5 Best Branded Instagram Story AR Filters of 2021

In a rapidly evolving digital world, it is now more important than ever for brands to create ways to reach and engage customers in captivating and personal ways. This is why leading brands are utilising Augmented Reality to build brand awareness, reach new users and enhance their online presence. Instagram story filters AKA ‘IG AR’ offer a fun and interactive way to boost your social media algorithm, promote events or launches and even go as far as allowing customers to digitally try products before purchasing. But what are AR face filters and how could your business benefit from branded AR Filters?

AR Instagram filters are commonly referred to as ‘Instagram effects’ and are new found ways to build your brands personality and connect with your customers. Popular effects draw new eyes to your account, boosting page views and brand awareness. An AR filter uses Spark AR to create and share brand story filters with users across social media platforms. What is a branded Instagram filter? Simple, it is tailor-made Instagram augmented reality, that defines your brands aesthetic, messaging and values and offers stronger points of difference from your friendly competitors.

We’ve snooped through the world of Instagram and Facebook AR Filters to find our favourite, most iconic filters! Check out our Top 5 BEST AR filters on the market.

1. Sunglasses Flip by British Vogue

British Vogue created brand filters on Instagram to promote the latest Salvator Ferragams sunglass styles. The Sunglass flip through filter showcase 4 interactive designs to try these designer shades on from the comfort of your dressing gown. A creative new way to offer users/followers a glimpse at what product ownership feels like. They have given each sunglass bespoke detailing to enhance the look. Details such as stars, sparkles, glares, rainbows, glows and reflections can help to create a uniquely refined aesthetic for your brands filter finish.

2. SpaceX Helmet by NASA

If we can go to space why can’t we create a simulation filter for Instagram?! If you have ever wondered what it’s like to be on board a space craft in your own space suit look no further. These Instagram AR filter ideas are only advancing the way we engage with playful augmented realities. Inspiring children to be the next generation of astronauts and inspiring adults to get out of their dressing gowns by 11am.

3. MECCA A-Z of Beauty by Mecca Beauty

A randomised filter showcasing Meccas A - Z of Beauty, matching a shade of lipstick with a thought provoking acrostic poem. A creative way to engage with customers who then form a digital connection with products, boosting campaign reach across digital platforms by using an Instagram and Facebook AR filter. An accessible way for businesses, influencers and organisations to organically reach a wider audience, in this instance sharing inspiring messages like “E is for Expert”, “F is for Future”.

4. LOKI By Marvel Studios

Even Loki knows how to get brand filters on Instagram, now you can release your inner Loki with the 3 Loki Crowns for his self-titled TV series, Loki. By adding sound transitions between crowns, users get to experience augmented use other senses than sight with their filters. We lowkey love this filter and the chance to live our Loki dreams ;)

5. LEGO® Creator 911 by Porsche

One of the many wonders of augmented reality filters is, we can now create IG filters with 3D features. Lego create a 3D Porsche with pin features to bring the product into your space. Filters can give a place for a range of products to be brought into peoples homes. Reassuring customers what your product would bring to their space. Not only immersive but offering convenience for the customer.

So if anyone ever asks you, can brands make Instagram filters? The answer is YES!! Here at New Face Digital we create a streamlined AR filter campaign for your brand. If you’re wondering how to create your own Instagram or Facebook AR filter, New Face Digital can work with you to bring this to life! Book in for a brand consultation or FREE quote today.