Kings Of The 12" Single
Public Enemy front man, Chuck D, once called the Ultramagnetic MC's, "Kings of the 12 inch single, and perhaps truer words have never been spoken in Hip-Hop.
If ever there was an example of a group releasing groundbreaking singles which created hype and demand for a full-length album, it would be Ultramagnetic. From their 1986 "Bait" DJ Red Alert radio promo to their Next Plateau Records debut single "Ego Trippin'" the same year, Ultramagnetic was an unorthodox crew from the start.
"Ego Trippin'" with its "Synthetic Substitution" loop highlighted Kool Keith and Ced Gee's non-linear and scientific wordplay which no MC's were doing at the time.
Ced-Gee spits:" Usin' frequencies and data, I am approximate/leaving revolutions turning, emerging chemistry/with the precise implications, achieved adversely/explorating demonstrating, ruling, dominating/igniting causing friction with nuclear alarms/separates competing biters from me, the scientist/as I execute, lyricist, known as predators/when by strippin' high potents and makin' penicillin/I will surely sort out, and stomp, every pest/I'm the rampaging paramedic, Ultra is my title/to inform other worlds of such, a hellacaust/quick serve as a purpose, preparing first aid/with medical utensils, the wizard Ced Gee is advanced with elevation, astonishing with rhythm".
"Funky Potion," the B side of "Ego Trippin," is another example of the scientific and spaced out flow that Keith and Ced brought to the table. Classic A sides and dope B sides became the norm for the next few Ultra singles.