Partnership that drives success

By joining the Google Partners program, you get access to the training, support, and resources to set your clients up to succeed and help your company grow and stand out in the industry.

Join Google Partners

Sign up with your company's Google Ads manager account.

Access benefits designed just for you

Education & Insights

Enhance your product knowledge and stay on top of industry trends.

Access & Support

Get technical support and product resources to bolster client success.

Recognition & Rewards

Showcase your expertise and get rewarded for your achievements.

Education & Insights

Education & Insights

Member

Partner

Premier Partner

Product education & certifications

Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training.

Consumer insights reports

Access to global consumer insights to inform business decisions and unlock strategic conversations with clients.

Product betas

Access to reports about upcoming product betas to leverage product information and help drive client growth.

Access & Support

Access & Support

Member

Partner

Premier Partner

Account & technical support

Reach out to a support agent via chat or email – or discover solutions on your own in the Google Ads Help Center.

Advanced Ads support

Get advanced Google Ads support and access to product resources to bolster client success.

Executive experiences (Invitation only)

Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching, and thought leadership content.

Dedicated account support (Invitation only)

Dedicated strategic and sales support for most Premier partners, based on market and business size.

Recognition & Rewards

Recognition & Rewards

Member

Partner

Premier Partner

Competitions & rewards

Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise – and drive success for your company and clients.

Promotional offers

Promotional offers allow you to give your new clients' advertising budgets a boost with Google Ads credits.

Partner badge

The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry.

Directory

Get discovered by advertisers searching for companies like yours through the Google Partners directory.

Premier Partner awards

The annual Premier Partner Awards celebrate excellence in digital marketing and showcase Premier Partners who helped clients find success with Google Ads.

Discover three tiers of partnership

The Google Partners program offers three tiers of participation – Member, Partner, and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.

Member

Get access to a range of standard benefits, which enable you to grow, further develop your Google Ads skills, and help your clients succeed.

How to become a Member

Sign up for the Google Partners program with your company's Google Ads manager account.

Partner

Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.

How to become a Partner

Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications).

Premier Partner

Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year* – making it the most exclusive tier of the program.

How to become a Premier Partner

Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications), and be among the top 3% of Partners.

*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.

The value of the badge

With the Google Partner badge, you’re able to showcase your Google Ads expertise to clients and stand out in the industry.

Google Partner Premier Badge
Google Partner Badge

Join the Google Partners program today

Grow your Google Ads skills, help your company stand out, and drive results for your clients.

Join Google Partners

Sign up with your company's Google Ads manager account.