTEMA DE INVESTIGACIÓN DE AUDIENCIAS Y MEDIOS"  "AUDIENCE AND MEDIA RESEARCH SYSTEM"
DESCRIPCIÓN DESCRIPTION
Objetos de la Invención Objects of the Invention
La presente invención se refiere a un sistema de investigación de audiencias y medios, que aporta esenciales características de novedad y notables ventajas con respecto a los medios conocidos y utilizados para los mismos fines en el estado actual de la técnica.  The present invention relates to an audience and media investigation system, which provides essential novelty characteristics and notable advantages over the known and used means for the same purposes in the current state of the art.
Más en particular, la invención desarrolla un sistema de investigación de audiencias y medios, susceptible asimismo de aplicación a efectos de análisis e investigación publicitaria, que utiliza un dispositivo móvil, tal como un teléfono móvil o similar, como base para el registro del consumo de TV de una persona y para el envío de encuestas a dicha persona, encuestas que podrá contestar y enviar desde el mismo dispositivo móvil. Mediante este sistema será posible poner a disposición de las entidades interesadas (cadenas de TV, anunciantes, agencias de medios, organismos y entidades públicas etc.) un servicio de investigación ad hoc con panel que permita aunar en un mismo estudio el conocimiento del consumo real de televisión de un panelista, el conocimiento en profundidad que se tiene de dicho panelista mediante encuestas previas de perfil, y la respuesta a encuestas enviadas a su teléfono móvil a los pocos instantes de producirse la visualización por su parte de un contenido en TV. El sistema permite que se puedan desarrollar nuevas metodologías de análisis de eficacia publicitaria y en general de cualquier tipo de investigación que requiera de un conocimiento en profundidad del comportamiento de los diferentes segmentos de la población frente a la televisión. Estas nuevas metodologías de análisis se basarán en el carácter único en el mercado que ofrece la plataforma tecnológica de "Insights for TV" en cuanto a la posibilidad de llevar a cabo investigaciones coincidentales basadas en el conocimiento no declarativo del consumo de TV de los panelistas, en la identificación univoca del individuo por la utilización de sus dispositivos móviles, y en la capacidad de enviar encuestas a dispositivos móviles de panelistas utilizando el consumo de TV como variable de selección de muestreo (entre otros múltiples criterios de selección posibles) . More in particular, the invention develops a system of investigation of audiences and media, also susceptible of application for the purpose of analysis and advertising research, which uses a mobile device, such as a mobile phone or the like, as a basis for recording the consumption of TV of a person and for sending surveys to that person, surveys that you can answer and send from the same mobile device. Through this system it will be possible to make available to interested entities (TV networks, advertisers, media agencies, agencies and public entities etc.) an ad hoc research service with panel that allows to combine in the same study the knowledge of real consumption of a panelist's television, the in-depth knowledge of said panelist through previous profile surveys, and the response to surveys sent to his mobile phone within a few moments of the display of TV content on his part. The system allows new advertising efficiency analysis methodologies and in general any type of research that requires in-depth knowledge of the behavior of the different segments of the population against the population to be developed. television. These new analysis methodologies will be based on the unique character in the market offered by the "Insights for TV" technology platform in terms of the possibility of carrying out coincidental research based on the non-declarative knowledge of panelist TV consumption, in the univocal identification of the individual by the use of their mobile devices, and in the ability to send surveys to mobile devices of panelists using TV consumption as a sampling selection variable (among many other possible selection criteria).
El sistema de la invención resulta innovador tanto en tecnología, desarrollando una plataforma que registra el consumo de televisión asi como el envío / recepción de encuestas en tiempo real a través del dispositivo móvil del usuario, como en servicio, ofertando un nuevo servicio en el mercado que permitirá analizar las variables objetivas y subjetivas del contexto televisivo para apoyar decisiones sobre planificación de medios y estrategias publicitarias en televisión, entre otros muy diversos tipos de investigaciones que se puedan beneficiar del conocimiento del consumo real de TV de un panel. Asimismo, el sistema prevé la implantación y despliegue de una plataforma tecnológica que cuenta con los siguientes elementos principales: The system of the invention is innovative in technology, developing a platform that records television consumption as well as sending / receiving surveys in real time through the user's mobile device, as well as in service, offering a new service in the market which will allow to analyze the objective and subjective variables of the television context to support decisions on media planning and advertising strategies on television, among other very different types of research that can benefit from the knowledge of the real consumption of TV from a panel. In addition, the system provides for the implementation and deployment of a technological platform that has the following main elements:
• un entorno web privado para la gestión de la plataforma; • a private web environment for platform management;
• un servidor de comunicaciones con una interfaz para la comunicación del sistema con distintos dispositivos externos (dispositivos móviles y un portal web) ;  • a communications server with an interface for system communication with different external devices (mobile devices and a web portal);
• una aplicación para dispositivos móviles que recibirá información del sistema y la enviará hacia éste a través del servidor de comunicaciones; • an application for mobile devices that will receive system information and send it to it to through the communications server;
• un emisor de señales IR que se comunica con los dispositivos móviles vía Bluetooth y con los aparatos de televisión mediante señales de infrarrojos;  • an IR signal transmitter that communicates with mobile devices via Bluetooth and with television sets via infrared signals;
« un portal web que también utilizará el servidor de comunicaciones para enviar y recibir información del sistema;  «A web portal that will also be used by the communications server to send and receive system information;
• una base de datos (BBDD) donde se almacena toda la información del sistema, y  • a database (database) where all system information is stored, and
· un entorno de análisis estadístico  · An environment of statistical analysis
La herramienta de trabajo para los administradores del sistema será un centro de control y gestión o "Back Office", basado en una aplicación web desde la cual podrán gestionar un panel específico y toda la información referida al mismo, así como las encuestas que se deben enviar a los panelistas. The work tool for system administrators will be a control and management center or "Back Office", based on a web application from which they can manage a specific panel and all the information related to it, as well as the surveys that must be Send to panelists.
Para recabar la información sobre el consumo de televisión por parte de los panelistas, se ha previsto proporcionar a los mismos una aplicación para su dispositivo móvil que permite a este último actuar como un mando a distancia preparado para el equipamiento concreto de TV que cada panelista tenga en su hogar. Mediante dicha aplicación resulta posible encender la televisión, cambiar de canal, ajusfar el volumen, etc., gracias a una conexión vía Bluetooth con un dispositivo emisor de señales IR. Esta aplicación para dispositivo móvil dispone también de funcionalidades para recibir las encuestas publicadas y para poder contestar a las mismas desde el propio terminal móvil . To collect information on television consumption by panelists, it is planned to provide them with an application for their mobile device that allows the latter to act as a remote control prepared for the specific TV equipment that each panelist has at home. Using this application it is possible to turn on the television, change the channel, adjust the volume, etc., thanks to a connection via Bluetooth with an IR signal emitting device. This mobile device application also has features to receive published surveys and to answer them from the mobile terminal itself.
Para posibilitar esta funcionalidad en los dispositivos móviles, se utiliza un servidor de comunicaciones que se encarga de enviar a los dispositivos móviles la información que necesitan (como por ejemplo las preguntas de una encuesta, un nuevo canal TDT que se haya creado, etc.) y recibir desde los mismos la información de vuelta (como por ejemplo el consumo de televisión, las respuestas a encuestas, cambios en la configuración de canales, etc.). Este servidor de comunicaciones dispone de una interfaz genérica para la comunicación bi-direccional dado que va a ser utilizada por diferentes dispositivos, ya que además de las diferentes versiones de la aplicación para dispositivos móviles también será utiliza por un portal público para ofrecer información especifica a un panelista, gestionar todo el proceso de captación de nuevos panelistas y para publicar encuestas en el portal y enviar de vuelta las respuestas a las mismas. To enable this functionality in mobile devices, a communications server is used to send devices mobile the information they need (such as questions from a survey, a new DTT channel that has been created, etc.) and receive from them the return information (such as television consumption, survey responses, changes in channel settings, etc.). This communications server has a generic interface for bi-directional communication since it will be used by different devices, since in addition to the different versions of the application for mobile devices it will also be used by a public portal to offer specific information to a panelist, manage the whole process of attracting new panelists and to publish surveys on the portal and send back the answers to them.
Campo de Aplicación Scope
El campo de aplicación de la invención se encuentra comprendido dentro del sector industrial dedicado a la provisión de medios para la investigación publicitaria, de audiencias y medios.  The scope of the invention is within the industrial sector dedicated to the provision of media for advertising research, audiences and media.
Antecedentes y Sumario de la Invención Background and Summary of the Invention
Con la llegada del apagón en la televisión analógica y la implantación definitiva de la Televisión Digital Terrestre en España y otros países de nuestro entorno, el modelo de televisión tal y como se conocía hasta ahora, basado en la comunicación de masas, está sufriendo una auténtica revolución al enfrentarse con una audiencia muy fragmentada y con la necesidad de adaptación a un cliente mucho más exigente. Esta revolución se ve acelerada por los nuevos hábitos y costumbres de consumo creados a raíz de nuevos medios y soportes como Internet sujetos a constantes e imprevisibles evoluciones. Todos los agentes que participan en la cadena de valor del negocio de la televisión se están viendo profundamente afectados por estos cambios. With the arrival of the blackout in analog television and the definitive implementation of Digital Terrestrial Television in Spain and other countries around us, the television model as it was known until now, based on mass communication, is suffering from a real revolution when faced with a very fragmented audience and with the need to adapt to a much more demanding client. This revolution is accelerated by the new habits and customs of consumption created as a result of new media and media such as the Internet subject to constant and unpredictable developments. All the agents that participate in the value chain of the television business are being deeply affected by these changes.
El sistema desarrollado por la presente invención está en linea con las previsiones de evolución del Sector de Estudios de Mercado de la Asociación Española de Estudios de Mercado, Marketing y Opinión (AEDEMO) , e igualmente con el cambio en la Cadena de Valor en el negocio televisivo. The system developed by the present invention is in line with the evolution forecasts of the Market Studies Sector of the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO), and also with the change in the Value Chain in the business television.
Según un análisis de AEDEMO, las tendencias para los próximos años serian las que se exponen a continuación, según datos de Noviembre de 2008: According to an analysis of AEDEMO, the trends for the coming years would be those set out below, according to data from November 2008:
Tendencias Trends
• Rápidos cambios en las demandas de clientes de investigación.  • Rapid changes in the demands of research clients.
• Necesidad de comprender las nuevas tendencias de los consumidores, sobre todo en época de crisis. • Need to understand new consumer trends, especially in times of crisis.
• Aplicación de los nuevos conocimientos al terreno de la comunicación y la relación marca-consumidor, consumidor-marca. • Application of new knowledge to the field of communication and the brand-consumer, consumer-brand relationship.
En Técnicas de Investigación In Research Techniques
• Innovación en las formas de investigar.  • Innovation in the ways of research.
• Combinación de herramientas tradicionales con nuevas formas y fuentes de obtención de datos. • Combination of traditional tools with new ways and sources of data collection.
Mercado Market
• El mercado exige cambios importantes y rápidos. • The market demands important and rapid changes.
• La demanda de estudios se orienta a la obtención de datos inmediatos pero fiables. • The demand for studies is oriented towards obtaining immediate but reliable data.
• La calidad emerge como una clave central, unida a la integridad y la innovación metodológica. • Quality emerges as a central key, together with integrity and methodological innovation.
• La maduración del mercado es desigual.  • Market maturation is uneven.
• Como consecuencia del grado de exigencia de la demanda, el mercado se segmenta, especializándose. Éste es el objetivo perseguido por la presente invención, el cual ha podido ser alcanzado por medio del sistema que va a ser objeto de descripción en lo que sigue y cuyas características esenciales están recogidas en la porción caracterizadora de la reivindicación 1 anexa. • As a consequence of the degree of demand demand, the market is segmented, specializing. This is the objective pursued by the present invention, which has been achieved by means of the system that will be described in the following and whose essential characteristics are included in the characterizing portion of the attached claim 1.
En esencia, el sistema propuesto por la invención comprende una plataforma tecnológica que incluye componentes conocidos del tipo de un Gestor de Base de Datos y de la solución de análisis estadístico, tales como el Servidor SQL de Microsoft® y la Guía de Empresa SAS®, integrados en desarrollos propios. La plataforma propuesta por la invención proporciona, por una parte, un desarrollo completamente novedoso desde el punto de vista tecnológico, que permite registrar el consumo de televisión mediante la utilización de dispositivos móviles del panelista como mando a distancia de sus dispositivos receptores de contenidos TV, así como la gestión en tiempo real del envío de encuestas a dispositivos móviles, y por otra parte, permite innovar en el servicio mediante la creación de nuevas metodologías de análisis, siendo los principales aspectos diferenciadores del servicio la inmediatez en los envíos de encuestas desde la emisión de un determinado contenido en TV, y la variable del consumo real de TV que puede ser utilizada como criterio de selección de muestra y como variable de análisis. In essence, the system proposed by the invention comprises a technological platform that includes known components such as a Database Manager and the statistical analysis solution, such as the Microsoft® SQL Server and the SAS® Business Guide, integrated into own developments. The platform proposed by the invention provides, on the one hand, a completely new development from the technological point of view, which allows the television consumption to be registered by using the panelist's mobile devices as a remote control of its TV content receiving devices, as well as the real-time management of the sending of surveys to mobile devices, and on the other hand, it allows innovating in the service through the creation of new analysis methodologies, the main differentiating aspects of the service being the immediacy in the sending of surveys from the broadcasting of a certain content on TV, and the variable of the real TV consumption that can be used as a sample selection criterion and as an analysis variable.
Para ello, el sistema cuenta con un centro de control y gestión (conocido habitualmente con el término "Back Office") , conectado a una base de datos destinada a almacenar toda la información relativa a la actividad de los panelistas; un dispositivo de comunicación en poder del panelista y propiedad de éste, con una aplicación instalada en el mismo, tal como un dispositivo PDA, un teléfono móvil, un reproductor multimedia móvil o similar, a través del cual dicho panelista recibe las informaciones y/o encuestas enviadas desde el centro de control y gestión vía conexión 3G o conexión WIFI entre otras, y envía las respuestas a dichas encuestas asi como el consumo de TV realizado por el panelista; un dispositivo emisor de señales IR capacitado para comunicar con la aplicación instalada en el dispositivo del panelista mediante una conexión Bluetooth o similar, y recibir de la aplicación móvil (adaptada para los dispositivos TV presentes en el hogar del panelista) las señales IR que debe emitir para controlar diversas funciones (encendido/apagado, cambio de canal, ajuste de volumen, etc.) de los dispositivos TV (televisores, deseos TDT, deseos plataformas de pago, etc.); un portal de encuestas y gestión de panel en Internet, encargado de la gestión relativa al alta de panelistas y a sus planes de fidelización y de la visualización y envío de encuestas; y por último un servidor de comunicaciones que tiene como objetivo gestionar todo el intercambio de información desde los dispositivos móviles y el portal hacia el Back Office y la BBDD del sistema. For this, the system has a control and management center (usually known as "Back Office"), connected to a database to store all the information related to the panelists'activity; a communication device held and owned by the panelist, with an application installed in it, such as a PDA device, a mobile phone, a mobile media player or similar, through from which said panelist receives the information and / or surveys sent from the control and management center via 3G connection or WIFI connection among others, and sends the responses to said surveys as well as the TV consumption made by the panelist; an IR signal emitting device capable of communicating with the application installed in the panelist's device via a Bluetooth connection or similar, and receiving from the mobile application (adapted for TV devices present in the panelist's home) the IR signals to be emitted to control various functions (on / off, channel change, volume adjustment, etc.) of TV devices (televisions, DTT desires, desires payment platforms, etc.); a survey portal and panel management on the Internet, responsible for the management related to the registration of panelists and their loyalty plans and the visualization and sending of surveys; and finally a communications server that aims to manage all the exchange of information from mobile devices and the portal to the Back Office and the system database.
Breve Descripción de los Dibujos Brief Description of the Drawings
Estas y otras características y ventajas de la invención se pondrán más claramente de manifiesto a partir de la descripción detallada que sigue de un ejemplo de realización preferida de la misma, dado únicamente a título ilustrativo y no limitativo, con referencia a los dibujos que se acompañan, en los que:  These and other features and advantages of the invention will become more clearly apparent from the following detailed description of a preferred embodiment thereof, given only by way of illustration and not limitation, with reference to the accompanying drawings , in which:
La Figura 1 muestra un esquema general de una plataforma tecnológica desplegada para la medición del consumo de televisión y envío y recepción de encuestas, y Figure 1 shows a general scheme of a technological platform deployed for measuring television consumption and sending and receiving surveys, and
Las Figuras 2 a 5 muestran diagramas de flujo ilustrativos de aplicaciones correspondientes a procesos del sistema asociados a las funcionalidades de alta de panelista, creación de encuestas, modificación de encuestas y recepción/contestación de encuestas, respectivamente. Figures 2 to 5 show flow charts illustrative of applications corresponding to system processes associated with the functions of panelist registration, creation of surveys, modification of surveys and reception / answering of surveys, respectively.
Descripción de una Forma de Realización Preferida Description of a Preferred Embodiment
Tal y como se ha mencionado en lo que antecede, la descripción detallada de la forma de realización preferida del objeto de la invención, va a ser llevada a cabo en lo que sigue con la ayuda de los dibujos anexos, a través de los cuales se utilizan las mismas referencias numéricas para designar las partes iguales o equivalentes. Asi, atendiendo en primer lugar a la representación de la Figura 1, se puede apreciar una representación esquemática ilustrativa de un ejemplo de plataforma tecnológica del tipo que se ha descrito en lo que antecede, en la que intervienen como elementos integrantes, componentes tales como una centro de control y gestión o back office, indicado mediante la referencia numérica 1, una base de datos 2 conectada con dicho back office 1, un servidor de comunicaciones 3 conectado tanto al back office 1 como a la base de datos 2, y una web pública 4 conectada asimismo al servidor de comunicaciones 3. Los panelistas 5 disponen de dispositivos móviles 6, que como se ha dicho pueden consistir en un dispositivo PDA, un teléfono móvil, un reproductor multimedia u otro de naturaleza similar, en los que reciben las informaciones y/o encuestas desde el centro de control y gestión o back office 1, a través de una conexión 7' de tipo 3G o de tipo WIFI, mientras que el panelista 5 está capacitado para actuar sobre un aparato de televisión 7 de cara a la medición de los consumos de TV, con la utilización de dispositivo móvil 6, a efectos de realizar operaciones de control del aparato tales como encendido/apagado, cambio de canal, ajuste de volumen, etc., con la ayuda de un dispositivo de infrarrojos 8 en conexión con el dispositivo móvil 6 via Bluetooth. As mentioned above, the detailed description of the preferred embodiment of the object of the invention will be carried out in the following with the help of the attached drawings, through which they use the same numerical references to designate the same or equivalent parts. Thus, in the first place, in response to the representation of Figure 1, an illustrative schematic representation of an example of a technological platform of the type described above can be seen, in which components such as components are involved as integrating elements. control and management center or back office, indicated by numerical reference 1, a database 2 connected to said back office 1, a communication server 3 connected to both the back office 1 and database 2, and a web public 4 also connected to the communication server 3. The panelists 5 have mobile devices 6, which, as mentioned above, can consist of a PDA device, a mobile phone, a media player or another of a similar nature, in which they receive the information and / or surveys from the control and management center or back office 1, through a 7 'connection of 3G or WIFI type, while panelist 5 is capable cited to act on a television set 7 for the measurement of TV consumption, with the use of a mobile device 6, for the purpose of performing control operations of the device such as on / off, channel change, volume adjustment , etc., with the help of an infrared device 8 in connection with mobile device 6 via Bluetooth.
Con una plataforma tecnológica asi definida, un administrador 9 puede gestionar la totalidad de la plataforma a través del back office 1, para lo que se sirve de un software analítico SAS que permite explotar de forma estadística tanto las respuestas a las encuestas como los consumos de TV. El SAS accede directamente a la base de datos del sistema, a efectos de análisis estadístico de la información. With a technology platform so defined, an administrator 9 can manage the entire platform through the back office 1, for which it uses SAS analytical software that allows statistically exploiting both the responses to the surveys and the consumption of TV. The SAS directly accesses the system database, for the purpose of statistical analysis of the information.
De acuerdo con el esquema de la plataforma de la Figura 1, cada uno de los componentes descritos aporta al sistema un conjunto de funcionalidades que van a ser descritas a continuación. Así, mediante el back office 1, en combinación con la base de datos 2, se pueden realizar todas las operaciones de gestión relacionadas con panelistas, usuarios, encuestas, equipamiento, canales, alertas o incidencias, entre otros; la web pública 4 permite que un panelista 5 pueda solicitar el alta, y además proporciona una zona privada para ofrecer información específica a un panelista, gestionar todo el proceso de captación de nuevos panelistas, responder a encuestas o canjear puntos; el servidor de comunicaciones 3 constituye una interfaz de comunicación con la base de datos 2 y con el back office 1, y permite además el envío automático de correos hasta los dispositivos móviles 6 de los panelistas 5, el envío de encuestas o la automatización de tareas. According to the scheme of the platform of Figure 1, each of the components described provides the system with a set of functionalities that will be described below. Thus, through back office 1, in combination with database 2, you can perform all management operations related to panelists, users, surveys, equipment, channels, alerts or incidents, among others; The public website 4 allows a panelist 5 to request registration, and also provides a private area to offer specific information to a panelist, manage the entire process of attracting new panelists, respond to surveys or redeem points; the communication server 3 constitutes a communication interface with the database 2 and with the back office 1, and also allows the automatic sending of emails to the mobile devices 6 of the panelists 5, the sending of surveys or the automation of tasks .
Adicionalmente, según se mencionó anteriormente, los dispositivos móviles 6 incorporan una aplicación específicamente diseñada para los mismos, que los capacita para recibir información del sistema y enviarla de vuelta a través del servidor de comunicaciones 3. De manera más concreta, la aplicación incorporada en los dispositivos móviles 6, disponible por otra parte para diferentes tipos y modelos de dispositivos, permite que éstos puedan sustituir al mando a distancia convencional para los aparatos de TV 7, y además resulta operativa para registrar eficazmente el consumo de televisión, mostrar encuentras y almacenar las respuestas, y comunicar con el servidor de comunicaciones 3 para la recepción y el envío de las informaciones . Additionally, as mentioned above, mobile devices 6 incorporate an application specifically designed for them, which enables them to receive information from the system and send it back through the communication server 3. More Specifically, the application incorporated in mobile devices 6, available on the other hand for different types and models of devices, allows them to replace the conventional remote control for TV 7, and is also operative to effectively record the consumption of television, show you find and store the answers, and communicate with the communication server 3 for the reception and sending of information.
Como se comprenderá, las distintas funciones del sistema de investigación de audiencias y medios de la presente invención, desarrolladas por las diferentes aplicaciones de los diversos componentes que integran dicho sistema, siguen unos procesos funcionales que han sido ilustrados mediante los diagramas de flujo de las Figuras 2 a 5, y que van a ser explicados en lo que sigue. As will be understood, the different functions of the audience and media investigation system of the present invention, developed by the different applications of the various components that integrate said system, follow functional processes that have been illustrated by the flowcharts of the Figures 2 to 5, and they will be explained in the following.
Así, la Figura 2 está relacionada con los escenarios de panelista, y en particular refleja el proceso de alta de un panelista. A partir del inicio 10, la aplicación presenta al panelista un formulario en la etapa 11, para que sea debidamente cumplimentado con sus datos personales y datos de equipamiento (dispositivo móvil, aparato de TV y deseo, entre otros), siendo el alta gestionada a través del portal web 4 o a través del back office 1. En la etapa 12 se realiza la recepción y almacenamiento de los datos y en la etapa 13 se ejecutan los procedimientos, asignando una clase social al candidato al panel de acuerdo con la información que haya facilitado durante la cumplimentación del formulario en la etapa 11, en particular su nivel de estudios y su situación laboral. En la etapa 14 se determina, a través del back office 1, si el panelista es o no válido de modo que si el panelista no es válido, el sistema avanza hasta la etapa 15 donde se guardan los datos del panelista en caso de que éste haya dado su conformidad, y en caso de que no lo haya hecho, el sistema avanza hasta la etapa 16 donde se eliminan los datos y termina el proceso en la etapa 17. Thus, Figure 2 is related to the panellist scenarios, and in particular reflects the registration process of a panelist. From the beginning 10, the application presents to the panelist a form in stage 11, so that it is duly filled in with your personal data and equipment data (mobile device, TV device and desire, among others), being the discharge managed to through the web portal 4 or through the back office 1. In stage 12 the reception and storage of the data is carried out and in stage 13 the procedures are executed, assigning a social class to the candidate to the panel according to the information that there is provided during the completion of the form in stage 11, in particular its level of studies and employment status. In stage 14 it is determined, through back office 1, whether the panelist is valid or not so that if the panelist is not valid, the system advances to stage 15 where the data is stored of the panelist in case he has given his agreement, and in case he has not done so, the system advances to stage 16 where the data is deleted and the process ends in step 17.
Si, por el contrario, en la etapa 14 se ha determinado que el candidato es válido, el proceso avanza hasta la etapa 18, procediendo a la generación y envió de una clave o password provisional mediante un e-mail. En el momento en que se realice esta primera conexión, se muestra al panelista el contrato con todas las cláusulas relativas a la descripción de su colaboración, sus obligaciones y derechos, de modo que el panelista confirmará si acepta el contrato o si no lo hace. En caso de no aceptación del contrato, el proceso avanza hasta la etapa 15 donde se guardan los datos o se eliminan en la etapa 16, según se ha descrito anteriormente, y termina el proceso en la etapa 17; si, por el contrario, el panelista acepta el contrato en la etapa 19, el proceso avanza hasta la etapa 20, generando automáticamente un SMS con un link que se envía a la aplicación de móvil, para su descarga e instalación en el dispositivo móvil 6 del panelista. A continuación, en la etapa 21, el proceso determina si se ha realizado o no la instalación. En caso negativo, el proceso determina la creación de una incidencia de instalación en la etapa 22, de manera que si esta incidencia se soluciona, etapa 23, el proceso retorna a la etapa 21 de instalación realizada, mientras que si no se soluciona, el sistema avanza hasta la etapa 15 donde se guardan los datos del panelista, o se envían a la etapa 16 de eliminación de datos y terminación del proceso en la etapa 17. If, on the contrary, in stage 14 it has been determined that the candidate is valid, the process proceeds to stage 18, proceeding to the generation and sending of a provisional key or password by means of an e-mail. At the time this first connection is made, the panelist is shown the contract with all the clauses related to the description of his collaboration, his obligations and rights, so that the panelist will confirm if he accepts the contract or if he does not. In case of non-acceptance of the contract, the process proceeds to stage 15 where the data is stored or deleted in stage 16, as described above, and the process ends in stage 17; if, on the contrary, the panelist accepts the contract in stage 19, the process proceeds to stage 20, automatically generating an SMS with a link sent to the mobile application, for download and installation on the mobile device 6 of the panelist. Then, in step 21, the process determines whether or not the installation has been performed. If not, the process determines the creation of an installation incident in stage 22, so that if this incident is resolved, stage 23, the process returns to the installation stage 21 performed, while if it is not resolved, the The system advances to stage 15 where the panelist's data is saved, or sent to stage 16 of data deletion and termination of the process in stage 17.
Con la instalación debidamente ejecutada en la etapa 21, el proceso avanza hasta la etapa 24, donde se determina el envío de un emisor de IR 8 al panelista. Dicho emisor de IR es el encargado de facilitar la conexión, via Bluetooth, con el dispositivo móvil 6 del panelista, para permitir que éste pueda recibir las señales IR que debe emitir, y controlar asi el equipo de TV del panelista. With the installation duly executed in stage 21, the process proceeds to stage 24, where the sending of an IR emitter 8 to the panelist is determined. The issuer of IR is responsible for facilitating the connection, via Bluetooth, with the mobile device 6 of the panelist, to allow the panel to receive the IR signals to be emitted, and thus control the panelist's TV equipment.
A continuación, en la etapa 25, se comprueba que la conexión entre el emisor de IR y el dispositivo móvil es posible. En caso de que no lo sea, el proceso avanza hasta la etapa 26, donde se declara la existencia de una incidencia de conexión, y en caso de que no se solucione, el sistema avanza hasta la etapa 15 para guardar los datos del panelista o en su caso, eliminar dichos datos en la etapa 16 y terminar el proceso en la etapa 17. Si la incidencia puede ser solucionada, etapa 27, el proceso retorna a la etapa 25 de conexión entre emisor de IR y dispositivo móvil, avanzando el proceso hasta la etapa 28 en la que se activa el alta del panelista y se le asigna, por ejemplo, un número de puntos de bienvenida; a partir de ese momento el panelista puede formar parte de las muestras de los estudios que se realicen, y por lo tanto recibir encuestas en su dispositivo móvil 6; el proceso termina con éxito en la etapa 29. Next, in step 25, it is verified that the connection between the IR emitter and the mobile device is possible. If it is not, the process proceeds to step 26, where the existence of a connection issue is declared, and if it is not resolved, the system advances to step 15 to save the panelist data or if necessary, delete said data in stage 16 and terminate the process in stage 17. If the incident can be resolved, stage 27, the process returns to stage 25 of connection between IR emitter and mobile device, advancing the process until stage 28 in which the panelist is activated and is assigned, for example, a number of welcome points; From that moment on, the panelist can be part of the samples of the studies carried out, and therefore receive surveys on his mobile device 6; The process ends successfully in stage 29.
Con referencia a la Figura 3, se muestra en la misma un diagrama de flujo relativo al proceso llevado a cabo en el back office 1 con relación a los proyectos propios de investigación y análisis, es decir, el programa de realización de encuestas. En el diagrama, a partir de la etapa 30 de inicio, en la etapa 31 se definen las características de la encuesta que se va a realizar, determinando para ello los parámetros del estudio y los parámetros de la encuesta. A continuación, se ejecuta la etapa 32 de planificación de envío, determinando características tales como el número de personas a las que se va a enviar la encuesta, la condición que se debe cumplir para el envío, y la fecha en la que se producirá el envió. En la etapa 33 se define el tipo de promoción asociada a la encuesta, asignando por ejemplo un número de puntos extra sobre el total de la encuesta en caso de que se cumplan condiciones predeterminadas (por ejemplo, el tiempo de respuesta) , ejecutándose la creación de la promoción en la etapa 34, y en la etapa 35 se determina si se deben realizar más envíos, para lo cual se aprovecha el seguimiento continuo que se realiza en el back office sobre las respuestas recibidas, a efectos de decidir cuándo y a quién se deben realizar nuevos envíos. Si la respuesta es afirmativa, el sistema retorna a la etapa 32 de planificación de envíos, mientras que en caso contrario, el sistema avanza hasta la etapa 36 de interrogación sobre la existencia o no de criterios de consumo de TV. En caso negativo, el proceso avanza hasta la etapa 38 en la que se valida el número de panelistas que cumplen todos los criterios de la muestra, mientas que en caso afirmativo, el proceso avanza hasta la etapa 37 donde se determina si, existiendo criterios de consumo, ese criterio es conocido, en cuyo caso el proceso avanza igualmente hasta dicha etapa 38 de validación de población objetiva, o si dicho criterio no es conocido en cuyo caso el proceso avanza hasta la etapa 43 de cálculo de población objetiva preliminar, es decir, determinación del número de panelistas que cumplen todos los criterios de la muestra excepto los criterios de consumo. En la etapa 39 del proceso se realiza una comparación entre la población de panelistas que de acuerdo con la etapa 38 cumplen todos los criterios de selección frente al tamaño de la muestra, de tal manera que si el número de panelistas que cumplen todas las condiciones es menor que el tamaño de la muestra, el estudio no puede seguir adelante y el proceso termina en la etapa 48; si, por el contrario, la comparación muestra que la población de panelistas es superior al de la muestra, el programa valida la población objetiva del envió en la etapa 40, ejecutándose los envíos en la etapa 41, a efectos de recepción/contestación de la encuesta en la etapa 42. Siguiendo la rama opuesta del diagrama, a partir de la etapa 43 de determinación preliminar, el proceso realiza en la etapa 44 una comparación entre el número de población objetiva preliminar y el tamaño requerido de la muestra. Si la población objetiva preliminar está por debajo del tamaño de muestra requerido, el proceso termina en la etapa 48, mientras que si la población objetiva preliminar es superior al tamaño requerido de la muestra, el proceso avanza hasta la etapa 45 donde se realiza una planificación de descarga de consumo, definiendo la fecha y la hora en las que se debe producir una descarga automática del consumo de todos los panelistas que estén conectados en ese momento. Estas descargas son totalmente transparentes para el panelista. A continuación, en la etapa 46, se ejecuta la descarga de consumos, de manera que una vez recibidos los datos de consumo, etapa 47, el sistema avanza hasta la etapa 38 de cálculo de población objetiva validada, desde la que continúa el proceso de la manera explicada anteriormente. With reference to Figure 3, a flow chart is shown therein related to the process carried out in the back office 1 in relation to the research and analysis projects, that is, the survey program. In the diagram, from the beginning stage 30, in stage 31 the characteristics of the survey to be carried out are defined, determining the parameters of the study and the parameters of the survey. Next, stage 32 of shipment planning is executed, determining characteristics such as the number of people to whom the survey is to be sent, the condition that is due meet for the shipment, and the date on which the shipment will occur. In step 33 the type of promotion associated with the survey is defined, assigning for example a number of extra points over the total of the survey in case predetermined conditions are met (for example, the response time), executing the creation of the promotion in stage 34, and in stage 35 it is determined whether more shipments should be made, for which the continuous monitoring carried out in the back office on the responses received is used, in order to decide when and to whom They must make new shipments. If the answer is yes, the system returns to stage 32 of shipment planning, while otherwise, the system advances to step 36 of interrogation on the existence or not of TV consumption criteria. If not, the process proceeds to stage 38 in which the number of panelists that meet all the criteria of the sample is validated, while in the affirmative case, the process proceeds to stage 37 where it is determined whether, existing criteria of consumption, that criterion is known, in which case the process also advances until said step 38 of validation of objective population, or if said criterion is not known in which case the process advances until step 43 of calculation of preliminary objective population, that is , determination of the number of panelists that meet all the criteria of the sample except the consumption criteria. In step 39 of the process, a comparison is made between the population of panelists that according to stage 38 meet all the selection criteria versus the sample size, so that if the number of panelists that meet all the conditions is smaller than the sample size, the study cannot go ahead and the process ends in step 48; If, on the contrary, the comparison shows that the population of panelists is higher than that of the sample, the program validates the target population of the shipment in stage 40, executing the shipments in stage 41, for the purpose of receiving / answering the survey in stage 42. Following the opposite branch of the diagram, from stage 43 of preliminary determination, The process performs in step 44 a comparison between the number of preliminary objective population and the required sample size. If the preliminary objective population is below the required sample size, the process ends in step 48, while if the preliminary objective population is larger than the required sample size, the process proceeds to step 45 where planning is performed. of discharge of consumption, defining the date and time in which there should be an automatic discharge of consumption of all panelists that are currently connected. These downloads are totally transparent to the panelist. Then, in step 46, the discharge of consumptions is executed, so that once the consumption data has been received, step 47, the system advances to step 38 of calculation of validated objective population, from which the process of The way explained above.
De acuerdo con el proceso que se acaba de describir, se crea en una tabla de la base de datos 2 tantos registros como panelistas cumplen con las condiciones de selección de la muestra (incluyendo un Indice de saturación, que es un índice relativo al número de encuestas respondidas por el panelista por ejemplo en el último mes) . Por otro lado, la selección de envíos se lleva a cabo mediante selección aleatoria de un número de panelistas dentro de la población objetiva, cuyo número de panelistas seleccionados es igual al número identificado en el envío; los cuestionarios se envían a los dispositivos móviles 6 de los panelistas seleccionados aleatoriamente. According to the process just described, as many records as panelists are created in a database table 2 that meet the conditions of sample selection (including a Saturation Index, which is an index relative to the number of surveys answered by the panelist for example in the last month). On the other hand, the selection of shipments is carried out by random selection of a number of panelists within the target population, whose number of selected panelists is equal to the number identified in the shipment; the questionnaires are 6 of the randomly selected panelists are sent to mobile devices.
El diagrama de flujo que aparece en la Figura 4 está relacionado con la modificación eventual de una encuesta. Este proceso se inicia en la etapa 49, de manera que el inicio solamente puede ser llevado a cabo si existe una encuesta en estado de "creada". En la etapa 50 se ejecuta la acción de modificar la encuesta, lo que incluye modificar parámetros comunes (por ejemplo, el tamaño de la muestra) , los envíos y sus promociones asociadas, los criterios de selección de la muestra, etc. A continuación, con la modificación de la etapa 50 ya realizada, el sistema avanza hasta la etapa 51 donde se interroga sobre la existencia de criterios de consumo, de manera que a partir de dicha etapa, en función de la respuesta negativa o afirmativa, según corresponda, el proceso continúa entre las etapas 52 a 63 siguiendo los mismos criterios que se han explicado para el conjunto de etapas 37 a 48, respectivamente, del diagrama de flujo de la Figura 3. Esta descripción no va a ser realizada de nuevo, por razones de brevedad. The flowchart that appears in Figure 4 is related to the eventual modification of a survey. This process begins in step 49, so that the start can only be carried out if there is a survey in the "created" state. In step 50, the action of modifying the survey is executed, which includes modifying common parameters (for example, sample size), shipments and their associated promotions, sample selection criteria, etc. Then, with the modification of stage 50 already carried out, the system advances to stage 51 where it is questioned about the existence of consumption criteria, so that from that stage, depending on the negative or affirmative response, according to Correspondingly, the process continues between steps 52 to 63 following the same criteria that have been explained for the set of stages 37 to 48, respectively, of the flow chart of Figure 3. This description is not going to be performed again, by reasons for brevity
Por último, con referencia a la Figura 5, se ha ilustrado un diagrama de flujo que muestra el proceso de contestación de las encuestas recibidas por los panelistas. Para ello, es necesario que el panelista 5 esté en estado de validado de acuerdo con los procesos explicados con anterioridad. A partir de la etapa inicial 64, el panelista puede iniciar la aplicación en la etapa 65 para realizar la contestación de la encuesta desde el portal 4 o desde la aplicación del dispositivo móvil 6. En caso de que exista una encuesta nueva, aparecerá indicado en la aplicación, de modo que se enviará un mensaje al móvil 6 del panelista, pero sólo aparecerá durante una conexión. En la etapa 66 se interroga sobre la existencia de una encuesta nueva, de tal manera que si la respuesta es afirmativa y existe una encuesta nueva, la etapa 67 determina la recepción del cuestionario relativo a la misma, mientras que si la respuesta es negativa, el panelista selecciona en la etapa 68 cualquier encuesta pendiente no caducada (en el dispositivo móvil 6 del panelista 5 solamente aparecen las encuestas pendientes no caducadas) , y tras la lectura de las preguntas en la etapa 69, y contestar las preguntas en la etapa 70, puede proceder a guardar el cuestionario en la etapa 71, almacenando las respuestas o el progreso de la encuesta y el tiempo transcurrido en la etapa 72 y dando por finalizada la contestación en la etapa 83. Si, en la etapa 71 el panelista decide no guardar el cuestionario, el proceso avanza hasta la etapa 73 donde se valora la finalización del cuestionario. Si no finaliza el cuestionario, el proceso retorna a la etapa 69 de lectura de las preguntas, mientras que si se determina la finalización del cuestionario, se valora si el mismo debe ser enviado o no en la etapa 74; en caso negativo, el proceso avanza hasta la etapa 72 de almacenamiento de respuestas, progreso de encuesta y tiempo transcurrido, y desde aquí hasta la etapa 83 de finalización del proceso, mientras que en caso afirmativo, el proceso avanza hasta la etapa 75 donde se determina si la encuesta ha podido caducar mientras el panelista la estaba contestando. En caso de que se determine que la encuesta ha caducado, el proceso elimina la encuesta del móvil del panelista en la etapa 76, mientras que en caso de que la encuesta no haya caducado, el proceso avanza hasta la etapa 77 para almacenar las respuestas en la base de datos 2 , y en la etapa 78 se analiza la validez de la encuesta, de manera que si el resultado es de encuesta no válida, se determina en la etapa 79 el estado inválido de la encuesta y se avanza hasta la etapa 83 de finalización del proceso; si, por el contrario, se considera encuesta válida, se avanza hasta la etapa 80 donde se valora si existe alguna promoción asociada, de modo que en caso de que no exista ninguna promoción, el proceso avanza hasta la etapa 82 de asignación de puntos de encuesta al panelista, y desde esta etapa hasta la finalización del proceso en la etapa 83; en caso de que exista alguna promoción asociada, el proceso avanza hasta la etapa 81 donde se calculan los puntos que correspondan a la promoción, y desde aquí hasta la etapa 82 de asignación de puntos, donde se realiza la suma de los puntos de la encuesta y los puntos de la promoción que se han de asignar al panelista, terminando a continuación el proceso en la etapa 83. En lo que antecede se ha descrito tanto los componentes físicos que integran la realización preferida del sistema propuesto por la presente invención como los diagramas de flujo ilustrativos de los procesos asociados a tales componentes. Los expertos en la materia comprenderán que dentro de la esencialidad de la invención, podrán introducirse múltiples variaciones de detalle, igualmente protegidas, que podrán estar relacionadas con características estructurales o funcionales predeterminadas del sistema de la invención, sin que ello suponga apartarse de la esencialidad del invento según se define en las reivindicaciones anexas. Finally, with reference to Figure 5, a flow chart illustrating the process of answering the surveys received by the panelists has been illustrated. For this, it is necessary that panelist 5 be in a validated state in accordance with the processes explained above. From the initial stage 64, the panelist can start the application in stage 65 to answer the survey from the portal 4 or from the mobile device application 6. If there is a new survey, it will be indicated in the application, so that a message will be sent to the panelist's mobile 6, but will only appear during a connection. In stage 66, Question about the existence of a new survey, so that if the answer is yes and there is a new survey, step 67 determines the receipt of the questionnaire related to it, while if the answer is negative, the panelist selects in the stage 68 any pending survey that has not expired (in mobile device 6 of panelist 5 only the pending surveys that have not expired appear), and after reading the questions in stage 69, and answering the questions in stage 70, you can proceed to save the questionnaire in stage 71, storing the answers or the progress of the survey and the time elapsed in stage 72 and ending the answer in stage 83. If, in stage 71 the panelist decides not to save the questionnaire, the The process progresses to stage 73 where the completion of the questionnaire is assessed. If the questionnaire is not completed, the process returns to step 69 of reading the questions, while if the questionnaire is determined to be finalized, it is assessed whether it should be sent or not in step 74; if not, the process proceeds to step 72 of storing responses, survey progress and elapsed time, and from here to stage 83 of completion of the process, while if so, the process advances to stage 75 where Determine if the survey was able to expire while the panelist was answering it. In case it is determined that the survey has expired, the process eliminates the panelist's mobile survey in stage 76, while in case the survey has not expired, the process proceeds to step 77 to store the responses in database 2, and in stage 78 the validity of the survey is analyzed, so that if the result is an invalid survey, the invalid status of the survey is determined in stage 79 and progress is made to stage 83 of completion of the process; yes, on the contrary, it is considered a valid survey, it is advanced until stage 80 where it is assessed if there is any associated promotion, so that in case there is no promotion, the process advances until stage 82 of assigning survey points to the panelist, and from this stage until the end of the process in stage 83; in case there is any associated promotion, the process advances to stage 81 where the points corresponding to the promotion are calculated, and from here to stage 82 of assigning points, where the sum of the survey points is made and the points of the promotion to be assigned to the panelist, then completing the process in step 83. In the foregoing, both the physical components that integrate the preferred embodiment of the system proposed by the present invention and the diagrams have been described. of flow illustrative of the processes associated with such components. Those skilled in the art will understand that within the essentiality of the invention, multiple variations of detail may be introduced, equally protected, which may be related to predetermined structural or functional characteristics of the system of the invention, without entailing departing from the essentiality of the invention as defined in the appended claims.

Claims

REIVINDICACIONES
1.- Sistema de investigación de audiencias y medios, en particular un sistema concebido y diseñado para la investigación y análisis de consumos de televisión y la realización de encuestas entre un número de panelistas (5) y la recepción de las respuestas de éstos en los instantes siguientes a la visualización de un contenido en televisión, permitiendo asi desarrollar nuevas metodologías de análisis de eficacia publicitaria y en general de cualquier tipo de investigación que requiera de un conocimiento en profundidad del comportamiento de los diferentes segmentos de la población frente a la televisión, caracterizado porque el sistema comprende la creación de una plataforma tecnológica compuesta esencialmente por un centro de control y gestión o back office (1); una base de datos (2) para almacenaje de toda la información relativa a la actividad de los panelistas (5) ; un dispositivo móvil (6) de comunicación en poder de cada panelista (5), adaptado a los dispositivos de televisión (7) presentes en el hogar del panelista, mediante el que este último recibe las informaciones o encuestas enviadas desde el centro de control y gestión (1) vía conexión 3G o conexión IFI, entre otras, y envía respuestas a encuestas y registros de consumo de TV; un dispositivo intermedio de comunicaciones (8) emisor de señales IR, que permite el control de determinadas funciones del aparato de TV (7) del panelista mediante el citado dispositivo móvil (6) ; un portal (4) de encuestas y gestión en Internet, previsto para diversas gestiones relacionadas con el panelista y con el envío y recepción de encuestas, y un servidor de comunicaciones (3) que permite gestionar todo el intercambio de información desde los dispositivos móviles (6) y el portal (4) hacia el back office (1) y la base de datos (2) . 1.- Audience and media research system, in particular a system conceived and designed for the research and analysis of television consumption and the conduct of surveys among a number of panelists (5) and the reception of their responses in the moments following the visualization of a content on television, thus allowing the development of new methodologies for the analysis of advertising effectiveness and in general of any type of research that requires in-depth knowledge of the behavior of the different segments of the population in front of television, characterized in that the system comprises the creation of a technological platform consisting essentially of a control and management center or back office (1); a database (2) for storage of all information related to the activity of panelists (5); a mobile communication device (6) held by each panelist (5), adapted to the television devices (7) present in the panelist's home, whereby the latter receives the information or surveys sent from the control center and management (1) via 3G connection or IFI connection, among others, and sends responses to surveys and TV consumption records; an intermediate communications device (8) emitting IR signals, which allows the control of certain functions of the panel's TV set (7) by means of said mobile device (6); a portal (4) for surveys and management on the Internet, intended for various procedures related to the panellist and with the sending and receiving of surveys, and a communications server (3) that allows managing all information exchange from mobile devices ( 6) and the portal (4) towards the back office (1) and the database (2).
2. - Sistema según la reivindicación 1, caracterizado porque el dispositivo móvil (6) consiste, por ejemplo, en un dispositivo PDA, un teléfono móvil, un reproductor multimedia móvil, u otro de naturaleza similar. 2. - System according to claim 1, characterized in that the mobile device (6) consists, for example, of a PDA device, a mobile phone, a mobile multimedia player, or another of a similar nature.
3. - Sistema según las reivindicaciones 1 y 2, caracterizado porque el dispositivo intermedio de comunicaciones (8) consiste preferentemente en un emisor de infrarrojos capacitado para comunicar con los dispositivos móviles (6) vía Bluetooth o similar, y enviar señales de IR hacia los aparatos de TV (7) . 3. - System according to claims 1 and 2, characterized in that the intermediate communication device (8) preferably consists of an infrared emitter capable of communicating with mobile devices (6) via Bluetooth or the like, and sending IR signals to the TV sets (7).
4.- Sistema según las reivindicaciones 1 a 3, caracterizado porque cada dispositivo móvil (6) incluye una aplicación que permite gestionar funciones del aparato de TV (7) tales como encendido/apagado, cambio de canales o ajuste del control de volumen. 4. System according to claims 1 to 3, characterized in that each mobile device (6) includes an application that allows to manage functions of the TV set (7) such as on / off, changing channels or adjusting the volume control.
PCT/ES2011/000299 2010-10-15 2011-10-15 System for researching audiences, and means WO2012049342A1 (en)

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