A private web that
works for you

Learn about privacy on Chrome

Chrome is phasing out A "cookie" is a small piece of data stored when you visit a website. First-party cookies are stored by a website itself, while third-party cookies are stored by a service that operates across multiple sites. For example, an ad platform might store a third-party cookie when you visit a news site. to make way for new privacy protections that keep you safe online.

How Chrome
keeps you

  • CONTROL YOUR DATA

    Take more control of your data.

    Chrome gives you more control of how your data is used in the ads you see. You can block ad topics you're not interested in and Chrome will help protect your browsing history and identity.

    An abstract UI shows how a user can personalize their ad topics, selecting bikes as a topic while they look at a biking blog.

  • FREE AND OPEN WEB

    Stay protected on the open web.

    A series of abstract websites represent the open web. A shield is illustrated on top of them to represent privacy on the web.

    Billions of people worldwide rely on the internet as a source of information. Most of it is free of charge because sites and apps can make money through advertising. Without it, you might need to pay to see more of your favorite content. With Chrome, you can have both: privacy protections and access to information without barriers.

  • TRACKING PROTECTION

    Keep your data safe from hidden trackers.

    An illustration of a fingerprint.

    Chrome is saying goodbye to third-party cookies in 2024, but they aren’t the only way you can be tracked online. Chrome is staying one step ahead by building new features that minimize the amount of data that sites can use for fingerprinting, like your IP address, to help prevent unwanted tracking.

Take privacy into your own hands

Explore our new, simple privacy controls in settings so you can make the best choices about your ads.

See privacy settings
An abstract UI highlights where users can find the Privacy and security section in Chrome’s settings.

Take privacy into your own hands

Explore our new, simple privacy controls in settings so you can make the best choices about your ads.

See privacy settings
An abstract UI highlights where users can find the Privacy and security section in Chrome’s settings.

See the latest privacy
innovations from Google

  • Google Safety Center

    Making technology for everyone means protecting everyone who uses it. Explore what Google does to help you stay safe online.

    Explore Safety Center

  • Privacy Sandbox

    The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free.

    Explore Privacy Sandbox