An aristocracy is a form of government where a small group of elites rule. Aristocrats, or the ruling elites, tend to enjoy both social and economic prestige as well as political power. They usually have a specific honorary title, such as Duke, Duchess, Baron, Baroness, etc.

In 2010, the passion, dedication and quest for growth, passed down from one generation to the next by the Suárez family, gave birth to a new brand: Aristocrazy. Artistocrazy stands for authenticity, evolution, transformation, transgression and freedom.