WO2017092033A1

WO2017092033A1 - Method and device for processing product information

Info

Publication number: WO2017092033A1
Application number: PCT/CN2015/096411
Authority: WO
Inventors: 张毅
Original assignee: 深圳市星电商科技有限公司
Priority date: 2015-12-04
Filing date: 2015-12-04
Publication date: 2017-06-08
Also published as: CA3037389A1; CA3037389C

Abstract

A method and device for processing product information, the method comprising the following steps: a server generates a product electronic certificate, configures a rebate commitment onto the product electronic certificate, and attaches an advertisement (S11); the server publishes the product electronic certificate on a public network platform for displaying the same (S12); a client sends to the server a purchase instruction for the product electronic certificate by means of a first e-commerce account (S13); the server executes a transaction process in response to the purchase instruction (S14); the client sends to the server an unloading request for unloading the rebate commitment of the product electronic certificate by means of the first e-commerce account (S15); and the server displays the attached advertisement by means of the client according to the unloading request, and unloads the rebate commitment to the first e-commerce account after the advertisement is displayed (S16). As consumers are offered a financial incentive for viewing advertisements, not only would an advertisement cause no adverse reaction, the advertisement would leave a stronger impression on the consumers. By using the described mode for processing product information, products can be more effectively advertised.

Description

Title of Invention: Product Information Processing Method and Apparatus

Technical field

[0001] The present invention relates to the field of information technology, and in particular, to a commodity information processing method and apparatus.

Background technique

[0002] Traditional forms of advertising include newspapers, radio, television, movies, street signs, window displays, prints, neon lights, etc. Consumers are already experiencing aesthetic fatigue in such forms of advertising, especially as advertising is becoming more and more popular. Even the resentment of the advertisements has caused the advertising effect to become worse and worse. technical problem

[0003] A main object of the present invention is to provide a method and apparatus for processing commodity information, which aims to improve the advertising effect of the product.

Problem solution

Technical solution

[0004] In order to achieve the above object, the present invention provides a commodity information processing method, comprising the following steps:

[0005] The server generates a commodity electronic voucher, sets a rebate commitment on the commodity electronic voucher and attaches an advertisement, and publishes the commodity electronic voucher on a public platform of the commodity for display;

[0006] The client sends a purchase instruction for the electronic voucher to the server through the first e-commerce account to the server

[0007] the server executes a transaction process in response to the purchase instruction;

[0008] the client sends an offload request for uninstalling the rebate promise of the commodity electronic voucher to the server through the first e-commerce account;

[0009] The server displays an additional advertisement through the client according to the uninstall request, and uninstalls the rebate commitment to the first e-commerce account when the advertisement is displayed.

[0010] The present invention also provides a commodity information processing method, which is applied to a server, and includes the following steps:

[0011] generating a commodity electronic voucher, setting a rebate commitment on the commodity electronic voucher and attaching an advertisement, and publishing the commodity electronic voucher on a public platform of the commodity for display;

[0012] receiving a purchase instruction sent by the client through the first e-commerce account for the electronic voucher of the commodity, responding The purchase instruction, executing a transaction process;

[0013] receiving an uninstall request sent by the client through the first e-commerce account to uninstall the rebate promise of the commodity electronic voucher, and displaying an additional advertisement through the client according to the uninstall request, After the advertisement is displayed, the rebate commitment is uninstalled to the first e-commerce account.

[0014] The present invention provides a commodity information processing apparatus, which is applied to a server, including a commodity electronic voucher generating module, a rebate commitment setting module, a commodity electronic voucher issuing module, an instruction receiving processing module, and a rebate commitment unloading module, wherein :

[0015] the commodity electronic voucher generating module is configured to generate a commodity electronic voucher;

[0016] The rebate commitment setting module is configured to set a rebate commitment on the commodity electronic voucher and attach an advertisement.

[0017] the commodity electronic voucher issuing module is configured to display the commodity electronic voucher on a network public platform for display;

[0018] the instruction receiving processing module is configured to receive a purchase instruction for the electronic voucher sent by the client through the first e-commerce account, and execute the transaction process in response to the purchase instruction;

[0019] the rebate commitment unloading module is configured to receive an uninstall request sent by the client through the first e-commerce account to uninstall the rebate promise of the commodity electronic voucher, according to the uninstall request, The client displays the additional advertisement, and when the advertisement is displayed, uninstalls the rebate commitment to the first e-commerce account.

Advantageous effects of the invention

Beneficial effect

[0020] The present invention provides a commodity information processing method and apparatus, by setting a rebate commitment on a commodity electronic voucher and attaching an advertisement, and after the consumer purchases the electronic voucher of the commodity and uninstalls the rebate commitment, the additional advertisement is displayed. Handling methods, advertising. Since consumers can get a return on their interests after viewing the advertisements, they will not only be disgusted with the advertisements, but also have a deeper impression on the advertisements. By adopting the product information processing method of the present invention, the advertising effect of the product can be greatly improved.

[0021] Further, in the process of goods electronic voucher loading, the e-commerce that allows the goods to be loaded increases the rebate commitment on the electronic voucher of the commodity and attaches its own advertisement, thereby encouraging the e-commerce to carry out the goods circulation of the electronic voucher of the commodity, Conducive to the spread of commodity information, generate advertising effects, and this kind of cargo circulation is e-commerce initiative Participation, extensive and efficient dissemination through the network, effectively improve the dissemination effect and dissemination efficiency of commodity information, and improve the efficiency of commodity trading.

Brief description of the drawing

DRAWINGS

1 is a flowchart of a commodity information processing method according to a first embodiment of the present invention;

2 is a flowchart of a method for processing commodity information applied to a server according to a first embodiment of the present invention;

3 is a flowchart of a commodity information processing method according to a second embodiment of the present invention;

4 is a flowchart of a commodity information processing method applied to a server according to a second embodiment of the present invention;

5 is a block diagram showing a commodity information processing system according to a third embodiment of the present invention;

6 is a block diagram showing a commodity information processing apparatus according to a fourth embodiment of the present invention.

[0028] The implementation, functional features, and advantages of the present invention will be further described with reference to the accompanying drawings.

Embodiments of the invention

[0029] It is to be understood that the specific embodiments described herein are merely illustrative of the invention.

[0030] In the embodiment of the present invention, the payment electronic voucher refers to a payment voucher applied by the buyer to the fund management server and set up by the fund management server with the funds or credit line of the account specified by the buyer as the security deposit, which is the commitment of the fund management institution. The electronic credit certificate for clearing and receiving according to the allocation conditions is an Internet innovation basic financial instrument paid by the credit management institution's credit commitment. The payment electronic voucher is mainly for the buyer's product. The seller downloads the cashier access interface, and the buyer completes the payment of the electronic voucher, the seller completes the receipt and performs the contract, submits the payment, and finally the electronic voucher expires automatically. pay. The payment of the payment of the electronic voucher refers to the funds associated with the payment of the electronic voucher to the collection authority (such as the collection bank) after receiving the application for cancellation and confirming that the payment is met. the behavior of. Payment electronic voucher can be used not only for the purchase of goods, but also for mortgage guarantees, such as individuals who can use a letter of credit to the bank as a guarantee for lending to others.

[0031] In the embodiment of the present invention, the commodity electronic voucher, also known as the material credential, is an electronic voucher for proving that the payee has completed the basic transaction payment obligation, and is a component of the payment electronic voucher product, as a solution for the payment electronic voucher. The payment of the voucher is also one of the requirements for the contract between the buyer and the seller. Commodity e-vouchers are mainly targeted at A product of a seller is a collection of information, including specific product information, transaction information, logistics information, insurance information, trading rules, and other related service information. The commodity electronic voucher is usually filled in by the payee (ie the seller), and its contents include the commitment letter, the performance information and the payment reminder information. After the commodity electronic voucher is generated, a commodity electronic voucher corresponds to a specific serial number, and the network transaction is performed based on the serial number; if there are multiple electronic voucher numbers, a plurality of electronic voucher copies of the commodity are generated. As a kind of valuable electronic voucher, the electronic voucher can be freely transferred or bought and sold on the e-commerce platform, that is, the electronic voucher of the commodity can be freely traded as a valuable commodity, and the electronic voucher can represent any commodity, service or project.

[0032] In the embodiment of the present invention, the rebate promise is a sales rebate red envelope or fund provided by the manufacturer or the e-commerce on the electronic voucher of the product or service. After the user or the e-commerce obtains the electronic voucher of the goods by means of the goods, the customer can cancel all or part of the rebate promise; or the user or the e-commerce can purchase the e-voucher of the goods before all or part of the rebate promise can be removed. The redemption condition of the rebate promise is that the commodity electronic certificate corresponding to the rebate commitment is purchased. If the electronic voucher of the product is also set to a time limit, the electronic voucher will not be purchased within the set period, and the rebate promise will be withdrawn. The e-commerce or manufacturer can use the physical account to refill the red envelope account of the commodity electronic certificate (that is, set the rebate promise on the commodity electronic voucher), and the e-commerce or user can take the redeemed red envelope into the personal bank account.

[0033] Embodiment 1

[0034] Referring to FIG. 1, a commodity information processing method according to a first embodiment of the present invention is proposed. The method includes the following steps:

[0035] Sl l, the server generates a commodity electronic voucher, sets a rebate commitment on the commodity electronic voucher and attaches an advertisement

[0036] Specifically, the seller (such as a manufacturer) logs in to the server, and inputs commodity information, collection account information, transaction information, logistics information, insurance information, transaction rules, and other related service information on the server, and the server generates the information according to the input information. Commodity electronic voucher. The product electronic voucher describes the attribute of the product, and is electronic data in which the product information is described and stored in the storage medium, and can be displayed on the display in a visual interface.

[0037] The commodity electronic voucher has a function module, and the seller clicks on the function module, inputs the payment account, the amount of the rebate promise, the uninstallation condition of the rebate promise, the corresponding advertisement, the advertisement display manner, and the like. Set a rebate commitment on the product voucher and attach an ad. At the same time, a rebate commitment mark is generated on the electronic voucher of the product, so that others can intuitively see that the electronic voucher of the product has set a rebate commitment. In this embodiment, the uninstallation condition of the rebate promise is: After the commodity electronic voucher is purchased, the uninstallation instruction may be sent, and after the advertisement is displayed, the rebate promises to be unloaded successfully.

[0038] Optionally, the server may associate the payment electronic voucher of the rebate commitment payee on the merchandise electronic voucher, and when the rebate commitment is uninstalled, trigger the payment process of the payment electronic voucher.

[0039] Optionally, the server may also set a red envelope account on the commodity electronic voucher, and set a rebate commitment by directly charging the red envelope account with cash, and when the rebate commitment is uninstalled, transfer to the target account. Cash in the red envelope account.

[0040] The length of the additional advertisement is preferably proportional to the amount of the rebate commitment, that is, the higher the amount of the rebate commitment, the longer the advertisement period, so that the seller can make small advertisements at a small cost and enlarge at a large cost. ad. Optionally, you can set a maximum limit for your ads to prevent users from being disgusted with excessively long ads and affecting your ad performance.

[0041] Advertisements include image ads, animated ads, video ads, or/and sound ads.

[0042] S12. The server publishes the electronic voucher of the commodity on a public platform of the network for display.

[0043] Specifically, after the server generates the electronic voucher for the commodity, the source data of the electronic voucher provided with the rebate promise is stored locally, and the basic information is uploaded and stored on the public platform of the network, and the product is publicly displayed on the public platform of the network. Electronic voucher and its rebate commitment.

[0044] The above source data may include a plurality of high resolution pictures, audio and video information, and a complete text description of the product.

[0045] The above basic information includes index information, tag information, uri address, and the like. The index information is a thumbnail image (low resolution image) of multiple high resolution images, a brief text description of the product, etc.; the label information is some fields in the brief text description of the product. The buyer can retrieve the tag information on the public network platform to retrieve the electronic voucher of the product, and then click the uri address to link to the source data of the electronic voucher stored by the server to view the complete e-voucher of the product.

[0046] The network public platform of the present invention may be a website or an application software. The user can view the electronic voucher and its rebate commitment for the product by clicking on the website or application.

[0047] S13. The client sends a purchase instruction for the electronic voucher to the server to the server through the first e-commerce account.

[0048] Specifically, the first e-commerce registers the account on the public platform of the network through the client, and inputs the first e-commerce account. After logging in to the server with the password, you can view the e-voucher of the product on the public platform of the network, and you can see the rebate promise mark. You know that you can get the rebate promise by purchasing the voucher. When the first e-commerce clicks on the purchase icon or button on the display interface (such as on the merchandise electronic voucher), the client sends a purchase instruction to the server for the e-voucher of the product.

[0049] The client may be a mobile terminal such as a mobile phone or a tablet, or may be a fixed terminal such as a personal computer.

[0050] S14. The server responds to the purchase instruction and executes the transaction process.

[0051] Specifically, after receiving the purchase instruction for the electronic voucher of a certain commodity, the server immediately locks the electronic voucher of the commodity, and executes the transaction process. After the transaction is completed, the status of the electronic voucher of the commodity may be marked as purchased. The transaction process of the commodity electronic voucher is the same as the transaction process of the online shopping product in the prior art, and will not be described herein.

[0052] S15. The client sends, by using the first e-commerce account, an uninstall request for uninstalling the rebate promise of the electronic voucher of the commodity to the server.

[0053] Specifically, after the commodity electronic voucher is purchased by the first e-commerce account, the first e-commerce can click an icon or button for uninstalling the rebate promise on the display interface, and the client sends an electronic voucher for uninstalling the merchandise to the server. Unloading request for rebate commitment.

[0054] S16. The server displays the additional advertisement through the client according to the uninstall request, and uninstalls the rebate commitment to the first e-commerce account after the advertisement is displayed.

[0055] Specifically, after receiving the uninstall request, the server displays an advertisement attached to the electronic voucher of the product through the client, such as displaying an image advertisement, playing a video advertisement, an animation advertisement, a sound advertisement, etc., when the advertisement is displayed, uninstalling The commission promises to the first e-commerce account, and the first e-commerce account obtains the rebate commitment.

[0056] Finally, the server redeems the rebate commitment to the first e-commerce account. For example, setting a settlement condition for the payment electronic voucher associated with the commodity electronic voucher, triggering a payment process of the payment electronic voucher, so that the fund management institution can release the payment electronic voucher to the e-commerce account, and the account corresponding to the payment electronic voucher is The amount of funds equivalent to the amount of the commission promise is transferred to the first e-commerce account; for example, directly transfer the funds equivalent to the rebate commitment amount in the red envelope account of the electronic voucher to the e-commerce account; The amount of funds in the associated payment account associated with the rebate commitment in the corresponding electronic account is transferred to the first e-commerce account.

[0057] Referring to FIG. 2, a method for processing commodity information applied to a server according to a first embodiment of the present invention is provided. The method includes the following steps: [0058] S101. Generate a commodity electronic voucher, set a rebate commitment on the commodity electronic voucher, and attach an advertisement.

[0059] Specifically, the seller (such as a manufacturer) logs in to the server, and inputs commodity information, collection account information, transaction information, logistics information, insurance information, transaction rules, and other related service information on the server, and the server generates the information according to the input information. Commodity electronic voucher. The product electronic voucher describes the attribute of the product, and is electronic data in which the product information is described and stored in the storage medium, and can be displayed on the display in a visual interface.

[0060] The commodity electronic voucher has a function module, and the seller clicks on the function module, inputs the payment account, the amount of the rebate promise, the uninstallation condition of the rebate promise, the corresponding advertisement, the advertisement display mode and the like, and then the electronic voucher in the commodity Set up a rebate commitment and attach an ad. At the same time, a rebate commitment mark is generated on the electronic voucher of the product, so that others can intuitively see that the electronic voucher of the product has a rebate commitment. In this embodiment, the uninstallation condition of the rebate promise is: After the commodity electronic voucher is purchased, an uninstall instruction may be sent, and after the advertisement is displayed, the rebate promises to be unloaded successfully.

[0061] Optionally, the server may associate the payment electronic voucher of the rebate commitment payee on the merchandise electronic voucher, and when the rebate commitment is uninstalled, trigger the payment process of the payment electronic voucher.

[0062] Optionally, the server may also set a red envelope account on the commodity electronic voucher, and set a rebate commitment by directly charging the red envelope account with cash, and when the rebate commitment is uninstalled, transfer to the target account. Cash in the red envelope account.

[0063] The length of the additional advertisement is preferably proportional to the amount of the rebate commitment, that is, the higher the amount of the rebate promise, the longer the advertisement period, so that the seller can make small advertisements at a small cost and enlarge at a large cost. ad. Optionally, you can set a maximum limit for your ads to prevent users from being disgusted with excessively long ads and affecting your ad performance.

[0064] Advertisements include image advertisements, animated advertisements, video advertisements, and/or sound advertisements.

[0065] S102. Publish the electronic voucher of the commodity on a public platform of the network for display.

[0066] Specifically, after the server generates the electronic voucher for the product, the source data of the electronic voucher provided with the rebate promise is stored locally, and the basic information is uploaded and stored in the public platform of the network, and the product is publicly displayed on the public platform of the network. Electronic voucher and its rebate commitment.

[0067] The above source data may include a plurality of high resolution pictures, audio and video information, and a complete text description of the product.

[0068] The above basic information includes index information, tag information, uri address, and the like. Where the index information is multiple high Thumbnails of the resolution image (low resolution image), brief text descriptions of the product, etc. The tag information is some of the fields in the brief text description of the product. The buyer can retrieve the tag information on the public platform of the network to retrieve the electronic voucher of the product, and then click on the uri address to link to the source data of the electronic voucher stored by the server to view the complete e-voucher of the product.

[0069] The network public platform of the present invention may be a website or an application software. The user can view the electronic voucher and its rebate commitment for the product by clicking on the website or application.

[0070] S103. Receive a purchase instruction for a commodity electronic voucher sent by the client through the first e-commerce account.

[0071] Specifically, the first e-commerce registers the account on the public platform of the network through the client, inputs the first e-commerce account and password, and logs in to the server, and can view the electronic voucher of the product on the public platform of the network, and can see the promise of the rebate. Mark, knowing that you can purchase a voucher for this item to get a rebate commitment. When the first e-commerce clicks on the purchase icon or button on the display interface (e.g., on the merchandise electronic voucher), the client sends a purchase instruction to the server for the electronic voucher for the merchandise.

[0072] The client may be a mobile terminal such as a mobile phone or a tablet, or may be a fixed terminal such as a personal computer.

[0073] S104. Execute the transaction process in response to the purchase instruction.

[0074] Specifically, after receiving the purchase instruction for the electronic voucher of a certain commodity, the server immediately locks the electronic voucher of the commodity, and executes the transaction process. When the transaction is completed, the status of the electronic voucher of the commodity may be marked as purchased. The transaction process of the commodity electronic voucher is the same as the transaction process of the online shopping product in the prior art, and will not be described herein.

[0075] S105. Receive an uninstall request sent by the client through the first e-commerce account to uninstall the rebate promise of the electronic voucher of the commodity.

[0076] Specifically, after the commodity electronic voucher is purchased by the first e-commerce account, the first e-commerce can click an icon or button for uninstalling the rebate promise on the display interface, and the client sends an electronic voucher for uninstalling the merchandise to the server. Unloading request for rebate commitment.

[0077] S106. Display an additional advertisement through the client according to the uninstall request, and uninstall the return commission commitment to the first e-commerce account after the advertisement is displayed.

[0078] Specifically, after receiving the uninstall request, the server displays an advertisement attached to the electronic voucher of the product through the client, such as displaying an image advertisement, playing a video advertisement, an animation advertisement, a sound advertisement, etc., after the advertisement is displayed, uninstalling the image The commission promises to the first e-commerce account, and the first e-commerce account obtains the rebate commitment. [0079] Finally, the server redeems the rebate commitment to the first e-commerce account. For example, setting a settlement condition for the payment electronic voucher associated with the commodity electronic voucher, triggering a payment process of the payment electronic voucher, so that the fund management institution can release the payment electronic voucher to the e-commerce account, and the account corresponding to the payment electronic voucher is The amount of funds equivalent to the amount of the commission promise is transferred to the first e-commerce account; for example, directly transfer the funds equivalent to the rebate commitment amount in the red envelope account of the electronic voucher to the e-commerce account; The amount of funds in the associated payment account associated with the rebate commitment in the corresponding electronic account is transferred to the first e-commerce account.

[0080] In the product information processing method of the embodiment of the present invention, by setting a rebate commitment on the electronic voucher of the product and attaching an advertisement, after the consumer purchases the electronic voucher for the product and uninstalls the rebate commitment, the method for displaying the additional advertisement is displayed. Advertising. Since consumers can get a return on their profits after viewing the advertisements, they will not only be disgusted with the advertisements, but also have a deeper impression on the advertisements. By adopting the commodity information processing method of the present invention, the advertising effect can be greatly improved.

Embodiment 2

Referring to FIG. 3, a commodity information processing method according to a second embodiment of the present invention is proposed. The method includes the following steps:

[0083] The S2 server generates a commodity electronic voucher, sets a rebate commitment on the merchandise electronic voucher, and attaches an advertisement

[0084] S22. The server publishes the commodity electronic voucher on the public platform of the network for display.

[0085] In the embodiment, steps S21 and S22 are the same as steps S11 and S102 in the first embodiment, and details are not described herein again.

[0086] S23. The client sends a counter instruction for the electronic voucher to the server through the second e-commerce account.

[0087] Specifically, the second e-commerce registers the account on the public platform of the network through the client, inputs the second e-commerce account and password, and logs into the public platform of the network, and can view the electronic voucher of the product on the public platform of the network, and click on the display interface. (For example, on the goods electronic voucher), the goods icon or button, the client sends a counter instruction to the server for the electronic voucher of the product.

[0088] The client of the present invention may be a mobile terminal such as a mobile phone or a tablet, or may be a fixed terminal such as a personal computer.

[0089] S24. The server transfers the commodity electronic certificate to the private platform of the second e-commerce account according to the loading instruction to display. [0090] Specifically, after receiving the loading instruction, the server associates the second e-commerce account with the commodity electronic voucher, so that the electronic voucher is transferred to the private platform of the second e-commerce account for display. The second e-commerce can view the electronic voucher of the product on its own private platform. You can click the purchase icon or button on the display interface (such as the e-voucher) to purchase the e-voucher of the product; other e-commerce can also be in the second The e-commerce voucher can view the electronic voucher of the product on the private platform of the e-commerce, and can continue to make the electronic voucher for the product to continue to flow, or directly purchase the e-voucher of the product.

[0091] After the electronic voucher of the commodity is transferred to the private network platform of the e-commerce account, the e-commerce can also copy the link of the page displaying the electronic voucher of the product, and publish the link to any other website or application software for dissemination.

As can be seen from the above, the process of selling the electronic voucher of the present invention is actually a process of transferring the electronic voucher of the product and disseminating the product information.

[0093] S25. The client sends, by the second e-commerce account, an attach request request for adding a rebate commitment to the electronic voucher to the server and attaching the advertisement.

[0094] Specifically, after the second e-commerce goods goods electronic voucher is sent to the private platform of the network, the icon or button of the appending request on the display interface may be clicked to input the amount of the rebate commitment, the payment account, and the corresponding After the advertisement and other information are clicked, the client sends an attach request to the server to increase the rebate commitment to the electronic voucher of the product and attach the advertisement.

[0095] S26. The server adds the amount of the rebate commitment to the commodity electronic voucher through the second e-commerce account according to the attach request, and attaches the advertisement.

[0096] after receiving the request for the attachment, the server associates the new payment account or the payment electronic voucher with the electronic voucher according to the information input by the second e-commerce, increases the amount of the rebate commitment of the electronic voucher of the commodity, and adds a corresponding advertisment.

[0097] The length of the second e-commerce-added advertisement is preferably proportional to the amount of the rebate promise, that is, the higher the amount of the rebate promise, the longer the advertisement period, so that the e-commerce can make small advertisements at a small cost. Make big ads at great cost. Optionally, the maximum length limit can be set for the advertisement, so as to prevent the user from being disgusted with the long advertisement and affecting the advertisement effect.

[0098] S27. The client sends a purchase instruction for the electronic voucher to the server to the server through the first e-commerce account.

[0099] The client in step S27 and the client in step S23 may be the same client or different. Client.

[0100] S28. The server responds to the purchase instruction and executes the transaction process.

[0101] S29. The client sends, by using the first e-commerce account, an uninstall request for uninstalling the rebate promise of the electronic voucher of the commodity to the server.

[0102] S30. The server displays the additional advertisement through the client according to the uninstall request, and uninstalls the rebate commitment to the first e-commerce account after the advertisement is displayed.

[0103] In the embodiment, the steps S27-S30 are the same as the steps S13-S16 in the first embodiment, and details are not described herein again.

[0104] In this step S30, the uninstalled rebate promise is the sum of the rebate commitment set by the seller and the rebate promise added by the second e-commerce, and the displayed advertisement includes the seller-added advertisement and the second e-commerce-added advertisement.

In the embodiment of the present invention, the second e-commerce is not limited to one, and there may be two or more, that is, before the commodity electronic voucher is purchased, the e-commerce can be used for goods flow and additional advertisements. For example: After the second e-commerce 1 purchases the electronic voucher for the commodity, the rebate promise is added to the e-voucher of the commodity and the advertisement is added; the second e-commerce 2 sees the e-voucher of the commodity on the private platform of the first e-commerce 1 Continue to fight the goods electronic voucher, and continue to increase the rebate commitment and attach the advertisement on the electronic voucher of the commodity; the second e-commerce 3 sees the electronic voucher of the commodity on the private platform of the first e-commerce 3, and continues to the commodity The electronic voucher carries out the goods, and continues to increase the rebate commitment and attach the advertisement on the electronic voucher of the commodity; finally, the first e-commerce purchases the electronic voucher of the commodity, and uninstalls the rebate promise on the electronic voucher of the commodity, when the seller is displayed, After the second e-commerce 1, the second e-commerce 2, and the second e-commerce 3 additional advertisements, the first e-commerce obtains the rebate commitment.

Referring to FIG. 4, a method for processing commodity information applied to a server according to a second embodiment of the present invention is proposed. The method includes the following steps:

[0107] S201. Generate a commodity electronic voucher, set a rebate commitment on the commodity electronic voucher, and attach an advertisement.

[0108] S202. Publish the electronic voucher of the product on a public platform of the network for display.

[0109] In the embodiment, steps S201 and S202 are the same as steps S101 and S102 in the first embodiment, and details are not described herein again.

[0110] S203. Receive a shipping instruction for the electronic voucher of the commodity sent by the client through the second e-commerce account.

[0111] Specifically, the second e-commerce registers the account on the public platform of the network through the client, inputs the second e-commerce account and password, and logs into the public platform of the network, and can view the electronic voucher of the product on the public platform of the network, and click on the display. On the display interface (such as the goods electronic voucher) of the goods icon or button, the client sends a counter instruction to the server for the electronic voucher of the product.

[0112] The client of the present invention may be a mobile terminal such as a mobile phone or a tablet, or may be a fixed terminal such as a personal computer.

[0113] S204. The commodity electronic voucher is transferred to a private network platform of the second e-commerce account according to the loading instruction to be displayed.

[0114] Specifically, after receiving the ordering instruction, the server associates the second e-commerce account with the commodity electronic voucher, so that the commodity electronic voucher flows to the private platform of the second e-commerce account for display. The second e-commerce can view the electronic voucher of the product on its own private platform. You can click the purchase icon or button on the display interface (such as the e-voucher) to purchase the e-voucher of the product; other e-commerce can also be in the second The e-commerce voucher can view the electronic voucher of the product on the private platform of the e-commerce, and can continue to make the electronic voucher for the product to continue to flow, or directly purchase the e-voucher of the product.

[0115] When the electronic voucher of the commodity is transferred to the private network platform of the e-commerce account, the e-commerce can also copy the link of the page displaying the e-voucher of the product, and publish the link to any other website or application software for dissemination.

As can be seen from the above, the process of selling the electronic voucher of the present invention is actually a process of transferring the electronic voucher of the product and transmitting the product information.

[0117] S205. The receiving client sends an additional request for adding a rebate commitment to the electronic voucher of the commodity and attaching an advertisement by using the second e-commerce account.

[0118] Specifically, after the second e-commerce goods goods electronic voucher is sent to the private platform of the network, the icon or button of the appending request on the display interface may be clicked, and the amount of the rebate commitment, the payment account, and the corresponding After the advertisement and other information are clicked, the client sends an attach request to the server to increase the rebate commitment to the electronic voucher of the product and attach the advertisement.

[0119] S206. Add an amount of the rebate commitment to the commodity electronic voucher through the second e-commerce account according to the attach request, and attach an advertisement.

[0120] after receiving the request for attaching the attachment, the server associates the new payment account or the payment electronic voucher with the electronic voucher on the commodity electronic voucher according to the information input by the second e-commerce, increases the credit amount of the rebate promise of the electronic voucher of the commodity, and adds a corresponding advertisment. [0121] The length of the second e-commerce-added advertisement is preferably proportional to the amount of the rebate commitment, that is, the higher the amount of the rebate promise, the longer the advertisement period, so that the e-commerce can make small advertisements at a small cost. Make big ads at great cost. Optionally, the maximum length limit can be set for the advertisement, so as to prevent the user from being disgusted with the long advertisement and affecting the advertisement effect.

[0122] S207. Receive a purchase instruction for the electronic voucher for the commodity sent by the client through the first e-commerce account.

[0123] The client in step S207 and the client in step S203 may be the same client or different clients.

[0124] S208. Execute the transaction process in response to the purchase instruction.

[0125] S209. Receive an uninstall request sent by the client through the first e-commerce account to uninstall the rebate promise of the electronic voucher of the commodity.

[0126] S210. Display an additional advertisement through the client according to the uninstall request, and uninstall the return commission to the first e-commerce account when the advertisement is displayed.

[0127] In the embodiment, steps S207-S210 are the same as steps S103-S106 in the first embodiment, and details are not described herein again.

[0128] In this step S210, the uninstalled rebate promise is the sum of the rebate commitment set by the seller and the rebate promise added by the second e-commerce, and the displayed advertisement includes the seller-added advertisement and the second e-commerce-added advertisement.

[0130] In this embodiment, in the process of goods electronic voucher loading, the e-commerce that allows the goods to be loaded increases the rebate commitment on the electronic voucher of the commodity and attaches its own advertisement, thereby encouraging the e-commerce to perform the goods electronic voucher. Circulation, which is conducive to the dissemination of commodity information, generating advertising effects, and this kind of cargo circulation is e-commerce Active participation, extensive and efficient dissemination through the network, effectively improve the dissemination effect and dissemination efficiency of commodity information, and improve the efficiency of commodity trading.

Embodiment 3

[0132] Referring to FIG. 5, a commodity information processing system according to a third embodiment of the present invention is provided. The system includes a server and a client, where the client may be a mobile terminal such as a mobile phone or a tablet, or may be a personal computer or the like. Terminal Equipment.

[0133] Server: Set to generate a commodity electronic voucher, set a rebate commitment on the merchandise electronic voucher and attach an advertisement, and publish the e-voucher of the commodity on a public platform of the network for display.

[0134] the client: configured to log in to the network common platform by using the first e-commerce account, send a purchase instruction for the electronic voucher to the server to the server; send the uninstallation of the rebate promise to uninstall the electronic voucher of the commodity to the server by using the first e-commerce account request.

[0135] The server is further configured to: execute the transaction process in response to the purchase instruction; display the advertisement attached to the electronic voucher of the product through the client according to the uninstall request, and uninstall the rebate commitment of the electronic voucher of the product to the first power after the advertisement is displayed Business account.

[0136] Further, the client is further configured to: log in to the network common platform by using the second e-commerce account, send a counter instruction for the electronic voucher to the server, and send the electronic e-voucher to the server through the second e-commerce account. The commission promises and attaches an additional request for the advertisement.

[0137] The server is further configured to: display the electronic voucher of the commodity to the private platform of the second e-commerce account according to the order of the goods to be displayed; according to the request for the addition, increase the rebate commitment to the electronic voucher of the commodity through the second e-commerce account The amount, and attach the ad.

[0138] Further, the length of the additional advertisement is proportional to the amount of the corresponding rebate commitment. Among them, advertisements include image ads, animated ads, video ads, or / and sound ads.

[0139] It should be understood that the commodity information processing system and the commodity information processing method embodiment provided by the foregoing embodiments are in the same concept, and the specific implementation process is described in the method embodiment, and the technical features in the method embodiment are in the system embodiment. Correspondence applies, and will not be repeated here.

[0140] The product information processing system of the embodiment of the present invention, by setting a rebate commitment on the electronic voucher of the product and attaching an advertisement, and after the consumer purchases the electronic voucher for the product and uninstalling the rebate commitment, the method for displaying the additional advertisement is performed. Advertising. Since consumers can get a return on their profits after viewing the ads, they are not But it doesn't dislike the ads, but it also impresses the ads. By using the system of the present invention to process product information, the advertising effect can be greatly improved.

[0141] Further, in the process of goods electronic voucher loading, the e-commerce that allows the goods to be loaded increases the rebate commitment on the electronic voucher of the commodity and attaches its own advertisement, thereby encouraging the e-commerce to carry out the goods circulation of the electronic voucher of the commodity, Conducive to the dissemination of commodity information, resulting in advertising effects, and this kind of cargo circulation is the active participation of e-commerce, through the network for a wide range of efficient dissemination, effectively improve the dissemination effect and dissemination efficiency of commodity information, improve the efficiency of commodity transactions .

Embodiment 4

Referring to FIG. 6, a commodity information processing apparatus according to a fourth embodiment of the present invention is proposed. The apparatus is applied to a server, including a commodity electronic voucher generating module, a rebate commitment setting module, a commodity electronic voucher issuing module, and an instruction receiving processing module. , the commission is promised to uninstall the module, where:

[0144] Merchandise Electronic Voucher Generation Module: Set to generate a commodity electronic voucher.

[0145] Rebate Commitment Setting Module: Set to set a rebate commitment on the merchandise electronic voucher and attach an advertisement.

[0146] Merchandise electronic voucher publishing module: set to display the electronic voucher of the product on the public platform of the product for display

[0147] The instruction receiving processing module is configured to receive a purchase instruction for the commodity electronic voucher sent by the client through the first e-commerce account, and execute the transaction process in response to the purchase instruction.

[0148] The rebate commitment uninstallation module is configured to receive an uninstall request of the rebate promise of the uninstalled purchased electronic voucher sent by the client through the first e-commerce account, according to the uninstall request, displaying the additional advertisement through the client, when After the advertisement is displayed, the commission of the electronic voucher of the product is uninstalled to the first e-commerce account.

[0149] Further, the instruction receiving processing module is further configured to: receive a shipping instruction for the electronic voucher sent by the client through the second e-commerce account, and transfer the electronic voucher to the second e-commerce account according to the loading instruction Displayed on the private network platform.

[0150] The rebate commitment setting module is further configured to: receive a request for adding a rebate commitment to the electronic voucher sent by the client through the second e-commerce account and attach an advertisement, and according to the attach request, pass the second e-commerce account Increase the amount of the rebate commitment to the merchandise electronic voucher and attach the ad.

[0151] Further, the length of the additional advertisement is proportional to the amount of the corresponding rebate commitment. Among them, advertisements include image advertisements, animated advertisements, video advertisements, and/or sound advertisements. [0152] It should be understood that the commodity information processing apparatus provided by the foregoing embodiment is the same as the embodiment of the product information processing method, and the specific implementation process is described in detail in the method embodiment, and the technical features in the method embodiment are in the device embodiment. Correspondence applies, and will not be repeated here.

[0153] The product information processing apparatus according to the embodiment of the present invention, by setting a rebate commitment on the commodity electronic voucher and attaching an advertisement, and after the consumer purchases the electronic voucher of the product and uninstalling the rebate commitment, the method for displaying the additional advertisement is performed. Advertising. Since consumers can get a return on their profits after viewing the advertisements, they will not only be disgusted with the advertisements, but also have a deeper impression on the advertisements. By using the device of the present invention to process product information, the advertising effect can be greatly improved.

[0154] Further, in the process of goods electronic voucher loading, the e-commerce that allows the goods to be loaded increases the rebate commitment on the electronic voucher of the commodity and attaches its own advertisement, thereby encouraging the e-commerce to carry out the goods circulation of the electronic voucher of the commodity, Conducive to the dissemination of commodity information, resulting in advertising effects, and this kind of cargo circulation is the active participation of e-commerce, through the network for a wide range of efficient dissemination, effectively improve the dissemination effect and dissemination efficiency of commodity information, improve the efficiency of commodity transactions .

[0155] It will be understood by those skilled in the art that all or part of the steps of the foregoing embodiments may be implemented by a program to control related hardware, and the program may be stored in a computer readable storage medium. The storage medium may be a ROM/RAM, a magnetic disk, an optical disk, or the like.

[0156] It should be understood that the above is only a preferred embodiment of the present invention, and the scope of the invention is not limited thereby, and equivalent to the equivalent structure or equivalent process of the present invention and the accompanying drawings, or directly or Indirect use in other related technical fields, including the industrial applicability within the scope of patent protection of the present invention.

[0157] The product information processing method and apparatus of the present invention, by setting a rebate commitment on a commodity electronic voucher and attaching an advertisement, and after the consumer purchases the electronic voucher of the product and uninstalling the rebate commitment, the additional advertisement processing method is displayed. Advertising. Since consumers can get a return on their profits after viewing the advertisements, they will not only be disgusted with the advertisements, but also have a deeper impression on the advertisements. The commodity information processing method of the present invention can greatly improve the advertising effect and has industrial applicability.

Claims

Claim

[Claim 1] A commodity information processing method comprising the following steps:

The server generates an electronic voucher for the commodity, sets a rebate commitment on the electronic voucher of the commodity, and attaches an advertisement, and displays the electronic voucher of the commodity on the public platform of the product for display; the client sends the target to the server through the first e-commerce account. a purchase instruction for the electronic voucher of the commodity;

The server executes a transaction flow in response to the purchase instruction; the client sends an offload request for uninstalling the rebate promise of the commodity electronic certificate to the server through the first e-commerce account;

And the server displays an additional advertisement by the client according to the uninstall request, and uninstalls the rebate commitment to the first e-commerce account when the advertisement is displayed.

[Claim 2] The product information processing method according to claim 1, wherein the step of the client transmitting a purchase instruction for the electronic voucher to the server by using the first e-commerce account further includes:

The client sends a billing instruction for the electronic voucher of the commodity to the server through the second e-commerce account;

And the server flows the electronic voucher to the private platform of the second e-commerce account for display according to the loading instruction;

And the client sends, by the second e-commerce account, an attach request request to the server to add a rebate commitment to the commodity electronic voucher and attach an advertisement;

The server adds an amount of the rebate commitment to the commodity electronic voucher through the second e-commerce account according to the addendum request, and attaches an advertisement.

[Claim 3] The article information processing method according to claim 1 or 2, wherein the length of the additional advertisement is proportional to the amount of the corresponding rebate commitment.

[Claim 4] The article information processing method according to claim 1 or 2, wherein the advertisement includes a picture advertisement, an animation advertisement, a video advertisement, or/and a sound advertisement.

[Claim 5] A commodity information processing method, applied to a server, comprising the following steps:

Generating an electronic voucher for goods, setting a rebate commitment on the electronic voucher for the product and attaching an advertisement And displaying the electronic voucher of the commodity on the public platform of the network for display; receiving a purchase instruction for the electronic voucher of the commodity sent by the client through the first e-commerce account, and executing the transaction process in response to the purchase instruction;

Receiving, by the client, an uninstall request for uninstalling the rebate promise of the commodity electronic voucher sent by the first e-commerce account, according to the uninstall request, displaying an additional advertisement by the client, when the advertisement is displayed After the completion, the rebate commitment is uninstalled to the first e-commerce account.

[Claim 6] The product information processing method according to claim 5, wherein the step of receiving the purchase instruction for the electronic voucher by the receiving client through the first e-commerce account further comprises:

Receiving, by the client, a counter instruction for the electronic voucher sent by the second e-commerce account, and transferring the electronic voucher to the private platform of the second e-commerce account according to the calling instruction to display ;

Receiving, by the second e-commerce account, an add-on request for adding a rebate commitment to the commodity electronic voucher and attaching an advertisement, according to the attach request, using the second e-commerce account The electronic voucher for the product increases the amount of the rebate commitment and attaches an advertisement.

[Claim 7] The article information processing method according to claim 5 or 6, wherein the length of the additional advertisement is proportional to the amount of the corresponding rebate commitment.

[Claim 8] A commodity information processing apparatus, applied to a server, including a commodity electronic voucher generating module

, a rebate commitment setting module, a commodity electronic voucher issuing module, an instruction receiving processing module, and a rebate commitment unloading module, wherein:

The commodity electronic voucher generating module is configured to generate a commodity electronic voucher;

The rebate commitment setting module is configured to set a rebate commitment on the commodity electronic voucher and attach an advertisement;

The commodity electronic voucher issuing module is configured to display the commodity electronic voucher on a public network platform for display;

The instruction receiving processing module is configured to receive a purchase instruction for the electronic voucher sent by the client through the first e-commerce account, and execute the transaction flow in response to the purchase instruction Cheng

The rebate commitment unloading module is configured to receive an uninstall request sent by the client through the first e-commerce account to uninstall the rebate promise of the commodity electronic voucher, according to the uninstall request, through the client An additional advertisement is displayed, and the rebate commitment is uninstalled to the first e-commerce account when the advertisement is displayed.

[Claim 9] The article information processing device according to claim 8, wherein

The instruction receiving processing module is further configured to: receive a shipping instruction for the electronic voucher sent by the client through the second e-commerce account, and flow the electronic voucher to the second according to the selling instruction The rebate commitment setting module is further configured to: receive the rebate commitment sent by the client to the electronic voucher through the second e-commerce account and attach an advertisement And an attaching request, according to the attaching request, adding an amount of the rebate commitment to the commodity electronic voucher through the second e-commerce account, and attaching an advertisement.

[Claim 10] The article information processing apparatus according to claim 8 or 9, wherein the length of the additional advertisement is proportional to the amount of the corresponding rebate commitment.