Method and apparatus for performing automatic implied attribution is described, and in particular implied attribution in connection with a campaign. The campaign can be a marketing campaign in which actions (offer cells) are aimed at a contact group and behaviors are monitored within a defined evaluation...http://www.google.es/patents/US7370003?utm_source=gb-gplus-sharePatente US7370003 - Method and apparatus for implied attribution of responses to promotional contacts
Method and apparatus for implied attribution of responses to promotional ...
