Che Guevara's granddaughter poses semi-naked for animal rights... with a string of carrots for ammo

By Mail Foreign Service
Updated:

Her grandfather fought for his idea of freedom, equality and a better world.

Lydia Guevara is simply fighting for attention.

The granddaughter of the Marxist revolutionary Che Guevara has posed semi-naked with bandoliers of baby carrots slung across her shoulders in an advertisement promoting vegetarianism.

Enlarge   Revolutionary: Lydia Guevara, on the set of the PETA photoshoot, wore a red beret and bandoliers of carrots

Revolutionary: Lydia Guevara, on the set of the PETA photoshoot, wore a red beret and bandoliers of carrots

And she made sure to wear the iconic beret so associated with the famous grandfather she never knew.

Miss Guevara, 24, has been recruited by animal rights group People for the Ethical Treatment of Animals.

'It's a homage of sorts to her late grandfather,' said a PETA spokesman. 'It very much evokes the tag line of the ad, which is "Join the vegetarian revolution".'

Legend: This photograph of Che Guevara was taken in 1960 and has become one of the most iconic images of all time

Legend: This photograph of Che Guevara was taken in 1960 and has become one of the most iconic images of all time

Since his death in 1967, Che Guevara's stylised image has become one of the world's most recognised emblems.

His family has criticised the fact that his face has been used to sell everything from T-shirts to vodka .

PETA enlisted Miss Guevara, who lives in the U.S., after finding out she was a vegetarian.

Che Guevara played a pivotal role in Fidel Castro's rise to power in Cuba.

He was executed by the CIA in Bolivia in 1967.

The ad is PETA's first campaign promoting vegetarianism in South America.

'We say the best way to save animals is not to eat them,' Mr McGraw said.

He said others who have promoted vegetarianism for PETA include Paul McCartney, Forest Whittaker and Alicia Silverstone.

It has also emerged that Natascha Kampusch, who was abducted and held in a cellar for eight years, wants to strip off for a PETA campaign. 

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