Since 1933, Cacaolat offers cacao batter of high quality. Cacaolat was born because of the need to transform the surplus of milk that is often produced. The partners wanted to find out a way to take advantage of it.
Cacaolat is a familiar enterprise but we cannot compare it to our last familiar enterprise post: LLongueras. Cacaolat presents a less problematic trajectory although it does not save itself of financial problems.
On 1931 Marc Viader Bas and his son Joan travel to Budapest to attend an international fair. It was there when the family tested a refreshing drink made of milk and cacao. Then Joan had the idea to create a similar product in Spain in order to gain money and at the same time ending with the surplus of milk.
For many years everything was fine, the brand Cacaolat grew more and more until 2011. (Cacaolat belonged to Nueva Rumasa since 2007). Nueva Rumasa had a debt of 700 million euros which affected all the group (it was formed by a lot of different companies). Since then,
Cacaolat has serious problems maintaining its business model. To prevent its disappearance, some companies have submitted bids to take over the brand and consumers have mobilized under the Catalan slogan “Salvem el Cacaolat”. After a long bidding process in a commercial court in Barcelona, the company was purchased on 8th November 2011, by an alliance of the brewer Damm.
Cacaolat is a clear example of a familiar enterprise. Moreover, it is one of the enterprises that Nueva Rumasa destroyed. Here we have a post that talk about two topics that we have seen in class: familiar enterprises and one example of financing closed societies.
Between Borders Team
BETWEEN BORDERS 